Adi Joseph Shmorak

A Product/Market Fit Detective 🕵️‍♂️

Tel Aviv, Israel (+02:00 UTC) English, Hebrewfrom Mevaseret Zion, Israel
Usually responds in 20 hours
Free
Price per hour
30 min60 min
Time Blocks Available
5.00
47 reviews / 64 sessions
Wed
14
Next availability

I booked a call with Adi to get advice on product road mapping. I left the call with a Google Doc page filled with actionable notes. Adi understood our product dynamics very quickly. It felt like I was having a candid conversation with a product manager that had been embedded in our product team for months, not just the past 30 minutes.

Foti Panagiotakopoulos

Adi is a true expert, and our meeting gave me many actionable pieces of advice that I really needed. He is friendly and smart and has a very practical approach. I highly recommend working with Adi and getting his help on PMF, marketing and business.

Tzakhi Freedman

Adi was simply fantastic. He went the extra mile with insightful recommendations on how to identify/benchmark/validate our customers and gear up towards PMF. I would 200% endorse him. Thank you Adi!

Jose Puga

Bio

When I was a kid, I read all the detective books I could get my hands on. I wanted to be a detective when I grow up, solving mysteries, helping others in need. Being a product/market fit mentor is the closest I get to being a detective. Just like a detective, I observe, collect evidence, raise assumptions and try to validate them. It’s awesome and I love it. But getting there required I do some PMF on me. After quitting my job as VP Product at CoderZ, I took some time off. I spent it with my family, some video games, and as a volunteer mentor in MassChallenge. A zero equity international accelerator. Through my work there with early-stage startups, I came to realize how much need there is for guidance during that journey. The feedback I got from my amazing mentees was the push I needed to make this my mission. So, now I work with early-stage startups, entrepreneurs, and dreamers, helping them save time, money, and heartache on their journey. But most of all, it’s about making this journey an adventure, full of discoveries and transformation. You are welcome to join.

Expertise


  • Product market fit

    I learned the hard way about the importance of Product/Market Fit. I since made it my mission to help others on their journey. Now that's all I do. I work with early-stage startups and hjelp them get on track to P/MF. My methodology is simple, but effective and is based on the teachings of the likes of Steve Blank, Geoff Morre, Andt Racliff and such. You can learn more about the 4 steps from idea to P/MF in my E-book, avialable for free here: https://adidacta.gumroad.com/l/4steps2pmf

Toolkit


  • Figma logo

    Figma

    I build projects and supervise design teams to develop dev-ready designs that meet and satisfy market needs. Recent projects include an end-to-end mobile restaurant menu, an SEO dashboard, a partnership and channel management intelligence system, and a Traume self-care app. My approach is simple yet super effective. I start with the Aha! moments, and reverse engineer from there.

Industries


  • SaaS

    I’m a product executive with focus on Product/Market Fit. I help early stage startup founders with customer discovery, validation, MVP, customer outreach and more. My aim to help you find your ICP and value proposition, define and build your MVP and define a viable business model.

  • Web Apps

    I’ve worked with companies from multiple domains, on the challenges of finding PPMF. such domains include Music tech, prop tech, wellness, productivity, Ed tech and more

Experience

  • AINAD

    Head of Product

    From product development to growth acceleration, venture building, and studio funding, AINAD offers full support. Our goal is to nurture and scale high-potential tech startups. As Head of Product, my responsibility is to help founding teams build products that deliver real value to able markets and getting on track to Product/Market Fit.

  • MersivX

    Fractional Chief Product Officer

    MersivX Builds virtual 3D stores in high res for top brands. As CPO I'm leading the product strategy and development. Working closely with the CEO, Dev and Marketing.

  • getStatus

    Fractional Chief Product Officer

    GetStatus provides technological solutions for managing, and leading Urban Renewal projects. GetStatus empowers stakeholders with tools for collaboration, project management, marketing and networking. As fCPO I work closely with both the CEO and dev team, helping vision materialise into reality.

  • RallyUp

    Fractional CPO

    RallyUp builds audiences for executive teams of B2B companies. My role is leading the product development including internal systems, marketing tools, AI agents and such.

  • Adidacta

    Chief P/MF Detective

    Finding Product/Market Fit is about identifying 4 key variables: 1. Your Ideal Customer Profile 2. Your Value Proposition (that generates leads) 3. Your Product/MVP (how you deliver your value proposition) 4. Your Business Model (how you generate value for yourself) I use lean startup methodologies and 'Backward Thinking' to come up with valid assumptions, then actually get them validated through lean experiments with the target audiences. It's a combination of Product Management, Marketing, BizDev and technical skills. My sweet spot. Some of my favourite things, I can help you with: 1. Customer Discovery 2. Identifying your ICP 3. Validating your value proposition 4. Defining, designing and prototyping your product or MVP 5. Designing business models 6. Launching your product (pilots, etc.) 7. Building your first funnel 8. Building a strong PM leadership in your startup 9. Mentoring you/your PM in Product Management I'm fun to work with. Always professional and transparent (I enjoy sharing my methods and way of thinking).

