Samet Durgun

Most app growth problems are diagnosis problems. Teams keep buying more tactics when they can't see what's actually broken underneath. I've worked in mobile growth since 2013, first at Wooga, Zalando, and Coup, then independently. I run paid user acquisition for subscription apps and mobile games, and I spend most of my time finding the real reason the numbers won't move. When I open an account, I start with three things: where your budget lands across your ad sets, what your tracking reports back, and whether your creative gets tested or just churned out. Most of the damage hides in one of those. I've worked on apps that scaled to millions in revenue. I've also worked on plenty that shut down. I can usually tell early which way an app is heading, and what to change while there's still room to change it. Bring your ad account to the session. I'll go through it with you and tell you what I see. You'll leave with a few specific things to change this week, not a long audit you'll file and forget.

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  Bootstrapping

  Helping startups scale efficiently by leveraging high-ROI, low-cost marketing strategies that drive user acquisition, retention, and monetization without huge budgets.

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  Building a team

  Hiring, structuring, and scaling growth and marketing teams from the ground up, fostering collaboration between UA, creatives, data, and product teams.

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  Conversion rate optimisation

  Optimizing paywalls, onboarding flows, pricing models, and user journeys to increase conversions, retention, and revenue while reducing churn for subscription and gaming apps.

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  Go to market strategy

  Developing scalable, data-driven GTM strategies that align user acquisition, positioning, and monetization to help apps enter new markets and grow profitably.

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  Growth marketing

  I've worked with apps that have scaled to 1,000,000s DAU (daily active users) and 1,000,000s of MRR (monthly recurring revenue). I've also worked with many apps that shut down. I'd love to tell you what differentiates a huge success from others.

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  Influencer Marketing

  Leveraging UGC, creators, and influencers at any scale to drive authentic engagement, conversions, and brand trust through paid collabs and Spark Ads.

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  Marketing automation

  Implementing AI-powered and rule-based automation for paid UA for Meta, Apple Search Ads, TikTok, and lifecycle marketing to improve efficiency, personalization, and revenue.

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  Product launches

  Executing high-impact launch strategies for apps with paid, organic, and influencer marketing to ensure early traction, retention, and scalable market entry.

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  Product market fit

  Refining positioning, messaging, and audience targeting to validate demand, reduce churn, and scale products with sustainable, profitable growth for apps.

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  Technology and tools

  Selecting, implementing, and optimizing growth stacks, AI-driven tools, ad platforms, and analytics to enhance campaign performance and marketing efficiency.

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  RevenueCat

  4 years of experience

  Optimizing subscription monetization using RevenueCat for paywall testing, cohort analysis, LTV modeling, and seamless in-app purchase tracking.

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  TikTok

  5 years of experience

  Scaling app growth with UGC, Spark Ads, and creator partnerships to drive high-impact engagement, installs, and conversions while adapting to TikTok’s algorithm.

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  Google Ads

  19 years of experience

  I've been running Google Ads since I started there as an intern. Since then, I managed campaigns for tens of different apps with up to 7-digit monthly spends. My specialty lies in App Campaigns.

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  Facebook

  14 years of experience

  I've been running mobile marketing campaigns since Facebook invented it. I've been running campaigns for apps from day 1 until they spend millions a month.

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  App Marketing

  I have 10 years of experience in non-gaming and gaming apps: Organic and paid growth, acquisition, retention, paywall, reporting, tracking, and creatives.

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  Mobile Apps

  I have 10 years of experience in non-gaming and gaming apps: Organic and paid growth, acquisition, retention, paywall, reporting, tracking, and creatives.

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  App Discovery

  Helping apps increase visibility and installs through paid UA, ASO, influencer marketing, and algorithm-driven distribution across app stores and social platforms.

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  Digital Marketing

  Building data-driven, ROI-focused marketing strategies across paid UA, organic growth, influencer marketing, and automation to scale apps and digital products.

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  Social Media Advertising

  Running high-ROI ad campaigns for apps across Meta, TikTok, Apple Search Ads, leveraging AI, UGC, and creative testing to drive scalable user growth.

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  Social Media Marketing

  Growing brands and apps through organic content, paid ads, influencer collaborations, and UGC, optimizing engagement and conversions across platforms.