Get a conversion rate optimisation mentor who has fixed this before
Vetted GrowthMentor mentors who help founders and operators find the leak in their funnel. Every mentor below wrote their own take on the work.
- 62,000+
- Sessions booked
- 750+
- Vetted mentors
- 4.8/5
- Avg session rating
Foti Panagiotakopoulos
5.0 · +59 more
Blaine
Founder · Permit Hound
"I don't want to walk through an uncleared minefield without someone who has walked it before."
Hamel Shah
Co-Founder · CarrotsAndCake
"GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or…"
Lena Sesardic
Product Manager
"Knowing I can always book a call to help me clarify what I'm doing is the best feeling in the world."
Minh
Solo Founder · SEOmatic
"I like to set my own strategies and then get help from experts to improve on them and check if I'm on the…"
Nicola Rubino
Growth Marketing Consultant · nicorubino
"It gave me fast access to expert-level insights that I couldn't get from academic research or user surveys…"
Annie Chen
Head of Marketing · DOWN Dating App
"Sometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when…"
Carlos Terol
Co-Founder · Bagmaya
"I enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their…"
Luka Karsten Breitig
Co-Founder · The Happy Beavers
"Imagine a world where everything you read was written by a subject-matter expert."
Flora Bui
Co-Founder · Acie
"My favorite thing about GrowthMentor is how it allows me to expand my network globally in a very short time…"
Maria Ledentsova
Digital Marketing Manager · magier
"Whatever problem I have, there's a friendly and incredibly helpful mentor ready to help."
Kate Bojkov
Head of Growth · EmbedSocial
"How quick and easy I can find somebody who had my problem and is willing to talk with me and openly share…"
Supriya Agarwal
Co-founder · BiosectRx
"Being able to connect with any expert across the globe at the click of a button. No network or previous…"
Anastasia Rubleva
Head of Growth · Rapid Dev
"I love the ability to receive valuable feedback from mentors who have been in the industry for decades."
Andrew McBurney
CEO & Co-founder · Review Robin
"You should cut out 99% of the things that you're thinking about."
The mentors, in their own words.
60 mentors available
I love doing live tear downs via screenshare. I'm a big fan of of the MECLABS heuristic C = 4m + 3v + 2(i-f) - 2a © and religiously use it to audit every landing page I create. Happy to help talk through the basics of CRO with you as well. Send me your website's URL so I can review it before our call!
Nilay Jayswal
Fractional GTM & Performance Marketing Consultant | Google, Meta & LinkedIn Ads | Outbound Automation
Most teams overspend on traffic and underinvest in turning that traffic into revenue. Small lifts in conversion often beat big increases in ad budget. I've run structured CRO programs that improved landing page and funnel conversion across paid and organic channels. I can help you diagnose where prospects drop off, prioritize high-impact tests, and build a continuous experimentation process that lowers CAC.
It's all about conversion nowadays. There's no reason why spend money or use a tactic if you're not measuring conversions. So I use Optimizely, Unbounce and other tools to help companies improve conversions, by doing A/B tests.
Part of being a paid advertising expert means that you must also have quality funnels and landing pages to be sending traffic to, otherwise, it's a waste. Hence, I've analyzed dozens of landing pages and funnels and ran countless experiments to improve the conversion rates at different parts of the funnel - whether that is top of funnel or bottom of the funnel. Ready to increase conversion rates?
PPC ads, landing pages, sales pages, or websites not performing like they could? We'll dive deep into your current messaging strategy at every stage of awareness, every step of your customer's journey, and every part of your funnel to see if your core messages are in tune with what your customers want. And together we'll tweak, reorganize, or rewrite parts of your copy to drive higher conversions.
🚀 Richmond Wong, JD 💰📈
No bull$hit advice for new SaaS founders perfect your 1st profitable Go-to-Market📈 Ex-Reuters: Launched in 10+ markets 🌏
Little mistakes added up together means big losses for you. It could be confusing UX, bad marketing copy, long loading times or any number of other variables. We'll unblock your conversation bottlenecks where your customers and prospects aren't taking your desired action (i.e. they're not heeding your Call-to-Action).
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Here's how it works.
Your request
""▍
Say what you're stuck on. We line up the right person.
A session
REC
Live, one on one
30 min
Talk to someone who's done it. Thirty minutes, recorded.
