Get an ecommerce mentor who has scaled a real store
Vetted GrowthMentor mentors who help founders sell physical and DTC products. Every mentor below wrote their own take on the work.
- 62,000+
- Sessions booked
- 750+
- Vetted mentors
- 4.8/5
- Avg session rating
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Kevin Veitia
5.0 · +41 more
Blaine
Founder · Permit Hound
"I don't want to walk through an uncleared minefield without someone who has walked it before."
Hamel Shah
Co-Founder · CarrotsAndCake
"GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or…"
Lena Sesardic
Product Manager
"Knowing I can always book a call to help me clarify what I'm doing is the best feeling in the world."
Minh
Solo Founder · SEOmatic
"I like to set my own strategies and then get help from experts to improve on them and check if I'm on the…"
Nicola Rubino
Growth Marketing Consultant · nicorubino
"It gave me fast access to expert-level insights that I couldn't get from academic research or user surveys…"
Annie Chen
Head of Marketing · DOWN Dating App
"Sometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when…"
Carlos Terol
Co-Founder · Bagmaya
"I enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their…"
Luka Karsten Breitig
Co-Founder · The Happy Beavers
"Imagine a world where everything you read was written by a subject-matter expert."
Flora Bui
Co-Founder · Acie
"My favorite thing about GrowthMentor is how it allows me to expand my network globally in a very short time…"
Maria Ledentsova
Digital Marketing Manager · magier
"Whatever problem I have, there's a friendly and incredibly helpful mentor ready to help."
Kate Bojkov
Head of Growth · EmbedSocial
"How quick and easy I can find somebody who had my problem and is willing to talk with me and openly share…"
Supriya Agarwal
Co-founder · BiosectRx
"Being able to connect with any expert across the globe at the click of a button. No network or previous…"
Anastasia Rubleva
Head of Growth · Rapid Dev
"I love the ability to receive valuable feedback from mentors who have been in the industry for decades."
Andrew McBurney
CEO & Co-founder · Review Robin
"You should cut out 99% of the things that you're thinking about."
The mentors, in their own words.
42 mentors available
Kevin Veitia
Digital Ad Ninja 🥷 | Learn How to Scale Ads & Grow Your Business | Ex-Canva, Starbucks | Meta & PPC Mentor
I have 7+ years of experience running paid ad campaigns for e-Commerce shops focusing on everything from apparel to home decoration. The highest ROAS achieved was 15x (Meta Ads)
Austin Mullins
Enterprise SEO & Content Marketer With a Passion for SaaS, eLearning, eCommerce | Founder @ Conversion Media
I've worked with a variety of ecommerce brands (both B2C and B2B) to grow their organic traffic with top-tier content, technical SEO, and link building.
My marketing career started in consumer electronics and e-commerce. I was the head of marketing for one of the top 3 e-tailers in my country, and we went from a niche gaming store to a 14-category mass site with €12,000,000 annual turnover during my tenure. I've done everything, from big-picture marketing planning, to writing emails and launching social media campaigns.
Daniel Johnson
GTM & Growth Operator | AI & B2B SaaS | Fractional CMO | £18M+ Revenue Driven
Through executing effective growth marketing strategies and leveraging paid acquisition platforms, I have successfully generated over £15m in revenue. I have also led growth initiatives at companies like Greenscreen and Shoprocket, demonstrating a deep understanding of the e-commerce market and customer acquisition strategies. My data-driven approach enables me to provide effective growth solutions to businesses looking to excel in the competitive e-commerce landscape.
Nilay Jayswal
Fractional GTM & Performance Marketing Consultant | Google, Meta & LinkedIn Ads | Outbound Automation
I have scaled DTC brands through Meta Ads, Google Ads, and email and SMS lifecycle flows. In e-commerce, profitable growth comes from creative testing, strong retention, and clean attribution, not just more ad spend. I can help you improve ROAS, build retention loops, and grow contribution margin as you scale.
I have many years experience in various ecommerce organisations, of all sizes and many different sectors. I have many years experience in various ecommerce organisations, of all sizes and many different sectors.
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Here's how it works.
Your request
""▍
Say what you're stuck on. We line up the right person.
A session
REC
Live, one on one
30 min
Talk to someone who's done it. Thirty minutes, recorded.
After the call
Kevin Veitia
Recording
You came in with
"Cart recovery email flow, stuck at 8%."
You left with
"The first cart email should ask a question, not offer a discount."
13:57 / 30:00
Jump to the moment
Keep the recording, summary, and takeaways. Yours.
