All mentors

Yiz Segall

Marketing Strategist

Mercaz, Israel (+02:00 UTC) Englishfrom Sydney, Australia
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
4.99
50 reviews / 73 sessions
Sun
11
Next availability

Bio

I'm an engineer at heart. In my personal life and in my marketing. As a kid, I always loved taking things apart (of course, breaking them), learning how they worked, and putting them back together. I'm pretty much the same as an adult. I love knowing how things work, how businesses work, why they exist, who people are and what drives them. It's kind of my passion. It's always been my dream to build something sophisticated and intelligent that can really help people make their (work) lives easier. Things you should know about me: Let's see...... - I love hiking - I'm always down for tea - I'm incredibly curious, sometimes too much for my own good. - I'm a compulsive problem solver - Still not sure where I stand on emojis - Meeting and connecting with new people I'm here to connect, help you generate and qualify your marketing ideas, create and audit your strategies and help your company grow. Connect. Chat. Ask Questions. Yiz

Expertise

  • Content marketing

    I've helped my clients by building successful content strategies that's both tied to actual journeys and profiles and data. They are mapped out from pre-awareness stage all the way to customer. I help formalise the actual strategy, the purpose of the strategy, how it's being distributed and create content schedules

  • Growth marketing

    I help companies create a growth strategy that focuses their activities by visualising their end growth goal and building a plan to get there. This is done through in-depth brand and product interviews, client research and then looking at the desired outcome state. I am a multilevel marketer and know what it is the realm of possibility from a strategic and tactical standpoint to get to the end goal.

  • Marketing automation

    I've created over 500 automations spanning specific campaigns and understanding customer behaviours, tagging/scoring them to know the exact point when they are ready to move down to the next stage and exactly which piece of content will resonate the most with them.

  • PPC strategies

    Over 7 years of paid media experience spanning different channels including Search, YouTube, Shopping, Discovery, GDN, Taboola, Roku, Facebook, LinkedIn, Adroll, Stackadapt and more. I have a wealth of experience and knowledge about what can work and how to market different pieces on different platforms at different stages of the buyer's journey/sales funnel. I can help you hone in on your paid strategy, find channels that will work, and save you heaps of wasted spend.

Toolkit

  • ActiveCampaign logo

    ActiveCampaign

    Built over 300+ automations ranging from specific projects and workflows to managing a lead scoring strategy and a content nurture based around a sophisticated understanding of what users were doing. Started and developed a newsletter.

  • Looker Studio (Google Data Studio) logo

    Looker Studio (Google Data Studio)

    Have created many templates and dashboards using google data studio from different sources. One of my favourite is using Supermetrics and wrangling the data outside of google data studio to create a more complex and sophisticated picture.

  • HubSpot logo

    HubSpot

    Have migrated many companies to the Hubspot CRM. I use the professional suite on a daily basis, creating and maintaining workflows and sequences, building and analysing chatbots, designing landing pages and even hosting a blog on it. I am constantly there analysing deal behaviour and specific campaign performance.

  • Salesforce logo

    Salesforce

    From basic report building, to advance functions and learning the API and cleaning out the sync between Hubspot and Salesforce and then training sales how to use this tool properly. I've helped companies really understand what's happening in their pipeline and the impact of their activities, fixing leaky funnels and removing breaking points.

  • Supermetrics logo

    Supermetrics

    I've been using supermetrics for excel and google sheets since 2018 to create complex reports and auto generate reports that allow me to a pulse on all my clients activity

Industries

  • Marketing

    A Hubspot Diamond partner agency that focused on inbound marketing practices like content, events, email, advertising, branding, and more, as well as marketing operations.

