Wilde
Investor
Wilde builds customer predictions on top of your data warehouse so you can personalize your marketing, better understand your customers, and drive growth.
John Wessel
CEO of Agreeable Data (Data Strategy & Infrastructure)
Greenville,SC, United States (-05:00 UTC) Englishfrom Greenville,SC, United States
Usually responds in 13 hours
$200 / hour
Price per hour
15 min30 min
Time Blocks Available
5.00
27 reviews / 43 sessions
Thu
15
Next availability
Bio
I have hands-on experience in various areas, including technology, e-commerce, supply chain, pricing, product management, and digital marketing. I have led teams previously at Alorica (Samsung contact center), Transplace (third-party logistics provider), and currently at Fresh Water Systems (e-commerce). In my current role, I have seen success by setting clear expectations leveraging the OKRs (Objectives and Key Results) goal-setting framework and implementing agile practices (SCRUM) to execute the set business objectives. eCommerce Results: 📈 Organic Traffic ⬆️ 12x over 5 years 📈 Compay Revenue ⬆️ 100% over 5 years 📈 Web Revenue ⬆️ 88% over 4 years 📈 Fill Rate ⬆️ 15% over 2 years 📈 Gross Margin improvement YoY for 2 years Personality Tests: Clifton StrengthsFinder: (1) Achiever (2) Futuristic (3) Connectedness (4) Individualization (5) Learner Myers-Briggs (MBTI): ISFJ Predictive Index: Individualist True Colors: Green
Expertise
Building a team
I enjoy helping people map out their roles and responsibilities. Questions like - do I need a data analytics or data engineer? How should I structure my product or marketing team? I can also help with tips for implementing SCRUM and OKRs for your teams.
Data science
I would NOT consider myself a data scientist, but I have extensive experience with data pipelines, warehouses, and getting business value out of data. I can also help you identify areas of your business to utilize data science (AI/ML).
Email marketing
I have used many different email providers and can help you review the pros and cons of each. I can also help with email strategy (especially for e-commerce websites.) If you aren't doing email marketing, believe it or not, email can still be a very profitable channel.
Pricing strategy
I love to talk about pricing. Ask me about pricing 25,000+ products on an e-commerce website or discuss pricing strategies for your SaaS or other offerings.
Product analytics
I'm currently really into PostHog but have experience with many analytics tools. The key to product analytics is making sure you are collecting the right data correctly first, and then looking for insights.
Remote work
I have experience transitioning in-person teams to remote teams and remote 1st hiring. I can share my strategies for managing a remote team, including 1:1 templates, daily check-ins, and other methods for collaboration and accountability.
Technology and tools
I love data and martech tooling. I would love to help you select tooling or learn more about your existing tooling to take your game to the next level.
Venting frustration
Sometimes you just need to vent. I get it. I'm happy to listen to you vent and not say anything at all. If desired, I can also help you reflect on how a difficult situation can make you better.
Toolkit
Ahrefs
How are you doing compared to your competition? How is that new product page or blog post performing? Ahrefs is a nice tool to get insight into your SEO performance. If you are using SEMRush and find it too complicated, Ahrefs might be a good tool for you.
Asana
I have some great templates to share about how to use asana for SCRUM. I can also tell you about how we moved from just 1 team using asana to the entire company using asana for all of our tasks and projects.
HubSpot
I have used Hubspot as a CRM in sales and other creative contexts. My favorite use case was managing product sourcing deals for an e-commerce company.
MySQL
I know a lot of flavors of SQL and have been using it almost daily for over ten years. I have also taught MANY people to use SQL and would encourage anyone that is even slightly interested to learn it. It is an extremely valuable tool for anyone trying to get insight out of data.
Tableau
I was an early adopter of Tableau and love their mission to democratize data. I can also help you with some of the downsides of tableau - specifically avoiding some messes for your future self.
Zapier
Zapier is great for easily connecting SaaS tools. I have used it many ways over the years. If you already use Zapier a lot ask me about tips for optimizing your spending with Zapier. It can get pricey and there are sometimes better solutions.
Industries
Analytics
I have experience in eCommerce selling B2B and B2C. Ask me about ways to target each of these groups and answer the question "Should I have two websites or just one?"
E-Commerce
Understanding the ebbs and flows in the B2C world can be very challenging. It can be a shock when you realize your revenue drops off a cliff and you have no idea why... Do you have an SEO problem? Is it the paid ads? Is it a conversion optimization problem? Do you have a technical or browser compatibility problem with your website? I'm happy to chat about all of these questions and more.
E-Commerce
I helped migrate a large website to Shopify Plus in 2018. If you want to make a major change to your website, I can tell you what NOT to do. I can also give you some ideas about what you should do.