  • Zugit

    Fractional CPO

    Zugit empowers vendors and partners to maximize sales potential and create impactful synergies through: ➡️ Feedback Tracking: Providing a simpler way to give, receive and manage feedback to improve productivity and build healthier sales relationships. ➡️Insights & Actions: Generating real-time, data-driven strategic insights to enhance partner programs, build trust and drive growth. ➡️Success Dashboards: Creating an easier way to access and understand valuable data to build stronger, healthier partnerships.

  • Intentable

    Fractional CPO

    As the Fractional CPO at Intentable, I help drive innovation in decentralized finance (DeFi) by simplifying complex, cross-protocol smart contracts. Our no-code platform empowers wallets and trading platforms to leverage powerful intent-based apps, mitigating risk, hedging positions, and enhancing security for users. Intentable bridges the gap between the chaos of DeFi and the future of seamless, secure trading, akin to how HTML and browsers expanded the early internet. I focus on building products that make DeFi accessible and profitable for both individual investors and institutional players.

  • Terrific

    Fractional CPO

    As a Fractional CPO at Terrific, I lead product strategy and development, focusing on scaling our live commerce platform. My role involves optimizing user onboarding, enhancing the shopper experience, and driving data-informed decisions through robust product analytics. By aligning customer feedback with our product roadmap, I ensure we deliver engaging, interactive solutions that drive business growth and customer satisfaction

  • Anicca Wellness

    Advisory Board Member

    Anicca is developing a wearable device to help you stay in the moment while keeping your focus, composure, and control. It responds to your breathing pattern by sending in-sync vibrations to your body center with a calming effect. Anicca can be used to reduce stress, extend focus time, regulate emotions like anger or anxiety or help during meditation and mindfulness sessions.

  • Shenkar - Engineering. Design. Art.

    Guest Lecturer

    Guest lecturer sharing my experience and perspective on Product management in Shenkar's Product Management program.

  • Responcity Ltd.

    Interim CPO

    With Responcity, students discover and hone their inner powers by working to solve problems in their city and community. Students also learn about their civic responsibility, and how they can become stronger together by better communicating, nurturing relationships, and evolving as citizens. As VP of Product, I'm in charge of product strategy, roadmap, customer development, and supporting Social-Emotional Learning in schools around the world.

  • eTeacher Group

    Interim CPO

    Working as interim VP of product, helping eTeacher introduce product management methodologies, optimizing processes and value delivered, and finally recruiting and onboarding a full-time VP of Product.

  • Kyron Future Education

    Co-Founder

    Having a go at reshaping education for governments and the future

  • CoderZ

    VP Product and interim CEO
    •gocoderz.com

    CoderZ is an online learning environment for cyber-robotics. As VP product and interim CEO, I was leading the marketing team, R&D, and product. We won a few awards and scaled the product to almost 100'000 students in less than a year.

    SaaS
  • Intelitek

    Product Innovation Manager

    Intelitek's innovation team is leading products from concept to market in order to build the new growth engine of the company. It is my responsibility to lead this team to success and build a unique and innovative STEM product line. CoderZ is our latest release, aimed to bring robotics to all. CoderZ is an online learning environment for STEM and robotics that allows students to program real and virtual robots using Blockly or Java. We are working with market leaders to create synergic solutions of unparalleled value. Under my responsibility is the product roadmap, requirements, UX/UI, customer success and business development.

  • Robotec Technologies

    Vice President Marketing

    in charge of all sales and marketing including portfolio management, dealers and suppliers relations, brand management (LEGO education, IFI, Intelitek), marketing strategy etc. I've manged major projects in both vocational and educational markets and help establish Robotec as the leading solution provider for technological education in Israel.

  • Robotec Technologies

    Sales Manager

    In charge of all sales interactions to schools and universities. from lead generation to post sale including high level training, seminars, exhibitions etc. Achieved significant increase in sales and expanded our client base to promote significant growth in both revenue and bottom line.

  • Pionet Technologies

    Sales Manager

    sell CMS (SaaS) to retailers, institutes etc. create and follow up on leads, quotations, negotiations and deal closures

  • G&B trade

    Regional Sales Manager

    sales rep for a new player in the cellular accessories. roles include weekly sales interactions, establishing clientele, expanding market

Made within Glyfada