Kuba

Customer success happens when your customers achieve the desired result by interacting with your business. Working in a marketing agency, I have regular contact with many clients who want to improve their results. Good onboarding is the key - that is: processes, tools, communication, documentation, reporting results. Answer before being asked, exceed expectations, surprise your customers - but only positively!

I have helped +150 clients either scale or find their PMF & go-to-market on multiple ad platforms. The key is to test different things to see what resonates best with your target audience. Once you validate your assumptions, you have good insights which can be implemented in other channels 🎯

Growth is not accidental. It’s not like “gimme 3 hacks so I can grow my company faster”. Growth marketing is a way to go because of strategy, high-tempo testing in sprints, experiments, optimization, scaling, transparency and... lots of failures 📈

I enjoy setting up Zapier or IFTTT automations as well as playing around with APIs (I built a weather app using 6 different APIs). I did a few flows in Autopilot, improved lead source tracking on Unbounce, did a fair share of Mailchimp drips... You never know, maybe I'll have a cool idea or a solution for you :) // Recently I did a custom Google Sheets file for a Mentee so she can send her leads from Gmail to a CRM 🤖

I do Paid Social in marketing agency but I'm also a certified team manager and did courses on distributed/remote management as well as HR. I've been through some bumps to realise that people are the most important asset and now I do what I can to support their growth - professional and personal, too. I'm a believer of the "growth mindset". Happy to help! :)

I can help you with finding PMF and GTM strategy as well as scaling. I was lucky enough to meet and work with great marketers and help companies both big and small, including Fortune 500 and Y Combinator ones (Booking.com, Nestlé, Credit Suisse, Monzo Bank, Criteo, MidFirst Bank, Playground Sessions). Combined +$15MM in ad spend across Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Reddit Ads, Quora Ads, Spotify Ads, Apple Search Ads. Soon Brave Ads & TikTok Ads!

I'm working remotely, hiring remotely and I'm certified in distributed management. Over the years, I found tools, built habits and tried different approaches to maximise efficiency and good mood :)

I use a lot of tools… and know even more :) From mobile apps (Android & iOS), through desktop apps (Windows & macOS), web apps, Chrome extensions to different APIs, frameworks, languages and automation flows. If I can't find a tool, I build it - check my GitHub :) 🔧

Working in growth is usually not easy - it's fast paced, involves a lot of stress, making difficult decisions, juggling with too many tasks and struggling to please everyone. Oh, and it means conversations with people who don't understand you... We've all been there! Over the years, I have found ways to relieve stress - both the stress created by my superiors and the one associated with the rapidly changing industry. Let's grab some water, vent and chillax :)

Although I'm mastering Facebook Ads right now, I did a fair share of Google Ads in the past, too. Mainly Search, GDN and UAC - the latter bringing extremely good CPIs & CPAs for mobile apps.

Ahrefs is great for SEO keyword research. It feels like sometimes it gives better results than Semrush. Both are user-friendly, easy to use and you can't go wrong by choosing either of them.

I'm an official Asana Ambassador and I know Asana in-and-out. Rules, portfolios, workloads, tags, dependencies, boards, lists, Zapier automations - you name it.

I love the team behind Basecamp and their books (https://basecamp.com/books). I've used the tool in various non-profit projects (even a TEDx conference I was organising) and I like the idea behind it - merging different tools into one platform.

Although I don't like such tools for privacy reasons, I must say CrazyEgg, if someone doesn't like Hotjar, is a must-have for marketers, product owners and CRO specialists. I've been using it for the last few years.

Facebook is getting some heat recently, but it's still the go-to platform for validating personas or value props. I've been advertising on Facebook for the last 5 years for startups, YC & Fortune 500 companies spending big $$$ and it's still the best platform out there (maybe except UAC for mobile apps).

Properly set up Google Analytics is a must have to analyse paid ads performance, understand your customers, pain points, funnel leaks and best performing places. I can help you out with tracking and GA setups. It's surprising how many websites don't have events and conversions defined... Let's change that!

