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Trevor Sookraj

Growth Marketer & Recruiter

Toronto, Canada (-05:00 UTC) English, Frenchfrom Toronto, Canada
Usually responds in 1 day
$80 / hour
Price per hour
30 min60 min
Time Blocks Available
5.00
19 reviews / 27 sessions
Fri
23
Next availability

Bio

Hey there! šŸ‘‹ I'm a growth marketer turned founder who can help with everything early stage growth (GTM, email, ads, tooling, analytics, etc.) along with recruiting. A bit about me ā€”Ā I started as an early employee (first 50) at Shopify Plus on the sales team, and moved into growth marketing at companies like #paid and Turnstyle Solutions (acquired by Yelp). I joined Clearbit as their 1st growth hire in 2017, where I learned 'experimentation' before it was cool šŸ˜Ž Some highlights from that experience: - Used Customer.io and email automation to improve free trial to paid conversion by 3x - Created partnerships with Zapier & Segment that led to 20% lower churn - Managed all growth experiments for self-serve (7-figure ARR) Since then, I've done a multitude of growth work across freelancing, building a performance marketing agency, and running a managed marketplace to connect startups with the best growth talent. Some accomplishments I'm partially proud of: šŸ“ˆ Reduced CAC by 35% for Atmosphere TV in 2019-2020 by piloting a self-serve flow instead of their sales-led model āš™ļø Built out Hopin's growth experimentation pipeline in 2021 šŸ¤ Interviewed 300+ marketers and hired a team of 80+ part-time talent, ranging from VP Growth to Content Marketing Managers What I can help you with: - Build a growth experiment pipeline for your startup - Source + hire growth talent for your company (full-time, agency, etc.) - Review active channels (email, ads, organic, etc.) to identify areas for improvements - Pair you with North American marketing talent to work as part of your team for 10-15 hours / wk

Expertise

  • Building a team

    I've interviewed 300+ marketers and hired a team of 80+ part-time talent, ranging from VP Growth to Content Marketing Manager. I can help with the following: - Sourcing growth talent / profiles - Deciding on questions to ask in your interview - Structuring an engagement + setting expectations after you hire

  • Email marketing

    I have built both outbound and inbound email systems for startups. On outbound, I've helped companies scale from 0 to 500+ emails per week, with demo rates of 2-3%+. This includes both Enterprise (i.e. Stripe, eBay) and SMB deals (local restaurants). On inbound, I've built email automations in Customer.io, Ortto, Intercom, and other tools that leverage product triggers + user data to better convert them. This includes setting a flow that had a 3x higher conversion rate to paid (Clearbit).

  • Growth marketing

    I learned growth marketing at Clearbit in 2017, where we ran experiments on a 2-week cycle and made sure everything was data driven. This is a similar system used at companies like Segment + Drift. I can help with the following: - Building a growth experiment pipeline - Designing growth experiments (and prioritizing them)

  • Product analytics

    I'm proficient in SQL and adjacent tooling (Mode Analytics, Mixpanel, Heap, etc.), and have built robust dashboards on growth for both large companies (Shopify Plus) and small startups (Clearbit). I can help you understand: - Cohort analysis + evaluating users by channel - Combining CRM + product data for full visibility - Connect website data (marketing site) to the product experience

Toolkit

  • Google Ads logo

    Google Ads

    I've worked with startups ranging from $1.5k/mo to $30k/mo on SEM, driving $MM deals for B2B companies as well as consumer signups. I can help you with: - Deciding your initial Google Ad campaign, budget, and results - Optimizing a live Google Ad account - Identifying + fixing tracking errors with Google Ads

  • Customer.io logo

    Customer.io

    Built numerous flows to leverage both enrichment data (Clearbit) and product data to segment + personalize the user experience. Drove 3x activation to paid on users with sales/marketing profiles, and reduced self-serve churn by 20% for users connected via Zapier.

Industries

  • SaaS

    I have spent several years in growth / sales roles, primarily with B2B SaaS companies, ranging from large (Shopify Plus) to small (Clearbit). In my current role at Divisional, I focus on growth recruiting & helping founders unbundle their core growth problems, having worked with 50+ startups ranging from Pre-Seed to Series B.

  • B2B

    Drove in-house growth for Clearbit, and served as the 1st growth marketer for Atmosphere TV, Toolbox (YC S20), Upscribe, and several other companies. B2B is my jam! Worked with over 30 startups here :)

  • E-Commerce Platforms

    I have extensive experience in the E-Commerce SaaS world, working both for Shopify Plus (in-house) and with several E-Comm SaaS companies such as Upscribe, Boutiq, Fulfil.io, Faraday.ai, and Centro Commerce. I can help with identifying a tech stack to get in front of e-commerce companies, talk through partner opportunities, and the tech landscape as a whole.

  • Creative Agency

    Scaled a performance marketing agency (focused on B2B) from scratch to 7-figure revenue. Can talk through all the pitfalls, and also how startups should evaluate a good VS bad agency.

