All mentors

Kimon Tousmanof

Product Marketing Leader | Full funnel growth | Startup founder

Athens, Greece (+02:00 UTC) Greek, English, Dutchfrom Athens, Greece
Usually responds in 17 hours
Free
Price per hour
30 min
Time Blocks Available
4.99
29 reviews / 39 sessions
Mon
12
Next availability

Bio

Product marketing leader with experience across different industries, combining hands on execution with clear strategy. I work end to end across full funnel growth, improving landing experiences, optimizing conversions, and aligning every touchpoint for impact. Startup founder turned mentor with a lean startup method approach and an experiment driven mindset, focused on solving problems, shaping positioning, and building processes that help teams move faster with clarity and measurable outcomes.

Expertise

  • Copywriting

    In my current job, I am responsible for creating and checking the copy for our product (both the website and the app) and social media campaigns. Moreover, I have written and distributed numerous press releases in the past years.

  • Email marketing

    In the past years, I have set up numerous email marketing campaigns. From retention emails to emails created to resurrect churned users and seasonal newsletters.

  • Go to market strategy

    As a former startup founder I have developed go to market strategies for several new features. Moreover, I have mentored startups on their strategy and helped them develop strategies to deploy new features or pivot.

  • Growth marketing

    I founded and grew Arpato, an online auction tool for businesses that are active in the leisure sector. A lean approach was used during all steps of the process.

  • PPC strategies

    With 5+ years of experience in PPC, I have a proven track record of setting up and optimizing campaigns for various actions and conversions. I specialize in creating highly effective Facebook and Instagram ads, as well as Google ads. From the idea validation phase to campaign optimization to increase ROI and lowering the cost per acquisition.

  • Product marketing

    Pop-ups, promotional banners, FAQ articles, push notifications and any part of the product containing copy is something I have been doing for several years now.

Toolkit

  • Google Ads logo

    Google Ads

    I have been working with Google Ads since 2016, and have experience with all types of campaigns, from search campaigns to performance max campaigns. I can help you develop strategies to drive more traffic to your website, generate more leads, and increase your online sales.

  • Meta Ads logo

    Meta Ads

    I have been working with Facebook Ads since 2016, and have experience with all types of campaigns and creatives for different purposes and products. Audience targeting and segmentation, ad copywriting and design that converts, campaign optimization.

  • Google Analytics logo

    Google Analytics

    I have been using Google Analytics (both Universal and 4) on a daily basis from 2016 until today. Custom reports, conversion tracking and exploring multiple paths and funnels to make strategic decisions.

  • Jira logo

    Jira

    I have been using Jira since 2019 to create and prioritize tickets between the stakeholders involved in product releases. Tickets mainly involve marketing, design and development tasks.

  • Zoho logo

    Zoho

    I have used several tools created by Zoho. In the past years my focus was on Zoho Survey since I was using this tool to create and distribute questionnaires.

Industries

  • Classifieds

    I have been in the classifieds industry since 2019, optimizing product flows and online campaigns for the leading transactional classifieds player in Greece.

Experience

  • Odyssea

    Marketing Lead

    Leading marketing across employability, academy, and digital products, managing a team. • Reduced cost per acquisition by 40% within the first two months through creative improvement, sharper messaging, and funnel restructuring • Grew Eureka Job Fair registrations by 170% with the same budget through landing page unification, copy realignment, and lead nurture — delivering a record number of participants • Own end-to-end positioning, GTM strategy, and funnel architecture for Ithaca, Odyssea's new AI-powered talent platform • Building marketing infrastructure across analytics, segmentation, CRM, and campaign planning to support multi channel growth

  • Morphoses

    Marketing Lead

    Led B2B and B2C marketing for an EdTech platform, owning product messaging, funnel strategy, and analytics infrastructure. • Doubled qualified inbound leads through B2B lead magnet strategy including LinkedIn webinars and ROI calculators, supporting the sales team pipeline • Contributed to launching the B2C channel from scratch, running paid acquisition and mapping user journeys through custom event implementation • Built the full analytics architecture in collaboration with the product team, improving parent onboarding rates by 50% • Developed communication and retention strategies across a diverse stakeholder mix including learners, parents, tutors, and HR professionals

  • Vendora.gr

    Head Of Marketing

    Joined at an early stage and led marketing for Greece's leading classifieds platform, helping establish it as a market leader. • Grew the user base 10x through digital campaigns and traditional marketing initiatives including radio, TV, and public transport advertising • Played a key role in setting up and optimizing the company's escrow-based revenue model, scaling weekly successful payments to five-digit figures • Set up the full analytics infrastructure for the platform, enabling data-driven decision making across marketing and product • Collaborated with product and design teams on product marketing and supported the rollout of cross-border transactions

  • Arpato

    Founder

    Founded and ran an award-winning online auction marketplace in the leisure sector, building the company from scratch and leading it end to end. • Founded the company and led all functions across product, growth, marketing, and operations • Designed the revenue model and drove sales and fundraising, securing 35 high profile B2B partners and key collaborations • Generated revenue consistently exceeding total marketing spend through performance-led acquisition

  • Teleperformance Greece

    Technical Support Agent

    Technical Support in Dutch for Microsoft.

  • University of Twente, Robotics and Mechatronics

    Junior Researcher

    In this position I was responsible for setting up and carrying out a market research on an international Joint Innovation Center (JIC) between the University of Twente and TNO in the field of robotics. During this research, semi-structured interviews were conducted within the participating parties and with external companies. The derived analysis provides insights into the knowledge and skills of the University of Twente and TNO, resulting in a unique proposition on a worldwide scale. This analysis forms the basis for the further development of the Joint Innovation Center.

  • Orange Grove Athens

    Graduate Intern

    Apart from the data collection for my master thesis, I assisted in both strategic and operational matters during this period. Also, helping prepare all the events/seminars/workshops etc., updating the social media pages and writing documents and press releases are some examples of my daily tasks.

  • Enke Education

    English Teacher

    Giving speaking and writing English lessons to middle school students of the ShaCheng Experimental Middle School, aged 12 to15. During these months I gave 22 lessons each week, with each class consisting of 70 to 85 students.

  • 01 Synergy

    Marketing Intern

    Assisting in the recruitment process by visiting Universities and participating in Job Portals. I was also responsible for managing the social media sites of the company and helped with the daily business processes and activities.

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