After the call
Alan Jou
Recording
You came in with
"Pricing traffic, zero trial clicks."
You left with
"Three CTAs above the fold, cut two, clicks tripled."
16:30 / 30:00
Jump to the moment
Keep the recording, summary, and takeaways. Yours.
What a CRO mentor does
A conversion rate optimisation mentor has already untangled a funnel that looked like yours. You get a 1:1 call with someone who has owned a conversion number and knows where the leak usually hides at your stage.
The job is diagnosis. Most calls do some version of these:
- Find the bottleneck. You blame the ads. A mentor usually moves you up the funnel to the page, the offer, or the targeting that is losing people.
- Fix the tracking first. If your numbers cannot be trusted, every test is a guess. The first move is often making your measurement honest before touching anything else.
- Read the data straight. A mentor tells you which conversion event to optimise toward and which platform numbers to stop believing.
- Fix the page before the ads. More spend on a page that does not convert just buys more bounces. The page is the cheaper, faster fix.
- Pick one leak to plug. You leave with the single highest-value fix to make next, not forty things to maybe try.
The value is a correct diagnosis and a clear next step, not a pile of CRO tactics.
You also leave with a record. After each call, the takeaways are written down for you, ready to keep or skip:
Ryan TurnerFunnel leak reviewFix the tracking before anything else, right now your events fire on the click, not the paid signup.
Send paid traffic to a dedicated page that repeats the ad's promise word for word, not the homepage.
KeepSkipOptimise the campaign toward the purchase, not add-to-cart, or the platform keeps buying clicks that never pay.
KeepSkipFind the single stage with the steepest drop and fix that one before you run another test.
KeepSkipWhy traffic isn't converting
The most common reason people book a CRO call: they paid for clicks, and the clicks do nothing. The traffic works. Everything after the click is where it breaks.
This usually shows up as one of these:
- Clicks but zero conversions. the ads run, the visitors arrive, and almost nobody signs up or buys.
- Conversion too low to scale. it converts a little, but not enough to spend more without losing money.
- A mismatched funnel. the ad promises one thing and the page delivers another, so people leave confused.
- Traffic sent to a homepage. paid visitors land on a general homepage instead of a page built for that one audience and action.
- The wrong audience. the targeting is off, so the visitors were never going to convert no matter how good the page is.
This reader bought the traffic
Most people on this page are paying for clicks and watching them bounce. You do not need a CRO job title to book a call. You need to know which part of the funnel is losing the people you already paid for.
Is your tracking right?
You cannot optimise a funnel you cannot measure, and a lot of people who book are flying blind. Before any test means anything, the tracking has to be telling the truth.
A mentor checks the common things that break measurement:
- Broken or missing tracking. conversions are happening but your analytics never recorded them, so your dashboard lies.
- A misfiring pixel. your Meta pixel or Google Ads tag is set up wrong, so the platform optimises against bad data.
- The wrong conversion event. you are optimising toward a click or an add-to-cart when the real goal is a purchase or a paid signup.
- Attribution you can't trust. the platform claims credit it did not earn, and you keep believing it.
It might be converting fine and your measurement is just hiding it. A mentor can tell you whether you have a conversion problem or a tracking problem, because they are easy to confuse and expensive to mix up.
Landing page vs ads
When ads bring clicks that do not convert, the instinct is to fix the ads: new creative, new targeting, more budget. The highest-value breakthrough on these calls is usually the opposite. The page is the leak.
A mentor steps back up the funnel with you and looks at what the visitor meets:
- A dedicated landing page. paid traffic needs a page built for that one audience and one action, not another tweak to the homepage.
- The offer. what you are asking people to do is too big, too vague, or not yet worth it to them.
- The message match. the page has to deliver on the exact promise the ad made, or the visitor bounces in seconds.
- The structural fix under the symptom. the surface complaint is conversion rate, but the cause is usually one fixable thing further up.
Mentors start diagnosing before the call. A typical first exchange after you book:
Noor AzizConverting trial users
If you run a free trial or freemium plan, the hardest question is why thousands of people sign up and under one percent ever pay. The price is rarely the blocker.
People sign up, never reach the moment your product proves its worth, and drift off. A mentor who has run this playbook helps you figure out which lever to pull:
- Onboarding. If users quit before they see value, no paywall will save the conversion. Fixing the first session often moves the number most.