We are using Google Data Studio daily at Ladder Digital to create live performance dashboards for our clients. Facebook Ads? Sure. Google Ads? Yea. Creative Report showing copy and creative breakdown? Of course.

I'm in love with Google Tag Manager - its simplicity and the amount of possibilities it gives. It's one of the first tools we recommend to our clients (especially with smaller dev resource) as it's extremely easy to set up tracking in GTM and keep pixels up-to-date. Need some help setting up tracking? :)

Google Search Console is free, great and essential for analysing search traffic to your page. The setup is easy but often people don't pay attention to the data it shows. Let's change that! And don't forget to connect it with Google Analytics - it's quick and gives lots of insights.

Although I don't like such tools for privacy reasons, I must say Hotjar is a must-have for marketers, product owners and CRO specialists. I've been using it for the last few years and it's one of the first recommendation for clients, even the trial version. Heatmaps and recordings are sooo useful and it just takes 3 minutes to set those all up.

CRM, managing contacts, sending emails, segmentation, A/B testing, exporting lists for later use in ad platforms (eg. Facebook Ads), Zapier automations, drips.

I coded some JavaScripts projects (eg. a weather app) and I heard about latest frameworks like React, Vue or Angular but haven't used them myself. Yet!

Leadpages is less popular in our toolstack but I've used it several times to build landing pages. I also set up some Zapier integrations and conversion tracking.

LinkedIn was (and sometimes still is!) considered a must-have for B2B businesses out there but I'm losing hope it'll ever bring the results clients want to see. There are some useful tactics one can implement, though - shoot me a message :)

I'm not using Linux on a daily basis right now but I used to - both Ubuntu and elementaryOS. I know how to use Linux distros, how to navigate around it, shell (bash/zsh), I even set up LAMP stack once.

Emails, segmentation, A/B testing, exporting lists for later use in ad platforms (eg. Facebook Ads), Zapier automations, drips, editing templates in HTML/CSS.

I'm not an expert but I've been playing around with SQL in Microsoft SQL Server, Oracle SQL Developer and in programming languages - PHP, Python, R. It's a go-to for both simple and complex projects.

I did some courses and projects around website scraping and automations (check my GitHub repos) for both macOS and Windows. I also published my first package on PyPI, woop woop!

Quora proved to be a decent platform to build some credibility and traffic to websites of my clients. It's not for everyone but it's important to not forget about its existence.

I've seen Salesforce being used for a few clients as all-in-one tool. I was responsible for setting up integrations between Salesforce and Unbounce or creating Zapier automations.

Semrush is my favourite tool for keyword & competitive research. It's easy to use but powerful at the same time. One of my favourite features is the ability to see competitors' Google Ads.

Supermetrics is one of our primary connectors for Google Data Studio reports. We like the simplicity it provides for connecting eg. Facebook Ads or Snapchat Ads accounts.

Who hasn't used Trello? I started using it for personal projects back in 2015, then I used it with my friends and later in marketing agency in a more advanced form. If there was a certification program, I'd do it! Trello is great.

Twitter is not my go-to platform for paid ads but I've spent $$$ there, mainly because it has app install ads as well as very detailed targeting options which tend to be invaluable for some businesses.

Unbounce is our go-to tool for building landing pages, popups & sticky bars. We've built 100+ of pages for our clients, and I personally did both execution & conversion tracking on a lot of them. Also integrations with Mailchimp, Salesforce and Zapier automations (eg. with Facebook Ads).

I started using VWO back when it was called Visual Website Optimizer. It was our go-to tool for CRO & A/B/x testing for our premium clients. It's great!

I used to work a lot in WordPress setting up simple websites for projects that were organized by a non-profit organisation I was part of. I was setting up automations, contact forms, popups, sticky bars, SSL certificates, databases, security protocols etc.

Zapier is like magic. Connecting tools together never been easier. Mailchimp audience to Facebook Ads? Sure. You want to deliver news from your favourite blogs to Slack every day? No problem.