Alex Marco

The Blue Horizon AI

Co-Founder

January 2026 - present

Co-founding an AI-native film studio dedicated to producing high-end, cinematic brand assets, commercials, and entertainment content. By merging traditional cinematic storytelling techniques with advanced generative AI tools, we bypass the cost and time constraints of traditional Hollywood logistics while maintaining premium production values.   - Generated 200M+ combined organic views across client campaigns within the first few months of operation.   - Appeared in global newspapers and TV shows. - Reached Top #1 in specific AI subreddits. - Raised funding for a 100% AI series and movie (in the making, details to be announced) - Partnered with US-based executive producers, film directors, and streaming decision-makers to develop next-generation series and  films.

Advanceful

Founder

September 2023 - present•advanceful.io/

Advanceful is a solo Linkedin Ads Agency that specialises in Linkedin Marketing for purpose-driven B2B companies. The goal is to make a positive impact on B2B companies, but also be a force for good that amplifies positive change. Learn more on advanceful.io.

Ad Copilot

Co-Founder

October 2024 - February 2026

Co-founded an ad-tech software project focused on building advanced workflow tools for LinkedIn Campaign Manager to solve native platform limitations.   - Designed and engineered an automated ad scheduler feature, successfully scaling  the tool from internal agency deployment to public beta testing.   - Built out product roadmap and functional architecture for advanced automation  features including automatic multi-account reporting, programmatic frequency  capping, and AI-driven creative suggestions.

Work for Impact

Fractional Head of Growth Marketing (Contract)

November 2022 - July 2023

Retained as fractional growth lead for a purpose-driven B2B talent marketplace connecting  ethical organizations with specialized freelance talent.   - Structured the overarching outbound and inbound user acquisition strategy to drive  high-value enterprise employer sign-ups.   - Optimized B2B performance marketing funnels and integrated marketing  automation data to lower customer acquisition costs (CAC) across target market  segments.

Wagestream

Growth Marketing Manager

September 2020 - October 2021•wagestream.com/

Hired as a Performance Marketing Specialist and promoted to Growth Manager, reporting directly to the CEO. I was the first marketing person that managed to create an effective and trustworthy system to collaborate with sales. ▪ Delivered £1.5M Annual Contract Deal Value in the sales pipeline for H2, using a combination of search, display and paid social B2B and B2C campaigns, with a big focus on Linkedin Ads and ABM. ▪ Increase conversion rate by 50% by testing different landing pages and acquisition funnels, using G Optimize. ▪ Optimized B2C campaigns by setting up and optimizing pixels, implementing Adjust SDK to build lookalike audiences, and setting up attribution and retargeting based on in-app events, in collaboration with Product. ▪ Increased MQL to SQL conversion by 50%, and MQL response by 200%, by implementing a lead score system. ▪ Optimized best-performing ad creatives for Linkedin, and created brand materials like some explainer videos.

First marketing hire. I was responsible for all marketing activities, including hiring a small team and working on product-led growth tactics to generate User Acquisition and Retention loops. Sadly, the app didn’t achieve product-market fit. ▪ Helped launch a B2C Android app, reached the top #5 trending & acquired 20k users (10K MAUs) in 3 months. ▪ Reduced CPI by 50%, CPA by 25% and churn rate by 15%, by implementing an in-app referral program. ▪ Experimented to find best performing creatives like this one, including scripting with video agencies. ▪ Conducted user quantitative and qualitative research to test product-market fit, using Sean Elli’s approach through in-app messages, Typeform surveys and in-depth interviews.

Groupe Renault

BTL Marketing Communications (Placement Year)

June 2016 - July 2017

Worked within the UK headquarters Marketing Communications Department, executing  Below The Line (BTL) marketing collateral and database infrastructure for Renault and Dacia.   - Optimized internal design approval and agency feedback loops, cutting total BTL  creative agency expenditures by 25% in 12 months.   - Built and deployed an enterprise email marketing campaign operation for Dacia UK,  securing an unprecedented 100% open rate and a 90% Click-Through Rate (CTR)  across a target segment of 2,000 prospects.  - Managed specialized creative and data agencies to implement direct mail and  digital marketing campaigns across regional networks.   - Partnered with corporate data scientists to build an advanced data hub platform, assigning automated engagement scores to prospects based on cross-channel online and offline behaviors.

QCS - Quick Cargo Service UK

Marketing and Design Intern

July 2015 - September 2016

Served as the sole marketing, social media, and design resource within the UK  headquarters of an international German freight forwarding organization.   - Introduced modern B2B marketing frameworks leveraging LinkedIn search tools and  advanced email segmentation, driving a 20% increase in closed B2B logistical deals  and cultivating a pipeline of 10k prospects.   - Collaborated directly with 5 European QCS founders to formulate and unify a  modernized international corporate brand concept.   - Extracted and audited financial data out of SAGE accounting software to build  analytical dossiers, realigning modern marketing outreach strategies with high margin shipping routes.

Vinos Divertidos

Marketing and Export Assistant

January 2014 - April 2016

Managed the marketing and international export departments for a family-owned Spanish  wine business operating across 6 distinct wine-producing regions.   - Authored the complete yearly marketing blueprint, directing all global brand  strategy, promotional messaging, and physical asset design.   - Created, positioned, and launched 10 distinct wine brands for the domestic  Spanish and international markets, directing creative agency briefs, graphic design  curation, and brand storytelling.   - Led a comprehensive rebrand of the company’s 3 core legacy wine labels, directly  triggering a 60% increase in net retail sales.  - Directed the commercial export division, traveling to major international markets  (US, UK, Belgium, Australia) to close distribution deals, manage wholesale  relationships, and run high-profile trade tastings.