Awarded E-commerce Consultant & Expert · Founder @UpCommerce Group · First Skroutz Partner in Greece
John Kiskipelis is an ecommerce consultant and expert with 15+ years in Greek e-commerce. Founder of UpCommerce, the first certified Skroutz Partner agency in Greece (€2M+ in yearly ad budget, 85% client retention). Co-founder of the E-Commerce Learning Hub, brand ambassador of the Balkan eCommerce Summit. Awards: Brand Ambassador Award, Balkan eCommerce Summit 2024; honorary recognition, World Marrow Donor Day 2023. He teaches e-commerce at René Descartes College and holds an MBA (Università degli Studi Guglielmo Marconi). He advises store owners on one thing: turning revenue into profit — profitability by channel and product, pricing, Skroutz, cross-border. More: upcommerce.gr/en/john-kiskipelis-ecommerce-consultant-expert/ My work focuses on the questions that decide whether growth is worth it: where an e-shop actually makes money, where it leaks value, and which move comes first. I bring 15+ years in Greek and international e-commerce, with specialization in profitability, product mix, marketplace strategy, and last-mile. To deliver this end to end, I founded UpCommerce Group — a 360° framework that bridges Strategy, Execution, and Knowledge through three specialized pillars: ▶ UpCommerce (Athens) — Performance & Execution: Digital marketing, digital strategy, and Skroutz Growth across all advertising channels. ▶ UpCommerce L.P. (Thessaloniki) — Strategy & Consulting: High-level business consulting and export strategy for safe, profitable expansion. ▶epoptes.gr | AI Visibility & GEO: The group's SaaS platform and digital watchtower for your online presence. ▶ elhub.gr — Education & Training: Equipping the next generation of e-commerce managers and business owners with practical, real-world knowledge. This combination of strategic thinking and executive power is why UpCommerce Group became the very first official Skroutz Partner in Greece — offering top-tier consulting and hands-on growth services for the country's largest marketplace. Beyond the group, I'm committed to industry leadership and education: ▶ Greek Ambassador at the Balkan e-commerce Summit, at Skopje e-commerce Summit and at Marketplace & Cross-border Summit ▶ Adjunct Instructor at René Descartes College (CNAM), teaching e-business and digital marketing to MBA students. ▶ Mentor at GrowthMentor, sharing insights with ambitious professionals, startups, and e-commerce brands. Whether you want to scale your brand, sharpen your strategy, or win new channels — let's talk.
I've successfully worked with various startups in Greece, Romania, US and Australia. Some in the early stages and some well funded. I've implemented many Growth Hacks (well not 100% success 😅).
I have vast experience on Performance marketing (Google ads, Facebook ads, Programmatic, Linkedin ads, TikTok ads) I've worked with some of the biggest e-commerce sites in Greece and have also some experience on US, Romania and UK market.
I use Google Ads since 2014, when the platform was reallly much more difficult. I mainly run Google Ads (search display shopping video etc) for e-commerce and lead gen.
I run facebook ads since 2015 Expert in creating funnels, I help e-commerce owners and service providers grow their revenues using meta ads (facebook & Instagram).
I use Google Analytics since 2015 and I can help you with the most problems you might encounter (also with Basic Tag Manager Implementation). I use universal analytics (I have also started testing Analytics4)
I use Data studio for reporting since 2018. I am familiar with external connectors (like supermetrics, google sheets etc) and also I love blended data.
I use LinkedIn since 2011 for Profile Growth, Automation, Lead Generation and Personal Branding. I have more than 30.000 followers (before the follower option you were limited to 30.000 connections) and many pages that have grown organically. I am also experienced on LinkedIn ads.
I have vast experience on e-commerce marketing as a consultant. I have also hands on experience on Performance marketing (Google ads, Facebook ads, Programmatic, Linkedin ads, TikTok ads)
I am an experienced advertiser. My main expertise is digital marketing I help e-commerce owners and service providers skyrocket their revenues and boost their online presence.
Chief Marketing officer, online & offline marketing ➣E-commerce Consulting ➣Advanced E-commerce strategy ➣Digital Marketing Strategy ➣Performance marketing ➣Advanced Analytics ➣Insightful Reporting ➣Conversion Rate Optimization (CRO) ➢Marketing Stack Implementation ➣Referral & Affiliate Marketing ➣Loyalty programs ➣Omnichannel Strategy ➣Advanced Messenger Marketing (Chatbots) ➣Marketing Automations
Working in various projects for well established Companies and Startups ➢ P.P.C. ➢ Messenger strategy & automation (Chatbots) ➢Growth Plan ➢Google Data Studio Report ➢C.R.O. (Conversion Rate Optimization) ➢Marketing Stack ➢Digital Performance, Insights & Analytics ➢Project Management
Digital Marketing Agency focused on e-commerce and Startups. Achieved great results using various techniques such as Paid Advertising, C.R.O., Influencers Marketing, SEO, email marketing, automations. ➣Startup Consulting ➣E-commerce Consulting ➣Advanced E-commerce strategy ➣Digital Marketing Strategy ➣Performance marketing ➣Advanced Analytics ➣Insightful Reporting ➣Conversion Rate Optimization (CRO) ➢Marketing Stack Implementation ➣Referral & Affiliate Marketing ➣Loyalty programs ➣Omnichannel Strategy ➣Growth Hacking Marketing ➣Lead Generation ➣Advanced Messenger Marketing (Chatbots) ➣Marketing Automations ➢Advanced LinkedIn Marketing (Profile Growth, Automation, Lead Generation, Personal Branding Strategy) 👇Have a project in mind? Schedule a meeting:👇 bit.ly/bookameetingwithJohn
Adjunct Instructor MBA: e-Business & Digital Marketing
I co-founded ELHub, an ecommerce learning hub in Greece, where I developed and delivered courses on ecommerce and digital marketing. • Created engaging tutorials on ecommerce strategies and digital marketing techniques. • Implemented innovative teaching methods to enhance student learning experience.
