Co-Founder (1x exit), Startup Coach, Fractional CMO, Venture Builder
I had a fantastic session with Ilke. She was very friendly, patient, knowledgeable, and humble. We went through my funnel, structure, team, and business model step by step, and she was able to identify the areas that I need to focus on in order to be ready for growth. She also provided me with some tasks to work on until our next meeting. Overall, it was a very productive and enriching session.
I call myself "an organized self-starter and motivated entrepreneur". -> After I had an EXIT from my bootstrapped micro SaaS startup, I co-created the 7 Fits Product-Market Fit Framework. To learn more about 7 Fits: https://bit.ly/49hpHUL -> Although I wore multiple hats, I have always been a marketer at heart :) To learn more about my fractional CMO practices: https://bit.ly/3PYLsRf I have 20+ years of experience in professional life and in building online businesses. -> I co-founded 3 companies (The 7 Fit Framework Towards Product-Market Fit + Perzonalization Inc. + SK Bilisim) -> I grew both businesses via bootstrapping -> I sold the business and had a successful EXIT I believe I can help you with: -> Idea validation -> Finding the first paying customers -> Reaching product-market fit -> Business model generation -> Creating a marketing strategy -> SaaS marketing, especially growth marketing -> Building online sales channels -> Pricing -> Budget management -> Building and leading a multi-skilled team -> Product Marketing -> Innovation practices via Jobs to be Done, Lean Startup and Business Model Generation ❗❗❗PLEASE FILL THIS OUT BEFORE OUR SESSION: https://www.7-fit-framework.com/7-fit-score-for-startups I believe you're going to like this small survey because when you fill it out, it will show you where you are (or your company is) in your startup journey❗❗❗ I can help you the most if you are; -> The co-founder of an early-stage startup -> One of the first employees of an early-stage startup -> Working for a scale-up with some growth-related issues -> An intrapreneur, product manager, or product marketer working on a new product/innovation idea I am looking forward to chatting with you! Just schedule your call with me.
I bootstrapped my own startup for 8+ years and then sold it to have my first EXIT. If you need any advice on bootstrapping, I might know a thing or two :)
In my prior startup, I built a multi-skilled team including front end developers, backend engineers, marketers, sales people and interns. I can share a few tips with you.
When you are building an online business, content marketing is a no-brainer in today's "online search-driven" world. Being able to create, re-purpose and seed content can add value to any business. Not sure what I am talking about? Just book a call with me!
Customer success is a daily effort. Acquiring customers is 10X more expensive than keeping them. So, you always need to be alert and ready to take an support requests as well as be on the lookout for further understanding your existing customers' needs. Customer success is also a great way to upsell and cross-sell. I'll be happy to help you if you need any help!
In its essence, growth is a mindset. It means optimizing all of your internal processes for growth. Growth is not only marketers' problem, it is a multi-skilled and disciplined approach that may help all types of web companies grow their user base and revenues. If you'd like to live and breath with growth, get on this fun ride with me!
Are you knowledgeable about Lean Startup? OR Jobs to be Done Framework? OR Customer Discovery Interviews? OR Problem Hypothesis Statement? If you have a "startup idea" that you'd like to validate, there are some "scientific" methods that can help you test and validate your idea. Idea validation is the most crucial step in a startup's journey but sadly it is often overlooked by the founders. Let's chat and try to validate "the problem", "the customer" and finally "the idea".
I started working remotely 3 years ago after having worked on-site for nearly 15 years. I admit that remote work can get lonely, but it has some perks! If you want me to share my own experience with you, let's chat!
SEO has two major pillars; technical and commercial. For technical advice, there are experts out there - I am not one of them :( But if you need advice with commercial side of SEO, we can chat. Here are a few topics that I might help you with: 1) How to build a website keeping sound SEO practices in mind? 2) How to shape up your SEO strategy? 3) How to create a blog and constantly update content? 4) What is long-tail SEO and how can it help your small business get inbound leads?
Google Ads is a good, long-tail tool to set up your ads. I do agree that the interface is a bit tough at first but I can assure you that you do not need an agency to set it up. Let's speak if you need any help!
Google Analytics is a no-brainer for a person doing online business. Analyzing the traffic stats on Google Analytics each morning shall be the morning activity of every digital marketer.
Google Webmaster Tools (aka Google Search Console) is a somewhat overlooked tool by some marketers when in fact it includes a wealth of information that can help you drive your SEO efforts. When used along with Google Analytics, Webmaster Tools can become a giant resource for inbound marketing.
Scheduling social media posts is a great way to manage your time and effort if you are doing social media management. Hootsuite allows you to write posts and schedule them for the appropriate date and time. Especially if you are working across timezones, scheduling is a great way to become always ON on social media.
Mailchimp is a fairly easy tool that can even be used by non email marketers. It help you create email content, build newsletters, schedule them and share them with your audience. I used it for 4+ years. If you need any help, let me know.
I am shocked to hear when a professional is unaware of Quora because it is such a great, informative platform! Whether it be searching for information or promoting your business, Quora is a good tool.
I love Zapier's workflows! It is easy to set up and integrate with other tools like Hubspot, Intercom, Mailchimp, and Slack. You must first set your rules and conditions and then authorize the app to use the other SaaS tools. Let me know if you need any help!