Experience
Agreeable Data
Founder & CEOWe help companies use data to grow with confidence. Who do we help? E-commerce and SaaS companies who want to own their own data. We provide a fractional data team coupled with the latest technology to enable you to give each employee, vendor, and partner the data they need to drive efficiency and growth. What do we do? We set up and manage data infrastructure, analytics, and reporting for your company. Executive Guidance: We provide executive guidance to ensure you don't over-engineer, overspend, or waste time on unproductive rabbit trails. Data Engineering & Architecture: Build right from the start. A properly designed data foundation keeps data organized, flowing smoothly, and scaling seamlessly. This foundation is also critical to being AI ready. AI, Data Scientist, & Analytics: We can help you set the right price for your product, reduce stockouts, forecast sales, reduce customer churn, increase customer lifetime value, and much more. This is the "fun stuff" that can happen when you have the right data foundation and a data team working together.
Data Action Mentor
MentorI provide 1:1 mentoring for anyone looking to take their skills to the next level in Data. 1) Get to your next career goal (Manager, Director, VP/Executive) 2) UpSkill or Change Positions (Data Analyst, Business Intelligence, Data Science, Data Engineering) 3) Apply Data to your business (eCommerce, SaaS, Supply Chain/Logistics)
The Data Stack Show
Co-HostI started co-hosting The Data Stack Show podcast in 2024. The show has a rich history having had over 200 guests, spanning the spectrum from enterprise practitioners to data tech founders. If you listen to the show you'll get insights from the data people behind Anthropic, Intuit, Netflix, Airbnb, Apache Iceberg, Apache Arrow, Dagster, Hex and more.
Readyy
Advisor / Fractional CTOReadyy is a 3-in-1 growth agency providing marketing, sales, and GTM Engineering support to B2B technology businesses.
Fresh Water Systems
Chief Technology Officer / Senior VP of Product & MarketingResponsibilities: · Develop and implement company business goals using the Objectives and Key Results (OKRs) with other senior leaders. · Set strategic direction and business objectives for IT, marketing, and product organizations IT · Oversee company SaaS technology selection and vetting process · Advise on key technical decisions · Champion key digital product features for external website and internal tools Product Management (Physical Products) · Lead product development, product category management, and product engineering teams · Develop strategic vendor relationships · Create product go-to-market and onboarding strategy Key Metrics 📊 : fill rate, excess inventory %, and revenue growth rate Marketing · Advice e-commerce, pricing, and content teams on strategy and business goals · Create a company pricing strategy · Advise on strategic vendor and tooling selection Key Metrics 📊: ROAS (Return on Ad Spend), Conversion Rate, Gross Margin % Skills: Business Strategy · Leadership Development · Objectives and Key Results (OKRs) · Strategic Planning · Agile Methodologies · Process Improvement · Program Management
E-CommerceB2BB2CResponsibilities: · Set strategic direction and business objectives for IT and digital marketing teams. IT · Find, vet, and implement technology solutions for the company · Create comprehensive business continuity, security, and remote work plan · Implement best practices for daily work Marketing & E-Commerce · Evolve company brand standards · Grow organic and paid traffic · Sustain and grow content strategy · Adapt to the quickly changing e-commerce landscape during COVID-19 Results: ☑ Implemented solutions to support work from home · Document Management System and Knowledge System Management [KMS] · SaaS VPN, 2FA, AI Endpoint Protection, and remote workstation management · Project management, planning, and audio/video collaboration tools ☑ Redesigned purchase order management and demand planning system with customized 3rd party algorithm for daily recommending purchase order quantities ☑ Implemented SCRUM/Agile practices for IT and marketing teams ☑ Implement code review, code management, and CI (continuous integration) process for the IT team ☑ Redesigned and rebranded the company's e-commerce websites ☑ Pivoted content strategy due to COVID-19 with sustained growth ☑ SEO and Paid Ads Growth Skills: Vendor Management · IT Strategy · Business Strategy · Leadership Development · Scrum · Agile Methodologies · Process Improvement · Management
E-CommerceB2BB2CResponsibilities: · Oversee technical projects in alignment with organizational goals · Analyze the business requirements of all departments to determine their technology needs · Direct the effective delivery of networks, development, and disaster recovery systems and processes · Oversee all technology operations and evaluate them according to established goals · Control budget and report on expenditure · Improve IT processes and research and recommend new software solutions · Assist in building relationships with vendors and creating cost-efficient contracts Results: ☑ Migration of on-premise infrastructure to AWS ☑ Implemented Modern data warehouse stack: o SaaS Data Warehouse [Snowflake] o Stich/Fivetran [ETL] o Transformation Layer [dbt] o Reverse ETL [Census] o Visualization [Mode Analytics] ☑ Implemented SaaS call center for inbound calls ☑ Migrated 25k+ product e-commerce website to Shopify ☑ Implementated Product Information Management System [PIM] for 25k+ products ☑ Implemented Warehouse Management Systems [WMS] for 25k+ products Management: ☑ Hired and developed a local technology operations team ☑ Managed offshore development team ☑ Vetted strategic partners and software providers for company technology initiatives Skills: IT Management · Vendor Management · IT Strategy · Shopify Plus · Project Management · Amazon Web Services (AWS) · Process Improvement · Management · Database Design
E-CommerceB2BB2CResponsibilities: · Assist with data-driven price optimization system development, analysis, and ongoing maintenance. · Participate in the design and development of business intelligence solutions using a SQL server stack. · Resolve database performance issues in production environments. Results: ☑ Migrated Production SQL Server to AWS RDS ☑ Created Amazon Redshift Data Warehouse ☑ Implemented ETL Pipeline to ingest data into Redshift ☑ Created and implemented multi-cloud data back and recovery strategy ☑ Implemented extensive database, network, and systems monitoring solution
