
MentorCruise
Monthly mentoring for marketing managers, PPC leads & agency founders on the topics of LinkedIn Ads, Google Ads and Demand Generation.
Owner at Demandgap π₯ | DACH Region Expert | Lecturer π¨βπ« | B2B SaaS β€οΈ | 9+ years in SEO π
Update: 04.10.2024 Is a paid call really worth it? π€ There are plenty of free mentors out there. Here are two reasons why: 1) It's like a Speed Consulting Service But instead of spending 80% of the time explaining what you do and 20% of the time getting value, it is the exact opposite in my calls. You only have to do 20% of the explaining and get 80% of the value. 2) Detailed Preparation & Research Every mentoring session is unique, and I make sure to prepare for every single one of them, spending at least 1-2 hours of preparation time, so it is not "just talking" but an actionable plan for you to follow up on. And after that you get a document with all the ideas, frameworks and books I think are valuable to your briefing. What things am I good at? πͺ * Team Lead * Consulting * Marketing Strategy * Digital Marketing * SEO * CRO * LinkedIn Personal Branding * PPC * Lead Nurturing * Marketing Automation * Community Building π Cutting Pineapples What have I done so far? β β Helped a company transition from a lead- to a demand generation model, resulting in their LinkedIn campaigns getting 35 demo requests in 1 month (previously 0) β Created an online academy for Growth Hacking (as of now only in German) to educate people in a 6-week on-the-job training β Head of growth for 12 T-Shape-trained professionals to develop growth strategies for corporates and startups β Developed a marketing strategy by conducting market research, creating buyer personas, and identifying relevant distribution channels β Lecturer at university for Content Marketing β Increased marketing attributed pipeline by 76% (2021 - 2022) β Managed over 1.5 million media budget with an ROI of 150% (2020 - 2021) β Accelerated MQL's growth by 140% (2016 - 2017) by launching, A/B testing, and optimizing organic, social, referral, and email marketing campaigns β Contributed to growing new monthly paid users by 57% (2016 - 2017) β Planned and forecasted marketing campaigns that resulted in an average of 130% metric attainment β Built acquisition funnels for many SaaS products, sometimes bringing in thousands of subscribers & hundreds of trial users in the first month β Revamped outbound email campaigns to achieve a 68% open, 28% reply and 2.9% sale rate (n=8200) (2021) β Structured LinkedIn direct outreach campaign to achieve a 79% acceptance, 30% reply, and 8.4% sale rate (n=2100) (2022) What industries do I have experience in? π - Growth Hacking Agency π΅οΈ: Serving small to large-scale companies as the Head of Growth - Enterprise SaaS π : Ship container software, No-Code NLP platform - SME SaaS π: POS system, Recruiting software, CMS, Real estate software, Popup software, Construction management software, Digital signature software - Financial services π°: Roboadvisor, KYC - NPO π§‘: App that connects students who need additional reading support with volunteers, Online donation platform, daycare - Platform π: Job portal
After building a website from ~1.000 unique monthly visits to 20.000+ Visits in 3 different countries, and being the lecturer for Content Marketing at a university, I am happy to mentor you on how to set up the right process to see similar results.
I have analyzed 100+ of website funnels and ran hundreds of experiments to improve the conversion rates at different parts of the funnel: from landing pages to increase lead gen or sign up rates ... to email subject line A/B testing ... to in-product CRO to boost activation rates ... and checkout page funnel flow optimizations to increase revenue.
From writing email copy to setting up our own Sendy server to send bulk could outreach emails, I have seen both ends of the email marketing process. Email is an amazing channel for various parts of the pirate funnel and I can help you conceptualize how to set it up perfectly.
I have more than 6 years of experience in Growth Hacking, have written my master thesis on Growth Hacking in startups, build an academy for Growth Hacking, and have been serving clients for 4 years now, ranging from startups to corporates. It is not about hacks or silver bullets, but about an iterative process that leads to growth. And I can help you with that.
SEO and Link Building go hand in hand. Getting links can feel like a super manual process and you can get lost where to start with it. That is what I am here for.
I have automated funnels, email journeys, social content and workflows using various tools (see below) to create manageable (for the company) and coherent (for users) experiences.
A to Z PPC campaigns that include strategizing, tracking, executing, and reporting on the following channels. Facebook, Google (Display, Search), Quora, Reddit, Twitter. Yearly budget of ~ 1.500.000.
Nowadays, most startups fail before they manage to find a product-market fit. In the agency, I have helped many customers test their product-market fit so they can see whether it makes sense to continue or not.
SEO is where I have my T-shape in. I have built 2 websites (1x eCommerce, 1x lead generation) and sold them for 10k each and the website only got traffic through organic. To me, SEO is the topic of my heart and with my experience on my own websites but also on our client's websites, I have a strong understanding of the mechanics.
Identifying target personas and when they are ready for an offer, are crucial to the success of outbound marketing. Over the last 3+ years, I have worked with different companies to help them understand the right timing, tailor the messaging, choose the right channels and ultimately build a funnel to increase the KPI. - Account-based Marketing via highly targeted direct and paid outreach - Contact research and enrichment - Copy crafting
