Get a SaaS mentor who has carried a product from build to revenue
Vetted GrowthMentor mentors who help founders sell the thing they built. Every mentor below wrote their own take on the work.
- 62,000+
- Sessions booked
- 750+
- Vetted mentors
- 4.8/5
- Avg session rating
Kevin Veitia
5.0 · +52 more
Blaine
Founder · Permit Hound
"I don't want to walk through an uncleared minefield without someone who has walked it before."
Hamel Shah
Co-Founder · CarrotsAndCake
"GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or…"
Lena Sesardic
Product Manager
"Knowing I can always book a call to help me clarify what I'm doing is the best feeling in the world."
Minh
Solo Founder · SEOmatic
"I like to set my own strategies and then get help from experts to improve on them and check if I'm on the…"
Nicola Rubino
Growth Marketing Consultant · nicorubino
"It gave me fast access to expert-level insights that I couldn't get from academic research or user surveys…"
Annie Chen
Head of Marketing · DOWN Dating App
"Sometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when…"
Carlos Terol
Co-Founder · Bagmaya
"I enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their…"
Luka Karsten Breitig
Co-Founder · The Happy Beavers
"Imagine a world where everything you read was written by a subject-matter expert."
Flora Bui
Co-Founder · Acie
"My favorite thing about GrowthMentor is how it allows me to expand my network globally in a very short time…"
Maria Ledentsova
Digital Marketing Manager · magier
"Whatever problem I have, there's a friendly and incredibly helpful mentor ready to help."
Kate Bojkov
Head of Growth · EmbedSocial
"How quick and easy I can find somebody who had my problem and is willing to talk with me and openly share…"
Supriya Agarwal
Co-founder · BiosectRx
"Being able to connect with any expert across the globe at the click of a button. No network or previous…"
Anastasia Rubleva
Head of Growth · Rapid Dev
"I love the ability to receive valuable feedback from mentors who have been in the industry for decades."
Andrew McBurney
CEO & Co-founder · Review Robin
"You should cut out 99% of the things that you're thinking about."
The mentors, in their own words.
53 mentors available
Kevin Veitia
Digital Ad Ninja 🥷 | Learn How to Scale Ads & Grow Your Business | Ex-Canva, Starbucks | Meta & PPC Mentor
I have significant experience marketing SaaS products. I've worked for B2C companies like Canva and Ground News, in addition to B2B companies like Slickplan, Altium, Jenfi, and others.
Austin Mullins
Enterprise SEO & Content Marketer With a Passion for SaaS, eLearning, eCommerce | Founder @ Conversion Media
I've worked with a variety of SaaS brands (both B2B and B2C) to grow their organic traffic with top-tier content, technical SEO, and link building. This includes everything from small martech brands, to fintech growth brands, and enterprise software companies.
I've worked with many SaaS products, both B2B and B2C, helping them define their positioning, understand customers better, create messaging that resonates, and build growth loops through content and copywriting. My last in-house role in SaaS was for a successful international brand that, at the time, had 500,000+ active users. However, I also know the peculiarities of finding your first customers.
Daniel Johnson
GTM & Growth Operator | AI & B2B SaaS | Fractional CMO | £18M+ Revenue Driven
Having led marketing and growth initiatives at high-growth SaaS startups, I specialise in executing data-driven strategies to achieve significant user acquisition and retention. With a proven record in successfully managing multi-million-pound paid acquisition campaigns, I am equipped to deliver scalable and predictable growth for SaaS businesses.
Nilay Jayswal
Fractional GTM & Performance Marketing Consultant | Google, Meta & LinkedIn Ads | Outbound Automation
Over the past 5+ years I have helped SaaS startups scale from early traction to multi-million-dollar pipelines through paid acquisition, content, and product-led growth. Whether you are self-serve or sales-led, I specialize in optimizing funnels, reducing churn, and improving activation, backed by hands-on execution and up to six-figure (USD) ad budget management.
I have many years experience in SAAS, in a variety of organisations of various sizes. I have many years experience in SAAS, in a variety of organisations of various sizes.
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Here's how it works.
Your request
""▍
Say what you're stuck on. We line up the right person.
A session
REC
Live, one on one
30 min
Talk to someone who's done it. Thirty minutes, recorded.
