Get a PPC mentor who has spent real budget before
Vetted GrowthMentor mentors who run paid ads for a living. Every mentor below wrote their own take on the work.
- 62,000+
- Sessions booked
- 750+
- Vetted mentors
- 4.8/5
- Avg session rating
Kevin Veitia
5.0 · +59 more
Blaine
Founder · Permit Hound
"I don't want to walk through an uncleared minefield without someone who has walked it before."
Hamel Shah
Co-Founder · CarrotsAndCake
"GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or…"
Lena Sesardic
Product Manager
"Knowing I can always book a call to help me clarify what I'm doing is the best feeling in the world."
Minh
Solo Founder · SEOmatic
"I like to set my own strategies and then get help from experts to improve on them and check if I'm on the…"
Nicola Rubino
Growth Marketing Consultant · nicorubino
"It gave me fast access to expert-level insights that I couldn't get from academic research or user surveys…"
Annie Chen
Head of Marketing · DOWN Dating App
"Sometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when…"
Carlos Terol
Co-Founder · Bagmaya
"I enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their…"
Luka Karsten Breitig
Co-Founder · The Happy Beavers
"Imagine a world where everything you read was written by a subject-matter expert."
Flora Bui
Co-Founder · Acie
"My favorite thing about GrowthMentor is how it allows me to expand my network globally in a very short time…"
Maria Ledentsova
Digital Marketing Manager · magier
"Whatever problem I have, there's a friendly and incredibly helpful mentor ready to help."
Kate Bojkov
Head of Growth · EmbedSocial
"How quick and easy I can find somebody who had my problem and is willing to talk with me and openly share…"
Supriya Agarwal
Co-founder · BiosectRx
"Being able to connect with any expert across the globe at the click of a button. No network or previous…"
Anastasia Rubleva
Head of Growth · Rapid Dev
"I love the ability to receive valuable feedback from mentors who have been in the industry for decades."
Andrew McBurney
CEO & Co-founder · Review Robin
"You should cut out 99% of the things that you're thinking about."
The mentors, in their own words.
60 mentors available
Kevin Veitia
Digital Ad Ninja 🥷 | Learn How to Scale Ads & Grow Your Business | Ex-Canva, Starbucks | Meta & PPC Mentor
Acquired a $0.03 CPA (Meta) and have scaled Google Ads accounts from $0 - 1,000,000 in spend. Contact me to learn how to do the same for your business.
Daniel Johnson
GTM & Growth Operator | AI & B2B SaaS | Fractional CMO | £18M+ Revenue Driven
Big fan of PPC as a customer acquisition method due to flexibility and data availability. Focused mainly on FB/IG, Google, Taboola with some third party platforms as well.
Nilay Jayswal
Fractional GTM & Performance Marketing Consultant | Google, Meta & LinkedIn Ads | Outbound Automation
Paid ads scale fast in both directions, so the strategy behind the spend matters more than the spend itself. I've managed and scaled campaigns across Google Ads, Meta Ads, and LinkedIn Ads, protecting ROAS while growing volume. I can help you restructure accounts, fix wasted spend, sharpen targeting and creative, and scale the channels that profitably acquire customers.
Linus Antlov
Growth Marketing Consultant (Social Ads, ASO, SEO, & PPC) 📈 | Google, Facebook, Apple | App Growth Expert 📱
I've handled both Apple Search Ads and Google Search Ads in the past 5+ years where we drive revenue from profitable keywords. I know how to research keywords, and get the most out of these platforms to drive a business forward. I also handle PPC via Facebook Ads and TikTok Ads to with a variety of campaign objectives. I can help to advise you how to set up and utilise these channels to drive ROI.
A Google partner since 2015 and a premier partner since early 2017. Experience in a wide range of industries including ecommerce, travel and B2B lead generation.
I have 10 years experience with $50m spent on PPC. At Ladder I've grown 200+ clients including Monzo Bank, Time Out and Booking.com. I optimized $10m a year on Google for Carphone Warehouse at Efficient Frontier (acquired by Adobe) and grew PPC from 1% of total revenue to 6% at ShopStyle. I was an early Facebook advertiser at Travelzoo (Groupon competitor) acquiring 1m subscribers, scaled acquisition at SumoMe (founded by Noah Kagan) by 30x, and even ran Facebook ads for Facebook (Workplace).
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Here's how it works.
Your request
""▍
Say what you're stuck on. We line up the right person.
A session
REC
Live, one on one
30 min
Talk to someone who's done it. Thirty minutes, recorded.
After the call
Linus Antlov
Recording
You came in with
"Three ad platforms, budget split by guesswork."
You left with
"Move the budget to whichever platform closed a deal last week, not whichever platform is cheapest."
18:12 / 30:00
Jump to the moment
Keep the recording, summary, and takeaways. Yours.
