Sunni Sukumar

Do you sell business courses or coaching? Have you struggled to make money from paid traffic? Wish you could find someone you trust to take paid traffic and tracking off your plate? I know you’ve probably worked with many freelancers or agencies who promised you the world… and then failed... so you decided, “Hey, If you want something done right, you have to do it yourself.” That led you to reading blogs and buying courses... and then trying to figure out UTM tags, cross-domain tracking, referral exclusions, video production, paid traffic algorithms and more. Maybe you learned something, but I bet you’d agree… all of that is a HUGE waste of your time. Your profits come from actions like networking, doing sales calls and closing new clients, right? So, you just need a trustworthy “nerd” who can handle your paid traffic and tracking for you. And that’s me. My name is Sunni Sukumar, and I’ve been a Big Giant Geek Nerd since birth. I remember being a baby in my crib and wanting to learn math. (Seriously.) With that in mind, click here for the 3 ways I make your life easier: https://www.linkedin.com/pulse/do-you-sell-business-courses-coaching-sunni-sukumar/ Or message me now to talk more about your specific needs.

clickmakers.io

Dorky Nerdy Strategist

November 2022 - July 2023

I dig into client's numbers, help craft ideas and write clear plans for how to test them.

Prehired

Dorky Nerdy Marketing Director

November 2018 - November 2022

Helping people launch tech sales careers with solid base salaries + commissions, even without previous sales or tech experience.

AdSkills.com

Dorky Nerdy Tracking and Analytics Teacher

November 2021 - December 2021

It was an honor to teach a monthly marketing analytics webinar or AdSkills' Pro League members and answer their questions. They decided not to continue the series, so it only lasted 2 months.

Being Sober Network was meant to be an online / offline network of addiction treatment providers and service seekers (alcoholics, drug addicts and their families) looking for trustworthy help. The first chapter in the network was to be in Orange County, California, where we planned to have in-person meetings to bring together addicts and treatment professionals. Combined with our online membership, the goal for the local chapter was to create a true social network where people come to know and support each other in satisfying sobriety. We wanted to offer new and non-competing additions to traditional treatment to improve outcomes. To support the providers, we worked on a book called Is Being Sober A Bunch of BS?, published by Advantage Media | Forbes Books -- with Dan Sanfellipo (who spent ~25 years behind bars because of his addictions), Joe Sanfellipo (Dan's dad and our founder), and Karen VanDenBerg (who runs Recovery Illustrated Magazine). Targeted at supporters, the book was meant to be the first in a series based on the real-world reasons the tiny percentage of people who stay sober are successful. Like the sobriety journey, it was broken into 3 parts: 1. Becoming Sober -- What's required with mindset and actions to finally get sober 2. Being Sober -- What you have to do to stay sober 3. Beyond Sober -- How alcoholics and drug addicts can truly craft their lives into whatever they want

Compass Education Group

Dorky Nerdy Private Math / Science Instructor (Tutor)

November 2015 - June 2017

Compass is one of the top test prep companies in California, which lets me work with students committed to boosting their scores. I specialize in the Math / Science sections of the ACT and the Math section on the SAT. The students range from high-performers who crave even higher scores to students struggling with the whole test prep thing. I especially like working with students wracked with anxiety, since that was me back in high school. Every student who works with me gets more than test prep. They get clarity about habits holding them back, strategies they can use to learn anything far faster and easier, plus perspective on their life paths Empathy and personalizing the prep approach for various personality types and situations have been priceless practice.

TuningintotheOne.com

Dorky Nerdy Chief Marketing Monkey :-)

August 2015 - February 2017

Are you a busy working woman ready to *finally* attract Mr. Right? Or maybe you know someone who is? Then working with us might be for you... My partner, relationship coach Milan Botica, is great at helping women understand men to see real-world results with men in days, not decades. As in: * where to go to find the men good for you * knowing what any particular guy *really* wants * how to not let chemistry hijack your hormones, so you can more accurately feel out your true compatibility with a guy Which translates into empowering momentum to have you feeling great like never before. Which helps Law of Attraction do its thing, to attract Mr. Right! So, if you're single and looking (and looking... and looking... and looking), check out www.TuningintotheOne.com. Join our email list. Men will start responding to you differently just from deploying what Milan shares in our free videos and reports. It'd be an honor to guide you on your journey to Mr. Right.

