Lynn Patchett

Ethical and practical link building advice only with an emphasis on quick win links for local SMBs and hotel / tourism related businesses. I am NOT an expert on link building strategies for tech based startups - although I am always happy to have a chat :)

A Google partner since 2015 and a premier partner since early 2017. Experience in a wide range of industries including ecommerce, travel and B2B lead generation.

Experience in search engine optimisation for a range of industries and business sizes including small niche markets to enterprise level technical seo audits in both english and greek. I am NOT an expert on SEO strategies for tech based startups - although I am always happy to have a chat :)

Having worked in both enterprise level teams and running my own agency, I have been through most types of frustration out there. I am not a bootstrapped start up expert, but frustration is often industry agnostic and best solved by having a chat and bouncing around some ideas and priorities. So, lets have a chat :)

SE Ranking is the best bang for the buck (or euro/pound) rank tracking and SEO research tool out there. A big congratulations to the team. It has some points that could use some additional work but, its a good option for a lot of SEO uses.

12+ years experience running campaigns both big and small for a wide variety of industries including e-commerce and tourism and a Google Premier Partner with Kollective. Google Ads can be confusing and an ever changing environment but getting the basics right goes a long way to guaranteeing success. Let's have a session to get it set up right!

One of the best link explorer databases for competitor research, especially if you are not based in the USA or the UK and want link data from smaller niche markets that some other tools may miss.

Not as much traffic as Google and often times less cpc competition, Bing is a great for incremental traffic for campaigns that have maxed out their Google spend and/or worth a shot for budget restricted campaigns in competitive industries where you just can't seem to get in the Google door!

Giving another approach to targeting in comparison with Google Ads, Facebook Ads complement any digital marketing campaign. My experience is mainly with remarketing and e-commerce implementations, less so with b2b lead generation and chatbot flows.

If budget is a problem, Google Analytics is the only tool you need for a wide selection of actionable insights! If in doubt, have a look at the Analytics!

Data Studio (Looker Studio?) is a great option for dashboarding KPIs in an easy to digest overview for clients or upper management. The lack of native social connections is a bit of a spanner in the works but tools exist. The lack of a native Google my Business connector is more annoying - come on Google!

The digital marketers best friend (and perhaps your overworked developers also!). Tag Manager is a must for any new project and any older website should be porting over to a Tag Manager setup sooner rather than later!

Another go to tool for debugging technical SEO issues and ensuring your website is technically sound even if sometimes the messages are a bit cryptic!

Moz is a great tool for Search Engine Optimisation and market research. The community is strong and I am (or was) a frequent contributor. My participation in the community has slowed somewhat due to other obligations, but I still participate when I can!

I am a ahrefs -> Semrush convert (no comment on the ahrefs pricing changes). Semrush is beginning to grow on me, but i still wish its backlink analysis tool was a bit easier to use. Rank tracking is great though :)

With few exceptions, Wordpress is suitable for just about any sort of website! Open source and fully customisable, what is not to like? Just be careful of plugin bloat!

As part of the Google Ads offering, advertising on Youtube can be very effective at raising awareness and driving leads. It doesn't need a huge budget to get started, but you have to be careful in your targeting to get maximum value!