Get a Google Ads mentor who has spent real budget before
Vetted GrowthMentor mentors who run Google Ads for a living. Every mentor below wrote their own take on the work.
- 62,000+
- Sessions booked
- 750+
- Vetted mentors
- 4.8/5
- Avg session rating
Foti Panagiotakopoulos
5.0 · +59 more
Blaine
Founder · Permit Hound
"I don't want to walk through an uncleared minefield without someone who has walked it before."
Hamel Shah
Co-Founder · CarrotsAndCake
"GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or…"
Lena Sesardic
Product Manager
"Knowing I can always book a call to help me clarify what I'm doing is the best feeling in the world."
Minh
Solo Founder · SEOmatic
"I like to set my own strategies and then get help from experts to improve on them and check if I'm on the…"
Nicola Rubino
Growth Marketing Consultant · nicorubino
"It gave me fast access to expert-level insights that I couldn't get from academic research or user surveys…"
Annie Chen
Head of Marketing · DOWN Dating App
"Sometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when…"
Carlos Terol
Co-Founder · Bagmaya
"I enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their…"
Luka Karsten Breitig
Co-Founder · The Happy Beavers
"Imagine a world where everything you read was written by a subject-matter expert."
Flora Bui
Co-Founder · Acie
"My favorite thing about GrowthMentor is how it allows me to expand my network globally in a very short time…"
Maria Ledentsova
Digital Marketing Manager · magier
"Whatever problem I have, there's a friendly and incredibly helpful mentor ready to help."
Kate Bojkov
Head of Growth · EmbedSocial
"How quick and easy I can find somebody who had my problem and is willing to talk with me and openly share…"
Supriya Agarwal
Co-founder · BiosectRx
"Being able to connect with any expert across the globe at the click of a button. No network or previous…"
Anastasia Rubleva
Head of Growth · Rapid Dev
"I love the ability to receive valuable feedback from mentors who have been in the industry for decades."
Andrew McBurney
CEO & Co-founder · Review Robin
"You should cut out 99% of the things that you're thinking about."
The mentors, in their own words.
60 mentors available
Love mentoring beginners on Google Ads fundamentals! Disclaimer: If you're looking for someone with experience running +6 figure campaigns, there are others on GrowthMentor better suited.
Kevin Veitia
Digital Ad Ninja 🥷 | Learn How to Scale Ads & Grow Your Business | Ex-Canva, Starbucks | Meta & PPC Mentor
⭐ Familiar with Search & App Install Ads primarily. ⭐ Grew Ground News' userbase by 400,000 qualified users (conversion rate of 5% vs industry average in news of 0.5%) ⭐ Average ROAS of 2.5x in a highly competitive niche (news)
Daniel Johnson
GTM & Growth Operator | AI & B2B SaaS | Fractional CMO | £18M+ Revenue Driven
Creating online marketing strategies and developing digital advertising campaigns for SMEs using Google's keyword and auction-based, pay-per-click platforms. Selecting appropriate words and phrases per business type, and determining appropriate bids for ads to appear on Google's Search and Search Partners' network and Google's Display network.
Zev Asch
Empathetic Listener. Strategic & Intuitive Creative Problem-Solver. Business Coach|Mentor
We've used and grown with Google Ads as our main platform. What distinguishes it from Facebook is the fact that we are engaging with someone who is actively searching for a product or service. It's 'pull marketing" as opposed to push marketing (FB). While this is a powerful platform, as with any other PPC option, it requires daily management and fine-tunning in order to get a good ROI.
Nilay Jayswal
Fractional GTM & Performance Marketing Consultant | Google, Meta & LinkedIn Ads | Outbound Automation
I have managed six-figure annual budgets across search, demand gen, display, and PMAX to drive growth. Google Ads offers unmatched reach but demands constant optimization to stay efficient. I can help you scale paid search profitably, reduce CPL, and improve conversion rates through structured testing.
Linus Antlov
Growth Marketing Consultant (Social Ads, ASO, SEO, & PPC) 📈 | Google, Facebook, Apple | App Growth Expert 📱
I've run hundreds of campaigns across Google Ads as a channel. Most of my experience has been running Google App Campaigns and Google Search Campaigns. Here I can help you understand if your campaigns are profitable and what can be done to improve them.