  • E-Commerce

    Positioning, market research and advertising on Facebook, Stackadapt, Twitter, and Google Ads for several ecommerce stores across several industries like fitness, FitnessTech, Fashion, Pharmacies, and more

  • SaaS

    Built the strategy for a connectivity management platform and executed a growth plans that included messaging, content, advertising, email, social media and events

Experience

  • Geffen Resources

    Principal Consultant, GTM Research, PMM, Marketing Operations, AI & Growth

    Provide hands-on marketing leadership across demand generation, product marketing, positioning and messaging, content strategy, go-to-market strategy and revenue operations for B2B technology companies. My work combines executive-level strategy with hands-on implementation across Marketing, Sales and RevOps. Geffen Resources is a marketing consultancy working with technology companies including Mint Security, Riverside.fm, Melingo, Paymend, Perfect Match, Lema AI, Limy, Pyramid Analytics, Storemasta, Betta Home, and Doctorpedia. What I do: - Develop positioning, messaging and go-to-market strategies through intensive market, competitor and customer research - Build and manage demand generation, ABM and product-led growth programmes - Create campaigns, content, landing pages and sales enablement materials - Audit and improve funnels, sales processes, lifecycle stages, lead scoring and conversion paths - Build attribution, engagement and pipeline reporting to connect marketing activity to revenue - Work directly with founders, CEOs, product teams and sales teams - Use AI agents for research, daily content and topic discovery, analysis and marketing execution Key results: - Sourced more than $2M in marketing-sourced ARR pipeline - Increased PLG pipeline 4x within one quarter - Led Salesforce-to-HubSpot migrations, including CRM architecture, lifecycle stages, automation, reporting, attribution and sales-process redesign. - Improved demo conversion by 40%, - Reduced unqualified leads by 27%, - Managed advertising portfolios of up to $600K per month across B2B SaaS, IT, HealthTech, manufacturing and industrial technology clients.

  • MazeBolt

    Senior Demand Generation Manager

    Hands-on senior demand generation responsible for demand generation, pipeline growth, positioning, funnel performance and marketing operations. MazeBolt is a cybersecurity company focused on DDoS vulnerability testing and continuous security validation. What I did: - Built and managed demand generation across paid, organic, content, webinars and sales-led campaigns - Developed positioning and messaging with the CEO, sales, marketing, customer success and R&D - Improved PLG and demo conversion paths across the website and funnel - Built reporting, attribution, lead scoring and lifecycle processes - Analysed customer behaviour and funnel performance to identify growth opportunities - Reported weekly on pipeline, performance and priorities to the CEO Key results: - Increased marketing-sourced pipeline from approximately $300K to $1.5M ARR - Increased SQL-to-opportunity conversion by 62% - Increased MQL-to-opportunity conversion by 54% - Helped generate the company’s largest client through a webinar-led campaign - Strengthened alignment between marketing, sales and customer-facing teams

  • floLIVE

    Demand Generation and Revenue Operations Lead

    Owned the full marketing function at floLIVE, combining demand generation, product positioning, sales enablement and marketing operations. floLIVE is a global IoT connectivity and infrastructure company serving telecom providers, MVNOs, enterprises and manufacturers. What I did: - Developed positioning and messaging across IoT connectivity, telecom infrastructure and enterprise solutions - Built and managed demand generation across content, webinars, paid campaigns, events and sales-led programmes - Partnered with product to create technical content, architecture explainers and sales materials - Developed landing pages, campaigns and conversion paths for multiple products and target markets - Improved lead scoring, attribution and reporting - Supported SDRs with messaging, sequences and sales enablement - Managed agencies and freelancers and trained and mentored one marketing team member - Owned conference messaging and event strategy - Built the partner and affiliate program and developed the tools for managing it on Salesforce and hubspot Key results: - Increased marketing-sourced ARR pipeline from approximately $1.5M to $8M - Generated the first $1M in pipeline from a new market - Increased the content engagement rate from 3% to 9% - Improved SDR effectiveness through stronger messaging, content and sales sequences - Built the marketing systems and reporting needed to connect activity to pipeline and revenue