I have built up my own Facebook and Instagram pages to 50k likes/followers and monetized them with drop shipping/sponsored gigs. Besides that, I see great success with LinkedIn for generating leads for myself. Automating the process and writing the right message is the nitty-gritty of Social Media and I want to help you take your Social Media to the next level.
Building funnels and integrating different apps (e.g. Checkout tool, eCommerce apps) is what makes Active Campaign truly unique. First mapping important events in the customer journey and then attaching emails to that, can deliver amazing results.
I have set up small accounts to big accounts using the STAG structure for high performing ads. After starting with an audit, I transition into making recommendations and then setting up tests to see if the hypothesis holds true.
If there was a time tracking in Ahrefs, I am confident I would have more than 1.000+ hours in the tool. From SEO to competitor analysis, I can show you short cuts and best practices with it.
Setting up the ideal account structure, optimizing campaigns towards the campaign goal and scaling budget and targeting (keywords for Google Search and placements for Google Display)
Completing 10+ of courses and managing over 50 Facebook accounts for B2C and B2B industries. Extensive knowledge on targeting, bidding strategies, campaign scaling and "Facebook does not work for me" mindset.
Google Analytics was the go-to tool for 80% of our clients. We have audited countless Google Analytics setups and created a checklist of what the perfect Google Analytics account should look like.
At the beginning of the agency, we have used Google Data Studio to create beautiful dashboards for our clients they can look at to see our performance.
Google Tag Manager and Google Analytics are a mandatory skill for any Growth Hacker. Doing the basic tracking setup (Pixel, Goals) to using data layers and tracking outbound links, I have set up various tags over the last 3 years.
I have used GWT to identify improvement potentials, uncover website issues and monitor meta tag A/B tests. Combining Webmaster Tools with an SEO tool really shows you the full picture.
Hootsuite was the go-to tool for many of our clients to get them to start with automated content scheduling and managing their accounts throughout various industries.
Every CRO experiment for us starts with looking at heatmaps, creating funnels and (if the users are receptive to it) implement pools for getting qualitative feedback. For this we used Hotjar.
My main experience with Hubspot evolves around optimizing lead stages, orchestrating different workflows and using company and contact details for custom audiences.
We have used Intercom for automating In-App Messages, accompanied by nurturing emails and website messages to create a coherent communication experience for our SaaS clients.
After wasting a lot of money on LinkedIn ads I found a setup that worked for me and my clients. Testing different ad placements and funnel journey to achieve the best lead generation results.
I have been using Mailchimp for my own websites but also for clients (websites/apps) with email lists of 1M+. From segmentation to the elements a compelling email has to have, I have improved CTR/Open Rates and delivery rates.
We used Manychat for a lot of customers that were not having a good email open rate. With Manychat we got close to 98% open rates and 20% CTR which immensely improved the revenue from Email/Messanger marketing.
I have been using Meet Edgar (now Meetalfred) to automate my own LinkedIn presence and been getting ~100 interactions on my posts ever since. With this tool, you can take social selling to a next level.
While I do prefer Ahref to Semrush, I have still used it with clients that have bought it themselves. However, the process and the best practices can still be applied.
With Unbounce we set up various landing pages for our clients and integrated them with their CRM/Email software to create an experience that just feels like their website (but more optimized).
Zapier is the swiss army knife of growth hacking. After working with it with pretty much every client of ours, I start thinking of using Zapier right away when I hear someone talk about integrating different tools with one another.
Worked at a Growth Hacking agency and at the peak had 26 clients that we serviced with various activities like CRO, Lead Generation, Website Creation and Audience Research.
I work with B2B SaaS startups since day 0 for various industries. I love companies that have a PLG or trial motion in place and manage to convert users from leads to customers.
B2B is where I live. Been doing B2B marketing ever since and also find the most joy in doing so. For me the key difference with B2C is that in B2B the buyer does not use his own but the money of the company. So it matters a lot that the person makes a decision that the whole company can live with and either is cheaper, better, faster or different.
Mentored a startup and their head of marketing on ICP creation, channel mix, LinkedIn content production, MarTech setup, KPI tracking and lead nurturing.
Mentored a startup and their head of marketing on Facebook and LinkedIn lead generation as well as creating landing pages for showcasing their product value without having to register for their service (PLG).
Worked with a Real Estate startup that offers real estate managers a tool to promote and manage their properties. During that I helped them create a profitable LinkedIn strategy and helped them see the results in Hubspot.
Worked for a robo advisor as well as a "traditional" bank and helped them ramp up their Google and LinkedIn efforts as well as improve their organic rankings.

