All mentors

Tina Louise

Fractional CMO for health, wellness & fitness brands. Ex-MyFitnessPal (600% growth), Airbnb, Ogilvy

Barcelona, Spain (+01:00 UTC) Spanish, Portuguese, Englishfrom Rio de Janeiro, Brazil
Usually responds in 16 hours
Free
Price per hour
15 min30 min
Time Blocks Available
4.99
187 reviews / 272 sessions
Mon
12
Next availability

My recent mentorship session with Tina Louise, was an absolute game-changer! Her expertise, guidance, and genuine passion for marketing left an indelible mark on changing my approach to leading/achieving growth with my company. She took the time to understand our unique challenges and goals, demonstrating a remarkable ability to tailor her insights to our specific needs. She effortlessly broke down how to define your branding voice, providing me with invaluable frameworks and tools that we could implement immediately. In conclusion, Tina Louise's mentorship was an extraordinary experience. Her expertise, relatability, and genuine desire to see us succeed made every minute of our session invaluable. I wholeheartedly recommend Tina–she is truly a five-star mentor!

Stephanie Wong

Just had a call that deserves its own Netflix special! I connected with Tina yesterday and my brain's still buzzing from all the incredible insights. Here's the kicker: She helped me realize that there were some core aspects of our value proposition that we haven't fully figured out. I know, I know, it's like missing a piece of the puzzle right in the middle of the board, but that's what an outsider's perspective does - brings the foggy into focus. I'm already looking forward to our next call!

Reggie Azevedo

Just had a consultation with Tina about our landing page conversion drop, and wow, what an enlightening experience! Tina has a knack for quickly understanding complex issues and coming up with effective solutions. She's approachable, knowledgeable, and her passion for the subject matter really shines through. In just one session, she gave me a clear roadmap to improve our conversion rate. Can't recommend her enough!

Igor Koshelev

Bio

I'm a fractional CMO for health, wellness and fitness brands. Twenty years leading marketing inside real companies, including MyFitnessPal, where I drove 600% growth, plus Airbnb, Adobe and Ogilvy. I help founders and marketing leaders find growth without wasting budget, and I stay until the strategy is executing. No fluff, no empty theory. With both agency and in-house experience, I started working with web/online/digital even before facebook and twitter (X!) existed (#show_my_age :D). If you need help with a ranking your app in the appstore, conversions and increasing user numbers or sales or clients, let's talk! I thrive in helping entrepreneurs with strategy, appstore optimisation, ASO, and discovering what's the real problem behind the current challenges.

Expertise

  • Content marketing

    How can you use content to deliver results? Use social media, email, website, app and UI to deliver the best experience to your customers and prospects. Find out what they are looking for and from that create new products and services with such probability of success.

  • Conversion rate optimisation

    It's all about conversion nowadays. There's no reason why spend money or use a tactic if you're not measuring conversions. So I use Optimizely, Unbounce and other tools to help companies improve conversions, by doing A/B tests.

  • Email marketing

    Planning, strategy, execution of email and campaigns. Automation of customer support emails, advanced email responses and campaigns with multiple branches, google search leading to com software leading to sales people's emails and final reporting.

  • Growth marketing

    How can I grow my user numbers? Are my tactics correct? Anything I could do more, or differently to sell more, acquire users and customers, or reduce churn?

  • Idea validation

    Who's it for? Why would I buy it from you? Who are your competitors? Some simple questions, but harder to answer than you think. What if your competitor is someone you haven't think about? I'm a very creative person, so can come up with a lot of "devil's advocate" questions to make you think ;)

  • Marketing automation

    One of the best ways to generate results in digital marketing - reducing time wasted in repetitive tasks, and improving conversions and results. Can be used to generate growth, less, improve customer service, and in many other ways.

  • Remote work

    I've worked remotely for many years now, making it a way of life. From dispersed teams, to a virtual organization, I've done it. Felt really great, independent, alone, free, happy and frustrated. Let's talk and share experiences!

  • SEO

    SEO is essential for companies of all sizes today, and it's based in great content coupled with a personalized approach to acquire valuable links. Let me study your site before we speak - send me your URL and will see if I can help you with some insights that will deliver value to you and to your business.