What an ecommerce mentor does
An ecommerce mentor has already run the store you are running. You get a 1:1 call with someone who has owned a paid budget, fought a Shopify conversion rate, and scaled a real product brand at your stage.
Most calls fix the math before they touch the tactics. The highest-value moves are almost always the same five:
- Restructure the ad account. Most accounts are not broken, they are starved. A mentor rebuilds the structure so the algorithm gets enough conversions to learn and exit the learning phase.
- Pick one channel. Splitting budget across Meta, Google, and TikTok at once gives none of them a fair test. A mentor helps you commit to one and go deep enough to make it work.
- Find the real constraint. Often the ads are fine and the product page or checkout is the leak. A mentor walks the funnel and points at the one thing worth fixing first.
- Fix the unit economics. If every sale loses money at your current CAC, scaling spend makes it worse. A mentor checks the margin math before you pour in more.
- Rebuild the offer. Sometimes the issue is the product, the price, or who you are selling to. A mentor helps you reframe the offer so the rest can work.
You also leave with a record. After each call, the takeaways are written down for you, ready to keep or skip:
John KiskipelisAd account teardownMerge the ad sets into one campaign, the account was too split to ever leave the learning phase.
Point the product ads at the product page, the homepage was losing half the paid clicks.
KeepSkipNet shipping and returns into the margin before you set a CAC ceiling, the real number is lower than it looks.
KeepSkipSwitch the abandoned-cart flow on first, the cheapest orders this month are the carts you already have.
KeepSkipWhere ecommerce gets stuck
Most people book a call stuck on something specific to selling a product:
- The ad math is breaking. you run Meta or Google ads on your store, and ROAS or profitability is sliding as you try to scale spend.
- A store with no sales. you launched, the storefront is live, and traffic and orders both sit near zero.
- A niche brand from scratch. you are building a beauty, jewelry, food, or specialty DTC brand and there is no playbook for your exact category.
- Traffic that will not convert. visitors show up, the product page and checkout leak, and your conversion rate sits under one percent.
- Margins eroding as you scale. you have sales, but rising CAC, shipping, and discounts mean each new order is worth less than the last.
- Over-reliant on one channel. Amazon, a single ad account, or one influencer carries the whole business, and you know how fragile that is.
Most people here run the store themselves
The reader on this page is usually a founder who sells a physical or DTC product and got pulled into running the ads because nobody else would. You do not need to be a media buyer to get value from a call. You need one specific problem.
Getting your ads to work
Paid acquisition is the spine of an ecommerce business, and it is the thing that breaks. The most common reason people book is that money is going into Meta Ads Manager or Google Ads and very little is coming back.
A mentor who runs ecommerce accounts daily looks at the structure first, not the creative. The usual culprits:
- Campaigns that starve the algorithm. budget split across too many ad sets, so none gets enough conversions to learn and exit the learning phase.
- The wrong objective or conversion event. the account is faithfully optimizing toward a signal that has nothing to do with revenue.
- Broad versus manual targeting. guessing between Advantage Plus and manual without a reason, instead of matching the choice to your data and budget.
- Settings nobody explained. running ads without knowing what half the controls do, so every change is a guess.
Performance Max
Performance Max is its own question. It is the single most asked-about campaign type in ecommerce calls, and for good reason: it can scale a winning catalog, and it can also run wild and burn budget on placements you never meant to fund.
A mentor who has run PMax for product brands can give you a straight read on three things:
- Whether to use it at all. PMax versus plain Search and Shopping depends on your catalog, your data, and your margins. Sometimes the simpler campaign wins.
- How to put guardrails on it. feeds, asset groups, audience signals, and exclusions so it stops spending on the placements that never convert for you.
- How to read what it is doing. PMax hides a lot. A mentor shows you what to look at so you can tell whether it is finding buyers or just spending.
The goal is to either make it earn its budget or decide it is not the right campaign for you yet.
Most stores let it spend and hope. The move is guardrails on the feed and a weekly read on where the budget went.
Traffic but no sales
"We get visitors but barely any orders" is one of the most common things people bring to a call. The traffic is rarely the real problem. Something after the click is leaking.
A mentor walks the path from ad to checkout with you and finds the bottleneck, usually one of these:
- The product page. the offer, photos, copy, and trust signals are not doing enough to turn a curious visitor into a buyer.
- The checkout. friction, surprise shipping costs, or a clunky flow is killing carts at the last step.
- Sending ads to the homepage. paid clicks land on a general homepage when a product ad should drop them straight onto the product or a built-for-purpose landing page.