Monthly mentoring for marketing managers, PPC leads & agency founders on the topics of LinkedIn Ads, Google Ads and Demand Generation.
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We help software-focused B2B companies bridge the gap between supply and demand through paid advertising on LinkedIn & Google that doesn't suck. And by doing so generate measureable & sustainable pipeline - without the overhead & intransparency of an agency. Some results include: - Case 1: Generated 41 SQLs in 4 months, closing at 39% with an average CLTV of 12.000β¬, resulting in 191.603β¬ in revenue and a ROAS of 510%. - Case 2: Increased monthly generated inbound pipeline from 0 to a 4 month average of 79.186β¬ - Case 3: Improved Google Ads efficiency by reducing the cost per opportunity by 36% while increasing the number of directly attributed customers from 5 to 44.

As a Head of Growth, I am responsible for driving growth for the WeAreDevelopers job platform. This includes: - User acquisition with a clear focus on growth (LTV, Revenue, Users, Retention) for B2B and B2C./ - User tracking through-out the complete conversion funnel and in-depth analytics on LTV, Retention, Churn, etc. - Coordinating internal resources towards one common goal - Implementing marketing automation techniques to streamline and facilitate user acquisition - Responsible for measuring customer activities along the customer journey

Delivering lectures & live sessions as an instructor of the immersive 8-week Growth & Digital Marketing Program.

growCadame focuses on teaching the framework of growth in a new way, that avoids the old school teacher/student relation. In 20 weeks you will transform your career as a Marketing Manager. *Sessions held: 51 - Mentor units: 60 minute long private sessions with mentors to take a deep dive into the 20 topics - Homework: Deepen the newly acquired knowledge and apply it directly to the professional environment. - Online Courses: Providing curated and hand-picked online courses - Reading: Hand-picked book and frameworks
- Led a team of 10 senior and junior growth marketers - Improved client satisfaction by an average of 45% by improving operational processes - Mentored and coached team members to help them achieve their OKR's - Coordinated the growth team resource to ensure ideal utilization rates with an average utilization rate of 60% (1:3 ratio) - Developed new frameworks (Periodic Table of Growth Hacking, Bullseye Framework)

- Defining User aquisition strategies that align with company goals - Finding new growth levers - Conceptualizing backlink strategies and distributing operative tasks within the content team - Analyzing, Optimizing, Monitoring and Reporting of SEO projects from a technical, structural and content point of view - Independent and autonomous work on analysis and on-page optimizations in cooperation with IT - Conception of AB tests - Working with commonly used tools such as Google Analytics, Tag Manager, Google Optimize, Ahrefs, xovi, VWO, etc. -Keyword research and implementation and creation of content concepts - Staying on top of recent Google updates - Conversion optimization strategies - Project Management of conversion optimization projects - Web Analytics: Traffic analysis and optimization - Consumer Behavior and web psychology See less

Growth Hacking, Social Media Support, Graphic Design, Content Creation, SEM, SEO, Content Marketing
Search Engine Opzimization Social Media Marketing Customer Relationship Management Blogging and Content Marketing Graphic Design, Illustrations, Presentations
Social Media Betreuung, Texten, PR Arbeit