Fay Lodder

I am never not ideating. I love diving into customer journeys and specific funnels to see what can be improved, always with the end-goal in mind. I have experience running CRO loops, setting up and analysing on-page A/B tests and running experiments across paid campaigns.

I have worked with many start-ups who were in the pre-launch stage to help define the right go to market strategy, targets and budgets. I can help you prioritze the right steps to ensure a smooth company and product launch.

Thanks to my broad t-shaped knowledge, I can help you with your overall growth strategy and process. This is also what I love most about being a growth consultant: help companies spot the right opportunities and priorities, based on their current situation and OMTM.

Are you unsure if you're focusing on the right hypotheses? Sometimes we can lose focus by having too many ideas and growth opportunities. I can help you on how to validate and prioritise ideas based on your end-goal.

Way back I started out as a paid advertising specialist and this remains my main and favourite specialty. I am mainly experienced in Google Ads, Facebook/Instagram and LinkedIn Ads and make sure to stay on top of latest trends and developments.

Without Product Market Fit, you'll always see a stagnation in growth. I have ran many PMF trajectories for clients; doing research into their NPS score, setting up customer surveys and helping with customer interviews. Recommendations that came out of the research helped them get back on track, leading to higher conversion rates and sales.

There is no growth marketing without sales. I strongly believe that these two specialties (should) go hand-in-hand. I can help you figure out how to ask the right questions to understand your (potential) client, deliver the right offers or pitches and how to cross- and upsell.

In the last years I've set up email flows and campaigns for multiple clients. I've also advised on email templates / design and helped redesign existing emails to improve results.

As a paid advertising specialist, I work with Google Ads almost on a daily basis. I can definitely give you tips on how to set up an account and create your campaigns, how to decide which keywords to use or how to set up the right ads. Ask me anything, I am always excited to talk about Google Ads (mainly SEA).

For years I have used Ahrefs as one of the main SEO tools to perform e.g. site audits, competitor research and ranking analyses. I know a lot about different Ahrefs reports but am still learning about link building and increasing domain authority.

I have been working with Facebook and Instagram Ads for +4 years now. Currently i still work with it on an almost daily basis and can give you a lot of tips and tricks on how to set up and improve your campaigns or ads.

In the past years I have set up many, many dashboards in Data Studio to visualise user flows and overall campaign performances. I have also used external connected sheets and data sources via Supermetrics.

I've worked with Heap mainly in 2020-2021 and can help you get familiarised with the tool, custom segments and reports. I mainly used it to analyse A/B test results and landing page experiments.

As a CRO specialist, I use Hotjar on a weekly basis to analyse landing page results and A/B tests. I can help you set up custom events in Hotjar to segment on users that completed an important event.

One of the main CRM tools I have experience with is HubSpot. I have used it mainly to set up integrations with paid channels and analyse customer flows.

I have ran many LinkedIn Ads campaigns, mainly for B2B scale-ups and corporates and give you a lot of tips when it comes to setting up the right campaigns, targeting and ads.