All mentors

Piotr Koprowski

Growth Marketer

Wrocław, Poland (+01:00 UTC) English, Polishfrom Wrocław, Poland
Usually responds in 2 days
Free
Price per hour
15 min30 min
Time Blocks Available
4.99
34 reviews / 41 sessions
Mon
12
Next availability

Bio

Growth leader with a data-driven approach. Due to my background as a do-it-all marketer and extensive agency experience, I could work with various business models and marketing channels. I developed extensive expertise working with brands such as Monzo, Booking.com, Criteo, BOTE, Timeular, Playground Sessions and many others. I can help you with growth strategy, paid media ($10M+ spent), conversion rate optimization, user research, and analytics. As a growth strategist, I helped multiple companies shape their go-to-market strategies, create a growth model, and execute on growth strategies to achieve their goals.

Expertise

  • Conversion rate optimisation

    I can help with analytics strategy & implementation, turning data into actionable insights, conducting heuristic analysis, and running experiments to increase different conversion metrics.

  • Go to market strategy

    I led go-to-market strategies for a variety of businesses, specializing in eCommerce and SaaS. Whether you're a startup or a growing company, I can help build a cohesive growth strategy that will help you achieve your goals.

  • Growth marketing

    I'm a strong believer in data-led business growth. Starting with quantitative data, user research, and translating learnings into hypotheses to test, growth methodology can help you greatly in achieving great results.

  • PPC strategies

    With over $10M spent on paid channels through different industries and platforms, I have a deep understanding of how to structure paid acquisition to drive performance and create learnings that are transferable to other parts of the business.

Toolkit

  • Asana logo

    Asana

    I have worked with Asana for quite some time in different setups. I also have experience with planning and building marketing sprint system in this tool.

  • Meta Ads logo

    Meta Ads

    With over $7M spent on Facebook ads, I worked with over 50 different businesses from various industries to drive revenue through paid social. I have the most experience working with e-commerce, SaaS, and B2B businesses.

  • Google Analytics logo

    Google Analytics

    With a deep understanding of Google Analytics, I can help you with tracking implementation, choosing what should be tracked and why, forming a data-driven multi-channel growth strategy.

  • Looker Studio (Google Data Studio) logo

    Looker Studio (Google Data Studio)

    Google Data Studio is my go-to for any data visualization project. I have experience building complex reports for e-commerce, SaaS & B2B businesses. If it's a simple channel data visualization, or a complex project with blending data to calculate custom metrics - been there done that.

  • Google Tag Manager logo

    Google Tag Manager

    This is one of my favorite tools in the Google universe. Using GTM you can add anything to your website or app. I'm very experienced with creating a website tracking plan and carrying it out in GTM.

  • Hotjar logo

    Hotjar

    HotJar evolved quite in the last couple of years - from a simple heatmap/click map tool to a robust user research tool. Installing HotJar is one of the first things I always do when starting working with a new business.

  • HubSpot logo

    HubSpot

    HubSpot is a leader in the industry for a good reason. It offers a lot of use cases for both Sales and Marketing. I can help the most with the marketing tools and sales enablement - lead qualification, goal setup, etc.

  • Mixpanel logo

    Mixpanel

    Mixpanel is my favorite Product Analytics tool (sorry Amplitude). I can help with the tracking plan, configuring your events and properties to get the most out of your data.

  • Supermetrics logo

    Supermetrics

    Supermetrics is my go-to data connector for Google Sheets and Data studio. With tons of data sources, it helps with centralizing reporting. I have built 50+ reports with this tool.

Industries

  • E-Commerce

    I have worked with multiple ecommerce stores across different dimensions. The biggest accomplishment in this area is to scale a D2C e-commerce from 2M to 22M in revenue within one year.

  • SaaS

    I scaled multiple SaaS businesses, solving different challenges to get there. Over the years I've had a pleasure working with businesses like: - Sastrify - Baraka - Timeular - Playground Sessions - Exago And many more.

Experience

  • Solve Growth

    Fractional Growth Services

    I help D2C & SaaS brands with growth strategy, user acquisition & retention, conversion, positioning, and analytics. Led full PDP redesign, CRO, and paid media for leatherpros.com, driving +40% YoY revenue growth after a period of decline. Delivered growth audit and end-to-end growth strategy for valabasas.com. Ran a full user research program (interviews, surveys, synthesis) for a new brand, resulting in clear positioning, messaging, and go-to-market strategy. Managed paid media and CRO programs for multiple D2C & SaaS brands, focused on profitable scaling.

  • Pott'd

    Fractional CMO

    Leading the growth team and managing the marketing budget. 20X growth in monthly revenue 👇 - Scaled monthly revenue from $30k to $600k in 6 months maintaining positive MER - Increased AOV by 30% and CVR by 26% through product page optimizations - Planned and executed a Black Friday campaign, generating $250k in revenue over 4 days - Conducted user surveys and interviews to establish ICPs and refine positioning - Developed a creative testing program to validate and refine unique value propositions

  • Growth Mentor

    Mentor

    Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses and other growth marketers. I can add the most value with topics regarding: ⭐️ Growth Strategy ⭐️ Paid Acquisition ⭐️ Analytics and data collection You can book a session with me here: https://app.growthmentor.com/mentors/piotr-koprowski GrowthMentor is a curated platform of invite-only startup and growth marketing mentors that have proven experience in their fields.

