Digital Marketer, Career Path & Mental Performance Mentor
I started this journey to become the best digital marketer in the business so that I could understand the ins and outs—ultimately providing those around me with all the resources they need to grow. Sharing my experiences and mentoring those throughout their journey has brought me to find my passion. My role as a leader is to create an environment in which great ideas can happen while caring for and listening to those around me. As I've grown in my own career I've enjoyed helping people develop a clear vision for their career and create a plan to achieve their goals. I also thrive on helping them develop a growth mindset so they can overcome challenges and achieve their full potential.
I've grown marketing teams as well as restructured. I rebuilt a marketing team with 5 new direct reports. If you are trying to figure out how to hire great people, when it makes sense to hire and what for, I can help.
I empower individuals to navigate their careers with clarity and confidence. Through personalized coaching and strategic guidance, I help them unlock their full potential and achieve their professional goals. I've mentored just shy of 500 professionals and look forward to engaging with more!
Expert in content marketing, from strategy and planning to distribution. Also skilled in data analysis and measurement, to track the effectiveness of content and optimize campaigns for maximum results.
I used Google Optimize to run a series of A/B tests on the website's landing pages. I tested different variations of the page's headline, copy, and call to action. I also tested different placements for the lead capture form. The results of the A/B tests were very positive. The conversion rate for the new landing pages was 6.9%, which is a 200% increase over the original conversion rate.
Introduced MailChimp into the toolkit to focus on driving more efficiencies with marketing budget effecting items such as Send Time Optimization which increased our conversion rate by 3.9%. Oversaw the implementation of Mailchimp A/B testing, dynamic content, tags and segmentation, behavioral targeting, predicted demographics to more strategically remarket to past customers, creating LTV.
Reported monthly to executive board on 2.5M digital & brand marketing spend driving customer acquisition/retention through SEO, SEM, PPC, web, email, social, video & influencer management.
Feeling like a fraud despite your wins? My imposter syndrome coaching equips you with powerful tools to silence those inner saboteurs. You'll gain self-awareness, celebrate your accomplishments, and step into your authentic career power.
Consulted on new tactics for SEO development, driving department media placements up 210%. This is where I started my career at in an agency out of Indianapolis. I also worked for Neil Patel Digital that focused on driving link building strategies and feel very comfortable speaking to this topic.
As a mindset coach, I help clients identify and challenge their limiting beliefs, so they can achieve their goals and live their best lives. I've coached over 300 individuals 1-on-1 while maintaining a 5/5 average rating based on 105 reviews. I'm currently working on a neuroscience program at Harvard to continue to develop my coaching skillset in this area.
I am an expert in developing & executing PPC strategies that achieve measurable results. I have a proven track record of increasing website traffic, generating leads, and driving sales through campaigns. I developed an ad campaign that drove 350 leads converting to 21 houses sold. Reduced ad costs by eliminating under-performing campaigns, suppressing unnecessary ad spend, and reducing annual cost per conversion by $17/lead & saved $150,000 while optimized marketing spend to drive conversions.
I developed a strategic quarterly content calendar that focused on high-quality, informative content that was relevant to the target audience. I also optimized the website for search engines by using relevant keywords and phrases throughout the content. I saw a 125% increase in organic web traffic. Also, I provided recommendations that increased web traffic 210% and sales MOM for a B2B SaaS start-up. Lastly, I managed 118 media relationships to drive earned media deliverables at another agency.
Built local home insulation company’s strategic marketing plan for branding, website, advertising, content and social media presence. In addition, collaborated with a Non-Profit to develop social media plan to raise $101,802 for children impacted by homelessness and housing instability.
I’ve selected the technology and systems and built the processes that are needed to continue to grow. Whether you are looking for a comprehensive marketing platform that includes tools for website building, content management, email marketing, social media marketing, and lead generation like Hubspot or a SEO tool that helps businesses improve their website's ranking in search engine results pages like Semrush I can help.
I am passionate about helping people find solutions to their problems. I believe that everyone has the potential to overcome their challenges, and I am committed to helping you achieve your goals. I am able to create a safe and supportive environment where people feel comfortable venting their frustrations. I will listen actively and ask clarifying questions to understand the root of the problem. I offer objective & unbiased advice and will brainstorm solutions to help develop a plan of action.
