All mentors

Magdalena Zawarska

Growth Marketer | B2B & B2C | Product Strategy | Very curious mind exploring AI

Szczecin, Poland (+01:00 UTC) Polish, Englishfrom Szczecin, Poland
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
5.00
24 reviews / 26 sessions
Thu
22
Next availability

I must say that Magda exceeded my expectations in every way. Throughout our mentoring session, she demonstrated an exceptional level of thoroughness and expertise. Her knowledge of ASO was extensive, and she effortlessly conveyed complex concepts in a way that was easy to understand. I truly appreciated how she tailored the mentoring session to my specific needs, ensuring that I gained practical insights and actionable strategies. What stood out to me the most was Magda’s impeccable preparation. She came fully equipped with a presentation and valuable resources. It was evident that she had invested significant time and effort into crafting a comprehensive and engaging mentoring session. Thanks to Magda’s guidance, I not only acquired a solid understanding of ASO principles, but I also gained practical skills that I can apply to my app GTM and growth strategy. Without hesitation, I would highly recommend her to anyone.

Ainsley Fagerström

Magda is a highly knowledgeable professional and a go-ahead person with an exquisite business and career growth mindset. I admire her structured and research-based approach that helped me navigate business/career obstacles. She could easily be an inspiration or a guide to anyone who is looking for their way in the growth marketing field. Don't hesitate to reach out to her.

Agnieszka Wojtkun

This was my second session with Magda and I personally like her style and approach a lot! For both sessions, Magda sent me a list of questions in advance of the session (based on the challenge/pain point brief I submitted), this in turn forced me to really think about what I wanted from the session when drafting my responses and I got the maximum benefit out of the session. In addition, following the session, she sent me more information on what was discussed as well. I've never had a mentor take this approach and I honestly really like it. I've learned a lot and my approach to building the MVP has changed and evolved so much thanks to Magda's guidance and direction. Thank you Magda!

Thari

Bio

Hi, I’m Magda! I help founders, marketers, and product-minded teams untangle messy growth and marketing problems, sense-check ideas, and turn vague challenges into something practical. If you’re looking for a grounded, no-fluff thinking partner who can help you organise your thoughts, challenge assumptions gently, and spot AI-written text from a mile away, we’ll probably get along just fine. I’ve spent years working across mobile app, gaming, and B2B marketing. That mix shaped how I think about growth: part strategy, part testing, part understanding what people actually care about, not just what we wish they cared about. I’ve run plenty of paid campaigns across mobile and B2B, so I can help with them (especially when the real issue is strategy, positioning, tracking, messaging, or whether the campaign should exist in the first place). But what I enjoy most is helping people solve complex problems, connect product and growth thinking, and find a clearer way forward. What I can help with: • Sense-checking your growth, GTM, or marketing strategy • Clarifying your positioning, messaging, or value proposition • Figuring out why your campaigns, landing pages, or funnels are not quite working • Talking through the mental side of building, marketing, or growing something when everything feels a bit too much I tend to look at marketing through a product lens: what problem are we solving, who is it for, why should they care, and what signal tells us we’re on the right track? I’m not here to pretend AI solves everything, but I do spend a lot of time testing tools, building workflows, and figuring out where AI genuinely helps marketers, and where it just adds more noise. What I’m geeking out about now: • Ways to use AI for marketing, and not just burn tokens for the sake of it • Making B2B marketing sound more human and less like a committee wrote everything in a windowless room • Helping introverts find ways to grow without forcing themselves into someone else’s playbook When I’m not working, you’ll probably find me climbing, lifting weights, doing yoga, wandering outdoors, or overthinking a boulder problem that absolutely did not deserve that much emotional investment. I’m a lifelong learner, a practical nerd, and a big fan of clear thinking, good questions, and the occasional clever turn of phrase.

Expertise

  • Artificial intelligence

    I’m not an AI advisor, but I am deeply curious about how it can change the way we work and think. I spend my time testing, learning, and building with AI tools to explore how they can boost productivity and creativity. Whether it’s brainstorming use cases, navigating tools, or identifying AI-written content, I’d love to share insights from my hands-on exploration.