What a PPC mentor does
A PPC mentor has already run the campaigns you are running right now. You get a 1:1 call with someone who has spent budget on Google, Meta or LinkedIn and knows where the money leaks.
The most useful calls rarely hand you a new hack. They rebuild how your spend is organized. Most go some version of:
- Rebuild the account structure. The fix is usually architectural: how campaigns are split, how budget flows, and whether the setup is starving the algorithm of conversions.
- Pick one channel. Three half-funded experiments beat none of them. A mentor helps you commit budget to the channel that fits your product and stop the rest.
- Fix tracking first. Before touching a single bid, a mentor checks whether your conversions are real, so you stop optimizing toward numbers that lie.
- Find the bottleneck. Often the ad is fine and the page is the leak. A mentor walks the click through to the conversion and points at what is broken.
The value is direction: which two or three things to change this week, and which dials to leave alone.
You also leave with a record. After each call, the takeaways are written down for you, ready to keep or skip:
Luis CamachoPaid budget reviewFix conversion tracking before you touch a bid, half the account is optimizing toward numbers that aren't real.
Fold the three half-funded campaigns into one, the algorithm needs the conversions to leave the learning phase.
KeepSkipShift the next budget increment to the channel that pays back fastest, not the one with the cheapest clicks.
KeepSkipThe landing page is the leak here, not the ad, send that campaign to a page built for one action.
KeepSkipWhy your ads don't convert
"My ads get clicks but no conversions" is one of the most common things people bring to a call. The click is happening. Something after it is failing.
A mentor walks the path from ad to purchase and finds where it breaks, usually one of these:
- The landing page. you are sending paid traffic to a generic page instead of one built for that audience and that single action.
- The offer. what you are asking people to do is too big or not worth it yet, so the click never turns into a signup or a sale.
- The conversion event. the campaign is optimizing toward the wrong action, so the platform keeps buying you clicks that were never going to convert.
- The audience signal. the targeting is off, and no amount of creative or bid tweaking fixes traffic that is the wrong people.
- The tracking. it may be converting fine, and a broken pixel or tag is just hiding it from you.
Much of "my ads don't work" turns out to be "my page doesn't convert." Fixing the right thing downstream of the click is worth more than re-tuning the campaign for another week.
When ads stop scaling
Your ads worked at a small budget. Then you tried to scale, and more spend just raised your cost per acquisition. The curve flattened, and you cannot tell why.
This is the single biggest situation people book a PPC call about. The ceiling is almost always structural, not a missing tactic:
- Spent $5K to $20K a month. the curve flattened, and every extra dollar now buys a more expensive customer than the last.
- Meta hit a ROAS wall. the account performed, then stopped breaking through, and scaling spend only made returns worse.
- Profitability is declining. spend is going up and ROAS is sliding down, so growth is costing you margin.
- The learning phase resets. the way budget is structured keeps the algorithm from getting enough conversions to stabilize and pay back.
Mentors start diagnosing before the call. A typical first exchange after you book:
Noor AzizStarting on a small budget
The other end of the curve. You are new to paid ads, the budget is small, and you are learning live with real money moving. The fear is spending it on the wrong thing.
A mentor who has launched dozens of accounts helps you start without burning the first month:
- Set a realistic budget. how much to start with so the algorithm has enough signal to learn, and what results to expect at that level.
- Get tracking right first. set up the pixel and conversion events before you spend, so you can read what worked instead of guessing afterward.
- Understand the controls. what each setting in the account does, so you stop flipping switches you do not understand and hoping.
- Pick the first campaign. the right objective and structure for a first launch, so your small budget proves something instead of spreading thin.
The goal of the first budget is a clear read, not a flood of sales. Learn what the account is doing, then scale what works.
two moves, in order
Set up tracking before you spend
launch first, check the pixel later
conversions verified before a dollar moves
Put the budget behind one campaign
a little on Google, Meta and LinkedIn
one objective, funded enough to learn
A first budget that reads clean
You learn what the account is actually doing, then scale the part that works.
The order matters: get the tracking honest before you spend into it.
Google vs Meta vs LinkedIn
"Which platform should I run first?" is one of the most common questions on a PPC call. The instinct is to run all of them. For most early accounts, that splits a small budget too thin to ever learn.
A good mentor looks at your product, your margins and your buyer, then helps you commit to one channel and go deep enough to make it work:
- Google Ads. best when people are already searching for what you sell, with intent you can capture at the moment of need.
- Meta ads. best for demand you have to create with creative, where the audience is not searching yet but can be shown the offer.
- LinkedIn ads. best for B2B where the right job title and company matter more than volume, even on a small budget.
- Running several at once. usually the mistake early on, because no single channel gets enough budget to exit the learning phase and prove itself.