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Here's how it works.
Your request
""▍
Say what you're stuck on. We line up the right person.
A session
REC
Live, one on one
30 min
Talk to someone who's done it. Thirty minutes, recorded.
After the call
Amy Hebdon
Recording
You came in with
"PMax burned budget, flat conversions."
You left with
"Feed PMax negative keywords, not more budget."
25:09 / 30:00
Jump to the moment
Keep the recording, summary, and takeaways. Yours.
What a Google Ads mentor does
A Google Ads mentor has already run the account you are running right now. You get a 1:1 call with someone who has spent real budget on Search, Performance Max and Shopping, and knows exactly where the money leaks.
The most useful calls rarely hand you a new hack. They rebuild how your account is organized. Most go some version of:
- Rebuild the account structure. The fix is usually architectural: how campaigns are split, where PMax is eating your budget, and whether the setup is starving smart bidding of conversions.
- Pick the right campaign type. Search, PMax and Shopping fit different products and stages. A mentor helps you commit budget to the one that fits and stop the rest from bleeding spend.
- Fix tracking first. Before touching a single bid, a mentor checks whether your conversions are real, so you stop optimizing toward numbers that lie.
- Find the bottleneck. Often the ad is fine and the landing page is the leak. A mentor walks the click through to the conversion and points at what is broken.
The value is direction: which two or three things to change this week, and which dials to leave alone.
You also leave with a record. After each call, the takeaways are written down for you, ready to keep or skip:
Luis CamachoGoogle Ads account reviewFix conversion tracking before you touch a bid, half the account is optimizing toward form fills that never became revenue.
Pull PMax off the branded search it's quietly claiming credit for, it's not finding you new customers, it's harvesting demand you already had.
KeepSkipSplit branded and non-branded into separate campaigns so one great ROAS number stops hiding the prospecting that's losing money.
KeepSkipThe landing page is the leak here, not the ad, send that campaign to a page built for one action and re-check Quality Score after.
KeepSkipClicks but no conversions
"I'm getting clicks but no conversions" is one of the most common things people bring to a Google Ads call. The click is happening. Something after it is failing.
A mentor walks the path from the search to the purchase and finds where it breaks, usually one of these:
- The landing page. you are sending paid traffic to a generic page instead of one built for that keyword and that single action, and Quality Score is punishing you for it.
- The search terms. broad match is buying you queries that look related and are not, so the click was never going to convert no matter what the page said.
- The conversion action. the campaign is optimizing toward the wrong event, so Google keeps buying you clicks that were never going to turn into revenue.
- The intent. the keyword pulls people researching, not buying, and no bid or creative change fixes traffic that is not ready yet.
- The tracking. it may be converting fine, and a broken tag or a conversion action counting the wrong thing is just hiding it from you.
Much of "my ads don't work" turns out to be "my page doesn't convert" or "my keywords aren't buyers." Fixing the right thing downstream of the click is worth more than re-tuning bids for another week.
When Google Ads stops scaling
Your account worked at a small budget. Then you tried to scale, and more spend just raised your cost per acquisition. The curve flattened, and you cannot tell why.
This is the single biggest situation people book a Google Ads call about. The ceiling is almost always structural, not a missing tactic:
- Spent $5K to $30K a month. the curve flattened, and every extra dollar now buys a more expensive customer than the last.
- Search hit a volume wall. you captured the buying-intent queries, and scaling just pushes into broader, weaker terms that cost more and convert less.
- tCPA is choking growth. the target that kept CPA in line at low spend now caps the account, and raising it sends performance sideways.
- The learning phase resets. the way budget and campaigns are structured keeps smart bidding from getting enough conversions to stabilize and pay back.
Mentors start diagnosing before the call. A typical first exchange after you book:
Noor AzizStarting on a small budget
The other end of the curve. You are new to Google Ads, the budget is small, and you are learning live with real money moving. The fear is spending it on the wrong thing before you learn anything.