  • Growth marketing

    With 17+ years of experience in digital, mobile app, and B2B marketing, I can help you craft growth strategies that actually make sense for your product and goals. No fluff, no cookie-cutter solutions.

  • Imposter syndrome

    Struggling with feelings of self-doubt or not being “good enough”? I’ve been there. I offer a safe, supportive space to work through impostor syndrome, build confidence, and shift your mindset to embrace your strengths and potential.

  • Mindset coaching

    Feeling like an impostor? Been there. Whether it’s self-doubt or low confidence, I’ll help you shift your mindset, tap into your strengths, and stop letting fear hold you back. Let’s work through the mental roadblocks together. I promise it’s easier with a little empathy and humor on your side.

  • Product launches

    Soft launch? Global launch? Somewhere in between? I’ve done it all. Whether it’s market testing, user acquisition strategies, or nailing your go-to-market plan, I’ll help you launch your product in a way that sets it up for success. Bonus: no jargon, just practical advice.

  • Product marketing

    Product marketing is about telling the right story to the right audience while making sure your product delivers on its promises. I can help you create marketing strategies that not only bring users in but also keep them engaged for the long haul.

  • Venting frustration

    Sometimes you just need to vent, and I’m here for that. Whether it’s work woes, creative block, or just feeling stuck, I provide a judgement-free zone where we can untangle the mess together. Bonus: we might even find some practical solutions along the way.

Toolkit

  • Google Ads logo

    Google Ads

    Managed paid acquisition budgets on Google Ads across various verticals (mobile games, subscription apps, etc). Skilled in keyword optimisation, creative optimisation, app campaigns.

  • Amplitude logo

    Amplitude

    Adept in using Amplitude for product analytics (mobile apps), from tracking user journeys to optimising feature adoption, thus driving growth metrics upward.

  • ChatGPT logo

    ChatGPT

    My main assistant for getting things done. From brainstorming and problem-solving to learning and organising ideas, it’s my go-to tool for tackling tasks and turning chaos into clarity.

  • Claude logo

    Claude

    My trusted partner for refining code and content. Whether it’s polishing copy or making sense of technical details, Claude helps me bring clarity and precision to my work.

  • Meta Ads logo

    Meta Ads

    Extensive experience in running Meta Ads, particularly app campaigns on Facebook and Instagram. Skilled in targeting and optimising for key performance indicators to drive app installs, engagement, and monetisation.

  • HubSpot logo

    HubSpot

    I use HubSpot to manage website content, blogs, and landing pages. It helps streamline the customer lifecycle with personalised email campaigns and automation. Additionally, I leverage HubSpot’s reporting tools to track performance and make data-driven decisions to enhance our strategies.

  • LinkedIn Ads logo

    LinkedIn Ads

    I know how to create and optimise ad campaigns that don’t just spend budgets but deliver real, qualified leads. Whether it’s fine-tuning targeting, crafting engaging creatives, or analysing performance data, I focus on getting the right results.

  • Perplexity logo

    Perplexity

    My go-to tool for research. It’s like having a superpowered search engine that helps me dig deep and find insights quickly. Main use cases: content updates, general research on a new topic.

Industries

  • Mobile Apps

    I’ve spent years navigating the ins and outs of mobile app marketing. From user acquisition to ASO, retention, and monetisation, I’ve worked across genres to help apps grow and keep users engaged.

  • EdTech

    Helping education meet technology is a sweet spot for me. I’ve worked with music education apps to design user journeys, run multi-channel campaigns, and optimise for both acquisition and retention, all while keeping learners engaged.

  • Gaming

    Gaming isn’t just an industry - it’s its own universe. I understand the unique challenges of mobile gaming, from acquiring players to keeping them engaged through retention strategies, LiveOps, and monetisation. Whether it’s puzzle games, casual games, or hyper-casual hits, I’ve been there.

  • Advertising Platforms

    Whether it’s Apple Search Ads, Facebook Ads, Google Ads, or even Unity and Reddit, I’ve rolled up my sleeves and managed campaigns that deliver results. I know what works (and what doesn’t) across a variety of platforms.

