All mentors

Jahnavi Ray

Head of Growth Marketing/ Fractional CMO, Marketing Mentor, Growth Coach

Toronto, Canada (-05:00 UTC) English, Hindifrom Lucknow, India
Usually responds in 19 hours
Free
Price per hour
30 min
Time Blocks Available
4.99
84 reviews / 118 sessions
Tue
13
Next availability

Jahnavi helped me with ABM segmentation, and she was incredibly helpful in bringing clarity to a complex problem I had. She game me a practical process by asking the right questions and making sure we focused on what would actually be useful. Jahnavi is thoughtful, collaborative, and excellent at bringing structure to strategic work, and I’d absolutely recommend working with her.

Maria Mavroenidis

My conversation with Jahnavi was really eye opening! I really like Jahnavi's holistic approach in combining several channels (e.g. Google Ads, Youtube, Content, Retargeting, ABM) to grab the attention of our best-fit prospects, remain top-of-mind, build familiarity & trust, and progress through the funnel towards conversion & retention. Very friendly, very approachable, very knowledgeable. Thank you so much! 💜

Vlad Petre

Janhavi was fantastic—this session really got my wheels turning. She helped me think deeper and into where my audience actually lives online, including AI search and niche communities I hadn’t considered. It wasn’t vague advice—it was actionable, strategic, and energizing. Left the call with clear direction and ideas I can execute right away. Highly recommend if you’re looking to expand your visibility in a smart, modern way.

Chris Morton

Bio

I’m a B2B SaaS marketing leader with 15+ years of experience driving pipeline growth and revenue impact. I focus on building growth systems that deliver, from demand generation to account-based marketing, with a track record of doubling growth and scaling ROI-driven GTM with AI. In my most recent role, I drove 200% year-over-year growth, lifted MRR by 25%, increased pipeline by 41%, grew SQLs by 64%, and ran a webinar that delivered seven times higher qualified attendance than any prior program, turning a canceled initiative into the best-performing campaign to date. I’ve led growth across startups and enterprise with the same approach: test, refine, and scale what works. I can help you with: ✓ Growth strategy and benchmarks ✓ Go-to-market planning (with AI workflows) ✓ Account-based marketing (ABM) ✓ Inbound and outbound demand generation ✓ Drip and nurture programs ✓ Buyer persona and profiling ✓ Content, channel, and campaign strategy ✓ Sales enablement and revenue-focused events ✓ Team design and hiring for growth ✓ Maximizing ROI from agencies and vendors I enjoy working with founders and teams who want sharper execution and clear outcomes. If that’s you, let’s connect. Website: www.jahnaviray.com

Expertise

  • Building a team

    I can help you develop hiring plans in order to hire your sales and marketing team by identifying the unique skills necessary internally and outsourcing the rest. I have experience building up marketing departments.

  • Content marketing

    I can help build a cadence-based content strategy to help you send the right content at the right time to the right person in the right stage of their buying cycle. Cadence in content would depend upon a number of factors such as who you are marketing to, what platforms, how you would keep them engaged, when, what you engage them with, and the value offered. Please note, I am not a copywriter.

  • Email marketing

    Depending upon awareness or conversion goals, I can help with database segmentation ideas to build highly targeted email campaigns. I can also review email drafts.

  • Go to market strategy

    Let's put together a GTM strategy depending upon your objectives of brand awareness or lead generation, the industry, and the geography. The plan would include who, what, when, where, why, and how of the targeting strategy to achieve your revenue metrics. This should help answer how many leads, MQLs, SQLs, Opporunities, Deals do you need to achieve the ARR and MRR goals.

  • Growth marketing

    In order to build growth strategies, I use my persona model to understand the buying psychology, the internal, external, and psychological hurdles in the decision-making process, and then define a full-funnel targeting strategy by speaking their language at every stage in the buying cycle. Let's talk about setting up a repeatable and scalable system not just at the acquisition stage but also through retention and referrals.

  • Idea validation

    Do you have a brilliant idea but you are not sure if it'll help achieve your ROI goals? I can help you with some feedback and whether the plan is going to yield the desired results!