E-CommerceB2BB2CTransplace (Now Uber Freight)
Senior Business Intelligence Team LeaderResponsibilities: · Provide technical or business assistance as well as advice concerning data management to the enterprise application development team as well as other functional business groups (finance, operations, accounting). · Construct compelling stories with strong analytical backing for the sales team, as part of the new business acquisition process. · Participate in and drove analytics strategy; develops and maintains processes to analyze data from disparate data sources. Results: · Drove team operations by collecting data and translating it into meaningful, visual, actionable intelligence for making tactical and strategic business decisions. · Developed presentations include geographic information (spatial data), savings data (waterfall graphs), and optimization opportunities. · Selected, implemented, and trained team on Tableau analytics software. · Developed standardized reports for the client services division. · Improved speed and efficiency of report production. [Position at M33 Integrated Solutions acquired by Transplace in 2015] [Title change to Business Analyst Leader post acquisition]
Responsibilities: · Conduct user requirement sessions to understand user requests and concerns. · Provide technical or business assistance as well as advice concerning data management to the enterprise application development team as well as other functional business groups (finance, operations, accounting). · Construct compelling stories with strong analytical backing for the sales team, as part of the new business acquisition process. · Participate in and drove analytics strategy; develops and maintains processes to analyze data from disparate data sources. Results: · Developed standardized reports for the client services division · Improved speed and efficiency of report production · Selected, implemented, and trained team on Tableau analytics software · Drove team operations by collecting data and translating it into meaningful, visual, actionable intelligence for making tactical and strategic business decisions. · Developed presentations include geographic information (spatial data), savings data (waterfall graphs), and optimization opportunities. [Orginally hired at M33 Integrated Solutions, acquired by Transplace in 2015] [Title changed to Business Analyst Leader post acquisition] Skills: SQL · Business Intelligence · Data Analysis · Tableau · Management
B2BSaaSM33 Integrated Solutions (Acquired by Transplace)
Business Intelligence Analyst / Database AdministratorResponsibilities: · Monitored, managed, and maintained all internal and external (customer-facing) databases for SaaS software applications. · Worked with the enterprise development team to optimize schema and tweak slow-running queries, to achieve optimum application performance. · Participated in on-call rotation and responded to alerts · Performed application, and Linux system-level diagnostics Results: · Developed and tested PL/SQL procedures; performed tuning and configuration changes as necessary. · Developed rules for zero-downtime migrations. · Executed process to automatically apply database migration scripts to databases through all environments into production (liquibase). · Diagnosed and resolved database issues quickly in a production environment. [Position at M33 Integrated Solutions acquired by Transplace in 2015]
M33 Integrated Solutions (Acquired by Transplace)
Data AnalystResponsibilities: · Managed the development of ETL logic to meet business requirements for reporting and analytic needs. · Communicated frequently and effectively with all internal teams, including operations, upper management, development, and other personnel. · Advised on detailed design for ETL and data aggregation functions. Results: · Designed, developed, implemented, tested, and maintained complex ETL processes. · Developed and designed solutions that identified data issues and reported errors for further analysis. · Designed, built, and supported real-time and historical data flows. · Created and maintained SQL stored procedures, complex queries, functions, and other scripts. · Developed SQL queries that included WITH statements, complex joins, crosstab/pivot, rank over partition, subqueries, etc. [Position at M33 Integrated Solutions acquired by Transplace in 2015]
Alorica
Project Manager [Samsung Account]Responsibilities: · Worked closely with call center management, service logistics management, and service management software to lead projects · Resolved any business issues that arose during the project design or development process. · Interfaced with customers for various activities in a client service management role · Worked with the contact center operation team to facilitate required actions for KPI achievement. Results: Analyzed and developed improvement programs using a disciplined approach based on clear objectives for company-wide KPIs: o Service Level o Average Handling Time o Quality of Service (Customer Satisfaction) o First Call Resolution
Alorica
Lead Reporting Analyst [Samsung Account]Responsibilities: · Trained other analysts to run and distribute daily reports. · Lead interactions with clients on any data discrepancies or change requests. Results: · Implemented new reporting methods to increase efficiency, ensure repeatability, and improve accuracy. · Streamlined and automated processes around data collection and presentation, including coordinating cross-departmental updates for business reviews and executive-level presentations.
Alorica
Reporting Analyst [Samsung Account]Responsibilities: · Provided data and supporting statistics to track and continually improve, troubleshoot and coach call center staff. · Performed daily and weekly performance calculations and distributed reports on key metrics such as handling time, hold time, calls per hour, and transfer rate. · Produced business reports and executive-level presentations. Results: · Identified and developed new reporting methods and tools that lead to improvement in key metrics. · Streamlined and automated processes and reports.