Andre Guelmann

HoneyBook

SEO Advisor

June 2023 - present

Working with HoneyBook's Growth & Marketing management to advise them on SEO & Organic growth initiatives.

BeSeenByAI

CEO & Founder

June 2026 - present

We close the loop between your site and AI search visibility, by reading your site the way AI does instead of guessing.

accessiBe

SEO & Organic Growth

March 2022 - September 2025

Long-term SEO & organic growth work, both in-house and consulting. Impact • Grew organic traffic by about +178% and increased sales from organic by around +100% over 15 months. • Strengthened rankings across core commercial and high-intent accessibility terms, supporting both self-serve and sales-led motions. • Reached the #1 position for 310 new keywords in 24 months Scope of work • Built a revenue-first SEO roadmap, aligning technical work, content, and on-site UX with pipeline and sales goals. • Led technical SEO improvements: crawling/indexing, internal linking, site structure, Core Web Vitals, structured data. • Defined content strategy for accessibility topics, legal/compliance searches, and high-intent commercial queries. • Set up dashboards and monitoring for traffic, conversions and key rankings so the team could track impact and catch issues early. • Partnered with marketing, product and dev teams to get SEO projects shipped and measured.

Silverfort

Growth & Website Manager

March 2023 - August 2025

• Owned the strategy, roadmap, and day-to-day operation of Silverfort’s global B2B cybersecurity website, coordinating 10+ developers, designers, and marketers. • Led a full website redesign and CMS migration with zero traffic loss, introducing a reusable component library and scalable design system. • Built and operationalized a localization program across seven languages, covering NA, EMEA, APAC, and LATAM. • Established the website measurement foundation across GA4, GTM, Mixpanel, dashboards, and attribution. • Ran a structured CRO and website optimization program across CTAs, forms, layouts, messaging, and user journeys. • Increased demo requests by 81%, reduced demo-form drop-off by 27%, and improved demo-page traffic by 31%. • Increased organic traffic by approximately 155%, reached number-one rankings for 28 high-intent commercial keywords, and earned 90+ Google AI Overview appearances.

Elementor

SEO Team Leader & Product Advisor

March 2020 - July 2021

On the Product/Company Level • Educating key stakeholders on SEO & Google's best practices and providing actionable insights and solutions, while determining the ideal SEO roadmap according to the company’s growth goals • Keeping updated on SEO best practices, current trends, and algorithm changes • Informing and guiding the Product Team in order to​ find opportunities for new B2B & B2C tools and assets for organic lead generation and increased conversions (sales) • Working with the BI/Analytics team to measure and optimize SEO assets in order to make data-driven decisions On Technical SEO • Working with the Engineering/R&D teams on the technical aspects of SEO (back end and front end) to prioritize tasks for development sprints • Optimizing changes in the website HTML, CSS, Javascript, metadata, URLs, and canonicals • Monitoring the crawling and indexing status of all website pages and other online properties (social profiles, Wikipedia pages, etc) On Content Strategy • In-depth keyword research, analysis & recommendations for on-page & content optimization, utilizing cutting-edge machine learning (ML) tools and natural language processing (NLP) techniques • Coordinating and managing the Content, Design & Distribution teams to align strategy and set priorities according to our organic KPIs On Link Building & Content Distribution • Off-page optimization with a long-term focus on building an influencer network for content distribution • Link Building strategy based on safe (white-hat) tactics to avoid penalties and focus on long-term growth

