Product marketing for B2B scale-ups with a launch and no one to run it. We ship positioning and launch assets by week two.
Marketing
Denny Hollick
Fractional Product Marketing Leader | Positioning & Messaging | ICP | GTM Launches | AI for Marketing
Vancouver, Canada (-08:00 UTC) Englishfrom Vancouver, Canada
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
4.98
50 reviews / 72 sessions
Mon
12
Next availability
Denny listened to our startup idea and after some elaboration gave some great actionable insights, to improve our conversation rates substantially. He is an expert marketer, and definitely a place to go to if you want to make the most bang for your advertising bucks. (The idea he gave was applicable even without spending ad money from get-go) Thank you Denny!
Harun Aaron Guner
Denny was sensational on the call. Although short, we were able to construct an action plan for the future and how we could increase the conversation rate on the D2C brands. I appreciated his flexibility in allowing me to call on the train, which filled me with confidence that this was the right guy. I am looking forward to developing my landing pages and seeking approval before going live!
Harry Haines
Denny was excellent! He took the call while traveling and still gave me more clarity in an hour than I'd gotten in months. His two biggest unlocks: pushing me to actually get on calls with customers as my highest-leverage next step, and reframing how I think about leveraging our brand to launch my own creator brand. I left with real direction and energy. Highly recommend.
Jacob Amundsen
Bio
Founders and marketers usually book me when one of these is getting in the way: - You're not sure who your best customer is, so you're selling to everyone. - Your answer for why you're differentiated is "We are faster/better/cheaper." - A product launch is coming with no plan or limited resources. - You built something amazing but customers aren't activating or retaining. - You want AI to help with customer research and marketing. I'm also happy to talk through product marketing as a career and what the role looks like day to day. I spent 15+ years in-house, including Director of Product and Customer Marketing at Unbounce, Director of Lifecycle Marketing at Kajabi and Head of Product Marketing at Puzzle. Today I run product marketing for B2B software companies on a fractional basis. A few results, and how I got them: - Finding the ideal customer (ICP). At Puzzle, I used AI to analyze about 700 sales and customer calls and narrowed our ICP from "everybody" to two segments. That shaped our positioning, roadmap priorities, and ad and landing-page copy, and it set our strategy for selling to accounting firms. Accrual acquired Puzzle's accounting-firm business in 2026 less than 6 months later. - AI in marketing. I use Claude, Codex and Claude Code to analyze customer calls, automate competitive intelligence and draft launch content. I also teach it, including a workshop for LinkedIn's product marketers and I've taught live-workshops to over 200 marketers teaching how to build context systems and implement AI thoughtfully.. - Finding acquisition channels. At WealthBar, Canada's first robo-advisor, I ran channel experiments that found channels at about 10x lower acquisition cost than competitors. First year: +128% traffic, +68% funded accounts, +35% conversion rate and 54% lower CAC, with assets under management growing from $30M to $125M. CI Financial acquired WealthBar in 2018. - Activation and retention. At Kajabi, I rebuilt trial onboarding with statistically significant A/B tests: +10% activation, +17% average revenue per user (ARPU) and about $5M in projected ARR. At Unbounce, I led customer marketing across activation, engagement, churn and referral. - Positioning, pricing and packaging. At Minerva, I narrowed the offer from several products to two and simplified pricing and packaging. Pipeline deals rose 25% within months. Book a session and show me what you're working on, even if it's half-finished.
Expertise
Building a team
Building highly effective, motivated teams is something I'm really passionate about. I spend most of my days thinking about this specifically. Having managed marketing teams to volunteer groups upwards of 30 people, building teams that are excited about the work they do is what I enjoy most.
Email marketing
4+ Years Leading Customer Marketing @ Unbounce and Kajabi with a team of lifecycle marketers who are running experiments, and using the Reforge methodology to activate, engage and retain customers.
Go to market strategy
I've lead GTM and GTM launches at several companies, as the Head of PMM at Puzzle and as well as the Director of Marketing at WealthBar where I lead all of our GTM strategy.