After the call
Craig Zingerline
Recording
You came in with
"Trial users vanish by day three."
You left with
"Fix the first five minutes, not the trial length."
11:23 / 30:00
Jump to the moment
Keep the recording, summary, and takeaways. Yours.
What a SaaS mentor does
A SaaS mentor has already taken a product from an idea to paying customers. You get a 1:1 call with someone who has owned the same decisions you are weighing, for a company at roughly your stage, and can tell you which move matters next.
Most calls do some version of five things:
- Name the real problem. "Growth is slow" or "the launch flopped" becomes a named cause: a fuzzy ICP, a buried differentiator, a leaky funnel step. You leave knowing which one it is.
- Narrow who you sell to. The most common win is helping you stop selling to everyone and pick the one segment worth winning first. The price, the message, and the channel all follow from that.
- Fix the differentiator. Founders often lead with the wrong angle and bury what sets them apart. A mentor helps you find it and put it in front.
- Restructure pricing. Tiers, usage-based versus flat, what to show publicly. Repricing your offer is one of the highest-value moves a single call can deliver.
- Find the funnel to fix first. Instead of optimizing everything at once, you decide which single part of acquisition, activation, or retention is holding the rest back.
The value is direction from someone who has built and sold a SaaS, not a generic marketer guessing at your stage.
You also leave with a record. After each call, the takeaways are written down for you, ready to keep or skip:
Ryan WardellSaaS growth reviewAt this MRR the ceiling is churn, not new signups, a 3-point retention gain outruns a second acquisition channel.
Stay self-serve until a deal is big enough to need a call, a sales hire before roughly $8k contracts just adds cost.
KeepSkipYour cheapest growth is expansion inside accounts you already have, build one upsell path before widening the top.
KeepSkipThe first hire should remove your biggest time sink, not open a new function you cannot yet manage.
KeepSkipWhere founders get stuck
Most people book a SaaS call stuck on something specific. The reader here is usually a founder who can build the product and is teaching themselves how to sell it:
- Building it solo. you are mid-build, often pre-revenue, frequently building with AI, and you are the whole go-to-market team too.
- No GTM playbook. the product works, now you have to sell it, and you have never run outbound, positioning, or a launch before.
- A fuzzy ICP. you know "everyone" is not a target, but you keep defaulting back to it because picking feels like leaving money behind.
- Pricing unknowns. you are not sure how to structure tiers, whether to charge per seat or per usage, or whether your number is too high or too low.
- Churn and free-to-paid. acquisition started working, then the second invoice did not. Trial users do not convert, and paying ones leave.
- The post-revenue plateau. you crossed revenue on hustle, and now there is no repeatable engine to get to the next stage.
Mentors start diagnosing before the call. A typical first exchange after you book:
Kosta PanagouliasFiguring out who you sell to
Deciding who you sell to is the single biggest reason people book a SaaS call. Almost every other problem, the price, the message, the channel, the conversion rate, traces back to a target that is too broad.
The questions a mentor helps you answer here are concrete:
- SMB or enterprise. the two lead to completely different products, prices, and sales cycles, and you have to commit to one.
- Niche down or stay broad. going narrow feels like shrinking the market, but it is usually what makes the first customers reachable.
- Who exactly is the buyer. the person who feels the pain, holds the budget, and signs is often not who you have been marketing to.
- How to stand out. in a crowded category, a sharp ICP is what lets you say something specific instead of competing on a generic claim.
Pricing and packaging
Pricing is a first-class problem for SaaS founders, not a back-office detail to settle later. The wrong model caps your revenue without you noticing, and the wrong number scares off the buyers you want.
A mentor who has priced and repriced real products can help you work through:
- How to structure tiers. Design plans a buyer self-selects into, so the package does the selling instead of your sales calls.
- Usage-based or flat. Decide whether to charge per seat, per usage, or a flat subscription, based on how your product creates value.
- Whether to show pricing. Public pricing speeds up self-serve buyers and filters out the wrong ones, but it is not always right for enterprise.
- Is the number right. Get a straight read on whether your price is too high or too low for this market and this segment.
Restructuring the offer is one of the most valuable things a single SaaS call delivers, and it is hard to see clearly from inside your own product.
The motion follows the deal size, not the trend. A mentor who has run both self-serve and sales-led knows which one your price points call for.