Promo.com

SEO Manager

October 2018 - February 2020

• Reached the #1 & #2 rankings for our main keyword in less than 6 months • Increased the share of organic visits and sales from 30% to 50% in 12 months • Grew our organic visibility by more than 462% in 12 months (we went from ranking for less than 5K keywords to more than 27K) • Launched a new mobile app (iOS & Android) and in 3 months we now rank top 10 for 15 different keywords (9 #1 rankings) My responsibilities: On the Product/Company Level • Educating key stakeholders on SEO & Google's best practices and providing actionable insights and solutions, while determining the ideal SEO roadmap according to the company’s growth goals • Keeping updated on SEO best practices, current trends, and algorithm changes • Informing and guiding the Product Team in order to​ find opportunities for new B2B & B2C tools and assets for organic lead generation and increased conversions (sales) • Working with the BI/Analytics team to measure and optimize SEO assets in order to make data-driven decisions On Technical SEO • Working with the Engineering/R&D teams on the technical aspects of SEO (back end and front end) to prioritize tasks for development sprints • Optimizing changes in the website HTML, CSS, Javascript, metadata, URLs, and canonicals • Monitoring the crawling and indexing status of all website pages and other online properties (social profiles, Wikipedia pages, etc) On Content Strategy • In-depth keyword research, analysis & recommendations for on-page & content optimization, utilizing cutting-edge machine learning (ML) tools and natural language processing (NLP) techniques • Coordinating and managing the Content, Design & Distribution teams to align strategy and set priorities according to our organic KPIs On Link Building & Content Distribution • Off-page optimization with a long-term focus on building an influencer network for content distribution • Link Building strategy based on safe (white-hat) tactics to avoid penalties and focus on long-term growth

Reached #3 position (from #32) for a real estate client’s main keyword (“mansões a venda em florianópolis” - 2,500 searches/month) and improved its CTR by 89% (2.9% CTR → 5.5%) in 2 months by reorganizing its sitemap and on-page optimization ------------------------ For a large eCommerce website, in 2 months I increased organic impressions by 134% (3,200/day → 7,500/day), organic visits by 191% (60/day → 175/day) and CTR by 31% (1.9% → 2.5%) by decreasing loading times by 63% (from 6s → 2.2s) and implementing a new content strategy ------------------------ I help Small Business Owners to increase their visibility & optimize their marketing funnels using up-to-date techniques based on the 5+ years of experience I have working with Online Marketing. • SEO Audit for Small Businesses, using the latest techniques and tools available • Identification and selection of keywords, analysis of research volumes and ranking evaluation for the client and its competitors; • Definition of the SEO strategy: identification of objectives and design of the strategic approach; • Definition and optimization of technical factors: metatags, URL architecture; • Production and optimization of SEO-friendly content; • Creation and implementation of Link Building strategies; • Creation of visibility reports to evaluate the evolution of organic rankings and definition of optimization strategies; • Local SEO: focus on increasing visibility relative to direct local competitors • SEO Mobile: focus on site design and usability • Voice-optimization: focus on spoken language Content Creation • Based on the Marketing Persona, I create engaging and remarkable content following the Buyer's Journey (Awareness > Consideration > Decision) • Content Creation Process: Plan > Create > Distribute > Analyze > Repeat

InboundLabs Inc.

SEO Strategist

September 2017 - September 2018

For Credit Repair Cloud, one of their main clients, in one year: ▪ Reached #1 for all its main target keywords 5,500 monthly searches with commercial intent ▪ Reached #1 for all its long-tail target keywords 4,200 monthly searches with informational intent ▪ Decreased website loading time by 60% From 5.6s to 2.2s on mobile ----------------------- On-page Optimization - Website Audit - Content Analysis - UX Optimization Content Strategy - In-depth KW Research - Content Plan Link Profile Analysis - Link Audit (Inbound, Outbound & Internal) Offsite Optimization - Link Building - Outreach Tracking & Reporting - KPI & OKR Setup - Traffic & Conversion Tracking - KW Ranking Add-on SEO Services - Local Search Optimization (Google My Business, Local Directories, Citation Building) - Voice Search Optimization - Website Migration - Competitor Analysis

Fiverr

Digital Marketing Consultant

December 2015 - April 2016•fiverr.com

• Landing Page Optimization • Content creation • Organic Growth • Conversion Optimization • Data Analysis

Waze

Digital Marketing Consultant

September 2015 - February 2016

• Content creation • Landing Page Optimization • Technical SEO Audit

Wix

Community & Country Manager

May 2011 - May 2015•wix.com

In less than 4 years: ▪ Grew the Brazilian Market from 390K to 7,6M users ▪ Increased conversion rate by 266% (from 0.6% to 2.2%) ▪ Doubled organic traffic from 29% to 58% ▪ Launched and managed Blogs in 6 different languages

• Company-wide marketing translations • Business development in Brazil • Market research