A mentor who has launched dozens of accounts helps you start without burning the first month:
- Set a realistic budget. how much to start with so smart bidding sees enough conversions to learn, and what results to expect at that level. Too thin and the account never exits the learning phase.
- Get tracking right first. set up conversion actions and enhanced conversions before you spend, so you can read what worked instead of guessing afterward.
- Start on Search, not PMax. a first launch usually wants tight, high-intent Search you can actually read, not a PMax black box you cannot see inside on day one.
- Pick the first campaign. the right keywords, match types and one clear conversion action, so your small budget proves something instead of spreading thin across everything.
The goal of the first budget is a clear read, not a flood of sales. Learn what the account is doing, then scale what works.
two moves, in order
Set up conversion tracking before you spend
launch first, check the tag later
conversions verified before a dollar moves
Put the budget behind one Search campaign
a little on Search, PMax and Shopping at once
one campaign, tight keywords, funded enough to learn
A first budget that reads clean
You learn which queries actually buy, then scale the part that works.
The order matters: get the tracking honest before you spend into it.
Search vs PMax vs Shopping
"Which campaign type should I run?" is one of the most common questions on a Google Ads call. The instinct is to run all of them. For most accounts, that splits a small budget too thin and lets PMax quietly claim the credit.
A good mentor looks at your product, your margins and your buyer, then helps you commit to the right type and go deep enough to make it work:
- Search. best when people are already typing what you sell, with intent you can capture at the exact moment of need. The most readable place to start.
- Shopping. best for ecommerce with a clean product feed, where the image, price and title do the selling before the click.
- Performance Max. powerful once you have conversion volume and clean data to feed it, dangerous before that because you cannot see where the money goes.
- Running all three at once. usually the mistake early on, because PMax overlaps Search and Shopping and takes credit for demand the others already earned.
Performance Max as a black box
Performance Max hands a lot of control to Google. It decides where your money goes across Search, Shopping, YouTube, Display and Gmail, and when it runs wild it can waste budget on placements and audiences you never meant to fund.
A mentor who runs PMax daily helps you take control back:
- Stop it stealing branded search. add brand exclusions so PMax is not just harvesting demand you already own and reporting it as new customers.
- Put guardrails on the spend. constrain the asset groups, feeds and audience signals so it stops buying cheap, useless conversions on Display and Gmail.
- Decide PMax or Search. whether tightly-run Search would serve you better right now, or where the two should run alongside each other without overlapping.
- Feed it clean signals. send PMax accurate conversion values and quality audience signals so it learns to find buyers, not form fillers.
PMax will optimize toward exactly what you tell it, including the wrong thing. A mentor helps you give it the right instructions and the right exclusions, so it spends on new customers instead of your own brand traffic.
Conversion tracking that tells the truth
Measurement is usually broken before optimization even starts. If your conversion tracking is wrong, every bid and budget decision, and every signal you feed smart bidding, is built on a number that is not real.
A mentor helps you fix what you measure before you touch the dials:
- Check the tracking is real. make sure the Google Ads tag and GA4 agree, conversions are not double counted, and the dashboard matches what shows up in revenue.
- Optimize toward the right action. the most common question on these calls is which conversion action to count, because Google buys whatever you point smart bidding at.
- Turn on enhanced conversions. recover the conversions that tracking loses to consent and cookie limits, so the bidding sees more of what actually happened.
- Import offline conversions. for longer sales cycles, sending CRM and closed-deal data back to Google teaches it which clicks became real customers, not just leads.
Once the tracking tells the truth, smart bidding finally has something solid to learn from.
a tracking setup, x-rayed
One conversion action that maps to revenue, not every form fill1. Tag and GA4 that agree, so nothing is double counted2. Enhanced conversions on, recovering what consent and cookies lose3. Offline conversions imported from the CRM every week4.
The conversion action
The one event that maps to money. Smart bidding buys whatever you point it at.
The tags
Google Ads and GA4 agreeing, firing once, matching revenue. If they don't, every bid is built on a lie.
Enhanced conversions
First-party data recovers the conversions that consent and cookie loss quietly hide from the account.
