Rob te Braake

Founder - Insight Matters

Lisbon, Portugal (+00:00 UTC) English, Dutchfrom Vorden, Netherlands
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
32 reviews / 40 sessions
Wed
14
Next availability

Bio

The big corporate world. That is where I started my career. A world full of management meetings, delegated responsibilities and clear KPI’s. I quickly learned that the entrepreneurial route is a better fit for me. But after running several technology and consulting ventures across the globe, I realized that there is one thing that excites me more than building my own business: Helping other entrepreneurs get clarity and insight in their own business, their goals and their financials. That intersection between finance, strategy and coaching is what excites me every single day. Prior to Insight Matters, I spent 8 years in China, co-founding a technology & investment firm that acquired European sustainable technologies and introduced these on the Chinese market. Launched 4 companies and realized 1 exit.

Expertise


  • Advice on funding

    I have advised all sorts of clients: Friends & family funded, VC funded and publicly funded, and almost anything in between - before, during and after the funding. In my prior businesses, we've raised several million in early stage private investments & realized one partial exit.

  • Bootstrapping

    Keeping tight control on cash flow, while investing in the right areas to grow. Setting the right (financial) KPI's that are actually meaningful and helpful Setting budget and scenario planning to prepare for adversity and super high growth Happy to discuss anything numbers: finance, accounting and strategy

  • Pricing strategy

    If you're looking for pricing strategy from the marketing/customer perspective: that's not me. If you're looking for pricing strategy from the financial side - you're in the right spot. Topics where I can help: Understanding profitability Pricing models to safeguard margins Profit vs Cash flow

  • Venting frustration

    Part of me in convinced I should have studied Psychology instead of Finance, not in the last part because various clients call me their psychologist or therapist. So, are you frustrated with your team, customers or lack of progress, happy to help you blow off steam and get you back in the right direction.

Toolkit


  • Baremetrics logo

    Baremetrics

    For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

  • ChartMogul logo

    ChartMogul

    For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

  • HubSpot logo

    HubSpot

    For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

  • Klipfolio logo

    Klipfolio

    For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

  • Tableau logo

    Tableau

    For most of the tools selected - I'm focused on how to use these tools in setting & tracking (financial) KPI's, and how to use them to make better financial decisions - unfortunately not an expert in tech side of them.

Industries


  • Accounting

    I run business that takes care of accounting, fractional CFO or complete finance teams. My expertise is on the CFO side - Strategy, fundraising, investments, financial & operational KPI's, financial planning etc

  • E-Commerce

    I've helped dozens of e-Commerce companies with setting KPI's, understanding their numbers, identifying real profitability, optimizing their working capital & cash conversion cycle, and anything else on the intersection between finance, accounting & strategy.

  • Digital Marketing

    I've helped dozens of Agencies with setting KPI's, understanding their numbers, identifying real profitability, optimizing their working capital & cash conversion cycle, and anything else on the intersection between finance, accounting & strategy.

Experience

  • Clockwork Thailand

    Co-Owner

    Clockwork Thailand provides the full range of incorporation and administration management services in Thailand. This includes: accounting, payroll and tax services, HR, recruiting and training services, labour law and work permit implementation. Detailed reconnaissance and feasibility studies may also be available on request Contact me to discuss how we can help you grow in Thailand.

  • whatifi

    Investor & Advisor

    Whatifi helps CFOs & Executive teams make better, bigger decisions. It makes financial modelling and scenario planning fast, efficient and accessible. With Whatifi, you can model and compare dozens of decisions in one simple model. No more "v1.93 high growth vDef.xlsx " but instant access to all scenarios that matter.

  • AngelsWay 🔷

    Angel Investor

    I am an investor in Angels Way, a community fund that supports startups in Portugal. I seek to identify entrepreneurs and accelerate innovative companies, with social impact and scalable growth. Let's build the future together! 🚀

  • Insight Matters

    Founder
    •financeinsightmatters.com

    One-stop-shop financial services for Online businesses. From bookkeeping to Reporting & Analysis to Fractional CFO - we help business owners get meaningful and actionable insights from their numbers to make better decisions.

    B2BProfessional ServicesAccountingmanagement consulting
  • Onfolio

    Interim CFO
    •onfolio.com

    Interim CFO - owning the full Finance function

    B2BB2CE-CommerceDigital Agencies
  • ABEL Finance

    Founder

    ABEL Finance has been integrated into Insight Matters

  • Eurosider China

    Co-founder and CFO

    Eurosider markets and implements IP-protected technology that allow our clients to save costs while improve the quality of their coating. Focus industries: Tier 1 automotive & suppliers. Also proven effect in Aviation, Furniture, Yachts, and many other industries. Achieved growth from scratch to realized sales to key players in various industries. Responsible for finance & control, financial reporting, planning and cashflow management. Additionally mentored the sales manager in his growth to general manager. Set up & scaled administrative & financial processes

  • SDS Ventures

    Co-founder
    •sds-ventures.com

    Technology & Investment firm Building sustainable technology companies in China based on European SME technologies.

    B2B
  • Wuvio Asia

    Co-founder & CFO

    Wuvio Asia provides dust prevention solutions to the Chinese market (coal storage & transportation, iron ore storage & transportation, construction sites), using bio-degradeable thinfilm solutions. Key clients include top-5 energy company in China and the #2 Coal harbour worldwide (annual transshipment over 300 million ton coal) In charge of financial management and reporting & logistics.

  • ING / Bank of Beijing

    Management Trainee

    6 month rotation. Project to redesign customer segmentation and value proposition per segment.

  • ING Bank

    Management Trainee - International Talent Program
    •ing.com

    Part of the global management trainee program - ran various projects in various parts of the bank - from retail process management to mid-corporate investment product marketing

    Other
  • KPMG Advisory

    Intern

    Intern, study on the relation between centralization and performance in the Dutch insurance industry.

Made within Glyfada