Performance Max & the algorithm
The modern paid stack hands a lot of control to the platform. Performance Max and automated bidding decide where your money goes, and when it runs wild it can waste budget on placements you never meant to fund.
A mentor who runs these campaigns daily helps you take control back:
- Put guardrails on Performance Max. constrain where it can spend and what it optimizes toward, so it stops buying cheap, useless conversions.
- Decide PMax or Search. whether plain Search would serve your business better, or where the two should run alongside each other.
- Pick the right objective. the wrong campaign objective points the algorithm at the wrong goal from day one, and no tuning fixes that.
- Feed back quality signals. send the platform clean conversion data so smart bidding learns to find buyers, not form fillers.
The platform will optimize toward exactly what you tell it, including the wrong thing. A mentor helps you give it the right instructions so it spends on customers instead of noise.
Tracking & the right metrics
Measurement is usually broken before optimization even starts. If your conversion tracking is wrong, every bid and budget decision is built on a number that is not real.
A mentor helps you fix what you measure before you touch the dials:
- Check the tracking is real. make sure tags fire, conversions are not double counted, and the dashboard agrees with what shows up in revenue.
- Optimize toward the right event. the most common question on these calls is which conversion event to pick, because the platform buys whatever you point it at.
- Drop the vanity metrics. impressions and clicks feel like progress and tell you almost nothing. Track the action that maps to money.
- Feed offline data back in. for longer sales cycles, sending CRM and closed-deal data back to the platform teaches it which leads were worth it.
Once the tracking tells the truth, optimization finally has something solid to stand on.
a tracking setup, x-rayed
One conversion event that maps to revenue, not a form fill1. Tags that fire once, so nothing is double counted2. Vanity metrics off the dashboard, spend judged on the action that pays3. Closed-deal data pushed back to the platform every week4.
The event
The one action that maps to money. The platform buys whatever you point it at.
The tags
Firing once, agreeing with revenue. If they don't, every bid is built on a lie.
The metrics that count
Impressions and clicks feel like progress. Track the action that pays.
The feedback loop
For longer cycles, offline conversions teach smart bidding which leads were worth it.
Four things a mentor checks before touching a bid. The dials only work once the data is true.
Better leads, not more clicks
Sometimes the volume is fine and the leads are junk. The form fills come in, sales chases them, and almost nobody is a buyer. The math stops working.
A mentor helps you fix the quality, not just the quantity:
- Fix the wrong-leads problem. B2B accounts often get cheap, plentiful leads that sales does not want, because the targeting and offer attract the wrong people.
- Look at unit economics. if every sale makes the math worse, the fix is the CAC and the offer, not another round of bid tweaks.
- Check show-up and close rates. good lead volume with terrible close rates points downstream, to the page, the offer, or the audience signal.
- Optimize toward the buyer signal. point the platform at the conversion that maps to revenue, so it learns to find people who buy.
Cheap clicks are not the goal. A pile of leads sales will not call costs more than a handful that close. The fix is usually the conversion signal you feed the platform, not the bid.
Creative testing on a budget
Creative is the lever most accounts pull the least. Two tired ads slowly bleed your spend while you tune bids that were never the problem. The fix is a testing habit, not a single perfect ad.
A mentor helps you build a creative testing framework that finds winners without torching the budget:
- Test angles, not just images. vary the message and the hook, not only the visual, so you learn which promise moves people.
- Pick the right format. video, static, carousel or UGC each fit different products and stages. A mentor helps you choose where to start.
- Spot ad fatigue. know the signs that an ad is worn out and needs refreshing, before performance slides on you.
- Run enough variety. how many creatives to run and how often to refresh them, so the algorithm always has fresh options to favor.
Enough angle and format variety lets you find winners fast, instead of letting a stale ad set decide your results for you.
The lever most accounts pull the least. A mentor sets a testing cadence you can keep, not one perfect ad.
When to book a call
You do not need a giant question. Bring the account, the numbers, and the thing you are stuck on. The most useful moments to book:
- Your spend has stalled. ads worked at small scale, then more budget just raised your cost per acquisition and you cannot break through.
- Your ads stopped working. performance was fine, now it is broken or declining, and you cannot tell whether to fix it or start over.
- You are facing a channel decision. you are about to commit budget to Google, Meta or LinkedIn and want a second opinion before you spend.
- You inherited a messy account. someone built it, left no notes, and you need to audit fast what to keep, cut or rebuild.
- You just took over paid media. first paid hire, or a founder who now owns the ad spend, with no playbook to inherit.
You can also run it in reverse: post what you are stuck on as a help request, and mentors raise their hands to take it.
What people book PPC calls about
Rarely what they end up solving. The ask on the booking form is usually a symptom, and a mentor who has run real paid budgets recognizes the pattern underneath it. Three that come up again and again:
walked in as, walked out as
Walked in as
A scaling problem
More budget, higher cost per sale.
