Ex-McKinsey & Amazon PM | 50+ Startups to Series A | Product, Strategy, GTM
Swati was amazing to talk to, warm, sharp, and genuinely passionate about helping parents. She immediately understood the vision behind ParentMentor and gave thoughtful, practical UX feedback around simplifying the journey for overwhelmed parents, highlighting the value proposition clearly, and building emotional trust from the first page. I loved how she blended empathy with structure, always bringing the discussion back to the mindset of real users. The conversation felt effortless and insightful, and I left feeling confident and inspired. Highly recommend her for product strategy and UX mentorship, she gets both the human and the business side.
Great first session. It helped us land our vision by grounding it in the user journey, especially the emotional layer of the experience. The focus on retained users as the real source of insight was incredibly valuable, that’s where the gold is.
had a great session with Swati. I came in exploring whether to continue in my current role or gain experience under a successful founder while growing my venture, Power. Swati provided thoughtful guidance on both paths and helped me see the value of balancing entrepreneurial learning with building traction in my product. She asked sharp, grounding questions and offered clear, actionable advice on product strategy, market entry, and branding. I especially appreciated her perspective on timing — waiting until I reach a critical mass of customers before making a full transition. Swati also made it clear she’s willing to continue supporting me with strategy and scaling, which makes me excited to book more sessions with her. Highly recommend her if you’re seeking strategic and empathetic guidance on early-stage entrepreneurship.
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I help founders go from 0 to 1 to scaling specifically from product-market fit to their first 100 paying customers and Series A readiness. WHAT I DO: I specialize in the messy middle stage: You've built a product, maybe have a few users, but you're struggling to: - Find consistent customer acquisition channels - Get your first 10, then 100 paying customers - Price your product correctly - Build a repeatable go-to-market motion - Prepare for Series A fundraising MY BACKGROUND: - McKinsey & Company: Management consulting across multiple industries - Amazon: Senior Product Manager (enterprise & consumer products) - London Business School: MBA in Finance & Private Equity - Columbia Business School: MBA in Entrepreneurship - 14+ years at intersection of product, strategy, and growth HOW I HELP: **For Startups (0-1 Stage):** - Product-market fit validation - MVP scoping and customer discovery - First 100 users acquisition strategy - Pricing and positioning **For Startups (1-10 Stage):** - Go-to-market strategy and execution - Sales process and founder-led sales - Channel strategy (what actually works for YOUR business) - Unit economics and retention **For Startups (Series A Prep):** - Pitch deck and narrative refinement - Investor-ready metrics and dashboards - Growth forecasting and assumptions - Fundraising strategy and intro facilitation WHAT TO EXPECT: My style is hands-on and practical. I don't do generic advice- we'll work on YOUR specific situation with YOUR data. Expect: - Direct feedback (I'll tell you what's working and what's not) - Frameworks you can implement immediately - Follow-up accountability between sessions - Access to templates, resources, and playbooks IDEAL CLIENTS: You're a technical founder with: - Evaluating product-market fit or have a working product (MVP) - Some users/customers (or had them in the past) - Revenue between $0-500K ARR - Stuck on customer acquisition and scaling - Preparing for or already in fundraising conversations Not sure if we're a fit? Book a 15-min call and let's figure it out together.
I guide startups in developing a strong, cohesive brand identity that resonates with their target audience and differentiates them from competitors. This involves crafting a compelling brand story, consistent visual elements, and a clear brand message.
Define team needs & goals: Identify roles based on project demands & skill gap assessment for a well-rounded team. Develop your company story: Craft a compelling narrative that showcases your mission, culture, and the opportunity you offer for potential team members.
I help individuals assess their skills and interests, explore career options, and develop strategic plans to achieve their professional goals. This includes resume reviews, interview preparation, and networking strategies to enhance their career prospects.
To help improve conversion rates, I start with customer journey mapping, thereby optimizing their user experience and refining their sales funnel to effectively convert visitors into customers. Additionally, we can conduct A/B testing to identify the most effective strategies can lead to better conversion outcomes.
