Oren

I've bootstrapped, and failed with multiple projects (8 so far) over the past 17 years. Some successful, some not. Working with businesses of any size, resources are limited while ideas are limitless. It's all about mindset & creativity.

I've built B2C & B2B content marketing engines, distribution often SEO focused or paid social. Often there is an online PR component and co-marketing opportunities with partner brands.

My biggest win was generating 850k annual incremental revenue. I did this by changing the color of a button from blue to red. No joke, it was the main CTA on the homepage for a business with 1.5mil uniques monthly.

Growth master certified by growth hacking. Check out my Skillshare video on growth hacking for an introduction to the topic - https://skl.sh/2Wqw3eg I'm best used here for helping to formulate strategy, educating on the most common mistakes, providing clarity on effective resources & growth hacking frameworks. I'm not interested in helping out on contemporary 'hacks' in terms of anything that violates other business terms & conditions and a 'do anything to win' attitude.

I've got pretty big wins here, from being featured in the top websites in the world via online PR with exceptional content increasing overall traffic from 2mil to 3.2 mil over my tenure at one client. Previously head of growth for one of the UK's fastest-growing unicorns.

I build marketing automation growth engines for mostly tech B2B companies. The stack we most often use is comprised of inbound & outbound strategies including: - Hubspot - Autopilot - Reply.io - Clearbit - Drift - Intercom - Convert flow - Wordrpess - Buffer And a sleuth of other tools.

I've managed at one point 12,500 Adwords accounts in the UK. Managed spends north of £10mil annually growing them from pocket-change. Managed over 40 client accounts now.

Lots of experience working with bootstrapped > funded > scale-ups > corporates. I'm best used here for helping to formulate strategy, educating on the most common mistakes, providing clarity on effective resources & frameworks. My background and day to day mostly comprise of marketing so I take a market-first approach, a blend of marketing & product-mindset.

I've got pretty big wins here, from being featured in the top websites in the world via online PR with exceptional content increasing overall traffic from 2mil to 3.2 mil over my tenure at one client. Previously head of growth for one of the UK's fastest-growing unicorns.

I've got pretty big wins here, from being featured in the top websites in the world via online PR with exceptional content increasing overall traffic from 2mil to 3.2 mil over my tenure at one client. Previously head of growth for one of the UK's fastest-growing unicorns.

I often build outbound B2B lead gen campaigns - I have a holistic view of inbound & outbound and often work to prioritise lowest hanging fruit first to drive meaningful and fast results.

My focus on social media is mostly paid acquisition. I've grown my LinkedIn contact base to 15k and often have my posts trend on the marketing hashtag. I can generate 3-4 new inbound conversations from a post usually.

My partner says I'm pretty good at that. So good in fact, it was the first skill I chose. I'm really not just writing waffle here to meet the 150 character limit.

Big fan of Ahrefs, been using it for over 5 years now. Great tool for backlink discovery and keeping track of SEO performance in terms of keyword ranking & relevant content themes.

Hubspot certified. Fond of the CRM but not nearly as powerful as Salesforce. I like the marketing suite for B2B, but often see it used ineffectively and over-invested with wrong expectations. Not a fan of the CoS as I like the variability of wordpress in terms of plugins. I've used it for Kurve as well as around 4 different businesses.

Setup MailChimp campaigns, including automation / mail merge tags and newsletters with over 2.5mil subscribers. It's my fav B2C option for small-to-large volume. I'm also fond of mailgun for transactional emails.

Big fan of mix panel for in-product, although nowadays if I can convince the internal data team I'd go with Segment.com. Big fan of their cohort viz and the simplicity of the interface.

Fond of Pipedrive and Hubspot as lightweight option alternative for Salesforce. I've used Pipedrive across 6 different clients and I've worked with their branding agency who has partial attribution for their success (not bad considering there's 220 CRms in the market!).

Currently my fav mid-large size option or for teams of >50 sales reps. Prior to that size I prefer Pipedrive/Hubspot depending on the marketing automation suite the business is using if any. I've used it when acting as senior product managing a team of 8 liaising with 150 sales reps.

I'm a segment certified partner. It's my favourite goto customer data platform especially for startups due to their fantastic (Free) pricing deal. The setup often includes GTM/GA and the biggest paid & search channels.

Slemma is a nice middle weight option between Tableu and Google data studio. It isn't suitable for external reporting but has some nice integrations with other kit.

The go to for big biz data viz. I wouldn't consider myself a Tableau pro so if you wanted info here I'd make an intro to my BI guy I go to with questions.