With a big passion for helping businesses grow, I have been freelancing and consulting with companies all over the world.
E-CommerceDigital AgenciesSaaSB2BB2C
Enrique
Marketing & Growth Strategist
Halifax, Canada (-04:00 UTC) English, Spanishfrom Bogota, Colombia
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
5.00
25 reviews / 34 sessions
Thu
15
Next availability
Bio
I leverage quantitative and qualitative data to develop integrated marketing strategies that connect brands to their consumer needs. While many marketers will focus on your follower count, likes, impressions or sessions I focus on what matters most to you - your business objectives. Buzz-words aside: I use data to help you define and understand your customers better, to develop and oversee marketing strategies to help you accomplish your business objectives.
Expertise
Content marketing
In this day an age content it not recommended – it is necessary. Customers don't wait for you to educate them on your solution, they take the initiate and learn in their own terms even before becoming a lead. The most important thing to consider when doing content marketing is your potential customer – you need to truly understand them to be able to be relevant. I specialize in using quantitative and qualitative data to understand consumers, and can help you do the same.
PPC strategies
Digital Advertising is one of the most efficient and immediate ways of driving qualified traffic to your website – I specialize in running and optimizing campaigns and landing pages to help you get the most out of them. I look at things with two very different lenses. The first one is a strategic one – a high level view to understand where you are going and how you plan on getting there. The second one is tactical – zoom into the nitty gritty data to maximize your efforts.
Toolkit
Meta Ads
With FB ads you can easily set up a basic campaign, but if you want best results you should be getting micro targeted – understand your audiences better and what message (value proposition) resonates better with them.
Google Analytics
Your website is the gateway to your business being successful online. If you don't know how it is performing or how to improve it you might be doomed. I am in this tool on a daily basis improving and optimizing businesses.
Looker Studio (Google Data Studio)
Too much data can be confusing and overwhelming – Which is why outputting the right data into a dashboard can save you some stress (and drive better business decisions)
Industries
Marketing
Currently, I'm the CMO at Pexels, where I am building the marketing, product, data, and monetization teams and processes. Since joining Pexels in 2019, we've: 🚀 Passed 40 million website visits per month 🔎 4+ million searches per day 📸 10X our free library to over 4 million photos and videos 👨💻 Helped millions of creative people bring their stories to life — from small businesses to nonprofits, marketers to designers
Experience
After a successful acquisition by Canva, I joined Pexels to accelerate and guide their growth. With an already successful product, I began to work in systems and processes to structure the growth process and begin ideation and experimentation.
Other
Canva's mission is to empower the world to design. Over 185 million people use Canva every month, and more than 25 billion designs have been created to date. Pexels’s helps empower Canva and millions of others with key ingredients to bring any design and project to life for free. At Pexels, I lead the marketing, product, data, and monetization functions. Since joining in 2019, we've: 🚀 Passed 40 million website visits per month 🔎 4+ million searches per day 📸 10X our free library to over 4 million photos and videos 👨💻 Helped millions of creative people bring their stories to life — from small businesses to nonprofits, marketers to designers
As Director of Growth, I had a cross-functional role, where I work closely and lead marketing, sales, customer service department and the product team. Gathering quantitative and qualitative data for customer discovery were key to identify gaps and opportunities for growth. With these findings and multiple experiments, we were able to double the number of registered users and increase the percentage of them that would become active.
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Every team and client can benefit from data, but mountains of data are overwhelming – causing confusion instead of providing direction. Leading the Insights and Data strategy team, I ensured every team and client had relevant and actionable insights they could use to improve anything from their marketing strategy, website or design. Working alongside clients to better understand their customers and build measurable marketing strategies. Create live dashboards to monitor and optimize campaign and website performance.
E-CommerceDigital AgenciesB2BB2C• Leading the integration process between data and strategy to connect brands to their consumer needs • Ensuring proper measurement to enable ongoing optimization and improvement. • Uncover actionable insights to understand audience’s interests and online behaviors based on quantitative and qualitative data. • Managing and supporting digital analyst team
E-CommerceDigital AgenciesB2BB2CAs a digital strategist I use quantitative and qualitative data to uncover actionable insights to understand our audience’s interests and online behaviors. Leveraging that data, I develop integrated marketing strategies that connect digital, social, mobile, email, as well as traditional efforts. The process can be different with any project but commonly starts by understanding their business, developing customer personas, and doing a GAP analysis. With that we can identifying unmet needs, goals, opportunities and challenges that can be solved or improved upon.
E-CommerceDigital AgenciesB2BB2C
Klär
Co FounderCo founded Klär with one clear goal: To make hockey more accessible to the world. Our strategy, in order to accomplish our mission, is based in two parts, or pillars. The first pillar of the company is a cost advantage strategy. By producing quality products at lower costs and skipping the retailer’s inflation, Klär will be able to offer their products at a fraction of the price over their competitors. Our second pillar is our community service directed towards developing South American nations. We have created a program where friends, players, customers and even teams can donate used gear, which Klär then takes to South America and gives it to players in need at absolutely no cost. I’ve been responsible for the design and management of the brand, by planning, developing and directing marketing efforts for the brand and product. While at the same time managing the distribution channels in Colombia and Canada.
Saint Mary's University
Residence Assistant• Responsible for the well-being, and overall atmosphere of one floor and its’ 22 residents • Successfully developed a strong floor community while fostering inclusivity in a culturally diverse environment • Participated in workshops focusing on communication skills, team building, and emergency responding to situations such as: residence lockdowns, fire alarms and alcohol & health emergencies • Work effectively alongside a culturally diverse team of 46 colleagues to problem solve issues with residence students and to plan large-scale social events