Growth Consultant // mixing channels, content & product
Sustainable growth? Having worked on multiple Head of Marketing / Growth roles and also on agency side running CRO + performance marketing, I have seen the rollercoasters of teams and budgets. I came to realize how to plan long term, while hitting targets. Scaled channels, like meta & google for 25 VC funded businesses on agency side, including verticals such as marketplaces, subscription models, ecomm and apps. My inhouse roles included companies, such as vistaprint, treatwell, delivery hero, hear.com and most recently ethermail where I pushed through the pains of hyper growth of an earlt stage start up on the way to 1M web3 users.
Ran more than 200 interviews, hired 15 people in my various roles, managed 10 directly and a lot more indirectly. Supported my team through struggles, promotions and leaves always with a positive people centric approach. I am still in touch with a lot of them.
Participated in CRO strategy rounds and ran priorizations meetings in my own growth team. Taking a balanced appraoch to high & low contrast tests, bringing a lot of ideas of pasts fails and wins plus getting into the weeds of content creation, conversion elements, UX and measurement.
Be it prioritizing product & CRO tactics with the right set of channels, testing the right channel mix early on or scaling existing channels to new heights. I have run myself and managed people going through fails, wins and the sweet virality loops. Always interested to bounce ideas around concepts, mechanics and measurement.
I am T-shaped when it comes to channels. Aside from scaling meta and google multiple times 2-5x from a 5 digit baseline, I have run display channels, native traffic and app acquisition campaigns with multiple partners profitably. Media buying is my speciality, so very happy to have a chat.
Launched hearing aids, saas and subscription business models. Including unit economics calculations, preparation of on and offsite marketing materials, media plans as well as PR and community building strategies. Also, ran my own shopify subscription model as so not afraid to get into the weeds with you.
Used GA for multiple business models (ecomm, subscription, market places and apps) to run small and large scale search, shopping and gdn campaigns. Proficient user of ads automation tools (feeds) and smart (bidding, campaign & optimization) strategies.
This is my number 1 speciality. I have myself cracked, budget managed and coached several individuals into running brand and performance on meta. Be is 100 or 20k € a day spendings. Each has their unique complexities beyond the platform management. Offers, funnels, feed management and creative production are only a few to name from. In fact, human nature being the most impactful of them all.
Used GA for acquisition, product performance, segments, page performance etc. I can guide you through personalised setups of reports, goals and dashboard builts that reflect your business model.
Implementation of platform tags, trigger and variable setup in collaboration with devs. Debugging and deployment of marketing tags following a larger digital analytics strategy.
Used for heatmaps and session recordings to optimize my shopify site's UX as well as analyse CRO experiments that were run on prelanders and funnels.
Ran and implemented AB tests driven by clear hypothesis and objective setting. Analysed setting different treshold for statistical significance, KPI lifts and time trends.
Pulled MQL and SQL reports to inform the growth team about lead behaviour in the sales pipeline. Demand steering across dialers and analysis of specific pitches to lead segments.
Used Supermetrics API connectors to retrieve data from multiple traffic sources to stitch its data with other tables and build visualisations on top of it.
Scaled paid ads as well as profile followers and engagement for EtherMail due to the unique audience fit with web3 users. Organized twitter spaces as well as content production.
Ran True View for Action campaigns to scale lead acquisition efforts and managed the video creative queue from conceptionalization, scripting, screens to production stages.
Used tokenization / rewards to drive virality for EtherMail and other PLG tactics to growth the user base to 1M users. Worked on several touch points to max out impact.
Ran supply side marketing at delivery hero, uniplaces, nested, wheely and many more. Possible scarcity of data in lead gen, the underlying sales pipeline/dialer management as well as data pass back bring their own set of challanges.
Expert in B2C / DTC marketing with 12 years of experience across a number of different verticals. Pick my brain here. Got some stories to tell :)
Collaborated with several devs professionals to built data integrations, life cycle flows, product feed and recommendation logic as well as reporting.
Joined TRGT Digital as employee #7 and left for 4 years later as #75. It was a wild ride with some very nice and some not so nice clients. Stayed media buyer at heart, but developed into account director and consultung head (in house services).
Having worked at growing companies across multiple sectors for years, we apply our insights, learnings and growth levers across the entire conversion funnel for our clients. We specialise in long conversion cycle companies who typically have a complex relationship with acquisition channels such as Meta, Google and others.
Using a blend of "Data Driven Growth, Creative & Conversion Rate Optimization" I am supporting start ups and scale ups to navigate through periods of growth with a profitability focus. Breaking through plateaus and readjusting channels, content and product efforts isn't easy. Providing both high level advisory as a fractional head of marketing and granular level support in terms of media buying and CRO, I have demonstrated a consistency in developing tactics tailored to business objectives. Find out more at dmitrydgtl.com
Managing the migration of paid marketing landing pages from wordpress to unbounce (8 markets, 70 landing pages). Running cro sprints, AB testing through content and UX experiments and based on customer insights of buyer personas.
Client management, agency staffing and coordination of B2B growth initiatives in the fields of UX, CRO, channels and content. Focus on medical/ biotech vertical.
End to end planning and execution of overfunded crowdfunding campaign.
Ran performance, CRO, CRM, PR, community management with my team of freelancers and internals members of 5
Focused on building the growth squad of 8 team members around video channels, including programmatic, social and youtube
Green Markets es tu droguería ecológica. Vendemos productos de higiene sostenible, cosmética natural y de limpieza de nuestros proveedores certificados. Tu decides la frecuencia con la que deseas recibir tu caja personalizada. Modifica, detiene o cancela tu suscripción online en cualquier momento. Sin compromiso y sin complicaciones.
Ran international performance marketing campaigns for 25+ clients, including: patch plants, thriva, nested, moo, uniplaces, wheely, ava & may, hims & hers and many more
Managed service for paid search & social campaigns (shopping and dynamic ads driven). Forecasting demand and budget optimization during Covid Peaks (based on NPS and delivery capacity) and joined as interim Performance Lead role, helping to hire for the role.
Built hims UK performance marketing from scratch applying subscription best practises around creative, health regulatory, offer and audience testing.
Scaled paid social by 4x, going into 10k+ a day budgets while keeping CPA in control. Applied rapid creative and offer testing to adjust both CPA and LTV to the right ratio. Built paid search accounts, which scaled during covid lockdowns.
Managed to turn loss making campaigns into extremely profitable ones and helped their business grow 10x over the course of a year. Supported with lead scoring and development of low cost/high impact creative.
Ran paid social, display and affiliate marketing channels for several brands across web and app
Defining the strategy of UK and DACH display activities on the google display network and managing partners, I have been optimizing performance against CPO targets. Working closely with our design team to test and personalize copy as well as visuals to beauty treatment groups and the respective sales funnel step. Taking data driven approaches to retargeting by leveraging relevant on site data points and scaling prospecting with tailored targeting. Improved reporting across markets and display channels, automated bid management of placements and supported integrated marketing campaigns.
