CMO Alliance
Member
Honored to be a member of CMO alliance strategic customer advisory board.
Shahar Barkai
Helping startups Grow. B2B & SaaS. Start-up Mentor, Expert Marketing strategy, Demand gen, 2 Exits, CMO ,2X VP Growth
Tel Aviv, Israel (+02:00 UTC) English, Hebrewfrom Tel Aviv, Israel
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
4.99
37 reviews / 51 sessions
Tue
13
Next availability
Bio
Hi, My name is Shahar Barkai. I've been building and leading SaaS and marketing teams for 15+ years, my roles were focusing on growth, I was leading all of the marketing, performance, SDR, data, automation, CRM as well. I have managed 2 companies, 6 brands and multimillion pipeline and budget. I have made 1 exit (as a GM), got one startup to a unicorn stage, and accelerated two other startups to hyper growth in 8 digits ARR. I have worked with a wide variety of Startups - B2B, B2C, Ecommerce, SaaS, Fintec and more.. My main skill has been to identify business pain points alongside growth opportunities, and building highly effective revenue generating marketing machines. In the past 10 years, I have: 💡 Sold one SaaS company I was managing 💡 Managed an ecommerce company doubling its multimillion revenue 💡 Built a unicorn company from scratch as its marketing leader - from $1M to $1B Evaluation 💡 Spent over $50M+ on PPC / Paid Acquisition with Google, Bing, LinkedIn, Facebook, Taboola etc.. 💡 Generated over $100M in revenue for various brands 💡 Led a few startups to hyper growth stages (VP Growth role) 💡 Mentored a few different startups globally I'm happy to talk to you about your business and see how we can make it grow further. I can help you with making your business grow and build and effective marketing machine, including scaling or managing your digital PPC, SEO / demand generation / business operation / marketing automation / SDR / Data. Demand generation - build a strong DG strategy to generate leads, sales and pipline. PPC - Google, Bing, FB, LinkedIn and more - master level PPC tactics to generate leads, sales and pipeline. SEO - build a super level SEO strategy and get organic traffic. Marketing automation: Lead scoring, email marketing , build processes that will get more demo calls and sales and more. SDR - how to build a successful team, including tools, processes and playbook - in order to get more pipeline and calls to the sales team PLG - if you too have lots of inbound leads but not as many sales you would expect - I can assist you improve it. Managing peers - For marketers who need assistance communicating with their CEOs/CFOs/CROs - there are some tips and tricks how to manage this communication. Check out my personal website: https://www.shaharb.com/
Expertise
Building a team
How to build a winning marketing team - define roles, specialties and skills that are required in order to have a team that can hit marketing and business goals.
Go to market strategy
I can help you build a winning go-to-market strategy that will fit to your current resources and goals. What team to build, your marketing channels and goals, KPI setting ,budget planning and more.
Growth marketing
I can help with anything growth - let's discuss your goals and resources to decide what growth tactic will be best suitable for you.
Idea validation
I can help you to validate ideas for GTM, marketing, product, pricing etc.. Feel free to ping me.
Link building
I can help you build backlinks to your site - high quality premium backlinks that will help your SEO needs.
Marketing automation
Hubspot/Pardot/Marketo platforms. From lead scoring to email automation, we can build a working automated machine to growth your business and support other teams.
Mindset coaching
I've been leading companies and and marketing teams as an exec for a decade, I know how sometimes stressing it could be, the uncertainty, and decision bold decisions. Would be happy to assist you in your journey.
PPC strategies
I can help you build a winning PPC strategy that will fit to your current budget and goals. We will review your KPIs & ,budget, and then decide which platforms to get started and how to manage them (including hands on service if needed).
Product analytics
Have been managing a few products and can provide consultation on best practices, tools and insights about it.
Product market fit
I can help you to find and strategize your PMF.
Revops
I've been leading revops teams for several years in several hyper growth startups. I can help you with strategy, best practices and operational tools and tips.
SEO
I can help you build a winning SEO strategy that will fit to your current budget and goals. The service includes consultation and also hands on service if needed.
Toolkit
Google Ads
An expert level - managing google ads for over a decade with budgets up to $2.5M/mo. Have explored all of the options - discovery, YouTube, GDN, Search, shopping etc..
Microsoft Ads (Bing)
An expert level - managing bing ads and SEO for over a decade with large budgets.
Google Analytics
Have been working with GA for a decade and assist with it.
HubSpot
Expert level in Hubspot, in this occasion I will add my partner who is been running Revops (automation and CRM) for more than a decade.
