All mentors

Vivek Valayapathy

Digital Marketing Manager | Growth Strategist

Ottawa, Canada (-05:00 UTC) Englishfrom Chennai, India
Usually responds in 13 hours
Free
Price per hour
15 min30 min
Time Blocks Available
4.99
79 reviews / 107 sessions
Mon
12
Next availability

Bio

An analytical and critical thinker, strategy consultant, and result-driven growth marketer with over 8 years of experience across different streams of digital marketing. My focus is on providing a seamless digital experience, delighting target audiences so that they feel strongly connected to the brand. I have worked with global teams to implement creative solutions informed by user behavior, performance analytics, and best practice expertise. Areas in which I excel - ✔️ LinkedIn ads ✔️ Meta ads ✔️ Google ads ✔️ Website optimization ✔️ Landing page building and optimization ✔️ A/B Testing ✔️ Ad copy and creative best practices I also have a fair amount of knowledge in - ✔️ SEO and content strategy ✔️ UX ✔️ Social media strategies

Expertise

  • Conversion rate optimisation

    Conversion rate optimization has been one of my top KPIs in all my experiences from optimizing landing pages to websites. I have worked with UX, SEO, Content and Dev teams to build experiences that delight prospects. I have helped improve conversion rates on landing pages and websites. My method is simple - keep A/B testing, personalize when possible, good customer research to arrive at the best copy and CTA.

  • Idea validation

    I have had my fair share of failures and learnings in my career as a digital marketer. It has all come from brainstorming ideas, executing, and learning from the results. If you need someone to bounce ideas off, I'd be happy to listen and give you advice based on my experience and perspective.

  • PPC strategies

    I have 8+ years driving demand and revenue from paid digital ads with a primary focus on LinkedIn, Google, and Meta Ads. Optimized accounts to lower costs and scale budget and growth for B2B and B2C brands. Built full-funnel strategies on paid social channels to increase brand awareness and nurture prospects from top of the funnel to closed won.

  • Social media

    8+ years of experience running organic and paid social media strategies for B2C and B2B brands, primarily focusing on Facebook, Instagram, and LinkedIn.

Toolkit

  • Adobe Analytics logo

    Adobe Analytics

    I am Adobe Analytics certified and have practical experience building dashboards and weekly/monthly reports to analyze web page performance on the platform.

  • Google Ads logo

    Google Ads

    I have racked up over $3 million in Google Ad spend and have experience running both B2B and B2C campaigns from strategy to execution and optimization.

  • Google Tag Manager logo

    Google Tag Manager

    I wouldn't call myself an expert here, but I can do end-to-end tagging of simple sites. If you are looking for some training on GTM to get started, I can assist.

  • Instapage logo

    Instapage

    Built about 50+ landing pages using instapages. I know my way around the platform and can coach you on how to use it or give advice on landing page best practices to help your instapage landing pages convert better.

  • LinkedIn Ads logo

    LinkedIn Ads

    Developed and executed both organic and paid strategies on LinkedIn with a special focus on content targeting decision-makers in the Finance space. I have a fair idea of what copy, creative, and targeting creates demand and generates revenue.

  • Semrush logo

    Semrush

    Semrush is my go-to tool for anything SEO related. I know the basics of the platform and use it mainly for identifying keywords gaps, tracking website performance and analyzing competitors or industry trends.

  • Zapier logo

    Zapier

    Automating data feeds from LinkedIn and Facebook to Formstack, Pardot, Salesforce. Setting up lead notifications from Pardot to Slack based on a lead trigger or Pardot score + many other workflow automations.

Industries

  • SaaS

    5 years of experience developing and executing organic and paid growth strategies for SaaS companies. I have marketed to enterprises as well as SMBs globally.

  • B2B

    6 years of experience in B2B digital marketing where my main metrics have been increasing brand awareness, MQLs, opportunities, and revenue. Areas in which I excel - ✔️ LinkedIn ads ✔️ Meta ads ✔️ Google ads ✔️ Website optimization ✔️ Landing page building and optimization ✔️ A/B Testing ✔️ Ad copy and creative best practices I also have a fair amount of knowledge in - ✔️SEO and content strategy ✔️ UX ✔️ Social media strategies

  • FinTech

    6 years of experience planning and executing growth strategies on organic and paid channels for an enterprise as well as a mid-sized startup. Hands-on experience with content strategy, linkedin ads, google ads, meta ads and website optimization.

  • E-Learning

    I spent a year at a startup running Facebook and Instagram ads for online courses. In my time there, I was able to double the number of sign-ups they had through these channels via effective targeting, great copy, and striking creatives.

Experience

  • Shaw Academy

    Assistant Manager - Social Media Marketing

    • Achieved 200% of the set target (Based on ROI & CPL) in the first 2 months of joining by using an effective bidding, targeting and creative strategy • Handled more than 70% of the marketing budget (FB & Instagram) with exposure to global markets like Europe, US, Africa & Asia • Planning & execution of Facebook campaigns - Forecasting, Campaign creation, Optimisation, Budgeting and Analysis • Analysing cohorts(age, gender & country) from Tableau. Setup differential bidding for different cohorts (bidding higher for better converting cohort), in turn increasing the revenue • Analysing data from Salesforce, Facebook, Google Analytics and Tableau. Collating the data together to constantly come with better targeting(cohorts) to increase the volume and revenue • Driving App installs on social media platforms through efficient targeting, optimization & creative experimentation • Strategizing remarketing campaigns for different segments like visitors, payment page incomplete & unsubscribed users

  • IndiaProperty.com

    Associate Manager

    - Responsible for planning the digital marketing & budget strategy, translating them to campaign plans & executing them. Assuring top line growth, conversions, customer acquisition & retention through External/Internal campaigns - Growing digital marketing lead generation by 20% m-o-m & reduced cost by 40% through analysis & cost-efficient marketing - Gave structure to the Facebook ad account and carried out planning & execution of ad campaigns which is now responsible for 40% of all leads from Digital Marketing - Driving leads for key accounts that are high revenue generating through hyper focused marketing campaigns across all channels - Month on month Leads and Traffic Forecasting, Optimization, Modeling in order to set goals for product and technology functions - Revamped e-mail marketing which resulted in an increase in user engagement, open rates by 100% & CTR by 280% - Managing all marketing banners, e-mailers, info-graphics, event pages & videos from internal & external agencies - Implemented customer grievance redressal system that cut down response rate from 72 hours to 4 hours - Managing social media pages and driving steady increase of followers by setting up a social media calendar and collaborating with content team to come up with engaging material on time - Conceptualized landing pages to increase conversions by 200% and reduced bounce rate by 42% with help of A/B testing - Ideated ways to drive organic lead & traffic generation which included building an online quiz & implementing a referral system - Improved Google display ROI by 104% by implementing various new concepts, relevant placements and optimization techniques - Implemented a lead nurturing program that improved response rate from 12% to 33% and conversions from 3% to 10% - Worked with various Networks & Affiliates to run variety of targeting campaigns, reaching out to existing and potential customers

  • Vodafone

    Summer Intern
    •vodafone.com

    - Did a market research on Money Transfer Markets and identified target market for Vodafone mPesa - Conducted in-depth interviews with customers to understand their preferences and help target them better - Suggested promotion strategies for mPesa based on the above studies

    E-CommerceB2BB2C
Made within Glyfada