AI in Sales | Outbound Prospecting | B2B Sales Process | Agency Growth & Exit
Mark is so freaking good. Hands down my go to guy for outbound sales. Love his content and he was super helpful on our car today. Definitely will be working more with him.
Mark was a pleasure to chat with, highly recommend him to anyone looking to learn how to level up their sales approach. Having little sales experience myself, Mark was able to quickly walk me through a number of key ideas and tools to use to make fast improvements and even shared a template for outreach that I'll be able to put to work right away. Most useful 30 minute chat I've had in quite a while.
Mark came in and reviewed my cold email copy + approach to booking clients. He shared ways to improve my call to actions, make some of the emails clearer, as well as how to improve the user funnel in booking demos. Most importantly, I left with some solid experiment ideas that I cannot wait to test out.
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I have 15+ years of experience in B2B SaaS sales and marketing, having worked at FTSE 50 companies, bootstrapped startups, and venture-backed scale-ups. These days a lot of my work sits at the intersection of AI and sales, helping teams use it to actually get better rather than just chasing the hype. On GrowthMentor I typically help with these areas: 1. B2B Sales (how to make outbound prospecting work for you). Outbound sales advice, sequences, and proven playbooks, plus managing your pipeline and working deals from qualified to closed won. Most teams chase volume when the real lever is relevance and signal-based prospecting (finding who is actually in market right now). 💵 closed over $1,000,000 in revenue in the last 2.5 years 💵 generated millions of dollars in net new ARR for B2B agencies and SaaS companies 2. AI in Sales (how to use it without faking it). Where AI genuinely makes a sales rep more efficient (research, enrichment, data entry, drafting) and where it quietly makes things worse. I help you avoid the trap most teams fall into: throwing an AI SDR at a process that was never proven in the first place. The foundational work (ICP, personas, pain points, messaging) comes first, then AI helps you scale it. 3. Agency Building (build it, run it, sell it). How to build a productised service, deliver it consistently through good operations, refine your offer to market, and eventually exit. 💵 ran a 100-person agency 💵 co-founded and exited a 22 person digital PR agency in 2.5 years My core area of expertise is within B2B SaaS and agencies, but I genuinely enjoy helping anyone on the GrowthMentor platform. If you feel my experience could be valuable to you, please book a call. I'm looking forward to speaking with you soon.
I've built Growth Stacks for B2B SaaS companies based on my knowledge and experience of running inbound and outbound strategy. For one client this meant a 328% increase in new leads and a 30% increase in net new revenue. I have the ability to view the entire AARRR lifecycle and help businesses understand the architecture they need in their Growth Stack so that it is scalable, repeatable and profitable and drives revenue.
I co-founded and (exited) a productized service agency from June 2020 to December 2022. During that time I generated over $1,000,000 in revenue and hired and managed a team of 22 from over 12 countries. The agency specialised in booking podcast interviews, of which we secured over 2,200 interviews, for 120 customers including B2B SaaS unicorns like Gong, Paddle, Hopin and many more. Happy to share the lessons learned from this journey.
I've previously grown a productised service from 60 to almost 100 fully remote workers and I'm currently building my second remote productised service business (16 f/t team memmbers). I'd be happy to share the learnings and failures around culture, hiring, service delivery as well as how to effectively market and sell your productised service in a repeatable, predictable way.
In the last 4 years, I’ve either personally designed & implemented or reviewed over 100 Outbound Prospecting campaigns for B2B Companies. With one campaign generating $1.2m in revenue. I lead the Outbound Prospecting course and Cold Email Writing Bootcamp at Sales Impact Academy and have coached 1000’s of SDR’s. I also run a Digital PR Agency that relies on pitching our customers as interview guests on podcasts where we achieve an average 65% response rate (often higher).
I’ve dedicated the last 7 years of my professional career in deeply understanding the MarTech landscape. I’ve then taken this knowledge and applied it to multiple B2B SaaS companies which have resulted in revenue growth. In the last year, I have been working on a framework that any company can use to deploy a repeatable, scalable and profitable revenue generation machine.
Implemented ActiveCampaign for a B2B SaaS company in order to convert and nurture prospects by introducing lead scoring. Utilised advanced segmentation and behavioural based triggers. They offer a great lightweight CRM.
