App Growth Consultant, App Founder
Thanks to Irina for a very valuable ASO run-through this morning. Irina was incredibly generous with her time and covered a whole host of recommendations on ASO. This included when to approach paid activity, 3rd party tools to look at, competitor research processes, keyword research, optimisation tactics and much more! Thank you again, I would highly recommend Irina as an App Store Optimisation mentor!
Irina is highly knowledgeable in mobile app marketing and shared actionable insights with me that I plan to put in practice right away. I highly recommend setting up a call with her if you are a mobile app startup looking to establish or grow your presence in the app store.
Irina was truly excellent. She has deep knowledge of her field and shared it in a clear and structured way. I learned a lot throughout our time working together. She went above and beyond my expectations, both in the quality of her input and her commitment. I highly recommend her to anyone. Thank you again, Irina!
• Independent mobile marketing consultant with over 15 years' experience in digital marketing. • Areas of expertise: - Go-to-market strategy - App Store Optimisation - Apple Search Ads - Google App Campaigns - App retargeting • Track record of working with apps from Health and Fitness, Education, Lifestyle, Productivity, Photo & Video. Among my clients are brands such as Lifesum, Mindshine, Lake Coloring, 2Houses, Digital Masterpieces. • Experience in mentoring early-stage app start-ups. • Before becoming an independent consultant, I worked for 10 year in leading adtech companies such as Google and Criteo, supporting advertisers in their expansion strategy, across markets and various marketing solutions (Display, Search, Retargeting).
Experience in building roadmaps for launching mobile apps to ensure sustained growth: • Market research and analysis (target audience, competitors, market needs) • Value proposition (USP, core features) • Product positioning • Pricing strategy • Marketing plans (ASO, user acquisition, user retention and engagement) • Analytics and KPIs (performance metrics)
• Areas of expertise: - App Store Optimisation - Apple Search Ads - Google App Campaigns - App retargeting • Track record of working with apps from Health and Fitness, Education, Lifestyle, Productivity, Photo & Video. • Among my clients are brands such as Lifesum, Mindshine, Lake Coloring, 2Houses, Digital Masterpieces. • Experience in mentoring early-stage app start-ups.
• Extensive experience managing the App Store Optimisation strategy and Apple Search Ads accounts for apps from Health and Fitness, Lifestyle, Education, Productivity, Photo & Video, Sports betting. • App brands from my portfolio include Lifesum, Mindshine, Digital Masterpieces, 2Houses, Lake Coloring.
• 4+ years of experience managing Google App campaigns as a marketing freelancer • 4 years as international expansion consultant for large clients at Google • 2 years as account manager for the French market at Google
I lead app growth strategy across the full user journey, from discovery to retention. I oversee ASO, paid search, organic social media, with a strong focus on activation and conversion optimization. I drive experiments on onboarding, paywalls, and in-app engagement to boost subscription revenue and user satisfaction.
I led the global go-to-market strategy for Criteo’s App Install solution from MVP to Beta. My work included coordinating efforts among the internal teams who built the solution and the client-facing teams who channelled feedback from clients.
I managed Criteo’s new business pipeline in five East European countries, from identifying the best prospects, to pitching, negotiating contracts, and coordinating the technical integration across multiple products.
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I consulted Google’s Tier 1 clients regarding their international expansion strategies and coordinated the implementation of Google Ads campaigns. I managed campaigns and performance targets for Google products such as Google Play, Google Ads, Google Cultural Institute, Chrome, and Chromebooks.
I supported advertisers from French market set up and optimise their Google Ads campaigns, implement Analytics.
