All mentors

Rodrigo Aronas

Sr Manager, Growth Operations @ Handshake AI

Oakland, United States (-08:00 UTC) Spanish, English, Italianfrom Buenos Aires, Argentina
Usually responds in 22 hours
Free
Price per hour
30 min
Time Blocks Available
4.97
45 reviews / 60 sessions
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-
Next availability
Not available in the next 30 days

Bio

I’m Rodrigo, a Program Manager and Growth Operations leader with 10+ years of experience building and scaling operational systems across AI, SaaS, and marketplace environments. I specialize in owning processes end-to-end — from design through execution — translating ambiguous goals into structured workflows, reliable systems, and measurable outcomes. My focus is onboarding, activation, and lifecycle operations for large, distributed expert populations where data accuracy, speed, and quality are critical. Currently, I lead Growth Operations at Handshake AI, where I own the systems that take external experts from application to productive. This includes onboarding workflows, access provisioning, tracking systems, and program reporting across 20+ AI Frontier Labs initiatives supporting frontier model development. I operate as a central point of contact across Product, Engineering, Marketing, and external partners — resolving issues directly, unblocking execution, and ensuring programs run smoothly in a high-volume, fast-moving environment. I’m comfortable with strong prioritization and escalation judgment when work exceeds capacity. I’m also a Leadership Coach, and I work with clients to unlock their potential. I love seeing people thrive with the right support and guidance. People have the answers, it's about walking the path with them and helping them see it. This coaching background helps me be a better manager, fostering a positive and productive environment for my team. I’m passionate about working with mission-driven companies that make a positive impact and uplift others. For me, work is more than just a job—it’s about doing what I love and making a difference.

Expertise

  • Building a team

    I have built teams from ground-up from 0 to 10+ team members in growth marketing and operations. I understand what might be needed at the beginning that might not be very useful later, and viceversa.

  • Career guidance

    I am an ICF certified coach, and Founder of Stoa Coaching, a coaching practice offering career and life coaching. Reach out to talk and discuss about what's next in your career!

  • Go to market strategy

    I have been part of teams that launched online courses and bootcamps in B2B and B2C, having let all the operations and talent acquisition. Deep experience in edtech and growth.

  • Growth marketing

    I've worked 7+ years in very early-stage startups and helped build teams, campaigns, and strategies to hack the way out, learn quickly, iterate fast and use learnings for longer-term strategies

  • Leadership

    I have been leading teams for the last 10+ years. I know what it takes to have a well performing team and what it takes to get there. Furthermore, being a coach, I can help you work on yourself to become the best leader you can be.

  • Mindset coaching

    I've been a manager for 7+ years and I am also a Personal Development Coach. I am happy to chat about mindset, coaching, and how to get better at what you are doing.

  • Operations

    I have been the Director of Operations at Springboard, and led talent acquisition and post-enrollment operations. Deep experience in scaling processes and systems, making them more efficient and lean.

  • Sales

    With experience in SEM (push social ads), OOH, internet ads, and so on, I can help you devise push/outbound strategies for your startup. Working on an omnichannel strategy is a key aspect of it.

  • Venting frustration

    I am a Personal Development Coach and I've helped people deal with frustration in a constructive and self-compassionate way. I can work with you with dealing with your emotions and how to act positively and grow from it, without shaming or blaming.

Toolkit

  • Miro logo

    Miro

    Miro is an awesome platform to work on projects, brainstorming, and present ideas to the team. Also, it is a great way to work with teams, simultaneously in a project. Reach out, and I can help you learn how to use it more efficiently!

  • Typeform logo

    Typeform

    I've created countless forms in Typeform, allowing teams to work quickly and scale projects in a fast way. I've also connected them with spreadsheets via Zapier.

  • Asana logo

    Asana

    Asana is a great tool for project management and even personal management! I have all my personal tasks on Asana and also use it for my team (and the entire org)

  • Google Analytics logo

    Google Analytics

    Been working with Google Analytics for several years now. Can help you review not only the basics, but also cohorts, channel groupings, attribution and more.