  • Marketing

    I have worked in several marketing roles, ranging from individual contributor on specific channels (paid media, email marketing, etc.) up to managing several teams responsible for those activities. I can help with everything from tactical execution to how to hire + scope work for a marketing hire or vendor.

  • Health Care

    I have worked with several healthcare tech companies, ranging from B2B (Verifiable) to B2C (SeekMedicare, Persimmon.life). I can help identify growth strategies for these markets, or give clarity on where your product may thrive.

  • Artificial Intelligence

    I have worked extensively in the data tech ecosystem (Clearbit) and with several AI/ML companies (Openlayer, Gantry). I can speak to some of the challenges these companies face and how to reach them in an increasing competitive field.

Experience

  • Trevor's Tech Talk

    AI Educator

    I teach working professionals how to use AI in their actual jobs: hands-on training mapped to real workflows, SOPs, and approved tools. Through speaking, workshops, and a 4-day certification programme, I help enterprise teams build structured AI capability they use on Monday. Notable engagements: - "How to Use AI in Event Planning" ā€” MPI's World Education Congress (main stage, 500+ attendees | St. Louis, MO) - "Train Your New AI Teammate" ā€” UniGroup Learning Conference (2x breakout sessions | St. Louis, MO) - "Applying AI with Data Privacy Restrictions" ā€” MPI Potomac Chapter (125 attendees | Washington, DC) - "Using AI to Tackle Conflict, Strategy, and Stakeholder Chaos" ā€” PCMA Convening Industry Council (2x breakout sessions | Mississauga, ON)

  • Divisional

    Founder & CEO
    ā€¢divisional.co/

    We help startups find + work with part-time growth talent (5-20 hours / wk), ranging from marketers to sales reps. Our roster spans both B2B and B2C models, with a focus on Seed to Series A startups. To date, we've worked with 80+ startups like Openlayer, Herself Health, and Zitti.

    B2BSaaSOther

  • Exposoft Solutions

    GM

    We're an extension of event planning teams with our own proprietary technology (Crystal). Teams have leaned on us for more than 10,000 events, including everything from venue sourcing to on-site deployment. Parent company of Canadian Government Meetings, helping Government of Canada employees and 3rd party agencies to plan everything from retirement parties to multi-day conferences. Standing Order EN578-241492. We're also building a new AI product for event planners to support the 90% of time you spend in your email and spreadsheets. Please get in touch if you're an event planner and want to learn more!

  • Shiftsmart

    Recruitment & Screening Lead

    Built a screening system that could intake and evaluate thousands of new workers on the platform each day. Recruited a 20-person team of agents to screen new signups for a variety of skills, making calls 7 days a week across North America, LatAm, EMEA, and APAC.

  • MarketerHire

    Growth

    Built an outbound email engine for recruiting marketers from companies like Airtable, Glossier, Dollar Shave Club and more. Ran their weekly newsletter (Funnel Cake) to 5,000+ subscribers.

  • Abacus Growth

    Co-Founder

    New-age growth 'agency' for massive non-profits, crypto startups, CBD companies, and B2B SaaS companies. Achieved target CPA with a $150k monthly ad budget, validated new lead channels for a Series B tech company, and delivered 3x Snapchat ROAS for several CBD companies.

  • Dorm Room Fund

    Marketing Partner

    Ran all things marketing & growth to engage more students interested in entrepreneurship and technology, and assist with the growth of our portfolio companies. Launched eBook for non-technical careers: https://ebook.dormroomfund.com/

  • Clearbit

    Growth

    Grew self-serve products via trigger-based campaigns (3x higher conversion) and a partnership with Zapier (20% lower churn). Designed a scoring framework for Connect installs, and a dashboard that tracked qualified leads, sales pipeline, LTV and churn.

  • #paid

    Performance Marketing

    Building an email nurture campaign to increase conversions for initial signups. Creating tailored decks for targeted accounts to complement an account-based marketing strategy.

  • Turnstyle Solutions - Acquired by Yelp

    Marketing Analyst

    Derived insights from account and lead data using Salesforce and Hubspot to produce buyer personas. Used said insights to produce email marketing campaigns that increased open rates by 79% and click rates by 150%, respectively.

  • Shopify

    Sales & Business Operations
    ā€¢shopify.com

    2017: Transitioned to business operations & strategy. Implemented a first/last touch marketing attribution model to track performance of marketing channels. Used SQL to pull stats on merchant growth, providing a data-driven narrative to the sales team. 2016: Sales Hacker intern; analyzed outreach methods to shorten sales cycle by 28% and saved sales hackers 10 hours per week by introducing marketing automation templates and automating prospecting.

    E-CommerceSaaS

  • Global Vision

    International Ambassador, Junior Team Canada

    Promoted Canadian Foreign Direct Investment to Fortune 500 executives at the 2015 APEC CEO Summit in the Philippines. Secured $6000 in sponsorship to discover market potential during the 2014 Trade Mission to China.

  • Exposoft Solutions

    Project Coordinator

    Learned the sales pipeline of a B2B SaaS company and implemented proper usage of Insightly CRM software to track lead outreach and deal progression.

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