- The targeting. the traffic is the wrong audience, so it was never going to convert no matter how good the page is.
- The tracking. it might be converting fine, and your measurement is just hiding the sales from you.
Fixing the right one is worth more than redesigning the whole store at once.
Mentors start diagnosing before the call. A typical first exchange after you book:
Nick SchwinghamerMaking the math work
Unit economics is the silent killer under everything else. For a product business, a sale at the wrong margin is worse than no sale, and scaling spend on broken math just loses money faster.
A mentor helps you do the arithmetic before you scale, not after:
- Know your true CAC. what it costs to acquire a paying customer once you count every dollar of ad spend, not just the cheap-looking ones.
- Land on a real margin. product cost, shipping, fees, and returns netted out, so you know what each order is worth.
- Find the constraint. sometimes the math points away from the ad account entirely, to pricing, the offer, or the product itself.
- Pick the number to defend. one metric to hold the line on as you scale, instead of a dashboard you never act on.
Influencers and UGC
Influencer, affiliate, and UGC work is a serious ecommerce channel and an easy way to get burned. The questions are always the same: who to work with, how to pay them, and how to run a campaign without throwing money at someone who delivers nothing.
A mentor who has run these deals can save you a painful round of trial and error:
- Find and vet creators. how to spot the ones whose audience matches your buyer, and how to read past a follower count that does not convert.
- Structure the deal. flat fee, affiliate, gifting, or a mix, and how to write terms so you are not paying for a post that disappears.
- Run the campaign. briefing, approvals, tracking, and usage rights, so you can turn the best content into paid ads later.
The aim is a repeatable creator channel, not one expensive post you can never measure.
a creator deal, x-rayed
Three creators whose audience actually buys products like yours1. A flat fee for the work, plus a small affiliate cut on tracked sales2. Full usage rights, so the best video becomes a paid ad3. The goal: one piece that beats your current control on cost per order4.
The right creators
Chosen for whether their followers buy, not for the follower count.
The terms
Flat fee for the work, affiliate for the upside, tracked so you know what each one drove.
The usage rights
You can run the content as an ad. That clause is where most of the value sits.
The number
Cost per order against your current control, not views or likes.
Every line here is a number you can check. What decides the deal is cost per order, not the follower count.
Launching from zero
Plenty of people come to GrowthMentor before they have any sales at all. The store is live, or nearly live, and the question is how to get the first orders without burning the inventory budget on guesses.
A mentor who has launched DTC brands can help you sequence the first moves for your specific category:
- Validate before you spend. the recurring trap is building or launching before the core assumption is tested. A mentor helps you check demand first.
- Set up the store to sell. the Shopify basics, product pages, and tracking that have to work before any traffic is worth buying.
- Find the first channel. for a new beauty, jewelry, food, or print-on-demand brand, where the first real customers come from cheaply.
- Build the brand basics. name, identity, and the trust signals a stranger needs to buy from a brand they have never heard of.
The goal is one channel working and a handful of real orders, not a launch in every direction at once.
two moves, in order
Validate before you build the store out
ordering inventory on a hunch
a waitlist or pre-orders that prove people will pay
Pick one first channel
posting the launch everywhere at once
the one channel your first buyers already use
First orders from one channel
You learn what actually sells before the inventory budget is gone, and the channel gets cheaper as you go.
The order matters: prove the demand before you spend on the store.
Keeping customers
Once acquisition works, the leak moves downstream. Retention, email, and subscriptions are where the margin you fought for either compounds or drains away.
A mentor who has built retention engines can help you keep the customers you already paid to win:
- Email and lifecycle. welcome, abandoned cart, post-purchase, and win-back flows that turn a single order into repeat revenue.
- Churn and LTV. why customers stop buying, and which fixes lift lifetime value enough to change your whole ad math.
- Subscriptions. for a subscription box or replenishment brand, the onboarding and incentives that keep people past the first renewal.
- Your existing customers. the hidden revenue engine most stores ignore, cheaper to grow than chasing brand-new buyers.
Retention is usually the cheapest growth lever you have, and the one most easily left on the table.
You can also run it in reverse: post what you are stuck on as a help request, and mentors raise their hands to take it.
What people book ecommerce calls about
Rarely what they end up solving. The ask on the booking form is usually a symptom, and a mentor who has done this work recognizes the pattern underneath it. Three that come up again and again:
walked in as, walked out as
Walked in as
An ads problem
ROAS keeps sliding as we scale.
Walked out as
A margin problem
The math broke before the ads did.