I've implemented and setup AutopilotHQ for 10 companies so far. It is an incredibly powerful tool for the price. Their recent increase in pricing for the Salesforce connection may put some customers off, but in my opinion, it is worth the cost. Autopilot integrates natively with Segment which opens up endless opportunities. It is my go-to Marketing Automation tool.
I've been using Clay for help with list building, data enrichment and running outbound campaigns. I'm part of the Clay Content Creator program and can help if you're stuck using it. Or I can help if you want to understand how Clay could fit into your Tech Stack and how best to implement it.
I'm familiar with Close.io although I haven't used it as extensively. I provided an audit of how a B2B SaaS company could optimise their processes and workflows to increase pipeline velocity. Very impressed with what I saw.
I've implemented ConvertKit a few years ago for a client who ran a popular blog. He used their automations to upsell courses from the newsletter list and various lead magnets. It is a robust tool for email marketing and automation.
Managed and optimised Drip Campaigns which served over 80,000 new leads a month. Extensive experience with tagging and workflows and integrations with Segment and Salesforce (via Zapier).
Involved in the procurement and implementation of Hubspot for 5 companies. I'd consider myself a power user of Hubspot and have used all features over the years. Here's a case study on their website of my work: https://www.hubspot.com/case-studies/ldc
I have some exposure to Infusionsoft from performing a Marketing Automation Audit which helped the company achieve a higher ROI from using the platform.
I've implemented Intercom for 2 B2B SaaS companies. One was starting from scratch and the other was migrating over from a different tool. Intercom does a few things very well and I'm interested in seeing how their recent $125 million round of funding will shape the future of their product.
I have some experience with ManyChat having set it up for a side project. I found it easy to use and build out and it is one of the best tools out there for Messenger bots.
I'm a big fan of Marketo for those companies with a larger budget or focus on ABM. It is a sophisticated platform that aims to put customer experience and the centre of all automations.
I have some experience with Pardot and understand it's full functionality. Since it's acquisition by Salesforce it has become one of the best MA tools that works with the Salesforce CRM.
Implemented Pipedrive for 2 B2B SaaS companies and set up workflow automations as well as provide training on how to best utilise the platform. I'm a huge fan of the product and recommend it to those companies who require a sophisticated, yet easy to use CRM.
Implemented Salesforce 4 times as an external consultant and managed projects with Salesforce agencies for more bespoke customisations. I've also used Salesforce in a Marketing Operations and Sales Operations Capacity...living in it every day. Very experienced in integrating Salesforce with the wider MarTech stack.
I've been using Zapier to connect multiple tools in the TechStack for years. I would always recommend native integrations over using Zapier, but sometimes this can't be avoided. Experience in setting up advanced multi-step Zaps for a variety of use cases.
I've spent almost 4 years leading B2B Agencies, having been the General Manager at a Sales Research company and starting, growing and exiting a Podcast PR company. Previously I spent the majority of my career either Marketing a B2B Tech product or selling to B2B SaaS customers. I’ve advised and optimised over 200 B2B SaaS companies outbound prospecting campaigns and speak with dozens of B2B founders each month.
Led a 100 person remote productised service company and founded, grew and exited a 20 person podcast PR agency. Both in the B2B space. I can help with Customer Onboarding, Retention & Renewal, Service Delivery, Hiring, Marketing, Operations, Technology & Automations
I've spent the majority of my career either Marketing a B2B Tech product or selling to B2B SaaS customers. I’ve advised and optimised over 200 B2B SaaS companies outbound prospecting campaigns and speak with dozens of B2B founders each month.
Revenue Collective is an invitation-only, private membership organisation for commercial growth operators. The Membership consists of leaders from Sales, Marketing, and Operations with chapters in New York, London, Denver, Boston, Toronto, Indianapolis, and Amsterdam (and will be expanding to most cities in the world).
Cooking up some trigger firing, AI and automation content.