LinkedIn Ads
Have an expert view on Paid and organic Linkedin activities - from brand awareness to lead generation. In case you want to explore Linkedin in your strategy or optimize existing activities - let's talk.
Salesforce
Expert level in Salesforce, in this occasion I will add my partner who is been running Revops (automation and CRM) for more than a decade.
Industries
SaaS
Have a strong acquisition background at SaaS GTM and marketing. As a GM, CMO, VP growth roles, I've seen many different brands grow and led their marketing/data/revops/pricing etc..
B2B
Have a strong acquisition background at B2B GTM and marketing.
E-Commerce
I have managed a blobal multimillion ecom company promoting 4 brands and over 100 products.
Cyber Security
I have built demand gen for three cyber companies - one was acquired for $490M. The other two are at hyper growth phase.
B2C
Have a strong acquisition background at B2C GTM and marketing. Managed a VPN b2c company which was acquired and a multimillion global ecommerce company.
Experience
OX Security
VP of Global GrowthBuild & lead marketing from scratch - growth strategy: Inbound, Outbound, Data, Revops and more. Build & lead all go-to-market functions - Demand gen, SEO, PPC, outbound BDR team. Build & lead the operations and marketing automation (Salesforce, HubSpot, Zoominfo etc.) Achieve 150% of pipeline ARR goals.
Singular
VP of Global Growth & BrandSingular is a leading B2B SaaS data attribution platform, in hyper growth stage: • Lead the GTM strategy for enterprise and mid-market, e.g: • Demand Gen & ABM. Inbound & Outbound • Content Strategy, Events, Webinars & PR promos. • SDR & BDR leadership • Revops - Marketing automation & CRM. Data analysis & strategy. • Brand & market positioning.
Perimeter 81
Founding Member: Senior Director, Global Demand Generation & Growth (Acquired by Checkpoint)Perimeter 81 is cyber security B2B SaaS startup. Owner and accounted for over 90% of the entire company's pipeline - leads, sales, ARR: • Member of the senior management, reporting to Co-founder • Spearheading the marketing & growth strategy • Lead all aspects of demand generation, inbound marketing, growth and partnerships • Lead all aspects of marketing automation & CRM nurturing strategy • Build & lead outbound and inbound SDRs, tools and related operations • Lead all aspects of marketing data and analysis • Establish brand awareness and positioning
SaferVPN
General Manager - (Acquired by J2Global)SaferVPN is a SaaS B2C. (Company was acquired by J2global). SaferVPN is a part of Perimeter 81 organization • P&L owner, leading the company's strategy & growth. • Lead the branding, positioning, and content strategy. • Lead marketing strategy & user acquisition activities. • Lead all aspects of user retention, CS & churn reduction, product marketing, and R&D. • Lead all aspects of financials, legal, HR, Staffing & revenue growth. • Building strategic partnerships (over $1M ARR).
H.Y Enterprise
Global CMO & Local Office Operating DirectorH.Y Enterprise is an 8 digits ARR, American e-commerce company manufacturing over 100 products and owns 4 brands. In this role, I’ve managed the head office of the company and served as the company's CMO & COO. • Lead a team of 18 employees & team leaders and the office's operations • Lead the revenue and growth strategy, pricing and seasonal events • Lead all aspects of growth marketing – digital (SEO/PPC/Social/Influencers), brand, content, emails • Lead branding, positioning, product marketing and content strategy of 4 different brands. • Lead the R&D team, Data infra, IT infra and getting the team to X5 delivery pace • Report to the CEO & owner We achieved YoY growth record (100%) in eight figures revenue & dramatically improved the team's delivery and performance.
William Hill
User Acquisition Expert• PPC Hands-on management of an annual $30M budget • Lead Global SEO initiatives, build automation scripts, mentor marketing team members • Achieve over 100% MoM of new customers growth
Digital Marketing Agency
CEO & FounderOwn & manage a digital marketing & website development agency, helping businesses build the GTM strategy and digital presence. Strategic planning, branding and positioning with hands on execution across digital platforms & CRM marketing.
Fanjet Marketing (subsidiary of a large known brand)
Backend Developer - (Acquired by Markets.com)• As a web developer – developing in house marketing tools, automations and maintain company's web assets • Develop and implement digital content strategy, guerilla marketing and lead generation tactics.
Advanced Web Solutions (subsidiary of a large known brand)
Search Engine Optimization Team LeadAWS owns and promotes a large network of review websites as well as promoting the main company websites with over +2M visitors/day. • Lead an SEO team promote hundreds of review sites and content portals • Strategy design - SEO, Content, Products, Automation and more.