  • Marketing automation

    I have worked with a number of marketing automation platforms for lead nurturing campaigns. Depending upon awareness or conversion goals, I can offer ideas to build behavior-based workflows to target various segments and personas.

  • Venting frustration

    We all have come across those biggest problems at the workplace that make us feel frustrated and trapped! I get it, it's tough! I'm here to lend my ears, and in any way, I can help peel the onions to see the situation in a different light. Let's talk and find out the solutions to your problems (any!) so tomorrow is a bright and happy day for you!

Toolkit

  • Hotjar logo

    Hotjar

    I have evaluated, used, chucked and brought back Hotjar in my marketing tech-stack - I can help you with information on its strengths and weaknesses for bringing it on as a heatmap tool.

  • HubSpot logo

    HubSpot

    I have worked on Sales as well as Marketing hubs in Hubspot, including workflows, email campaigns, website management and reports. I have spent the maximum time in workflows which is also the most complicated within Hubspot.

  • Trello logo

    Trello

    A great project management tool for complete transparency of what your team is working on, where are they blocked and on who, what's the status of a project, and how many tasks are being managed by 1 resource at a time etc. Great to keep an eye on backlog and resource planning!!!

Industries

  • SaaS

    Building end to end growth marketing strategies and demand generation plans to achieve ROI goals and to support sales objectives. Lead and manage marketing team.

Experience

  • High Notes Avante Productions Inc.

    Member Board of Directors & Secretary

    High Notes Avante (HNA) is a charitable organization that inspires, gives hope and connects those touched by mental illness through artistic expression. The charity offers art productions as well as online events including book clubs, movie clubs and singing groups where people can discuss mental health and alleviate the stigma related to it. As a board member, I volunteer my hours for strategic planning and good governance. I am also responsible for projects and programs to amplify the awareness of their impact on the community.

  • Workware

    Strategic GTM Advisor (AI & Deep-Tech)

    Workware builds production-grade software in weeks using a spec-driven, AI-assisted engineering workflow. The company works with founders and product teams who need to move from concept to deployable product without hiring a full in-house team. As GTM & Growth Advisor, I work directly with the founder to design the commercial engine around this model. My focus includes: 🔵 Defining Workware’s category narrative in the AI-assisted engineering space 🔵 Translating technical capability into clear business outcomes for founders and CTOs 🔵 Designing positioning around speed, governance, and capital efficiency 🔵 Structuring offer architecture across Fixed Scope, Recovery, Discovery, and Retainer models 🔵 Building founder-facing messaging around burn rate, opportunity cost, and market windows 🔵 Developing the revenue motion for Zero-to-One MVP builds and V1--V2 transitions Workware’s differentiation: • Spec-driven discovery before code • Senior architect-led delivery • AI embedded across research, build, testing, and documentation • Self-documenting systems for clean internal handover • Ship-to-spec commercial alignment The goal is to position Workware as the strategic alternative to traditional dev agencies and bloated internal teams.

  • Boardy

    Founding Advisory Board Member

    Founding member of the Boardy Pro Advisory Board, providing direct feedback and strategic input to shape the evolution of Boardy Pro, an AI-powered networking and deal acceleration platform for founders, operators, and investors.

  • Kinetic Growth Marketing Inc.