This is a passion project born from the challenges I faced in my own journey as a consultant: unpredictable revenue, lead droughts, and the stress of constantly juggling client work with finding new business. That's why I built the Generating Pipeline OS. It's a complete system for finding, winning, and keeping clients. 20 lessons covering positioning, outreach, LinkedIn, sales, and the daily habits that keep pipeline moving. Templates, playbooks, and frameworks built into every lesson. It started as a monthly membership called The Vault. I stripped it back because people don't need a subscription or a community or coaching calls. They just need a system and the motivation to follow it. $197. One-time payment. Lifetime access. No subscription. No coaching. No sales call before you can see what's inside. I don't think you need to spend thousands to get started. You just need to get started. My day job is consulting with SaaS companies through Yellow O. I mentor founders through GrowthMentor and run training workshops for communities like Clay Bootcamp. I give away a lot for free because I genuinely enjoy it. But free advice doesn't always get implemented. Having a bit of skin in the game changes how seriously people take it. See the full details and finally end the revenue rollercoaster here: generatingpipeline.com/generating-pipeline-os
Mentor at Clay Bootcamp, supporting agency owners and GTM engineers as they build their businesses. I run monthly office hours and one-on-one mentoring covering everything from pricing and positioning to discovery calls and the mindset stuff nobody talks about.
Twain is the AI writing co pilot for sales. Pipelines, cold calls, and discovery meetings are hard enough to juggle. On top of that, you’re expected to be a creative writer too. Between hyper-personalized introductions, attention-grabbing follow-ups, and elegant objection handling, it is exhausting to bring your A game to every single email you write. That’s where Twain comes in.
Most networking events are a gamble. I've been to enough of them around the world to know the pattern. You show up, scan the room, hold a drink, and hope you bump into someone useful. Sometimes you do. Most of the time you end up in five polite conversations with people who can't help you and who you can't help. You leave wondering if it was worth the trip. I kept thinking: what if you knew who was coming before you got there? That's GTM Connections. When you RSVP, you share your LinkedIn profile, one thing you can help with, and one thing you need help with. Twelve hours before the event, every attendee gets a pack with everyone's details. You arrive knowing exactly who to find. Every conversation has a reason. I built this because networking should be intentional, not random. The people who come to these events are busy. Founders, sales leaders, marketing heads, revenue operators, CS managers. They want to meet the right people. They just need a better system for finding them. The events come in different formats because not every conversation needs a cocktail and a name badge. Coffee mornings, riverside walk and talks, networking mixers, private dinners, golf, padel. Some are intimate (12 people), some are bigger (40 on a rooftop). The format changes, but the mechanic stays the same: you know who's coming, what they bring, and what they need. Starting in Lisbon, keeping things deliberately small. Testing the format, learning what works, getting honest feedback. The plan is to expand to other cities by partnering with local connectors who care about their GTM community enough to run great events. Not by making it generic. By finding the right people in each city. If you work in go-to-market and you're based in or passing through Lisbon, come along. And if you're in another city and this sounds like something your community needs, get in touch. gtmconnections.com
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I know first hand that, feeling of missing revenue targets, not paying myself and feeling like my agency owns me. And it honestly feels sh*t!. After exiting my agency last year, I finally got my time and freedom back. Now I work with agency owners to help them generate pipeline that actually increases revenue, not just booked meetings. Within 60 days. My clients get full access to my knowledge, Agency Sales SOP’s, playbooks, frameworks and experience. Essentially, it's all the things I wish I had when I previously ran a 100 person agency and more recently started and exited my own agency in 2022. After working with me you'll consistently generate more revenue and have a detailed sales playbook that you can use to continuously increase sales conversions and eventually hand off to a sales hire (freeing up your time).
Are you struggling to convert more visitors to free trial users and paying customers for your B2B SaaS? If so, The Product Onboarders can help. We specialize in identifying and fixing your onboarding killers through personalized 15-20 minute videos. Not only do we offer website optimizations to increase your trial conversions, but we also provide a live reaction to the signup process and first run experience. We also identify bottlenecks in the first 10 minutes of the user journey and offer suggestions to improve your free trial to paying customer conversion rate. Additionally, we provide recommendations for improving your welcome and onboarding emails. Let us help you streamline your onboarding process and see results in your conversion rates. Our live-action walkthrough videos allow you to see and hear exactly what’s killing your sign-up rate and finally get clarity on what to fix for maximum impact.