  • Technology and tools

    "There's an app (and tool!) for that" used to be my tagline in an agency I worked at. From organizational tools such as OKRs, to apps, to mind maps, to specific marketing-related tools... if I don't know one, I can definitely help you find it!

  • Venting frustration

    I know how hard it can be having too much on your plate. I've got a few ways to share that will help you - not only in the long term, but there and then, when you feel it's all too much. Let's talk. I'm a very good listener :)

Toolkit

  • Ahrefs logo

    Ahrefs

    Best way to quickly analyze whether a site is well ranked / SEO friendly is using Ahrefs. Other measurable factors include search volume, Keyword Difficulty, Clicks and Cost per Click (CPC). You can then grow search traffic, research and monitor competitors.

  • Constant Contact logo

    Constant Contact

    Have used this and other email marketing campaigns A LOT, so can definitely help in building a list, automations and how to reduce unsubscribe rates. Keywords, how often should you send the next email?

  • Meta Ads logo

    Meta Ads

    Very specific targeted audiences, coupled with good optimization and a well-defined strategy, and you have a great tool in your hands. Done a few campaigns with great results - but we'll need a designer to do the images, photos and videos ;)

  • Mailchimp logo

    Mailchimp

    Have created and managed Mailchimp emails, campaigns and automations. Great experience internationally, with many languages and integrations with different websites.

  • Optimizely logo

    Optimizely

    A/B testing - if you're not doing it yet, you should!! For keywords, tagline, colors and content in your site, you'd be surprised how much you can learn about your target market from testing, testing, testing! "Never take your customer for granted" is what I learned - the hard way!

  • Trello logo

    Trello

    great project management tool, with a focus on teamwork. Have used this tool in different projects and companies. Management of diverse teams and deliverables

  • Zapier logo

    Zapier

    Marketing automation! Automation! Automation! Zapier and IFFT are tools every marketer should know. They automate not only boring tasks, but also could generate leads and growth from ways you don't even expect!

Industries

  • SaaS

    I have many years experience in SAAS, in a variety of organisations of various sizes. I have many years experience in SAAS, in a variety of organisations of various sizes.

  • Hospitality

    I have done a project at Airbnb, so know the ins and outs of the hospitality and travel industry, including advertising. I have done a project at Airbnb, so know the ins and outs of the hospitality and travel industry, including advertising.

  • B2C

    I have many years experience in various B2C organisations, of all sizes and many different sectors. I have many years experience in various B2C organisations, of all sizes and many different sectors.

  • B2B

    I have many years experience in various B2B organisations, of all sizes and many different sectors. I have many years experience in various B2B organisations, of all sizes and many different sectors.

  • E-Commerce

    I have many years experience in various ecommerce organisations, of all sizes and many different sectors. I have many years experience in various ecommerce organisations, of all sizes and many different sectors.

  • Digital Marketing

    20 years experience in digital marketing, in various organisations, of all sizes and different sectors. 20 years experience in digital marketing, in various organisations, of all sizes and different sectors.

  • mHealth

    MyFitnessPal, GoPure and others - more in the wellness and wellbeing space, but this is my favorite sector, including sports, nutrition, meditation, yoga...

Experience

  • Hoxby

    Associate

    Hoxby is a global freelance community that gives you access to the collective brainpower and diverse insight of our professional services and creative experts. Through using the latest tech and by removing bias from the way we work, we offer purposefully diverse, globally distributed and tailored teams, to solve business challenges. Hoxby's 1,000-strong community of experts comprises 57 different nationalities working across 43+ countries. Services include admin, comms, creative, Futureproofing, HR and marketing for brands such as AIA, Crunchyroll, Diageo, Etsy, ITV, Merck, Unilever, WW and ASICS, to name but a few.