  • Penguin Strategies

    Growth Lead and Account Manager

    Led strategy and execution for B2B technology accounts, combining demand generation, product marketing, content and client leadership. Penguin Strategies is a B2B technology marketing agency working with clients including Civan Lasers, Ceragon, NetApp and Frontline.io. What I did: - Led matrix teams of approximately four to five specialists across content, design, revenue operations, paid media and campaign execution - Developed positioning, messaging and campaign strategies for complex technical products - Worked with engineers, university professors and scientists to understand and market industrial laser technology - Built content, case studies, landing pages, lifecycle campaigns and sales enablement materials - Managed SEO projects and coordinated fast-turnaround campaigns - Worked directly with client leadership, sales and product teams to align marketing with commercial priorities - Reported on performance, pipeline contribution and next steps Key results: - Helped clients build enterprise opportunities worth up to $1M ACV - Supported rebrands and repositioning initiatives across technical B2B companies - Increased content engagement by 35% - Improved campaign speed and execution across multiple concurrent client accounts - Increased lead-to-demo conversion by 25%

  • Group 8A

    Paid Search & Marketing Operations Lead

    Managed paid search and conversion-focused campaign execution for e-commerce clients. Group8A is a performance marketing agency working with e-commerce brands across paid acquisition and conversion optimisation. What I did: - Managed paid search campaigns across multiple client accounts - Developed ad copy, landing pages and conversion-focused messaging - Monitored campaign performance and adjusted targeting, budgets and creative based on results - Connected paid acquisition campaigns with landing-page and customer-journey improvements - Worked across multiple products, audiences and campaign types in a fast-paced agency environment - Aligned creative messaging with acquisition goals and customer journeys - Supported rapid testing and optimisation of campaign assets - Managed more than $500K in monthly multi-client advertising budgets across Google, YouTube, Google Play, Apple Store, Meta and LinkedIn. - Led and trained paid media and experimentation teams. Key results: - Contributed to more than $5M in annual marketing-sourced revenue across three clients - Doubled ROI from 2x to 4x on a $200K monthly media spend

  • One Egg: Digital Marketing Agency

    Demand Generation Consultant

    Part-time freelance engagement supporting Sydney-based digital marketing agency One Egg with paid acquisition strategy, run alongside my full-time role as Marketing Director at TelAway. - Managed paid search and paid social programs across business intelligence, industrial hazard management, regulatory compliance technology, eCommerce and other sectors. - Owned campaign planning, account structure, targeting, budget allocation, optimisation, experimentation and performance reporting. - Translated complex B2B products into practical acquisition strategies across Google Ads and paid social channels. - Worked across both B2B technology and eCommerce accounts, adapting messaging, campaigns and conversion journeys to different audiences and commercial models.

  • Telaway USA SIMS

    Marketing Director

    Led the marketing function for a B2B and B2C telecommunications company, covering growth, product launches, lifecycle marketing, CRM and team leadership. TelAway provided international telecommunications products and connectivity packages for individuals, families, groups and business customers. What I did: - Led acquisition, conversion, lifecycle, nurture and retention programmes - Directed go-to-market launches with Sales, Customer Success, R&D, Marketing and channel partners - Owned CRM, nurture and lifecycle strategy across HubSpot and ActiveCampaign - Managed a $50K monthly paid media budget across Google and Meta - Developed positioning, messaging, landing pages and campaigns for multiple products and customer segments - Built the LATAM affiliate programme and supported channel growth - Hired and led a seven-person multidisciplinary team across development, content, marketing operations and design - Worked directly with the CEO to connect marketing execution with commercial priorities Key results: - Increased monthly recurring revenue by 20% month over month - Increased customer lifetime value by 15% through acquisition, CRO, lifecycle and retention programmes - Directed the go-to-market launch of three products - Built the marketing function, team and supporting processes

  • Geffen Resources

    Freelance Marketing Consultant

    Early-career freelance marketing consulting for small businesses and startups, running hands-on paid media, SEO and conversion optimisation. - Ran the ecommerce store for a book store and rebuilt the entire ecommerce store which tripled sales within 1 month - Managed Google Ads campaigns of approximately $5K/month, covering targeting, ad copy, bidding and performance optimisation - Worked on SEO and conversion rate optimisation to improve organic visibility and on-site conversion - Supported content strategy for client marketing programs - Provided freelance marketing support across paid acquisition, SEO and CRO on a project basis

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