  • HubSpot logo

    HubSpot

    I've been working in Hubspot for the last 3 years, setting flows, automation campaigns, nurturing, and more. Piping live audiences from HS to ad platforms is something that works especially well for me

  • Jira logo

    Jira

    I've been using JIRA to manage projects with the team and tech teams for a while. Great way to keep record of everything that needs to be done - Let me know if you need support on how to scale this

  • LinkedIn Ads logo

    LinkedIn Ads

    LinkedIn Ads is a great platform if you know how to use it and for what. In the last 5 years, I've learned what works and what doesn't, and having managed $1M/yr on LinkedIn can help you come up with the right strategy for your company.

Industries

  • E-Commerce Platforms

    Developed strategies, build tactical plans, and iterated on campaigns for clients in different industries and of different sizes. Led Growth teams to more than $4M/month revenue

  • E-Commerce

    Led Growth teams in the design, implementation, and optimization of marketing campaigns across channels and mediums. Manages budgets of more than $5M/year

  • Higher Education

    I worked 6+ years at Springboard, cross-business unit (B2B and B2C) leading both their demand and then supply side of the business, including recruiting, pipeline generation, onboarding, training and payroll.

Experience

  • Handshake

    Sr Manager, Growth Operations

    • Global BPO Ecosystem & Geo-Risk Management: Managed 15+ BPO partners across LATAM, EMEA, and APAC to mitigate concentration risk; tripled international supply output in under 3 months while cutting ramp times by 7 days and costs by 30%. • Predictive Capacity Modeling & Strategy: Partnered with GTM and Delivery leads to shift from reactive fulfillment to predictive capacity modeling; built dynamic forecasting tools to align supply across hundreds of thousands of domain experts. • Cross-Functional Governance & Alignment: Served as the strategic bridge across Product, Eng, GTM, and Delivery; led capacity planning, unblocked operational trade-offs, and set SLA governance to ensure rapid, high-quality fulfillment. • Product Collaboration & Supply Infrastructure: Partnered with Product/Eng to optimize the expert portal and lifecycle; engineered automated onboarding and access provisioning systems that boosted funnel conversion by 20%+. • Rapid Ramp & Network Liquidity: Built rapid-response supply infrastructure that compressed program deployment from weeks to days (and hours for urgent programs) across 100+ frontier AI projects. • Multi-Channel Acquisition & Unit Economics: Co-owned acquisition strategy with Marketing across BPO (3x–4x growth), paid, referral, and organic channels; aligned campaign ROI and targeting to optimize unit economics and funnel efficiency. • Lifecycle Retention & Quality Management: Designed end-to-end activation and engagement programs beyond ToFu acquisition, driving measurable improvements in contributor retention, quality, and time-to-productivity. • Team Scaling & Leadership: Built, mentored, and led a high-performing supply operations team—scaling from 2 to 5 direct reports while establishing operational standards and career pathways.

  • Springboard

    Head of Growth & UA

    - Run marketing campaigns and other growth initiatives end-to-end: identify opportunities, prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results. - Work with our Analytics team to measure the impact of each campaign, and develop ways to scale. - Develop and execute marketing strategy, campaigns, and activities to drive significant student acquisition growth while achieving efficiency targets. - Grow, mentor, motivate and develop a motivated, high-performing team of student-focused, data-driven performance marketers and ensure the team is set up for success. - Proactively and regularly communicate channel performance to internal leadership and stakeholders to promote a shared understanding of performance marketing strategy, investment results, drivers, and opportunities. - Oversee top of the funnel campaigns, ideate and implement actions to optimize it and get better quality applicants to our courses.

    Continuing EducationUX Design

  • Springboard

    Head of Mentor Operations & Strategy

    Leading a team of 15 people who manage 800+ contractors who are mentors at Springboard.