I am skilled in all aspects of Google Ads, from keyword research and ad copy writing to campaign optimization and reporting. I've been building campaigns or managing teammates regarding Google Ads since 2015. Saved $150,000 while optimized marketing spend to drive conversions.
Reduced ad costs by eliminating under-performing campaigns, suppressing unnecessary ad spend, and reducing annual cost per conversion by $17/lead. I did this by adding Bing as a separate channel to test outside of Google Ads.
Buffer is so easy to use. Whether you are post scheduling, collaborating, or using the analytics. It's a great place for a small company to start to try and build out a social presence. I use it myself and have used it for clients in the past.
I've run advertising as well as organic strategies as well as managed team members running the platform. Facebook audiences are powerful if targeted correctly. The creative is critical to success as well as the analytics which I see a lot of people underutilizing. I see social audiences as a huge growth strategy vs. companies dumping it all into search. I've created, monitored, tracked, and iterated digital media strategy leading to 147% increase in social engagement.
I've used HotJar to drive Conversation Rate strategy decisions. Eventually leading to increased web lead conversion rates from 2.6% to 6.9% utilizing Google Optimize.
HubSpot is a great tool for businesses of all sizes to improve their marketing, sales, and customer service. HubSpot offers a wide range of features that can help businesses attract new customers, convert leads into customers, and retain customers. I've implemented closed loop reporting—mapping the buyer journey to sales for a Midwest Manufacturer. I've also suggested and managed the transition from a fully custom coded website to Hubspot, increasing department efficiencies.
I've done a lot of audits for companies specifically for LinkedIn. Many companies see it as a b2b focused channel when I've seen it be successfully developed for b2c as well. I've also helped coaches drive their social media presence along with executives trying to grow their audience.
Oversaw the implementation of Mailchimp A/B testing, dynamic content, tags and segmentation, behavioral targeting, predicted demographics to more strategically remarket to past customers, creating LTV. Also, introduced MailChimp into the toolkit to focus on driving more efficiencies with marketing budget effecting items such as Send Time Optimization which increased our conversion rate by 3.9%.
Quora is a great tool for market research. I've done a couple qualitative studies regarding product research as well as market research on Quora. I've also used it personally to learn about specific topics of interest. It's underutilized in my opinion.
Love to use SEMRush to do keyword research outside of Keyword Planner. It's a great way to organize my research as well as keep tabs on specific items I want to track. Highly recommend adding this to the toolkit if you are getting into SEO or building SEO out for a company!
Love Wordpress if not working in Hubspot! Suggested and managed transition from a fully custom coded website to an agile CMS, Wordpress increasing department efficiency.
YouTube is a powerful platform for businesses to reach their target audience and I specifically love this strategy for building brand. By creating high-quality, engaging videos and optimizing them for search, I've helped businesses attract new customers and grow their brand. I've seen it drive more conversions for many brands. It's the unsung hero in my perspective!
Clients: The Gardener's Center, Dothan Nurseries, TeamEngine, Leadmatic, Stavvy, Insulation Hub, ABI Attachments, Brightlane Learning, OpenClassrooms, Janus Motorcycles, Fringe Boudoir, Bedford Fields Garden Center, Mid Indiana Marine, Randy's Christmas Trees, Dental Offices, Randy's Pumpkin Patch, Petal & Pond Garden Center, Rhoads Garden Center, White Oak Garden Center
I work closely with working professionals to advance their careers, elevate their team's success and well being and grow as well-rounded humans. I help people untangle complex situations—whether stuck in a career, struggling in a relationship, or seeking clarity on next steps. Individuals unlock potential through self-discovery, perspective, accountability, and behavioral change. Over 2,100+ coaching sessions as of May 2025.
