🧠Growth Marketer for Early-Stage B2B SaaS | Paid Channels Expert | Freelance / Interim SEA Support
Rima was such a great mentor for my questions. She guided me in a practical way towards clear solutions and brought ideas that made me think. She has vast knowledge about Search campaigns and helped me a lot with my questions around it. Super recommended to have a session!
Rima was excellent, really knows PPC and specifically Google Ads. Had a great chat and her feedback was super helpful, I hope to be speaking with her again soon!
I really enjoyed my conversation with Rima. Rima has a deep knowledge and experience in Google Ads, as well as the current trends. We jumped around subjects, and there was plenty of food for thought across all of them, whether it was team structure, using an agency through to ad bidding strategies and retargeting. Excited to put some of this thinking into practice and share back how it goes. Thanks v much!
I am an online marketing professional with extensive experience managing annual paid media budgets of around $10M. Having led acquisition strategies across several fast-growing tech companies, I have the ability to scale acquisition channels while contributing to ROI and long-term customer value I’m happy to share my knowledge and help you audit your SEM strategy. If you’re new to performance marketing and planning to launch paid channels, I can support you in building a well-structured marketing mix tailored to your product or service. I’d also be glad to have a call about setting up analytics and tracking for your platform. While I can’t promise a ready-made solution, I can share how I’ve approached similar challenges in my experience. Currently, I lead SEM at Pipedrive and am enjoying exploring the SaaS side of marketing. In my free time, I create videos for my YouTube channel, where I continue to develop my videography and editing skills.
Identifying growth channels for your business is key when you are aiming to spend that marketing budget mindfully. Experimentation is a part of the process especially if you're new. You might be surprised to find which channel gets the best ROI for your particular product.
Having managed 7 figure budgets with PPC campaigns in the last 8 years, one of the important and heavily dependent channels (in a lot of companies) has been paid search. Happy to share my best practices or insights that I happen to swear by in this field.
Google Ads is a core part of my daily workflow as a PPC manager from campaign setup to ongoing optimization and performance analysis. Over the years, I’ve gained deep experience navigating the platform’s constant evolution, especially with the growing integration of AI and automation features.
I have solid experience running campaigns on Microsoft Ads, which can be a valuable complement to Google Ads, often more cost-effective audience. I've managed search campaigns, leveraged audience targeting, and used platform insights to optimize performance and ROI.
I have hands-on experience managing campaigns end-to-end in meta Ads Manager from audience targeting and creative testing to performance optimization.
I started working with Google Analytics back in 2010 during my first SEO role and have since explored various analytics tools. While the options have expanded, the key is interpreting data from a marketer’s perspective to drive meaningful results.
LinkedIn is a powerful tool for B2B companies. A good strategy can work wonders in the form of posts or ad campaigns. If you are looking for an opinion or interested to know content strategies that worked for me let's have a chat!
I am working in a crowded CRM software market. It is an on-demand software. It is usually very challenging to sell subscription to SMBs especially when you are competing with big renowned global market players. The market size, measured by revenue, of the CRM System Providers industry was $46.0bn as of 2022
Selling internet domains & web-hosting products in DACH market, working alongside competitors who are Telecom giants has been very interesting. The global web hosting market size was valued at $57.46 billion (2020) when I was working at STRATO
Growth marketing through paid web and google app campaigns for Yousician, driving customer acquisition and business growth. Partnering cross-functionally with Data, Product, Creative, and external partners to optimize performance, run experiments, and identify new growth opportunities. Own SEM strategy, performance analysis, and marketing innovation with a strong focus on ROI and scalable growth.
Driving revenue growth through full-funnel marketing at YOYABA. I was responsible for the paid growth strategy, covering the entire journey from demand creation to capturing and converting high-intent leads. - Transformed ad spend into measurable revenue through strategic targeting, continuous performance optimization, and tightly aligned, business-driven campaigns. -Consulting B2B SaaS clients to refine and scale their paid media strategies; supported a client in achieving a 12% month-over-month increase in pipeline contribution. -Delivered cost-efficient lead acquisition by optimizing channel mix, improving targeting, and reducing Customer Acquisition Cost (CAC). -Used and developed data-driven insights from analytics dashboards, leveraging tools like HubSpot, Google Analytics, and Looker Studio to inform strategic decisions
Responsible for leading the SEM channel for demand gen team at Pipedrive
- Paid advertising using 6 figure monthly budget for various STRATO products - Responsible for sales and revenue targets through SEA channel
Responsible for both Paid Search Advertising and App Store Optimisation of IDAGIO - A classical music streaming app with over 2 million licensed tracks, lossless audio, personalised recommendations, expert-curated playlists and exclusive recordings
- Responsible for global restructuring of BENELUX account - Launch of Search ads account in French market - Managing ad accounts for subsidiary products under Hellofresh family - Responsible for customer acquisition through prospecting, remarketing and cross functional marketing activities (while maintaining LTV>CAC)
Worked with SEO, Social Media, PR & Advertising teams. * Worked on a local seasonal SEM campaign for India * Created an influencer marketing database to promote TeamViewer in 7 countries * Implemented scalable software solution to simplify global social media management for the team * Audited SEO and analyzed the growth potential for AirBackup support website for DACH region
Responsible for online lead generation through SEO and SEM campaigns  Worked on multiple advertising platforms like Google Adwords, Linkedin Ads, Bing Ads and Facebook Ads  Responsible for creating landing page strategy for various ad campaigns  Responsible for optimizing the corporate website and improving its search experience  Worked on developing and monitoring Zycus’ B2B brand presence on Wikipedia, Youtube and other platforms  Worked closely with content team for improving social media presence  Worked on CRM & marketing automation tools like Salesforce and Eloqua to analyze leads from website or PPC campaigns
Worked on multiple SEO projects involving strategy and execution Recommended and implemented strategies through various phases which include website analysis, in-depth keyword analysis, website optimization, implementation and maintenance Generating comprehensive campaign performance updates/reports using analytics software Constant online research to keep abreast with the latest advancements in the field of Internet Marketing