To support startups in demand generation, I guide them in creating targeted marketing campaigns that drive awareness and interest in their products or services. This involves leveraging digital marketing tools and strategies to attract and engage potential customers, ultimately leading to increased sales.
1. Design user-centered interfaces that are intuitive, visually appealing, and meet user needs. 2. Conduct usability testing and iterate on designs to ensure a smooth and delightful user experience.
1. Analyze competitor marketing channels and messaging to identify target audience gaps. 2. Craft compelling messaging that resonates with your ideal customer segment.
1. Track and analyze marketing campaign performance to identify high-impact strategies. 2. A/B test different tactics and optimize campaigns for continuous user acquisition and engagement.
I can be your validation partner! Let's work together to test your startup idea. We'll gather user feedback, build a lean MVP, and craft realistic financial models.
I advise startups in streamlining processes, implementing efficient systems, and utilizing technology to enhance productivity and reduce overhead costs. This includes training on best practices for project management and operational strategy.
To help startups build effective pricing strategies, I guide them in analyzing market conditions, understanding customer value perception, and utilizing pricing models that optimize revenue while remaining competitive. This involves continuous testing and adjustment to adapt to market changes and customer feedback.
I advise startups in implementing tracking tools to collect data on user interactions and product performance. This includes analyzing data to derive actionable insights that can inform product improvements and optimize user engagement.
I advise startups on developing comprehensive go-to-market strategies that include positioning, messaging, and targeted marketing to build anticipation and drive initial sales. This also involves coordinating launch activities to ensure a seamless market entry.
I guide them in defining product vision, prioritizing features, and managing the product lifecycle to align with market needs and business goals. This involves strategic planning, roadmap development, and cross-functional collaboration to ensure successful product outcomes.
Help refine customer personas and identify their needs through user research. 2. Provide feedback on an MVP (minimum viable product) to ensure it effectively addresses those needs.
To support founders in product marketing, I help them develop targeted marketing strategies that highlight product benefits, engage potential customers, and leverage various channels to increase visibility and drive adoption. This includes creating compelling messaging and coordinating launch plans to maximize impact.
I guide startups in designing and conducting qualitative and quantitative studies to gather insights on user needs, behaviors, and preferences. This involves developing effective survey instruments, facilitating user interviews, and analyzing data to inform product development and marketing strategies.
Knowledge of how AWS solutions can be used to solve real-world business problems. Ability to identify opportunities to optimize existing AWS deployments for cost or performance.
Driving the development of enterprise-focused products for a new business line, including a machine learning-driven pricing engine, analytics suite, data-driven bid response system to optimize pricing, procurement, and deal management. Building a centralized data infrastructure to streamline customer onboarding, and operation, while collaborating across multiple business teams.
🔹 Unlocked a $X B sales opportunity by piloting an AI-driven trusted seller program, onboarding 500+ high-value sellers and enabling 1.3M new product listings in 20 days. 🔹 Led ML-powered seller risk analysis, building a predictive lead-scoring system to identify high-risk sellers—improving compliance and reducing seller attrition by 30%. 🔹 Built Voice of Seller, a seller advocacy and feedback platform, surfacing actionable insights from 5,000+ sellers to improve marketplace experience. 🔹 Designed an automated seller support recommendation engine, helping revive 150+ seller accounts and drive $XM in revenue through personalized growth strategies. 🔹 Accelerated Amazon Prime Fulfillment adoption by onboarding 800+ sellers in 3 months, resolving EU market challenges by adapting global program for local market
🔹 Defined the CX product roadmap for a global bank, launching automated lead calling, personalized loan rates, and WhatsApp customer engagement—boosting customer lifetime value and retention. 🔹 Conducted technical due diligence for a $XXM private equity investment in a SaaS cloud company, evaluating market positioning and long-term growth potential. 🔹 Developed a manpower allocation AI model for a grocery retailer, using store traffic data to optimize staffing—reducing costs while increasing efficiency. 🔹 Led data-driven procurement cost optimization for a pharmaceutical company, redesigning supplier management strategies to drive multi-million-dollar savings. 🔹 Streamlined operational efficiency for an African mining company by redesigning end-to-end workflows.