Helping B2B SaaS companies generate more revenue through outbound sales advice, prospecting sequences, and proven playbooks. Our services include Lead Sourcing Wizardry, where we help you find data sources for your ICP and avoid confusion and frustration while saving time. This service is free and helps you identify data sources and technologies to speed up your lead sourcing. We also offer Outbound Prospecting Strategy Session & Sequence Reviews, where we help you improve your outbound sales sequences to generate more revenue. With this service, you'll have access to all of our experience, learnings, and tactics that achieve industry-leading reply rates. People come to me when they’re struggling to get replies, book meetings, and close deals through outbound prospecting. But why am I qualified to even talk about outbound sales? - I’ve generated millions of dollars in net new ARR for B2B SaaS companies over the past 5 years. - I lead the Outbound Prospecting and Cold Email Writing courses at Sales Impact Academy and have coached 1,000’s of SDR’s. - I ran a Digital PR Agency that relies on pitching our customers as interview guests on podcasts where we achieve an average 65% response rate (often higher). - I previously ran TaskDrive, a lead research and data enrichment service, and oversaw the optimization of 100’s of customer’s outbound email campaigns. - I've personally closed over $1,000,000 in revenue in the last 2.5 years. So, if you want to increase your reply rates, book more meetings and close more deals, then you should work with us.
I coach the Outbound Prospecting and Cold Email Prospecting Courses at Sales Impact Academy. I've served over 1,000 SDR's, AE's and Sales Leaders at hundreds of B2B companies through the courses. Sales Impact Academy is the world's leading go-to-market learning platform providing a continuous live learning solution for high-growth technology companies.
Speak On Podcasts is a leading podcast booking agency for B2B founders & executives seeking to increase brand awareness, establish thought leadership, and reach their target audiences by speaking on relevant podcasts as guests. We have refined the process of podcast booking at scale in a world where trust, reputation, and thought leadership has become critical to your business success. We've booked over 2,200 interviews, for 120 customers including B2B SaaS unicorns like Gong, Paddle, Hopin and many more.
My family and I converted a 1970’s Rice double horse trailer into a mobile bar which was available to hire for weddings, corporate events, private parties and public events. We sold the business in 2020. It was fun.
My role was to drive growth through operational efficiency across the customer lifecycle at TaskDrive by aligning Sales, Marketing, Customer Success and Product. Your SDR's and AE's shouldn't be spending 40% of their time on research...TaskDrive takes over all the lead, contact and account research so your sales organization can spend more time building relationships, booking meetings and smashing revenue targets. At TaskDrive, we don’t just build lists, we use smart prospecting strategies and human expertise to identify data points at the individual, account and industry level. Leaving your team to do what they do best – personalized conversations, nurturing and closing.
PORTABL.co is an insurance, benefits and savings platform for freelance and gig economy workers. We recently completed the Techstars Digitial Accelerator in partnership with MetLife in North Carolina.
Beam is a 21st century global payments acceptance platform with built-in support for smart contracts. We created Beam to overturn the status quo in the retail value chain; where stakeholders engage with their customers in a direct, meaningful and effective manner. Today Beam’s technical network reach exceeds 400,000 stores globally, with over 5,000 live stores in three continents. Having executed over 4.3 million smart contracts with a total throughput in excess of $250 million, we have proven the benefits of the Beam at scale. Using a token economy specifically built for retail, we are opening up Beam’s proven smart contracts protocol to the world to accelerate our growth globally.
Travelled across South America and South East Asia. Countries Travelled: Colombia, Peru, Bolivia, Chile, Argentina, Brazil, Thailand, Laos, Cambodia, Vietnam, Hong Kong, Philippines, Indonesia and Australia
I was responsible for guiding prospects from the initial awareness stage to the consideration stage to finally the product evaluation stage before passing qualified prospects/leads to the sales team.
** Acquired by Basware ** Responsible for increasing the awareness of Procserve’s brand online and supporting all lead generating campaigns from a digital perspective.
Responsible for the attraction, conversion and maintenance of customers by developing an integrated, multichannel Online Marketing Strategy for 2bm. I curate engaging content that positions 2bm as thought leaders and industry experts.
I was responsible for the recruitment of Sales and Business Development professionals across Experian’s Credit Services and Marketing Information Services divisions.
I was responsible for the recruitment of Qualified Accountants in Nottinghamshire and Lincolnshire, working on roles ranging from £35,000 to £80,000 on a permanent basis.