Offline import
For longer cycles, closed-deal data teaches Google which clicks became customers, not just leads.
Four things a mentor checks before touching a bid. Smart bidding only works once the data is true.
Match types & search-term bloat
Broad match plus smart bidding is Google's favorite recommendation, and it is where a lot of accounts quietly bleed. The search terms report fills with junk queries that look related and never buy, and your CPA climbs while nobody notices.
A mentor helps you tighten what you are actually paying for:
- Read the search-term report. pull the queries broad match is actually buying, and you will usually find spend going to searches you would never have chosen.
- Match types on purpose. decide where broad, phrase and exact belong, so you are not handing every dollar to whatever Google decides is close enough.
- Negative keyword hygiene. build and maintain a negative list, because without it broad match keeps re-buying the same junk queries next week.
- Watch the near-match creep. even exact and phrase now match variants, so a mentor helps you catch the drift before it quietly widens your spend.
Broad match is not the enemy, unwatched broad match is. A mentor helps you decide where it earns its place and where a negative list and tighter match types stop the search-term bloat before it eats the budget.
Bidding & the learning phase
Smart bidding is the lever most accounts get wrong without knowing it. The wrong strategy, or the wrong target, and Google spends the whole budget learning the wrong lesson while your CPA drifts.
A mentor helps you match the bidding to where the account actually is:
- Pick the right strategy. max conversions to gather data, tCPA once you have volume, tROAS when revenue values are clean. The wrong one at the wrong stage stalls the account.
- Set targets it can hit. a tCPA far below reality just starves the campaign of impressions. A mentor helps you set a target smart bidding can actually deliver on.
- Respect the learning phase. know how many conversions the campaign needs to stabilize, and stop resetting it with constant edits before it ever gets there.
- Change one thing at a time. big budget or target swings restart learning. A mentor helps you move in steps the algorithm can absorb without going sideways.
The account does not need a cleverer bid strategy. It needs enough clean conversions and enough patience to let the one you picked settle.
Constant edits restart the learning phase. A mentor sets a target and a cadence smart bidding can actually settle into.
When to book a call
You do not need a giant question. Bring the account, the numbers, and the thing you are stuck on. The most useful moments to book:
- Your spend has stalled. the account worked at small scale, then more budget just raised your CPA and you cannot break through the ceiling.
- PMax is a black box. it spends and reports well, but you cannot see where the money goes or whether it is just claiming your branded traffic.
- Clicks aren't converting. the traffic is coming, the conversions are not, and you cannot tell whether it is the keywords, the page, or the tracking.
- You inherited a messy account. someone built it, left no notes, and you need to audit fast what to keep, cut or rebuild before you spend more.
- You just took over Google Ads. first paid hire, or a founder who now owns the ad spend, with no playbook to inherit and real money on the line.
You can also run it in reverse: post what you are stuck on as a help request, and mentors raise their hands to take it.
What people book Google Ads calls about
Rarely what they end up solving. The ask on the booking form is usually a symptom, and a mentor who has run real Google Ads budgets recognizes the pattern underneath it. Three that come up again and again:
walked in as, walked out as
Walked in as
A scaling problem
More budget, higher cost per sale.
Walked out as
A structure problem
The account can't learn at spend.
Walked in as
A great ROAS number
PMax says it's our best campaign.
Walked out as
A branded-credit problem
It's harvesting demand we already had.
Walked in as
A keyword problem
Clicks come in, none of them buy.
Walked out as
A tracking problem
It optimizes toward the wrong action.
Three calls, one mechanic. The problem that leaves the room is never the one that walked in.
Why GrowthMentor
Every mentor on GrowthMentor is vetted before they are accepted. Fewer than 5% of applicants get in. The Google Ads mentors here are operators who run real accounts and real budgets daily, not influencers selling a course.
Because the same mentors who know the ad platform also carry conversion rate optimization and go-to-market, you get help with the campaigns themselves and the landing page and funnel on either side of them, which is usually where the real bottleneck hides.
Calls this month
Book the fourth call, or the fortieth. Nothing on this receipt changes.
People who were exactly where you are.
GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or question in a matter of days.