- Trial vs freemium. Whether to gate with a time-limited trial or a free tier depends on your product and buyer, and a mentor can read which fits.
- The paywall moment. When and how you ask for payment changes everything, including whether to tell users it is paid before they start.
- How you present price. Often it is not the number, it is how and when the price shows up, that decides whether people convert.
Free-to-paid is mostly an activation problem with a price tag on it. Fix the moment users first reach value, and the paywall starts working.
The one stage to fix first
When the whole funnel feels broken, the temptation is to fix everything at once. That spreads effort thin and tells you nothing. The skill is finding the single stage that is holding the rest back.
A mentor walks the funnel with you and locates the bottleneck, usually one of these:
- The click to the page. the wrong people arrive, or arrive on the wrong page, and bounce before anything else can work.
- The page to the signup. visitors read and leave, so the offer or the message is losing them at the decision.
- The signup to activation. people register and never reach the moment the product clicks, so they go cold.
- The activation to payment. active users like the product but never cross into paying, so the value-to-price story is off.
Fixing the right stage first is worth far more than optimising all of them at once.
The move is rarely fixing all four at once. It is the one stage with the steepest drop, and a mentor who has walked funnels knows which one.
Reading data and A/B tests
Optimisation is only as good as the data behind it. A lot of people arrive testing the wrong thing, against the wrong number, with too little traffic to call a winner. A mentor helps you run tests that mean something.
- Test the thing that matters. button colours rarely move revenue. A mentor points you at the offer, the headline, or the funnel step worth testing.
- Pick the right conversion event. optimise toward the action that makes you money, not the easy proxy that looks good on a dashboard.
- Run a creative test that holds up. for paid, a mentor helps you structure ad and angle tests so you learn without burning the budget.
- Know when a result is real. with low traffic, most tests never reach significance, so a mentor helps you decide what is signal and what is noise.
Converting in apps
Consumer apps have their own version of the same wound: the downloads exist, the revenue does not. Free users arrive, the paywall sits there, and almost nobody upgrades.
A mentor who has run app monetisation can help with the parts specific to mobile and subscription products:
- App store conversion. ASO and the store listing decide how many of your visitors ever install in the first place.
- Paywall placement. where you put the paywall, and what users have felt before they hit it, changes free-to-paid more than the price.
- The onboarding to value. consumer apps live or die on the first few minutes, so reaching value fast is the whole game.
- Subscription and LTV. for a B2C subscription app, conversion and retention have to be solved together, not in isolation.
The fix is usually getting users to value sooner, not pricing the subscription differently.
two moves, in order
Move the paywall
paywall on the first screen
paywall after the first real win
Get to value faster
a five-screen setup before anything happens
one action to the first useful moment
More free users cross into paying
The upgrade lands after they have felt the product work, not before. It compounds.
The order matters: reach the value before you show the price.
What a mentor helps with
You think you have a conversion-rate problem. The leak is rarely where you expect, so you want someone who can see the whole funnel, not a single-tactic specialist. The network is broad on purpose:
- Landing pages and CRO. The page, the offer, and the path from click to customer.
- Paid and PPC. Meta and Google, campaign structure, objectives, and why the spend is not converting.
- Tracking and analytics. Pixels, conversion events, attribution, and trustworthy measurement.
- Trial and pricing. Free-to-paid, freemium vs trial, paywalls, and how you present price.
- Onboarding and activation. Getting new users to value before they churn or stall out.
- Copy and messaging. Homepage and landing copy that earns the action you want.
- SEO and content. Traffic that ranks and converts, not just traffic that visits.
- App and ASO. Store conversion, paywall placement, and consumer monetisation.
Pick the mentor whose background matches whether your leak is the ad, the page, the price, or the tracking.
You can also run it in reverse: post what you are stuck on as a help request, and mentors raise their hands to take it.
What people book CRO calls about
Rarely what they end up solving. The ask on the booking form is usually a symptom, and a mentor who has debugged a funnel before recognizes the pattern underneath it. Three that come up again and again:
walked in as, walked out as
Walked in as
An ads problem
The clicks just won't convert.
Walked out as
A landing page problem
The page loses them, not the ad.
Walked in as
A conversion problem
Our rate is too low to scale.