Walked in as
A conversion problem
Traffic comes, the cart stays empty.
Walked out as
A product-page problem
The page never earned the click.
Walked in as
A retention problem
Everyone buys once and never returns.
Walked out as
An offer problem
Nothing pulls them back for two.
Three calls, one mechanic. The problem that leaves the room is never the one that walked in.
Why GrowthMentor
Every mentor on GrowthMentor is vetted before they are accepted. Fewer than 5% of applicants get in. They are operators who have scaled real Shopify and DTC brands, not influencers selling a course.
Because the network is broad, you are not stuck with a single-channel ad tech when your problem spans the whole business. You can find someone who looks at the ad account, the product page, and the unit economics together and tells you which one to fix first.
Calls this month
Book the fourth call, or the fortieth. Nothing on this receipt changes.
People who were exactly where you are.
GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or question in a matter of days.
Hamel Shah · Co-Founder
Read Hamel's storyKnowing I can always book a call to help me clarify what I'm doing is the best feeling in the world.
Lena Sesardic · Product Manager
Read Lena's storyI like to set my own strategies and then get help from experts to improve on them and check if I'm on the right track.
Minh · Solo Founder
Read Minh's storyIt gave me fast access to expert-level insights that I couldn't get from academic research or user surveys alone.
Nicola Rubino · Growth Marketing Consultant
Read Nicola's storySometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when they were in my situation.
Annie Chen · Head of Marketing
Read Annie's storyI enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their expertise and help others.
Carlos Terol · Co-Founder
Read Carlos's storyAsk ChatGPT
Don’t take our word for it.
Ask ChatGPT what it really knows about ecommerce mentors and GrowthMentor, then decide for yourself.
Before you join
What people ask before their first call.
It is usually structure, not creative. Budget split across too many ad sets starves the algorithm, or the campaign is optimizing toward the wrong conversion event. A mentor can restructure the account so one campaign gets enough conversions to learn, and make sure it is buying you revenue, not the wrong signal.
It depends on your catalog, your data, and your margins. Performance Max can scale a winner and it can also run wild and waste budget on placements you never meant to fund. A mentor who has run PMax for product brands can tell you whether it fits your store, and how to put guardrails on it if it does.
Enough that the algorithm can learn, but not so much that an untested account drains your inventory budget. The right number depends on your margins and your conversion event. A mentor can help you set a realistic starting budget and get tracking right before you spend the first dollar.
The traffic is rarely the real problem. It is usually the product page, the checkout, the targeting, or the tracking. A mentor can walk the path from ad to checkout with you and find the one bottleneck worth fixing first, instead of redesigning the whole store at once.
With a framework, not by letting two tired ads slowly bleed spend. A mentor can help you build a testing structure with enough angle and format variety to find winners quickly, and set the rules for when to kill a creative and when to scale it.
The ceiling you keep hitting is usually structural. As you push more budget through the same account, rising CAC and a fragile setup catch up with you. A mentor can fix the foundation so the next dollar still pays back, and check whether the real limit is the ads or the unit economics under them.
Net out your true CAC, product cost, shipping, fees, and returns, and see what each order is worth. If every sale loses money at your current CAC, scaling spend makes it worse. A mentor can run the math with you and tell you whether the fix is the ad account or the offer.
Vet creators by whether their audience matches your buyer, not by follower count, and structure the deal so you are not paying for a post that disappears. A mentor who has run these campaigns can help you choose people, write the terms, and turn the best content into paid ads later.
Yes, this is exactly who many people on this page are. A mentor can help you validate demand before you spend, set up the store to sell, and find the first cheap channel for your category, so you get your first orders without burning the inventory budget on guesses.
Most subscription churn happens around the first renewal, so the fix is usually onboarding and early incentives, not a discount later. A mentor who has built subscription brands can help you find where people drop and which lifecycle flows keep them paying past month one.
Yes. Most people who book are founders who sell a product and got pulled into the ads because nobody else would. You do not need to be a media buyer. Bring one specific problem, the numbers around it, and you will leave with a plan.
Yes. Every GrowthMentor mentor is vetted before they are accepted, and fewer than 5% of applicants get in. The mentors on this page have scaled real Shopify and DTC brands across ads, conversion, and retention, and have the reviews to back it up.
GrowthMentor is a membership. Once you are a member, calls are included and most mentors offer their time for free. Browse the mentors above, read their profiles and reviews, and book a 30-minute video call directly on their calendar.
Still have questions? See all FAQs →
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Every face here has already solved what you're working on in ecommerce. You're one call away.