    Continuing EducationUX Design

  • Aprende Institute

    Strategy & Operations Program Manager

    • Revenue & Partner Program Delivery: Owned end-to-end delivery of two key revenue-generating initiatives (recruiting partnerships and ELL), reaching 100K+ students and driving business model expansion. • Vendor Ecosystem Integration: Integrated a strategic third-party ELL provider into the platform core, boosting upsell conversion by 15% and student performance outcomes by 20%. • Supply Onboarding & Retention: Redesigned onboarding and operational training workflows for educators, improving instructor retention by 15% and engagement by 20%.

  • Stoa Coaching

    Leadership & Life Coach

    Empowering professionals to navigate career transitions, strengthen leadership skills, and align with purpose through a blend of Stoic philosophy and practical coaching. ✔ Leadership Development: Coaching managers and executives to enhance decision-making, resilience, and impact in high-growth environments. ✔ Career Strategy: Supporting professionals in defining their next career move, positioning their strengths, and securing strategic opportunities. ✔ Personal Growth: Helping individuals find clarity, fulfillment, and balance by integrating Stoic and Ontological principles into daily life.

  • Springboard

    Digital Marketing Mentor

    Digital Marketing Mentor

    Continuing EducationUX Design

  • Way.com

    Marketing Director
    •way.com

    • Supervised $4M+ annual marketing budget and increased ROAS by 40% • Improved efficiency of Paid Media campaigns by 30% by analyzing campaigns, website UI/UX, landing pages and customers’ flow, heat maps, and funnels on the website. and tripled monthly transactions. • Responsible for Marketing strategy, affiliate relationships, E-Mail Marketing, and pricing. • Responsible for Go-To-Market strategies, positioning, and messaging in new regions. • Developed Way's branding strategy increasing organic and direct traffic by 100%. • Owned Way’s competitive landscape and derived business strategies based on competitive analysis data. • Run the Affiliate Campaigns with 150+ publishers, 5,000+ transactions and $300,000 monthly sales. Grew this channel’s sales by 3x in 1 year. • Built and monitored Marketing’s scorecard with all the respective KPIs.

  • Gravity Media LLC

    Marketing Intern

    Collaborated on: - Paid social activities such as ideation of copy, social monitoring and analysis; - Digital and social insights and analysis, including trends, performance and alerts; - Research for multicultural analysis for Audience platform.

  • 2BigIdeas

    Co-Founder - Marketing Director

    Founded company with 2 partners. Oversaw strategies to position clients’ brands. Led Marketing team and negotiated budgets with clients. Managed annual budget of $200,000. • Increased revenues from $60,000 to $200,000 annually in the last 2 years, maintaining profit margins. • Recruited and managed a high-performing Marketing team of 10 Social Media Managers, Account Managers and Graphic Designers. • Developed marketing plans and strategies for clients, based on large data-sets and consumers’ insights analysis. • Designed campaigns to improve quality leads, increasing prospects from 40% – 200%. • Concentrated sales of multiple services to top 5 accounts, doubling revenues. • Streamlined teamwork resulting improving project completions on or before deadline by 60%. • Negotiated deals with clients and prospects to design impactful marketing campaigns.

    Digital Agencies

  • ORT Argentina

    High School teacher (coding)

    High School teacher (coding)

    Other

  • Sourcing Up

    Partner & Team Lead

    - Secured $200K in new business by leading client negotiations, developing custom solutions, and launching new product offerings that diversified revenue streams. - Led two global teams (20 members across U.S., U.K., and Europe), delivering $150K+ in development projects on time and on budget—driving operational and delivery excellence.

  • Universidad de Buenos Aires

    Teacher Assistant - System's Auditory

    - Assisted teacher in creating content to be given to students. - Classes were about 15 students. - Researched information about Online Auditory systems.

  • ORT Argentina

    Teacher Assistant

    - Assisted teachers in creating content for different courses. - Classes were about 30 children. - Assisted students in software developing and different courses. (PHP, VB6, MySQL, algorithms and database management)

    Other
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