    Executive Director

    I lead GTM transformations for VC-backed startups and matrixed enterprises, turning random acts of marketing into high-velocity revenue engines. I specialize in building AI-first GTM operating models that prioritize defensibility and market-sensing over generic automation. ​Key Outcomes & Leadership: 🔵 Revenue Architecture: Full-funnel diagnostics to remove growth friction. I optimize content for machine summaries and AI-driven search to ensure brand visibility in the next era of inbound. ​🔵 Pipeline Acceleration & Data Moats: Designing ABM and demand-gen systems that generate $6M+ in qualified pipeline. I leverage proprietary data loops to create GTM moats that AI competitors cannot easily copy. ​🔵 Strategic Planning & P&L: Implementing forecasting and lifecycle models that consistently outperform MRR targets by 25%. I build "sensing" systems that detect market shifts early, allowing for real-time budget and strategy pivots. ​🔵 AI-First Operating Models: Architecting proprietary workflows and system designs that serve as competitive moats. I automate low-leverage execution to increase departmental velocity and ensure the GTM engine scales without proportional headcount growth. ​🔵 Team Leadership & Alignment: Leading cross-functional alignment across Sales, RevOps, and Finance to remove departmental silos. I focus on mentoring high-performance teams to recognize market signals early and prioritize the high-context engagement required for complex B2B sales. ​Advanced Expertise: 🖇️ GTM Defensibility: Building moats through community, distribution, and trusted data. 🖇️ AI Search Visibility: Ensuring your brand is quoted and surfaced by AI summary tools and LLMs. 🖇️ System Design: Creating proprietary workflows that turn scattered tactics into a defensible system. 🖇️ H2H (Human-to-Human) Strategy: Using AI to handle the "math" so humans can focus on the trust and credibility required to close B2B contracts.

  • GroupHEALTH Benefit Solutions

    fCMO Strategy Consultant

    Delivered a full-funnel GTM audit and 3P (people-process-platform) strategic roadmap for one of Canada’s leading employee benefits providers.

  • Dignity Health Global Education

    B2B Lead - Marketing

    Responsible for the marketing transition from B2C to B2B, including processes, systems, martech-stack, and team hiring/management for B2B business.

  • TUIO

    Fractional Chief Marketing Officer

    Led GTM strategy for a fintech platform serving K-12 schools and private institutions across North America.

  • Launchpad Technologies Inc.

    Head Of Growth Marketing

    Responsible for the growth plan of the company, deconstructing BHAG and translating them into actionable step-by-step process for the marketing team so it is easier to rally behind the company's larger mission. - Design systems, programs, and processes in the marketing ecosystem to generate leads, opportunities and revenue. - Work with sales on their revenue mission.

  • Rise Vision

    Senior Manager - Revenue

    - Responsible for the organization’s digital presence, website, inbound marketing strategy, systems, tactics, processes, BrandScript, Ideal Customer Profile and Writing Style Guide - Customer journey mapping for target ABM accounts, identifying common interests and converting them through value-added, compelling content - Hiring, developing and coaching the marketing team to support ARR and MRR goals - Overseeing marketing campaign content creation and strategy including content mapping for every stage in the funnel - Designing the website conversion path including content offer, call-to-action, landing page, thank-you page, and nurture workflows for lead conversions into MQLs and SQLs - Optimize the revenue funnel and drive growth

  • Ceridian

    Segment Manager

    - Work closely with Segments on ideas and strategy to penetrate targeted accounts using account-based marketing techniques - Manage kick-off of campaigns, set timelines and expectations for completion of tactics, provide regular updates to leadership, track results and ROI - Coordinate digital marketing, direct mail, and other tactics to drive engagement with business decision makers - Develop value-based messaging, assets and tools to help sales reach out to their key target accounts - Coordinate with broader marketing teams for project deliverables - Responsible for marketing programs and budget for enterprise segment

  • OpenText

    Marketing Program Manager - North America

    Plan and execute account-based marketing strategies to drive a healthy pipeline for ‘Business Network’ in North America. ABM Programs in North America • Strategy Development: Build and execute account focused multi-channel campaigns that achieve target goals including leads, pipeline and revenue – a combination of events, webinars, podcasts, emails, online/digital promotions, direct mails, sponsorships, and advertising for multiple touchpoints • Budget Management: Develop cost-effective integrated marketing plans for the business unit, track spend and present ROI to senior leaders • Messaging and Targeting: Maintain a deep understanding of products/solutions, target market, target industries and competition to develop insights and strategies to drive the business. Analyze trends, business results, and the competitive environment; identify business insights and translate insights into action • Vendor Management: Lead, develop and maintain strong relationships with external partners, vendors and suppliers to achieve ROI • Sales enablement: Work closely with cross-functional teams to support sales objectives and generate revenue