Nitto Tire U.S.A., Inc.

Dorky Nerdy Analytics Consultant

September 2014 - March 2015

* Working directly with the Senior Manager of Operations and Planning, I built a comprehensive custom Excel spreadsheet (using pivot tables, vlookups, macros, VBA code, GUI widgets, etc.) to make cross-country inventory transfer decisions for 700+ SKUs easier. We did inventory transfers daily based on customer buying patterns to make sure customers would have what they wanted by when they wanted it. * Trained department staff on how to use the new inventory transfers spreadsheet and in data-based decision-making * Ran ad-hoc and routine daily / weekly / monthly reports, using disparate sources, including SAP and IBM Cognos * Collaborated with (and was a liaison between) the Operations and I.T. departments to put make system changes, setup new reports, etc. to make day-to-day decision-making easier for Operations staff

As a trusted advisor to founder / CEO, Andrew Zirkin, I first helped him blend his best social media techniques with his best search engine knowledge into a unique selling proposition (USP). The result was his Social Wealth Formula group mentoring program – the first ever support system teaching speakers, authors, coaches and online info marketers how to “Get Found. Get Connected. Get Business.” quickly with Social Search. To launch the program, I helped source and co-manage a virtual team of technology vendors, designers, lawyers, video production and editing staff, content editors, and copywriters. As a main copywriter myself, I crafted squeeze pages (setting up split tests between them), video scripts, drip email sequences, sales page sections, pitch letters to large potential affiliate partners, affiliate “swipe” emails they could tailor for their audiences, and emails to keep affiliates motivated to mail.

From building an online registration process and an auto-sending pre-training drip email sequence to creating a one-click custom graduation certificate template and standardizing sales forms, it was a pretty "full buffet" role – demanding a good mix of tech, marketing, and just plain people savvy. I also stepped up as the team's go-to copywriter, writing persuasive pre-training emails and other value-packed teaser content, welcome letters and debriefs for the training manuals, plus a whole library of story-based distinctions to train new trainers.

I blueprinted tech strategy to produce and scale trainings. At the trainings, I managed several crew members to run real-time registration, name-tag printing, doorway re-attendance scanning, and even point-of-sale stations to handle 100s of people stampeding to the back of the room, buying everything from books to bootcamps. In the office, I was the main liaison to an enterprise software vendor (whose platform we used to run every aspect of our business). I also sent out email blasts to keep customers informed of upcoming workshops, and I worked with super-affiliates to make sure they were taken care of to keep driving volume sales. All of that was on top of providing full day-to-day I.T. support.

VirtualTourist.com

Dorky Nerdy Software Engineer / Web Analytics Nerd

March 2005 - March 2007

Supported VT's rapid growth by designing, programming and evolving a web log analytics system to process, aggregate and query hundreds of millions of records for senior management decision support across the website (Google Analytics wasn't mainstream at the time). Over time, I also became a main developer of core website features. Tools used: Java, MySQL, Apache, Perl, Bash, Excel

Teaching struggling students not only how to excel in their classes but how to learn anything far more effectively and enjoyably. I've tutored in collegiate microeconomics and high school algebra and physics.

On the tech side, I architected both the customer-facing website and a web-based jewelry inventory system to manage many styles and sizes of each item. With this foundation, I worked on a male-targeted gift-buying marketing campaign on college campuses to bootstrap the business. I also helped design custom-branded product packaging for it. RedPouch offers premium 14K+ jewelry with a wide selection of both designs and sizes -- all at everyday low prices.

eNexus.net was to be a real-time electronic marketplace for small- and medium-sized businesses in fragmented manufactured goods industries worldwide, offering services from vendor discovery to contract negotiation and transaction management for one low subscription cost. This model was to level the playing field for smaller companies by automating much of the tedium of global commerce. [We prototyped it, but it didn't receive funding due to the "Dot Com" bubble burst.]