Bio
As an awarded e-commerce consultant, I help established e-shops become sustainable, high-growth businesses — profitable, not just bigger.
My work focuses on the questions that decide whether growth is worth it: where an e-shop actually makes money, where it leaks value, and which move comes first. I bring 15+ years in Greek and international e-commerce, with specialization in profitability, product mix, marketplace strategy, and last-mile.
To deliver this end to end, I founded UpCommerce Group — a 360° framework that bridges Strategy, Execution, and Knowledge through three specialized pillars:
▶ UpCommerce (Athens) — Performance & Execution: Digital marketing, digital strategy, and Skroutz Growth across all advertising channels.
▶ UpCommerce L.P. (Thessaloniki) — Strategy & Consulting: High-level business consulting and export strategy for safe, profitable expansion.
▶epoptes.gr | AI Visibility & GEO: The group's SaaS platform and digital watchtower for your online presence.
▶ elhub.gr — Education & Training: Equipping the next generation of e-commerce managers and business owners with practical, real-world knowledge.
This combination of strategic thinking and executive power is why UpCommerce Group became the very first official Skroutz Partner in Greece — offering top-tier consulting and hands-on growth services for the country's largest marketplace.
Beyond the group, I'm committed to industry leadership and education:
▶ Greek Ambassador at the Balkan e-commerce Summit, at Skopje e-commerce Summit and at Marketplace & Cross-border Summit
▶ Adjunct Instructor at René Descartes College (CNAM), teaching e-business and digital marketing to MBA students.
▶ Mentor at GrowthMentor, sharing insights with ambitious professionals, startups, and e-commerce brands.
Whether you want to scale your brand, sharpen your strategy, or win new channels — let's talk.