Getting your first customers
Once the build works, you have to find the first customers, and most founders have never done sales or outbound before. The instinct is to send more messages. The fix is usually to fix who you are messaging and what you say first.
A mentor who has run early go-to-market can help you with:
- Cold outreach that lands. messages aimed at the right buyer, written to get a reply instead of getting ignored.
- LinkedIn as a channel. turning a dormant profile into something that books calls, rather than posting into the void.
- The pitch deck. fixing the story and the order before you send it, so the deck makes the case for you.
- Partnerships as acquisition. borrowing other people's audiences and building partner relationships that keep sending customers.
Most outreach that keeps failing is aimed at the wrong person, not written badly. Get the target right and a mediocre message starts booking calls.
Trial users to paying ones
If you run a free trial or a freemium plan, the hardest question is why people sign up and never pay. For a SaaS founder the funnel does not end at acquisition. It ends at the second invoice.
Usually the price is not the blocker. People sign up, never reach the moment the product proves its worth, and drift off. A mentor who has run this playbook can tell you whether to fix onboarding, change the trial, rethink the free tier, or adjust the offer.
Free-to-paid conversion is mostly an activation problem, not a pricing one. Fix the moment users first get value, and the paywall starts working.
Keeping the customers you win
Churn is the wall that arrives once acquisition works. A subscription business leaks at the bottom while you pour customers in at the top, and no amount of new signups fixes a retention problem.
A mentor helps you find why people leave and what to do about it:
- Why users churn. separating the people who never activated from the ones who got value and still left, because the fixes are different.
- The retention moment. finding the point where a customer becomes sticky and building the product and onboarding to reach it faster.
- High-touch to self-serve. moving off manual onboarding and support to a model that scales without a human in every deal.
- Expansion over replacement. growing revenue inside the accounts you already have, which is cheaper than constantly replacing the ones you lose.
two moves, in order
Stop the early leak
chasing every cancellation across the base
fixing the onboarding window where most churn starts
Grow the accounts that stay
one flat plan everyone sits on
an upgrade path that expands with usage
Net revenue that compounds
Retained accounts spend more over time, so growth stops depending on replacing what you lose. It compounds.
The order matters: plug the leak before you build the upsell.
Scaling past early revenue
Plenty of founders cross revenue on hustle and then stall. The moves that got you the first customers do not get you the next stage, and there is no repeatable engine yet.
A mentor who has carried a SaaS through this stage can help you with:
- From zero to first ARR. turning a handful of customers into a motion you can run on purpose instead of by luck.
- Your first sales hire. knowing when to hire, who to hire, and how to hand off selling without losing what made it work.
- Building the team. the early hires that take work off your plate without adding complexity you cannot manage.
- What to focus on next. picking the one part of the business to fix this quarter instead of trying to fix all of it at once.
What a mentor can help with
SaaS is broad, and so is the network. You are not limited to one specialist. You can find someone who has done the specific thing you are stuck on:
- Go-to-market strategy. Who you sell to, why you win, and how to take a built product to market.
- Product-market fit. Validating the pain, reading early signals, and knowing what to fix before you scale.
- Pricing and packaging. Tiers, trials, usage versus flat, and how you present price.
- Conversion and CRO. Landing pages, funnels, and the path from visitor to paying customer.
- Retention and customer success. Onboarding, activation, churn, and keeping subscribers paying.
- Sales and outbound. First customers, cold outreach, the pitch, and your first sales hire.
- Content, SEO, and email. Compounding channels that bring in buyers without a constant ad spend.
- Building the team. The early hires and leadership decisions that let the company scale.
Pick the mentor whose background matches the problem you brought, then a different one for the next question.
You can also run it in reverse: post what you are stuck on as a help request, and mentors raise their hands to take it.
What people book SaaS calls about
Rarely what they end up solving. The ask on the booking form is usually a symptom, and a mentor who has built and sold a SaaS recognizes the pattern underneath it. Three that come up again and again:
walked in as, walked out as
Walked in as
A growth problem
We need more new signups.
Walked out as
A retention problem
You leak faster than you fill.
Walked in as
A roadmap problem
Everyone wants a different feature.
Walked out as
A segment problem
You are building for three buyers.
Walked in as
A plateau problem
Revenue stalled after early traction.
Walked out as
A motion problem
No repeatable engine, just hustle.