Premium E-Commerce Services At UpCommerce, we are a team of experienced professionals with a passion for digital marketing and e-commerce. Our extensive presence in the industry allows us to have a deep understanding of the entire spectrum of digital marketing, enabling us to deliver high-quality services. In an ever-changing landscape, we always stay one step ahead, ready to introduce you to the latest digital marketing trends, innovative tools, and strategies that will maximize the performance of your business. What sets us apart in the eyes of our clients is our genuine care for their business as if it were our own. We are always available to provide guidance whenever they need us.
C.M.O. @ONIT! eCommerce & eBusiness Consulting - Digital Marketing Office My role includes: ➣Lead and Mentor a group of 20 Marketers (account managers, copywriters, performance marketers, business developers and designers). ➣Find, organize and cooperate with external contractors and agencies. ➣Find, hire and develop team members. (Hired more than 20 people) ➣Reduced the churn rate of both customers and team members. ➣Increased the average fee rate by introducing new services. ➣Create Digital Marketing Strategies for our clients. ➣Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our clients performance channels ➣Oversee campaign management and reporting, including in-depth analytics of Margins, CPA, ROI, and incrementality ➣Innovate and implement test and learn strategies and drive scalable results Working in various projects for well established Companies and Startups, among them: CosmoMarket, Body Action, GamesCom, espiti, dessylas games, mourtzi, sandalistas, duomo.gr, sagiakos stores
Working in various projects for well established Companies and Startups, among them: Haymillian, Training Pro, Myoktoniki, Delta Energy ➢Digital Marketing Strategy ➢Performance Marketing - PPC (Google, Social Media, Taboola) ➢Growth Marketing (Automations, Growth Hacking) ➢Advanced Messenger Marketing (Chatbots) ➢Conversion Rate Optimization - CRO (Data Driven Optimization) ➢Marketing Stack Implementation (Google Tag Manager, Pixels, Analytics, Hotjar, Livechat, etc) ➢Advanced Analytics (Google & Social Media) ➢Advanced Reporting (Google Data Studio Report) ➢Funnel Creation (Multistep Funnels) ➢Advanced LinkedIn Marketing (Profile Growth, Automation, Lead Generation, Personal Branding)
Working in various projects for well established Companies and Startups, among them: Mastercard, Hewlett-Packard, Papastratos - Philip Morris International, OPAP, S.C. Johnson, Blue Star Ferries, NRG, Allianz, Mondial ➢Digital Marketing Strategy ➢Project Management / Plan, organize and execute digital projects in various digital platforms ➢Set up and day-to-day handling & optimization on Paid Social and Google Ads ➢Act as the point of contact for clients for digital management matters ➢ Messenger strategy & automation (Chatbots) ➢Advanced Reporting (Google Data Studio Report) ➢C.R.O. (Conversion Rate Optimization) ➢Creating Digital Strategy
Working in various projects for well established Companies and Startups, among them: Twitter, ofaramkopoiosmou.gr, 11888 giaola, Nestle, Viralloops, Cardlink, Revolut, Volton, Growth Hacking Academy, Kingsland University, Yava, Septona, Costa Navarino, Lidl, Potami, ELLE ➢ P.P.C. ➢ Messenger strategy & automation (Chatbots) ➢Growth Plan ➢Google Data Studio Report ➢C.R.O. (Conversion Rate Optimization) ➢Marketing Stack ➢Digital Performance, Insights & Analytics ➢Project Management
➣Advanced PPC ➣Creating Growth Plan ➣Google Tag Manager ➣Google Data Studio ➣Google Analytics ➣Google Ads ➣Facebook Ads ➣Instagram Ads
Working in various projects for well established Companies and Startups, among them: Friesland Campina, Abbott. Member of the advertising team, handling various tasks including design, create, implement and optimize Google Adwords and Social media campaigns, content creation, advanced reporting and taking part in meetings with other departments and clients. >Set up Google Adwords & Social Media campaigns >Optimizing Google Adwords & Social Media campaigns >Digital & Social Media Performance >Digital & Social Media Analytics >Advanced Reporting