  • Timeular

    Head of Growth
    •timeular.com/

    Leading growth strategy user acquisition, CRM, and product marketing. Managed a team of full-time and freelance specialists to deliver impactful results. Worked closely with Product, Design & Development teams. Executed a pricing and packaging experiment, resulting in a 50% increase in net revenue retention. Implemented an organic growth strategy, driving website traffic from 3000 to 40000+ users/month, expanding keywords from 24 Top3 to 500+, and increasing MRR by 25%+. Led successful re-positioning efforts, transitioning Timeular from B2C to B2B, resulting in a 100% increase in B2B revenue quarter over quarter.

    SaaS

  • OG Growth

    Co-Founder

    Running a non-scalable growth agency, helping strong founders and marketing teams do the right moves. Building custom senior-only teams per project to help with Growth strategy and execution. Focus on eCommerce, SaaS, and Fintech. GTM strategy, paid acquisition, CRO, CRM, ASO - if it's the right thing for the business, we build the strategy around that. Some of the cool things we've done: - Helped a Fintech startup getbaraka.com (YC'21) launch a new trading app in MENA with viral loops and went like this 📈 - Advised and executed with sastrify.com on customer journeys, new website design and copy, developed paid acquisitions channels and more 🧠 - Advised the founder of en.aveandyou.com on how to build profitability on D2C 📦 We advise on strategy from experience, educate and execute. OG Growth — We can do better.

    E-CommerceDigital AgenciesSaaS

  • Playground Sessions

    Head of Growth
    •playgroundsessions.com/

    Leading growth strategy user acquisition, CRM, and product marketing. Managed a team of full-time and freelance specialists to deliver impactful results. Worked closely with Product, Design & Development teams. Executed a pricing and packaging experiment, resulting in a 50% increase in net revenue retention. Implemented an organic growth strategy, driving website traffic from 3000 to 40000+ users/month, expanding keywords from 24 Top3 to 500+, and increasing MRR by 25%+. Led successful re-positioning efforts, transitioning Timeular from B2C to B2B, resulting in a 100% increase in B2B revenue quarter over quarter.

    SaaS

  • Optimal Digital Marketing, Inc.

    Interim CMO for Key Account

    Leading a cross-department team of paid ads, conversion rate optimization, CRM, and SEO experts to develop a holistic growth strategy, as well as maintaining the high-bar for delivery.

  • Optimal Digital Marketing, Inc.

    Head of Strategy & Interim CMO

    My responsibilities as Head of Strategy were to help Growth Marketers identify their clients' challenges, uncover growth opportunities, and turn these into successful growth strategies. A major focus for me was implementing new processes for audits of client accounts, research, strategy development, and technical execution (auditing ad accounts, implementing analytics, running heuristic evaluations, etc.). Mentoring Growth Marketers on skill development as well as helping them design learning paths were a part of my work. Leading user acquisition for a key account (DTC), growing revenue 10X YoY at 15+ ROAS. I also spent 6 months as an Interim CMO for Key Account, leading a cross-department team of paid ads, conversion rate optimization, CRM, and SEO experts to develop a holistic growth strategy, as well as maintaining the high-bar for delivery.

  • Optimal Digital Marketing, Inc.

    Growth Consultant

    I started working with Optimal as a consultant - helping marketers with growth strategy, understanding clients' challenges and executing user acquisition & analytics implementation. One of my first projects was running paid acquisition for a DTC e-commerce brand that struggled to scale paid ads due to not-satisfying ROAS. I have managed to increase the blended ROAS 4x in 3 months, which allowed me to scale the budget rapidly.

  • Kapitan Hak S.A.

    E-Commerce Manager

    I joined Kapitan Hak as a one-man-army disguised as an e-commerce manager. For the first year, I was in charge of managing the e-commerce store, data analysis, marketing execution, customer service, warehouse management, developing content... and more. Basically, everything - reporting directly to the CEO. In my first year, I've managed to grow the company's revenue by 169% YoY with virtually no budget. I learned the e-commerce industry from the ground up - and developed an understanding that the best thing a marketer can do, is to be always in touch with the customers. In the second year, we've managed to hire an employee to take care of customer service. That freed up my time to get more strategic with website changes, developing content, working on up-sell strategies, etc. It was also my first real experience in management - I implemented a work management system, reporting frameworks, and CRM. We have ended the year with an exit to a competitor.

  • IDEACTO | Experience for Commerce

    Project Manager

    Managing delivery and client relationships for UX & web development projects for brands like ING Bank, Maxim Group, and others. I was able to work with a bunch of talented UX researchers, designers, and web developers, and it was my first B2B client relationship experience. I learned a whole lot about UX and web-dev, as well as communication skills. I also had the ability to work closely with the biz dev team, which taught me a thing or two about sales. The UX knowledge I got from this experience has helped me tremendously when I started working with Conversion Rate Optimisation.

  • elleon Piotr Koprowski

    Self-Employed

    Started an e-commerce store, with back then-groundbreaking technology - smart bands. I got in contact with suppliers from Shenzhen, negotiated rates, and got myself a container of products. I created small e-commerce, created listings on marketplaces, and started selling. It turned out pretty well, but in the meantime, big brands started selling their products in Poland and I got really not competitive at this small scale, so I needed to pivot. Since then, my business was focused on e-commerce and marketing consultancy - setting up analytics, creating wireframes, helping with conversion rate, and running paid ads.

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