Experienced Growth Marketer (VP of Growth at Airalo)
VP of Growth at Airalo. Ex-VP of Client Growth at Ladder.io, helping companies all around the world create and execute the most effective growth marketing strategies and tactics. Founder of GrowthEngine.xyz (acquired by Ladder), ex-Googler, ex-CMO of PizzaPortal.pl (DeliveryHero Group), growth hacking evangelist. Innovation Management graduate from Rotterdam School of Management.
I don't like the term "growth hacking", I prefer "growth marketing", so ROI and Data-Driven approach to growth based on experimentation. More like a scientific approach to growth I suppose - please remember that there are no silver bullets and growth is just a sum of small wins!
I've been doing PPC for about 10 years now. Starting with AdWords (used to worked at Google where I learned all the tips and tricks), switching to Facebook ads and many other channels. PPC is my favourite way to quickly get users, validate assumptions and be super data driven.
Have been using asana for years now and really believe this is the best project management tool out there. Can help you understand how it works but also give you some tips and tricks on how to use is effectively.
Basic tool for every data driven marketer, a must have to every marketer. Can help you understand how does it work and what data to focus on in your business.
Hotjar - the best tool for generating user insights out there. I can help you understand how to use qualitative data and how to use this tool to really get to know your users.
Mailchimp is my tool of choice for 90% of email marketing campaigns. Have been using it for ages and believe this is a good starting point for everyone that wants to get familiar with email marketing.
Have been using mixpanel mainy to understand and research customer journey and cohorts. Love the tool especially for the product analytics (mobile mostly).
SaaS industry delivers software applications and services over the internet via subscription, providing scalability, flexibility, and cost-effectiveness.
The B2B (Business-to-Business) industry involves businesses selling products or services to other businesses rather than directly to individual consumers, focusing on meeting the unique needs and requirements of business customers.
The B2C (Business-to-Consumer) industry involves businesses selling products or services directly to individual consumers, catering to their personal needs and preferences through various marketing and sales strategies.
The digital marketing industry involves promoting and advertising products or services using digital channels such as websites, social media, and search engines.
The ecommerce industry refers to the buying and selling of goods and services online, typically through websites or online platforms, enabling convenient online shopping experiences
We help organizations succeed by guiding People teams and leaders to unleash the power talent. Trusted by 7,000+ companies, 200K+ active users, and 500+ partners globally, we help organizations hire, manage, and grow strong teams.
Workflow-based subscription toolkit for modern ecommerce. Check out more at https://apps.shopify.com/juo-subscriptions or www.juo.io.
Advising startups on online marketing and growth during the Launchpad Week organized at Google Launchpad space in San Francisco
Advising startups on online marketing and growth during the Launchpad Week organized at Google Campus in Warsaw
Consulting and advising startups from all over the world on how to get traction and build their growth machines. What can I help you with: - Full Funnel Growth Strategy - Growth Models, Growth Loops - Tracking Plans and implementation - Toolstack - Paid Channels - Mobile growth - Growth Process Implementation
Growing Localo (https://localo.com), an all in one local SEO tool, so small businesses around the world and marketing agencies can grow too.
Google Ads Optimization for Carbon Bank (Nigeria)
- managing +30 people team in the UK, Asia, MENA - B2C and B2B marketing - working on growth strategies, the processes, systems, frameworks, operational efficiency - 200k app installs in 5 months after launch - Digital Transformation and PLG (Product Led Growth)
Advised in PPC ads launch
https://developers.google.com/experts/all/marketing Google Experts are a global network of experienced product strategists, designers, developers and marketing professionals actively supporting developers, startups and companies changing the world through web and mobile applications.
First VP of Growth at Airalo, Growth Product Owner. Growing customer base at amazing global eSIM store - www.airalo.com (Sequoia Capital and Antler backed). https://apps.apple.com/us/app/airalo-esim-travel-internet/id1475911720 https://play.google.com/store/apps/details?id=com.mobillium.airalo&hl=en&gl=US Responsible for the growth strategy and execution across all channels, all markets and funnels (paid search, paid social, ASO, SEO, influencers, brand, CRO, product experimentation), as well as a growth team manager. Product owner for full funnel experience, constantly working with the product team on user research, product roadmap, experimentation and product improvements. Managing product analytics, user acquisition, retention and referrals. Results: - 8x growth in MRR in the first year (even with the travel being restricted by COVID19) - 6x growth in monthly sign-ups in the first year - 7x growth in monthly transactions in the first year - 200% QoQ growth of a referral program - more than 1 milion views on a tiktok campaign #airalo
Growth Team for hire. Co-Founder and CEO of Growth Agency, acquired by Ladder.io
Helping brands effectively use online video marketing on YouTube and Facebook. Our expertise includes content marketing, channel and video optimization, Facebook and YouTube video ads.
Building a growth machine in the most innovative European online payment gateway.
Building a growth machine, implementing high tempo testing, looking for new growth opportunities with product and marketing
Managing marketing team of 10+ professionals and all marketing activities for the major online food-ordering service in Poland. Responsible for marketing strategy, online campaigns, performance marketing, branding, budgets, website. Also responsible for mobile apps product management.
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Working at the Google Sales Office with major customers and brands from the Entertainment (i.e. Warner, Disney, HBO), FMCG (i.e. Unilever, P&G, Kraft) and Automotive (i.e. Skoda, Fiat, Renault) industries. Responsible for offering Google Marketing Solutions (AdWords, TrueView, Display) for above-mentioned brands, with emphasis on YouTube video and display ads, acting as a YouTube specialist. Managing projects of creating homepage creatives in Doubleclick Studio and delivering the best advertising solutions. Working in a close relationship with customers, media and creative agencies being first point of contact for strategical sales, operational and technical questions or issues. Acting also as an Industry Analyst for my team and my team’s customers.
Responsible for enhancing the innovative ecosystem of partner companies in one of the 50 Technology Pioneers 2011 announced by the World Economic Forum (and the pioneer of Augmented Reality for smartphones). At the same time I was researching the partner network for my master thesis project titled "How to orchestrate an innovation ecosystem in a software start-up company".
Responsible for developing new products and manage existing products during their whole Product Life Cycle by creating business cases, conducting market research, wireframing and prototyping, users testing. I managed team of graphic designers, UX and UI specialists. Moreover I managed IT web and mobile based projects with success (various methodologies, mostly SCRUM/Agile) leading teams made of 5 to 15 coders. During these projects I was reaching deadlines, budgets and requested numbers of features. What is more I was managing co-operations with external partners (ie. Nokia, Blackberry) and subcontractors. Greatest projects and achievements: Nk mobile (product & project management; Iphone app, Android app, java app, lite web, Windows mobile app). Nk mobile generated around 118mln monthly pageviews, 7,28 pages/visit and 16,3 mln monthly visits and hold position nr 2 in Polish mobile internet.
