All mentors

Ilias Mitsou

SaaS Growth Marketer | Paid Ads, Customer Acquisition, CRO, Data-Driven | Head of Growth @ myTeam

Athens, Greece (+02:00 UTC) English, Greek, Spanishfrom Athens, Greece
Usually responds in 9 hours
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
40 reviews / 68 sessions
Thu
22
Next availability

I'm very grateful to have found him. It was very kind of him to have come to the meeting much prepared, and thoughtful enough to bring some points about my issues for us to discuss. He gave me some really great advice and you can see he's a strategic thinker.

Isabela Maciel

Loved this session. 10/10. Loads of actionable advice and he seems genuinely eager to help. He is able to dissect his knowledge and parcel it on different ways in order to assist the mentees needs.

Brittney Ihrig

Ilias is very knowledgeable in ppc strategy! He gave me a lot of strategies for the problem I was looking to solve. Clearly he has experience in the SEM, landing pages, and customer journey. He is also very patient, have a nice conversation and nice personality. I am very thankful I found him. Thanks Ilias for your insights!

Mu Perez

Bio

Hey, I am Ilias. Highly analytical full-stack marketeer with passion for growth strategies, and entrepreneurship. I have been working in several areas within marketing and growth for the past 6 years in different types of companies from early stage B2B to series-B startups like Workable. I’ve worked extensively on paid search and paid social ads, on email automations and drip campaigns and on google analytics, tag manager and data studio in order to build sustainable lead generation engines and scalable pipelines. You can talk to me about: ✅ Paid search & paid social ads ✅ Customer Acquisition & Retention ✅ Email Marketing Automations & Drip Campaigns ✅ Forecasting & Reporting I’m happy to share what I’ve learned along the way and help you avoid the mistakes I’ve made in the past. Feel free to reach out, I am here to help!

Expertise

  • Conversion rate optimisation

    I can assist with CRO along your user journey. By running multiple experiments on different user flows and funnels, and using UX strategies and CRO frameworks, I've help companies to improve the Conversion Rates of the website, landing pages, sign-up flows, onboarding flows and Chatbots.

  • Email marketing

    Planning, strategy, execution of email campaigns. I've used email marketing to increase recurring sales, to nurture prospects and onboard SaaS users. Once we discuss what flows we can build based and users journey and how to segment and structure the audience, I can help you with the following: 1) create highly targeted email campaigns with personalise message 2) nurture prospects through activation 3) increase engagement to lower churn 4) build automation of customer support emails

  • Growth marketing

    I can assist with implementing growth strategies by combining data, sales, marketing, product and tech stacks. Whether it's PCC, content marketing, email marketing or product marketing, I can help you with your digital strategy to acquire more leads, and activate and retain your existing users.

  • Marketing automation

    I've set up marketing and sales processes, built a multichannel custom workflow for outbound and inbound activities and automated customer onboarding. I've worked on delivering targeted personalised experiences and meaningful interactions across users' touchpoints. I can help you on choosing the right CRM tool, on building email campaigns and automation at scale for various audience segments and on enabling users' onboarding.

  • PPC strategies

    Managed 6 figure monthly ad budgets mainly in B2B lead generation & ecommerce. Combined +$20MM in ad spend across Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, & TikTok Ads! I'll happily audit you account and recommend ways to optimize it.

  • Remote work

    I've worked remotely from 2017. I've learned strategies that work for staying productive & fulfilled. Happy to share my experience in building and working with remote teams, best practices in staying productive and dealing with the challenges of working from home.

  • Technology and tools

    I can assist in selecting and implementing marketing tools from scratch. I've tested and worked with marketing automation, outbound sales technology, tracking/analytics, tag management, CRMs and Campaign management tools. Happy to help you in your choosing the right technology and tools to support your growth.

Toolkit

  • Google Ads logo

    Google Ads

    Managed $5M+ in SaaS in paid search for B2B startups. From setting it up from scratch, to optimising structure. I have been using it to bring leads, prospects, MQLs, sales, trials and users. Experience also in ecommerce. Managed accounts ranging from a few thousands per month to hundreds of thousands for search and display campaigns in combination with retargeting. I can help with auditing, structuring and optimizing your campaigns to achieve your goals.

  • Meta Ads logo

    Meta Ads

    Spent 10 figures on FB Ads across multiple accounts. Experience in achieving different business objectives through Facebook Ads such as raising brand awareness, lead generation, sales and conversions.

  • Google Analytics logo

    Google Analytics

    I've worked with GA since 2014 and I still use it on a daily basis to understand the quality of the traffic & identify opportunities for grotwh. Extensive experience working in setting up goals & events tracking, custom reports, filters, and analyzing data to find the biggest growth opportunities.

  • Google Tag Manager logo

    Google Tag Manager

    I've been using Google Tag Manager since 2017 to set up event tracking and implement different marketing tools & scripts in B2B and B2C companies. Great tool. You can optimize your tags and ensure you’re tracking everything properly.

  • Hotjar logo

    Hotjar

    Ease to use and set up. I've used Hotjar for click tracking, heatmaps and user journey recording. It can provide useful insights and enables you to view and optimise user journey.