Walked out as
A tracking problem
The conversions happened. Nothing recorded them.
Walked in as
A pricing problem
Nobody upgrades from the free trial.
Walked out as
An activation problem
They never reached the first win.
Three calls, one mechanic. The problem that leaves the room is never the one that walked in.
Why GrowthMentor
Every mentor on GrowthMentor is vetted before they are accepted. Fewer than 5% of applicants get in. They are operators and advisors who do this work daily, not influencers selling a course.
Because the network is broad, you are not handed a single-tactic specialist when your leak turns out to be somewhere you did not expect. One person can tell you whether the fix is the ad, the page, the price, or the tracking, then you book a different person for the next question.
Calls this month
Book the fourth call, or the fortieth. Nothing on this receipt changes.
People who were exactly where you are.
GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or question in a matter of days.
Hamel Shah · Co-Founder
Read Hamel's storyKnowing I can always book a call to help me clarify what I'm doing is the best feeling in the world.
Lena Sesardic · Product Manager
Read Lena's storyI like to set my own strategies and then get help from experts to improve on them and check if I'm on the right track.
Minh · Solo Founder
Read Minh's storyIt gave me fast access to expert-level insights that I couldn't get from academic research or user surveys alone.
Nicola Rubino · Growth Marketing Consultant
Read Nicola's storySometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when they were in my situation.
Annie Chen · Head of Marketing
Read Annie's storyI enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their expertise and help others.
Carlos Terol · Co-Founder
Read Carlos's storyAsk ChatGPT
Don’t take our word for it.
Ask ChatGPT what it really knows about cro mentors and GrowthMentor, then decide for yourself.
Before you join
What people ask before their first call.
The traffic is rarely the problem. It is usually the page, the offer, the message match, or the targeting. A mentor walks the funnel with you and finds the one leak worth fixing first, and it is more often the landing page than the ads.
Broken tracking is more common than people expect, and it makes every optimisation a guess. A mentor checks your pixel, your conversion events, and your attribution to confirm the numbers are real before you change anything. Sometimes the conversions are happening and the measurement is just hiding them.
Usually the page. When ads bring clicks that do not convert, the highest-value fix is almost always a dedicated landing page built for that one audience and action, not another tweak to the ads. A mentor steps back up the funnel and finds the bottleneck.
Free-to-paid conversion is usually an activation problem, not a pricing one. If users never reach the moment your product proves its worth, the paywall will not work. A mentor who has run trials and freemium can tell you whether to fix onboarding, the trial structure, the paywall, or the offer.
It depends on your buyer, your price, and your sales motion. There is no universal rule, and getting it wrong costs you conversions either way. A mentor who has tested this for a product like yours can give you a straight read instead of guessing.
Optimise toward the action that makes you money, not the easy proxy that fills up early. Choosing purchase versus add-to-cart, or a paid signup versus a click, changes how the platform spends your budget. A mentor helps you pick the right event so the algorithm learns the right thing.
Test the thing that moves revenue, optimise toward the right conversion event, and know whether you have the traffic to call a winner. With low volume, most tests never reach significance, so a mentor helps you decide what is signal and what is noise before you act on it.
There is no single benchmark that fits every product, traffic source, and stage, so a number you read online can mislead you. A mentor who has worked with businesses like yours can tell you whether your rate is low or just normal for your situation, and where the realistic ceiling is.
App conversion usually comes down to store listing and ASO, paywall placement, and getting users to value in the first few minutes. The fix is more often reaching value sooner than pricing the subscription differently. A mentor who has run app monetisation can tell you which lever to pull first.
An agency runs the work and a course teaches the theory. A mentor gives you a practitioner's straight read on your specific funnel, in real time, with no upsell. It is the fastest way to find out which leak to plug first.
One specific problem and any context that helps: your funnel numbers, your landing page, your ad and tracking setup, the decision you are weighing. The more concrete the question, the more useful the 30 minutes. You do not need a polished brief.
Landing pages and CRO, paid and PPC, tracking and analytics, trial and pricing, onboarding and activation, copy, SEO, and app conversion. Because the leak is rarely where you expect, you get matched with someone who can see the whole funnel and tell you whether the fix is the ad, the page, the price, or the tracking.
Still have questions? See all FAQs →
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Every face here has already solved what you're working on in cro. You're one call away.