  • https://www.yogabody.bio/tlouise

    Yoga Instructor

    Yoga classes in Barcelona, or virtually anywhere in the world. Stress, back pain, get strong

  • DCI Digital Career Institute gGmbH

    Lecturer - Digital Marketing

    Professor of a variety of modules: email marketing, social media, analytics, web optimisation, SEO, how to set up KPIs, amongst others

  • ESERP Business & Law School

    Marketing Strategy Professor

    https://es.eserp.com/profesor/tina-louise-moeller-de-carvalho/

  • Le Wagon

    Lead Teacher

    Teaching Growth Marketing at the Full-time and Part-time marketing bootcamps.

  • https://tinalouise.eu/en/

    Marketing, Growth and Career Advisor

    Mentorcruise is a network of mentors from all over the world that makes it easier to find a mentor that fits your needs and personality. https://mentors.to/tinalouise

  • Springboard

    Mentor - Digital Marketing

    I've been mentoring and teaching students in this online digital marketing course for many months. It covers everything from buyer persona to an actual Google Ads + Facebook Ads campaign, and in the final project students have $10K to optimize a Google non-profit organization.

    Continuing EducationUX Design

  • Yoga Buddhi Co. (Down Dog)

    Consultant at Down Dog app

    Assisting this incredible app for yoga practice, hit and meditation (5* rating across the board) to penetrate the Brazilian market. With Down Dog users have a new yoga practice every time. The mixture of real voices, video, pace, sound and music make this a unique yoga app, for all levels. Translation, voice-over (VO), Brazilian Portuguese https://play.google.com/store/apps/details?id=com.downdogapp&hl=pt_BR&showAllReviews=true https://itunes.apple.com/br/app/down-dog/id983693694?mt=8

  • Airbnb

    Marketing Lead, Spain and Portugal
    •airbnb.com

    Leading marketing strategy and campaign localization for these two territories.

  • ASICS TenKan-Ten Growth Catalyst

    Mentor

    Mentor in the top-level team of the Tenkan-Ten program, focusing on the startups' development towards growth. Coaching on wellness, digital marketing growth & organisational metrics & culture.

  • Fleksy / Thingthing

    CMO / Head of Marketing
    •fleksy.com

    All-rounder role covering strategy & execution for SEO, ASO, social media, customer service, email marketing, digital strategy, PR and communications for this next-generation mobile keyboard.

    B2BB2C

  • Rede Ubuntu de EUpreendedorismo

    Digital Marketing & Communications Consultant

    Helping Rede Ubuntu de EUpreendedorismo in the development and growth of a digital platform that unites people seeking they Purpose (in life, at work) and people who can offer help in this journey (coaches, facilitators, personal development trainers). Leading the marketing and communications efforts to generate awareness and focused leads for Programmes inside and outside the network.

  • YDreams Global

    Marketing and Product Consultant

    Developed and structured the marketing of YDreams Global's retail solutions for Brazilian and international markets. Product development, marketing communications.

  • MyFitnessPal

    Marketing Director
    •myfitnesspal.com

    MyfitnessPal is the largest digital platform for nutrition and fitness in the world - with over 150 million users globally. Increased user numbers over 600% in less than 2 years #health # nutrition #healthtech

    OtherB2CHealthTech

  • Voxtive

    Founder and Director

    www.voxtive.com Voxtive is an international Marketing Consultancy based in London, United Kingdom. Established in 2008, after research indicated the urge in the SME market for marketing support from general strategy to digital marketing advice, Voxtive aims to get the load of MD’s shoulders of the day-to-day lead generation, marketing initiatives, keeping in touch with customers, finding out who their customers are, who are their competitors, what they are doing, etc.

  • Adobe

    Sr Account Executive
    •adobe.com

    Strategic Consulting, including digital marketing & sales strategy development Comercialisation of Adobe's Digital Marketing Suite in Brazil, a fully-integrated platform for online business optimisation: - web analytics, including mobile and social channels (previously Omniture) - search - social media ROI - digital marketing personalisation - data analysis and optimisation

  • Ogilvy

    Account Director
    •ogilvy.com

    Digital brand strategy and development, web site content management, digital advertising and activation. Manage digital activities for the following Unilever brands in Brazil: Dove (products for hair, skin (soaps and liquids), deodorants, etc), Hellmann's mayonnaise, AdeS, Hellmann's Ketchup.

    Digital AgenciesB2C
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