We help mid-market clients generate more revenue through paid search marketing.
Digital Agencies
Amy Hebdon
Google Ads Conversion Strategist
Clarksville, United States (-06:00 UTC)from Fullerton, United States
Usually responds in 24 hours
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
75 reviews / 106 sessions
Wed
21
Next availability
Bio
Hi there, I’m Amy Hebdon. I’m a Google Ads conversion expert and the founder and managing director of Paid Search Magic. I’ve been optimizing Google Ads campaigns for nearly 2 decades at digital agencies like Razorfish, Blast Analytics, dfcb, Mirum and about a dozen others. I’ve also contracted at companies from startups to Fortune 10 Companies across ecomm, saas, services, b2b and b2c. I’ve managed hundreds of millions of dollars in ad spend and driven billions in revenue for my clients. Google Ads can feel complicated and overwhelming. I can help you with big picture strategy and "in the weeds" optimizations so you get more from your campaigns and clarity on what to do next. Come ready to screenshare and we can take a deep and very productive dive into how to improve your account. Book your call and let’s chat about your Google Ads.
Expertise
Conversion rate optimisation
Paid search campaigns are only valuable if the offer converts. Let's review your landing and sales pages to improve the rate at which your most valuable prospects will say "yes" to your offer.
PPC strategies
Objectives. Then strategies. Then tactics. First, we'll get clarity on what you want to accomplish with your paid search campaigns. Next we'll find the right strategies and setup to achieve your goals.
Product market fit
Considering launching a new product or service on Google Ads? Proving out product market fit is essential before spending ad dollars. I'll help you evaluate whether it's time to launch.
Toolkit
Google Ads
Google Ads is exactly my zone of genius. I can answer questions about strategy, settings, measurement, optimization, attribution, account structure, keyword sculpting, bidding, and anything in between.
Looker Studio (Google Data Studio)
Insight-led reporting drives smarter decisions and bigger wins. Google Data Studio is a powerful, free tool that gives you the flexibility to build meaningful custom reports. Warning: there's a learning curve. I can help you with that.
Industries
SEM
20 years experience in paid search marketing (Google Ads, Microsoft Ads) across B2B and B2C industries, in addition to conversion optimization and marketing strategy.
Experience
Blast Analytics + Marketing
Paid Media DirectorWorked closely with analytics and SEO teams while overseeing paid media campaigns and strategy for clients.
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Demand Generation CopywriterAd strategy, ad creation, landing page wire-framing, copywriting.
Resultrix
Sr Media ManagerManage client relationships and lead client meetings Optimize, scale and manage SEM campaigns Prepare weekly and monthly reports
New York Optimist
Founder• Consult, train, and coach clients on business objectives and online strategies. • Build strategic CMS websites for small businesses, improving client acquisition by up to 8x. • Create incentivized newsletter subscription sequences and emails. • Train and oversee up to five contractors for paid search management projects.
Accordant Media
SEM Manager• Optimized account for target metrics based on Analytics data. • Regularly launched campaigns for new client products with CTRs up to 24%. • Increased social presence with Facebook and LinkedIn paid campaigns.
Razorfish
SEM Manager• Managed daily spend of $50,000+ for national client. • Used Google Conversion Funnel to identify true value of category terms. • A/B tested Ad Copy and ran daily audits of top terms.
Draftfcb
Search Engine Manager• Managed CPC campaigns for Fortune 500 clients utilizing Dart/DFA tracking. • Prepared detailed monthly reports. • Coordinated SEM efforts with Web Analytics team.
Endai Worldwide
Sr. Media Planner• Coordinated with publishers, advertisers, tech, and designers to ensure campaigns were appropriately deployed. • Planned and negotiated online media buys to exceed aggressive CPA goals for national clients. • Tagged and trafficked banners and rich media. Built and monitored SEM campaigns. • Used web analytics to track, report on, and optimize all efforts. Created client-facing reports.
Bronx-Lebanon Hospital Center
PR Representative• Maintained and helped design Hospital website; coordinated Hospital web committee. • Interviewed department directors and staff for profiles in journals and annual report. • Wrote press releases. • Helped organize and prepare for annual fundraising event held at Metropolitan Museum of Art.