  • Purolator

    Marketing - Demand Generation Consultant

    “We take pride in the contribution we make to the North American economy, knowing that the work we do is vital to business to, from and within Canada." Ranked the fifth Canadian brand in the 2012 Marketing/Leger Corporate Reputation Survey, surpassing all other transportation brands, Purolator is Canada’s leading integrated freight and parcel solutions provider. Key responsibilities: Plan and execute large digital programs and lead generation campaigns to acquire new businesses and support the inside sales team with quality leads and sales funnel management. § Lead Generation Program Management - Optimize online & offline acquisition programs to ensure all KPI’s and business objectives are met - Integrated Digital Marketing Program Management including PPC & Display campaigns, Social media, Referral and Re-marketing initiatives Email/Mobile campaigns, management of landing pages etc. - Prospect Telesales Program Management including scripts, lists and performance management - End-to-end leads and sales funnel management with KPIs for Telesales vendor and Inside Sales - Own and manage success of Employee Leads Program - develop and nurture internal marketing strategies to encourage employee leads submissions § Campaign Reporting - Measure, analyze and optimize all programs & campaigns including actionable recommendations to improve results - Present campaign results and insights to the extended team on a monthly basis - Monthly performance reporting including end-to-end lead funnel conversion with recommendations § Campaign Management - Management of the annual marketing budget for the owned channels including reconciliations against spend forecasts, managing accruals and invoices monthly - Creative brief development and agency briefings - Development of data and technical documents - Work cross-functionally with marketing, sales, sales operations and other business areas to support business initiatives

  • IOTAP Inc.

    Marketing Manager

    Key Responsibilities: § Product Marketing (7 P’s) for Dynamics CRM, SharePoint and Office365 based products. § Digital Marketing and demand generation for IOTAP product portfolio on https://www.iotap.com/store. § Corporate & Marketing Communications to drive market presence and build awareness through consistent messaging and targeted promotions. § Planning & Strategy with company stakeholders to grow business and increase profits in target markets. § Project Management, partnering with the creative team and technical team to develop project plans and schedules, ensuring that all planned work is executed on time, on budget, and on strategy. § Partner Relationship with Microsoft, AWS, Redington for market penetration and revenue growth. § Research and Analysis about customer behavior, perceptions and trends. IOTAP is a Microsoft Gold Certified partner, and provides full life-cycle solutions for implementation of CRM, Collaboration solutions, Web Content Management Systems and Custom Application Development projects. The company provides services and consulting for technologies like SharePoint, Dynamics CRM, and Office 365.

  • SMARTe Inc.

    Manager, Marketing & B.D.

    § Direct Marketing : Designing, executing, and optimizing Email Campaigns and Lead Nurturing programs for new business inquiries. § Managing a SugarCRM setup for Marketing Automation and Sales Standardization. § Website Management -­ Putting-up and managing the corporate website, creating keyword enriched content for Search Engine Optimization (SEO). § Content Development - Creating meaningful, refined, keyword-rich content for the Corporate Website, Blogs etc. § Digital and Online Marketing - Designing and implementing Online marketing campaigns for attracting more sales inquiries. § Branding - Developing Corporate Identity, Marketing Collaterals, Corporate Presentations & Website content, besides marketing on Social Media network tools. § Lead Generation - Generating qualified leads by reaching out to key decision-makers in companies across verticals, and across geographies.

  • Zycus Inc.

    Assistant Manager, Marketing (InsideSales)

    § InsideSales - Responsible for prospecting and generating new business opportunities & leads for the Sales team in South East US, UK, Switzerland. One of the best revenue generating executives in the company with performance certificates to me and my team for consecutive quarters. § Initiated branding exercises for Zycus in a new territory through media relations, media coverage and event participations. § Managed event for Lead Generation and Corporate Branding. § Handled PR & Media Coverage for Print and Electronic media, in addition to nominating the company and its senior executives for corporate awards.

  • Psaltech - WinEncrypt

    Business Development Intern

    § Managing the existing client base, including key customer accounts § Up-selling encryption, privacy, and anti-spam software § Preparing and implementing customer retention plans to encourage renewals

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