  • Outsourcing

    Marketing for tech staff augmentation is all about trust. I create growth strategies that resonate with tech leaders, leveraging messaging, multi-channel campaigns, and smart data to connect with decision-makers and drive meaningful results in a competitive market.

  • Outdoors

    As an avid climber, and lover of the outdoors, I’ve immersed myself in this space for years. While I haven’t worked directly in the industry, I’ve advised on growth and marketing strategies for brands in the sports and outdoor sectors, helping them connect with active, engaged audiences.

Experience

  • Nortal

    Group Marketing Operations Manager

    I work in the busy middle of modern marketing: tools, AI adoption, workflows, and the part where everything needs to actually connect. – owning Claude adoption for marketing: building projects and skills, testing what works, helping users, and looking for ways to make marketing work easier – supporting Lovable adoption for marketing: building, testing, and improving internal tools – looking after a few MarTech areas: HubSpot Marketing Hub, paid ads setup, organic social guidelines, tracking, analytics, and tool usage

  • Pwrteams

    Growth Marketer
    •pwrteams.com

    - Launching & managing multi-channel ad campaigns - Developing creative marketing assets and ad ideas to drive lead generation. - Managing data strategy, including creating data tracking and experimentation plans.

    IT InfrastructureConsulting

  • Nortal

    Growth Marketer

    At Pwrteams, I worked on growth marketing for B2B services, primarily focusing on ads, content, and underlying data setup. A lot of my time went into making sure that the campaigns, messaging and data actually connect. – plan and run campaigns (mainly LinkedIn + Google), from idea to execution – create and refine ad copy and content based on what we’re seeing from clients and campaigns – work hands-on in CRM and CMS (HubSpot) – tracking, workflows, landing pages, data hygiene – experimenting with AEO/AIO/GEO and how LLM-driven discovery impacts the B2B customer journey – set up experiments and tracking so we can learn what works (and what doesn’t) – iterate constantly – campaigns rarely stay “as launched” for long

  • Reforge

    Member
    •reforge.com/e

    - Growth Series - Growth Marketing - Product Marketing - Brand Marketing - Product-Led Growth - Product Management Foundations - Finding Product/Market Fit

  • tonestro

    Product Marketing Manager
    •tonestro.com

    - Designed the product marketing roadmap to guide strategic growth. - Spearheaded launch strategies for new app features, overseeing go-to-market plans and communication strategies. - Conducted data-driven user journey analyses to fuel marketing campaigns. - Engaged in market research to stay ahead of emerging market trends.

    EdTechEducationEdutainmentMusic Education

  • Fretello

    UA ASO Manager

    AI-based guitar learning app focused on helping people actually enjoy practising and playing. – worked on ASO (metadata, keywords, experiments) to grow organic installs – ran paid campaigns across Meta, Google and Apple Search Ads, optimising towards LTV and ARPPU – used tools like Amplitude and Apptweak to track performance and spot opportunities

  • byss mobile

    User Acquisition Manager

    As the User Acquisition Manager, I directed all facets of marketing and UA for a portfolio of highly-loved and top-ranked apps and games serving a global audience. With a hands-on approach and leadership of a 4-6-person team, I worked closely with cross-functional teams, including product, development, and monetisation units, to align marketing and product strategies for optimal growth.

    Mobile appsGamingCasual Games

  • byss.pl

    Project Manager | Key Account Executive
    •byss.pl

    At byss.pl, a dynamic agency serving both B2B and B2C markets through innovative IT and marketing solutions, I navigated the complexities of digital transformation for a diverse clientele. Ranging from cultural institutions to multinational consumer brands, my work here laid the foundation for a multi-faceted career in product management, growth marketing, and client relations. Key Achievements: - Delivered 40+ product websites in both B2B and B2C spaces. - Pioneered 50+ web-based contests, driving customer engagement. - Managed traditional media campaigns, including print, OOH, and TV advertising. - Maintained long-term relations with key accounts such as Original Source, LVMH Poland, Carlsberg Group Poland, and MTV Poland. - Hands-on experience in physical product design, particularly packaging for PZ Cussons.

    Web AppsWeb DevelopmentCreative AgencyDigital Mediasocial media
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