Three calls, one mechanic. The problem that leaves the room is never the one that walked in.
Why GrowthMentor
Every mentor on GrowthMentor is vetted before they are accepted. Fewer than 5% of applicants get in. They are founders and operators who have carried a SaaS from build to revenue, not influencers selling a course.
Because the network is broad, you are not stuck with one channel specialist when your problem spans positioning, pricing, GTM, and retention all at once. You can find the right person for this question, then a different person for the next one.
Calls this month
Book the fourth call, or the fortieth. Nothing on this receipt changes.
People who were exactly where you are.
GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or question in a matter of days.
Hamel Shah · Co-Founder
Read Hamel's storyKnowing I can always book a call to help me clarify what I'm doing is the best feeling in the world.
Lena Sesardic · Product Manager
Read Lena's storyI like to set my own strategies and then get help from experts to improve on them and check if I'm on the right track.
Minh · Solo Founder
Read Minh's storyIt gave me fast access to expert-level insights that I couldn't get from academic research or user surveys alone.
Nicola Rubino · Growth Marketing Consultant
Read Nicola's storySometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when they were in my situation.
Annie Chen · Head of Marketing
Read Annie's storyI enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their expertise and help others.
Carlos Terol · Co-Founder
Read Carlos's storyAsk ChatGPT
Don’t take our word for it.
Ask ChatGPT what it really knows about saas mentors and GrowthMentor, then decide for yourself.
Before you join
What people ask before their first call.
They lead to completely different products, prices, and sales cycles, so the answer drives almost everything downstream. The right call depends on where the pain is sharpest, who can pay, and how long you can wait for a deal to close. A mentor who has sold into both can help you commit to one instead of building a plan that serves neither.
"Everyone" is the most common trap on a SaaS call, and the founders who pick a narrow segment grow faster than the ones who stay broad. A mentor helps you find the buyer who feels the pain most and is easiest to reach first, so the price, the message, and the channel all start to line up.
Start from how your product creates value, then decide between per-seat, usage-based, or flat, and design tiers a buyer self-selects into. Restructuring the offer is one of the highest-value moves a single call delivers. A mentor who has priced real products can also tell you straight whether your number is too high or too low.
Public pricing speeds up self-serve buyers and filters out the wrong ones, which helps for SMB and product-led motions. For enterprise with custom deals it can work against you. A mentor can read your specific motion and tell you which way to go, instead of you copying whatever a competitor happens to do.
Free-to-paid conversion is usually an activation problem, not a pricing one. If users never reach the moment your product proves its worth, the paywall will not work no matter where you set it. A mentor who has run trials and freemium can tell you whether to fix onboarding, the trial structure, or the offer itself.
First separate the people who never activated from the ones who got value and still left, because the fixes are different. Then find the moment a customer becomes sticky and build onboarding to reach it faster. A mentor can walk your retention numbers with you and point to the one leak worth fixing first.
This is exactly who most people on this page are. You can build the thing and you are teaching yourself how to sell it. A mentor gives you the senior second opinion you do not have in-house: someone to pick your ICP, sanity-check your pricing, and tell you what to do this week and what to ignore.
Most outreach that keeps failing is aimed at the wrong person, not written badly. A mentor helps you find the buyer inside the company, fix who you are targeting, and turn a dormant LinkedIn profile into a channel that books calls. The message matters less than the target.
The risk is building more before confirming anyone wants it. A mentor helps you run customer discovery, ask the questions that surface honest answers instead of polite ones, and decide which assumption to test next so your build time goes into the thing that matters.
The moves that won your first customers usually do not get you to the next stage. The plateau is almost always a focus problem, not an effort one. A mentor who has carried a SaaS through this stage helps you name the single constraint holding the company back and commit the team to it.
An agency runs the work and a course teaches the theory. A mentor gives you a founder's straight opinion on your specific product and stage, in real time, with no upsell. When you are weighing one decision like ICP, pricing, or a launch, it is the fastest way to get unstuck.
One specific problem and any context that helps: your numbers, your funnel, the decision you are weighing. SaaS founders get the most out of a call when they come prepared and ready to act, so bring the concrete thing and you will leave with a plan you can run this week.
Still have questions? See all FAQs →
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Every face here has already solved what you're working on in saas. You're one call away.