Product analytics
Need a strategy on how to measure outcomes for your product, customer, and customer lifecycle? I've got several frameworks and tools you can use to start building better ways to measure outcomes for your product and company.
Product launches
I specialize in product launches in my Fraction Product Marketing practice helping businesses launch new features, segments, and strategies quickly and leveraging AI.
Product market fit
Getting to product-market fit can be challenging. I've helped several companies go from their first 50 -> 5000 customers and help them achieve PMF using a systematic approach to discovery, experimentation, and scaling.
Product marketing
Head of Product Marketing and 15+ years of experience. Finding your best-fit customers, positioning against the alternatives, messaging and launch plans.
Technology and tools
I teach marketers how to leverage AI for themselves and their teams to help them move faster and scale. From using customer calls and feedback to derive insights, to building production assets for launches.
Toolkit
Circle
I manage Circle communities on behalf of several of my clients from building landing pages to full courses and automation within the Circle platform.
Kajabi
I used to work at Kajabi! Feel free to ask me anything and I'll do my best to point you in the right direction or get you to people who can help you!!
Claude Code
I use Claude daily to help in my marketing workflows, build products and to teach other marketers how to use AI in their workflows to save time, and get closer to customer insights.
Codex
I use Codex daily to help in my marketing workflows, build products and to teach other marketers how to use AI in their workflows to save time, and get closer to customer insights.
Intercom
I've had several years of experience using Intercom as my main customer marketing, and nurture tool in various companies from 500 customers to over 120,000.
Industries
FinTech
Led marketing at one of Canada's first Robo Advisors. There I was able to gain some significant insight into Fintech and innovation int he financial industry.
Content Creators
Led Lifecycle marketing at Kajabi, One of the largest platforms in the creator economy for creators to monetize their knowledge and following in a more sustain able fashion
SaaS
I've worked in several SaaS industries from Kajabi, Unbounce and several other platforms selling to businesses. I particularly love to chat about customer lifecycles and how to activate, engage and retain customers on SaaS.
Accounting
I led Product Marketing at Puzzle, one of the first AI Accounting Ledgers based out of San Francisco. We help firms and business owners get their books done faster, and more accurately.
Compliance
I led Product Marketing at Minerva, one of the first AI Compliance platforms for AML that screens for sanctions, PEP, and adverse media helping business meet their KYC, KYB and risk requirements.
Experience
Puzzle is one of the first AI Accounting Ledgers for startup founders and scaling firms
Accounting
Minerva is an AI anti-money laundering (AML) risk assessment platform that financial service providers use to satisfy their AML regulatory requirements of deterring and investigating financial crimes.
Kajabi
Director of LifecycleKajabi is an all-in-one business platform for knowledge entrepreneurs. Kajabi makes it easy to build, market and sell your online courses, membership sites, coaching program, and more. Best of all, you won't need to learn code or have to worry about plugins or broken integrations.
Unbounce is a drag-and-drop builder that lets you create and publish your own landing pages, without needing a developer to code ‘em.
ATB Financial
Senior Growth & Product Marketer - InnovationLeading growth and product marketing initiatives for ATB's Innovation Lab, and Brightside, ATB's new digital challenger bank: - Designed a new recruitment process for the Innovation Lab that significantly increased automation, later adopted enterprise-wide. Increased time to hire ~4x, significantly improved the candidate experience, and will save ATB millions in operational expenses. - With the constraint of having no internal development resources, built a highly differentiated product from concept to launch. By strategically leveraging partners, moved significantly faster and more affordably than typical product life cycles.
ATB Ventures is a global innovation lab engineering a future that provides equal opportunity to all.
Whether you’ve got $1,000 or $1 million, we make accessing professionally managed investments and financial advice ridiculously easy.
B2COrangedox helps compliance teams create Virtual Data Rooms directly off their Google Drive & Dropbox accounts. ConceptKicker offers a crowdfunding platform that enables fans to fund projects of artists. The projects are focused on building 3D models from 2D designs.