Walked out as
A structure problem
The account can't learn at spend.
Walked in as
A creative problem
The ads must be worn out.
Walked out as
A tracking problem
It optimizes toward the wrong event.
Walked in as
A channel problem
Which platform do we add next?
Walked out as
A focus problem
Fund one before you split budget.
Three calls, one mechanic. The problem that leaves the room is never the one that walked in.
Why GrowthMentor
Every mentor on GrowthMentor is vetted before they are accepted. Fewer than 5% of applicants get in. The PPC mentors here are operators who run real paid budgets daily, not influencers selling a course.
Because the same mentors who know the ad platforms also carry conversion rate optimization and go-to-market, you get help with the ads themselves and the funnel on either side of them, which is usually where the real bottleneck hides.
Calls this month
Book the fourth call, or the fortieth. Nothing on this receipt changes.
People who were exactly where you are.
GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or question in a matter of days.
Hamel Shah · Co-Founder
Read Hamel's storyKnowing I can always book a call to help me clarify what I'm doing is the best feeling in the world.
Lena Sesardic · Product Manager
Read Lena's storyI like to set my own strategies and then get help from experts to improve on them and check if I'm on the right track.
Minh · Solo Founder
Read Minh's storyIt gave me fast access to expert-level insights that I couldn't get from academic research or user surveys alone.
Nicola Rubino · Growth Marketing Consultant
Read Nicola's storySometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when they were in my situation.
Annie Chen · Head of Marketing
Read Annie's storyI enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their expertise and help others.
Carlos Terol · Co-Founder
Read Carlos's storyAsk ChatGPT
Don’t take our word for it.
Ask ChatGPT what it really knows about ppc mentors and GrowthMentor, then decide for yourself.
Before you join
What people ask before their first call.
The click is rarely the problem. It is usually the landing page, the offer, the conversion event you are optimizing toward, the audience, or broken tracking. A mentor can walk the path from ad to purchase with you and find the one thing worth fixing first, instead of re-tuning the whole campaign for another week.
Enough that the platform sees enough conversions to learn, which depends on your price point and channel. A mentor who has launched a lot of accounts can give you a realistic starting number for your situation, help you set up tracking before you spend, and tell you what results to expect from a first budget.
When an account that performed goes flat, the cause is usually structural or a measurement change, not a missing hack. A mentor can audit what changed, check whether the tracking still reads true, and tell you whether to fix the current setup or rebuild it, before you keep spending into a campaign that is broken.
It depends on whether people are already searching for what you sell. Google captures existing intent, Meta creates demand with creative, and LinkedIn fits B2B by job title. For a small budget, the bigger mistake is running several at once. A mentor can help you pick one channel and fund it properly.
It can be. Performance Max hands a lot of control to the algorithm, and without guardrails it can spend on placements and conversions you never meant to fund. A mentor who runs PMax daily can help you constrain it, feed it clean signals, or decide whether plain Search would serve you better.
Check that your tags fire, that conversions are not double counted, and that the dashboard agrees with the revenue in your bank. Most accounts are optimizing toward numbers that are not real. A mentor can help you fix the tracking first, because every bid decision after it depends on the data being true.
This is the single most common question on a PPC call. The platform buys whatever action you point it at, so optimizing toward the wrong event wastes spend on the wrong people. A mentor helps you pick the event that maps to revenue, so smart bidding learns to find buyers instead of form fillers.
The scaling ceiling is almost always structural. When more spend just raises your cost per acquisition, the fix is usually the account structure and how budgets and learning phases are set up, not another bid tweak. A mentor who has scaled past this wall can help you fix the foundation so the next dollar still pays back.
Cheap, plentiful leads that sales will not call usually mean the targeting and the conversion signal are pointed at the wrong people. A mentor can help you fix what you optimize toward and tighten the offer, so paid spend brings people sales wants, instead of volume that never closes.
Often, yes. Much of "my ads don't convert" turns out to be a generic page taking paid traffic that needed a dedicated one. A mentor can tell you whether the leak is upstream in the ad or downstream on the page, so you fix the part that is losing you conversions.
Build a testing framework instead of chasing one perfect ad. Vary the angle and format, run enough variety for the algorithm to favor winners, and watch for fatigue so you refresh before performance slides. A mentor can help you set this up so creative becomes a reliable lever, not a guess.
Bring the account open, your numbers, and one specific problem: the campaign that stalled, the channel you are weighing, the metric you do not trust. GrowthMentor is a membership, so once you are a member calls are included. Browse the mentors above, read their reviews, and book a 30-minute video call on their calendar.
Still have questions? See all FAQs →
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Every face here has already solved what you're working on in ppc. You're one call away.