Miao Chen

Launching a new product, re-launching, or expanding into new markets? I help you define your target customer, positioning, and differentiation, then build a step-by-step marketing plan to test, validate, and optimise your approach—ensuring you reach the right audience with the right message through the right channels.

I'm a full-stack marketer with hands-on experience across all key channels, including paid ads, funnel optimisation, SEO, CRM, social media, and content marketing. I don’t just create strategies—I provide actionable advice you can implement to drive real results.

I have hands-on experience optimising Google Ads, from targeting and bidding to creative strategy. I advise on paid ads strategy, helping startups maximise ROI, scale acquisition, and manage costs effectively.

I have hands-on experience optimising Meta Ads, from targeting and bidding to creative strategy. I advise on paid ads strategy, helping startups maximise ROI, scale acquisition, and manage costs effectively.

I have experience setting up Google Analytics tracking for campaigns, building reports to analyse user behaviour and conversion funnels, and optimising strategies to improve conversion rates.

I have experience using Google Data Studio to build reports, analyse user behaviour and conversion funnels, and optimise strategies to improve campaign performance.