Hamel Shah · Co-Founder
Read Hamel's storyKnowing I can always book a call to help me clarify what I'm doing is the best feeling in the world.
Lena Sesardic · Product Manager
Read Lena's storyI like to set my own strategies and then get help from experts to improve on them and check if I'm on the right track.
Minh · Solo Founder
Read Minh's storyIt gave me fast access to expert-level insights that I couldn't get from academic research or user surveys alone.
Nicola Rubino · Growth Marketing Consultant
Read Nicola's storySometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when they were in my situation.
Annie Chen · Head of Marketing
Read Annie's storyI enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their expertise and help others.
Carlos Terol · Co-Founder
Read Carlos's storyAsk ChatGPT
Don’t take our word for it.
Ask ChatGPT what it really knows about google ads mentors and GrowthMentor, then decide for yourself.
Before you join
What people ask before their first call.
The click is rarely the problem. It is usually the landing page, the search terms broad match is buying, the conversion action you are optimizing toward, the intent behind the keyword, or broken tracking. A mentor can walk the path from the search to the purchase with you and find the one thing worth fixing first, instead of re-tuning bids for another week.
Enough that smart bidding sees enough conversions to learn, which depends on your price point and how competitive your keywords are. A mentor who has launched a lot of accounts can give you a realistic starting number, help you set up conversion tracking before you spend, and steer you to tight Search rather than a PMax black box for a first campaign.
Often, yes. Without a brand exclusion, PMax will happily claim conversions from people already searching your brand name and report them as its own great ROAS. A mentor who runs PMax daily can help you add exclusions, split branded from prospecting, and finally see what finding new customers actually costs you.
It depends on your product and how much conversion data you have. Search captures existing intent and is the most readable place to start, Shopping fits ecommerce with a clean feed, and PMax gets powerful once you have volume and clean tracking to feed it. For most accounts the mistake is running all three at once. A mentor can help you pick one and fund it properly.
Check that the Google Ads tag and GA4 agree, that conversions are not double counted, and that the dashboard matches the revenue in your bank. Most accounts are optimizing toward numbers that are not real. A mentor can help you fix tracking first, turn on enhanced conversions, and get the data honest, because every bid decision after it depends on that.
This is the single most common question on a Google Ads call. Smart bidding buys whatever action you point it at, so optimizing toward the wrong event, like every form fill instead of qualified revenue, wastes spend on the wrong people. A mentor helps you pick the conversion action that maps to money, so the bidding learns to find buyers.
The scaling ceiling is almost always structural. When more spend just raises your cost per acquisition, the fix is usually the account structure, the branded vs non-branded split, and how the learning phase is set up, not another bid tweak. A mentor who has scaled past this wall can help you fix the foundation so the next dollar still pays back.
It can be. Broad match plus smart bidding fills your search-term report with junk queries that look related and never buy. A mentor can help you read what broad match is actually purchasing, decide where broad, phrase and exact belong, and build a negative keyword list so the same wasted queries stop coming back next week.
Usually, yes. Mixing them lets a strong branded ROAS hide prospecting that is losing money, so you never see what new customers really cost. A mentor can help you split them, read each on its own, and decide how much to spend defending the brand versus growing beyond it.
It depends on where the account is. Max conversions gathers data early, tCPA fits once you have volume, and tROAS works when your revenue values are clean. Setting a target smart bidding can't hit just starves the campaign of impressions. A mentor helps you match the strategy to your stage and respect the learning phase instead of resetting it.
Often, yes. Much of "my Google Ads don't convert" turns out to be a generic page taking high-intent traffic that needed a dedicated one, which also drags your Quality Score down. A mentor can tell you whether the leak is upstream in the keyword or downstream on the page, so you fix the part that is actually losing you conversions.
Bring the account open, your numbers, and one specific problem: the campaign that stalled, the PMax spend you can't see into, the metric you don't trust. GrowthMentor is a membership, so once you are a member calls are included. Browse the mentors above, read their reviews, and book a 30-minute video call on their calendar.
Still have questions? See all FAQs →
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Every face here has already solved what you're working on in google ads. You're one call away.