I collaboratively founded a SaaS company, set the company mission, coordinated with fellow business partners and developed integrated strategies to ensure early traction with zero funding. If you need any help with your SaaS business, let us chat!
I run my own B2B business for 5+ years targeting enterprise-level eCommerce clients. B2B business can sometimes become very tough if you do not know how to nurture your clients. If you need any help convincing B2B customers, let's chat!
Mentoring early-stage startup founders when they struggle in their start-up journey. I talk about topics like marketing, sales, organization structure, growth, idea validation, achieving customer-problem fit, and distribution strategies.
As a Fractional CMO, I work with small to mid-sized business owners and founders working toward product-market fit (primarily SaaS companies selling to mid-sized businesses, products with approximately $300–$1,000 MRR plans), combining senior marketing leadership with hands-on execution. Using the 7 Fits Framework, I help SMBs and startups: • Develop positioning, GTM and customer-acquisition strategies • Diagnose marketing-funnel and growth-channel bottlenecks • Improve onboarding, conversion and lifecycle marketing • Build or guide internal marketing teams • Prioritize measurable experiments and marketing investments Each engagement is tailored to the business' stage, team and resources, with a focus on faster learning and sustainable growth.
The journey of building a product or a new business is often filled with ambiguity. With the 7 Fit Framework, we aim to help builders/creators navigate their way toward product-market fit with a stage-based approach. We have 3 pre-launch fits and 4 post-launch fits that define where a team is in their product/startup journey. We mentor, train and coach early-stage startup founders, product builders, and corporate innovators.
I founded Happy Shy People to help shy, introverted, and socially anxious adults build social confidence through gentle daily practice. I lead product, positioning, content, growth, user research, and go-to-market. My work includes shaping the app experience, developing shy-friendly social skills exercises, managing acquisition channels, and using user insights to improve activation, retention, and engagement. Happy Shy People helps users practice everyday situations like small talk, meeting new people, speaking up at work, handling awkward silence, receiving feedback, and setting boundaries kindly...without needing to become louder or more extroverted.
Collaboratively founded the company, set the company mission, coordinated with fellow business partners and developed integrated strategies to ensure early traction with zero funding. • From scratch, created a sales channel that helped the company; o Acquire +150 eCommerce clients from 35 countries. o Achieve 30X monthly recurring revenue (MRR) growth in 32 months along with a 65% YOY growth. • Led the inbound marketing processes by creating company’s eCommerce and digital marketing blog perzonalization.com which now drives 10K/month organic traffic with a domain authority of 53. Actively blogging about digital marketing and eCommerce personalization. • Planned and executed marketing campaigns using performance marketing (including search engine ads and social media ads) and email marketing to target groups, areas, and wider community. • Led cross-functional experiments to accelerate customer acquisition, conversation, engagement, and monetization. • Developed and executed robust B2B marketing programs and general business solutions resulting in increased company exposure, customer traffic, and elevated sales numbers.
Some of the things I did at Publitas are to: • Restructure and lead the marketing team while supporting customer acquisition growth through increased audience mindshare and conditioning of the global markets towards the brand. • Manage the marketing budget and expenditures. • Lead the global content strategy and implement rich and engaging content for distribution on social media channels, websites for lead acquisition, and compelling sales collateral for the Business Development Teams.
Collaboratively established the company and developed the early product with the technical co-founder. Led all the internal commercial processes of the company to scale it up to a profitable, 10K MRR business with zero funding. • Created a sales channel from scratch; o Closed 20 enterprise sales deals in 24 months. o Total sales revenue of this channel helped the company increase its revenues by 26X. • Managed all day-to-day communication with the clients working with the Head of CRMs, eCommerce managers, and digital marketers. • Created customer support strategy to increase customer retention. • Facilitated penetration of key accounts via strategic planning initiatives. • Trained and mentored team members to promote productivity, accuracy, and commitment to friendly service.
Managed the brand management and go-to-market project planning activities of all Nokia-owned marketing campaigns. Acted as a direct report to the Head of Marketing. Oversaw daily business operations including finance, retail, services, product marketing, sales, care. Local responsible for consumer and brand research in the marketing team, working directly with the global Consumer Intelligence team. • Coordinated with the creative, field, digital, media buying, and PR agencies to effectively manage the campaign budget and brand management activities. • Served as a Go-to-market project leader to deliver successful launch campaigns of Nokia N95 8GB, Nokia N81, Nokia E71, Nokia E72, Nokia N96, and Nokia N97.
Coordinated the below the line activities of NESCAFE brands including events, consumer promotions, artwork design, sampling, sponsorships and youth events, preparation of the brand plans. Headed Innovation and Renovation projects, coordination of the product group's projects with the ATL and BTL agencies, coordination of the inter-departmental relationships of the product group in the company, preparation of the product group budget
Management Trainee (one of the two people admitted to Nestle Turkiye in 2003, from a pool of appr. 1000 aplicants): Commercial Training in Nestle Key Account Sales Department as Sales Supervisor; Supervised mobile merchandising team, assisting the National Sales Manager in department related ad-hoc projects