  • HubSpot logo

    HubSpot

    I have used most Hubspot's Hubs for 3 different startups to facilitate lead generation and nurturing process for the marketing and sales team. This includes email marketing and campaigns, CRM, templates, Landing Pages and Sales deals.

  • LinkedIn Ads logo

    LinkedIn Ads

    Having worked extensively on SaaS B2B startups, I've experience in running lead generation and brand awareness campaigns on Linkedin. Can be an expensive platform but with high quality leads for B2B. Happy to help you in setting up and optimising your campaigns.

Industries

  • Property Management

    I specialize in the property management industry with a strong background in growth marketing. Having worked extensively with building management software, I excel at streamlining processes, enhancing operations, and delivering exceptional customer experiences. Leveraging my deep understanding of competition, buyer personas, and effective marketing channels within the industry, I ensure optimized performance and successful outcomes.

Experience

  • myTeam

    Head of Growth

    • Own end-to-end growth strategy across acquisition, activation, retention, and reactivation • Lead a cross-functional 4-person team spanning Sales, Customer Success, Engagement, and Product • Leverage SQL to track CAC, ARR, and churn; translate insights into growth strategy and forecasting • Build performance dashboards and iterate on campaigns based on funnel analytics and LTV impact myTeam is a digital platform that helps sports clubs and their communities manage daily operations and communication through an all-in-one app.

  • Billys

    Head of Growth
    •billys.gr/

    • Lead all growth initiatives from design to implementation. • Plan and execute growth strategies across various channels, including SEM, organic, email marketing, and media buying. • Optimize conversion rate strategies, improving website and landing page conversion rates Billys is a an early stage SaaS startup in the Property Management industry that enables building managers and tenants to take back the control of their buildings.

    Property Management

  • myTeam

    Growth Consultant

    • Advised founders on marketing ops, lead generation, and CRM workflows while piloting paid acquisition

  • made.simplr

    Head of Growth
    •madesimplr.com/

    • Own the company's Marketing & Communication strategy from its design to implementation • Plan & execute marketing strategies against KPI’s across key channels including Email, SEM & Media Buying • Consistently evaluate, apply A/B testing & refine acquisition channels to generate leads & increase brand awareness • Develop & coordinate the SEO & Inbound Strategy, including redesigning the company’s website • Train & manage a team of 4 (in house & external) & introduced new scalable processes that led to report automation made.simplr is a B2B SaaS Startup in the UK that helps accountants, financial directors and R&D experts to automate and digitise their R&D claims.

    B2BSaaSFinTech

  • XM

    Performance Marketing Specialist
    •xm.com/

    • Set up, test & optimize paid social media campaigns of +1Μ monthly Ad spend in +30 countries • Project leader in integrating app advertising in the company’s strategy through Firebase & GA4 to increase daily users • Implement ongoing A/B testing, increase retention & decrease CPA by 5% in conversions campaigns • Build daily, monthly & ad hoc reports to monitor user acquisition through Excel, GA & Google Data Studio XM is an award-winning forex and CFD broker that serves clients from 196 countries on 5 continents.

    B2C

  • Workable

    Paid Social Media Campaign Manager
    •workable.com/

    • Project leader, responsible for implementing company’s lead generation campaigns on Social Media (+150 customers) • Data Analysis, (utilizing SQL & Spreadsheets) & campaigns’ performance monitoring (direct report to CTO) • Planned & optimized Google Ads campaigns (search & display), working closely with the Digital Marketing Manager • Tested specific product features & implemented all necessary actions in collaboration with BI & engineering teams Workable is a venture-backed startup making cloud-based recruitment software for fast-growing companies around the world

    B2BSaaS

  • Holland Financial Network

    Digital Marketing Analyst
    •hfn.nl/

    • Performed cross-channel analysis to monitor progress against KPIs & present business insights to the CEO • Weekly & monthly performance reports to ensure they are within established key performance metrics & budget • Increased 10% organic traffic by developing on-site body content & meta descriptions in support of SEO strategies HFN is a platform for independent Register Accountants who want to have access to assignments, clients, training and support. Members are self-employed professionals who value the development of skills and knowledge and want to contribute to an active social and professional network.

    B2COther

  • Djeepo

    Digital Marketing & Analytics Intern
    •djeepo.com/

    • Designed & implemented digital marketing strategies that led to a +20% increase in customer base • Boosted the company's performance by +25% after researching & analyzing marketing data and visitor’s behavior on conversion & retention • Evaluate new technologies to optimize marketing team performance (email marketing campaigns & drip campaigns) Djeepo is an online platform where people share storage space, acting as the sharing economy-alternative to traditional self-storage and luggage storage.

    Other

  • Evriali Sports Club – Basketball, Volleyball, Tennis, Gymnastics, Softball & Yoga ( ~800 members)

    Marketing and Event Coordinator (Part-time)

    • Ran social media, managed online advertising, and executed marketing campaigns • Coordinated events, built sponsor relations, and led communication with key stakeholders • Facilitated monthly strategy meetings with coaching and admin teams

Made within Glyfada