Pathrise is an online program for tech professionals that provides 1-on-1 career and mindset coaching and training. Marketing Career Mentoring: Helping marketers with their careers-Technical interview preparation-Workshops-Career Exploration-Experience reframing and word tracks
Fall & Spring Semester - Education: Leadership Development, Entrepreneurship, Life Design, Idea to Revenue and Revenue Lab. Focus: 1-on-1 and group coaching, assessments given such as Working Genius, WingFinder, and PDP to find strengths & motivations, workshop design and facilitation, program and project management. Pivotal in integrating startup technology, growth tactics, and innovative mindsets into our programs, thereby driving RISE mission to equip aspiring entrepreneurs and innovators with essential skills and resources. —Fall 2024 & Spring 2025—
NP is a Neil Patel Agency. As an Account Manager I was responsible for strategic oversight, reporting, expectation setting and higher level interaction with clients. As an Account Manager I also worked closely with the internal client team to create program strategy, obtain client approvals, keep the project on schedule, and ensure client requirements and business goals were well-defined and achieved. Client retention was my primary objective. -Interface with clients, strategic leads, and supporting account team to deliver for clients across a wide array of industries. -Demonstrate confidence and authority as the day-to-day voice of the agency. -Use a data-driven approach via web analytics for monitoring and reporting of online marketing campaigns. -Acquire in-depth knowledge of each clients’ business including key issues, competitive situation and industry trends. -Demonstrate good judgment, ability to foresee potential issues, and a proactive approach to problem-solving. -Effectively present the agency’s POV, recommendations, and deliverables to a range of client audiences. -Serve as a thought leader and client advocate for new technologies, platforms, and programs. -Work alongside other Account Managers and Leadership to create roadmaps, plan strategic initiatives & lead optimization efforts to hit client goals and targets. -Ability to define KPIs and deliver on client objectives and targets for volume and ROI. -Work closely with vendors to ensure quality deliverables for our customers.
Led & Managed ABI’s daily digital marketing activities, owning inbound lead generation and brand awareness through SEO, SEM, social media, web, email, and all marketing efforts reporting to executive team. This position additionally manages the execution of marketing strategy, overseeing 6 direct reports production and growth.
The “Sr. Marketing Manager” manages the brands core messaging in all marketing efforts along with managing the marketing teams 5 direct reports and execution of marketing projects, overseeing daily strategy and tactics tied to marketing team production. In addition this role is tactical in ABI’s daily digital marketing activities, owning inbound lead generation and brand awareness through SEO, SEM, social media, email, and all marketing projects. This position analyzes, develops, executes, and optimizes ABI’s digital presence.
The Digital Communications Manager is responsible for building brand awareness and generating leads by delivering creative content via digital media and engaging our market with ridiculous responsiveness.
Implement social media strategy in support of overall marketing plan -Develop messaging and promotional activities on all social channels -Monitor social media metrics for reporting to key constituents -Edit/create content in support of search engine optimization and current advertising campaigns -Proactively track Google Analytics to measure performance and recommend changes in strategy -Create strategies to grow email marketing lists -Advise Marketing Director on web advertising buys and campaigns -Coordinate and work with numerous vendors for services related to web technology -Work with all departments as needed to provide technology counsel -Implement new social media platforms as necessary -Attend meetings with other bureaus and partners to participate on cooperative marketing projects -Work with each department to coordinate, organize and strategize social media presence -Monitor and track discussion topics, responding in a timely manner to user needs an requests -Collaborate with tourism partners, clients and local organizations on their social media efforts
On a daily basis, I manage multiple clients social media platforms and specialize in developing their social engagement strategies. I also manage multiple media relationships to fulfill earned media deliverables. More specifically I specialize in paid, earned, and owned media placement to help brands get noticed online through digital PR, social media promotion and content strategy.
On a daily basis, I manage and develop relationships to fulfill the earned media deliverables within digitalrelevance™. I specialize in placement and help deserving brands get noticed by search engines online through digital PR, social media promotion, content strategy and rich media.
I assisted with the operations of promotion department, with a concentration on working station events, community events, sales appearances, and special projects. I represented both the stations to listeners, and represented station clients to consumers. I assisted in raising awareness and passion for station brands through interaction with peers, clients, and listeners. • Understanding of all general equipment used at events including, but not limited to, broadcast/remote technology, photo booth set up, client activations, etc. • Loading and unloading equipment and event materials • Driving station vehicles to and from events • Gathering all events listed on pack list • Set up, execution and tear down of station and client events • Completing post event review forms • Capturing quality photos at events • Communication with clients and listeners at events • Execution of event activities as determined by managers and Promotion Directors • Represent station brands in a positive and professional manner, acting as a brand ambassador for product • Understanding of radio brands
