Peter Murphy Lewis

Bootstrapped 3 travel companies in South America. I can tell you what not to do (because I did it) and what to repeat (because I got lucky or someone taught me well). I love to mentor, pivot, critique, encourage, help.

This might be my fav topic to execute upon. I've done this for my own company 4x, reaching New York Times and Paul McCartney, but also for 10+ clients over the years.

When I was hired to help with a turnaround project, I was asked to scale the marketing team from 1 to 8 to reach our goals. Happy to share my ideas and success around the following: 1. Assembling a team is a bit like putting together a puzzle. 2. You want a diverse group of people with different skillsets who can complement each other. 3. But you also want a team that shares the same values and culture. 4. And, of course, you want a team that can help you achieve your business goals.

I’ve gone from HIV clinics to professor to travel startup founder to CMO to bank board member. Now I help others chart their own path. I wrote *Interns to A-Players* to show how smart systems and a little belief can change lives. I don’t have all the answers, but I’ve made every career move by listening, experimenting, and helping others rise with me. If you're stuck, I can help you see what’s next—without pretending there’s only one right path.

My favorite professional hobby. I do PCC ads, I do cold email copy. The blogs and podcasts I most consume are copywriting. Book. a. call. now. to. talk. to. me. about. copywriting.

Customer success means helping clients grow into the version of themselves they didn’t think was possible. I helped one client shift from \$25 event tickets to a \$450 VIP plan bundled with an annual subscription—doubling their revenue over the last few years. That happened by building trust, clarifying value, and designing an offer their audience actually wanted. It’s not about keeping customers happy. It’s about making them proud they chose you.

I’ve generated demand through documentary storytelling, PR-backed brand lifts, and content engines built for scale. One campaign turned a niche healthcare audience into 100k+ subscribers. Another moved cold leads into \$450 VIP offers through video, live events, and smart follow-up. Demand gen isn’t just ads. It’s knowing how to get attention, keep it, and turn it into revenue your CFO actually notices.

I love copy, strategy, funnel, and even the software set-up. If I had to pick one thing that I do best, it is this. I like to compete in this arena differently than most, playing with the avatar, the sender's profile, customizing and making your brand stand out.

I turn messy marketing into systems that drive real growth. I’ve scaled a brand trusted by Beyoncé, led GTM strategy for private equity-backed platforms, and produced a docuseries. I’ve trained 200+ interns, built high-performing teams across 10 countries, and somehow won a marathon with just 19 days of training. My thing? Taking complex, bloated, scattered marketing efforts and making them painfully simple.

One of my greatest assets to a team is out-of-the-box thinking. I like to talk ideas about product, business plans, pricing, business model, marketing tactics, HR, growth. I am direct so do know you might be offended, but feel free to ignore my advice.

After... I’ve been the CNN analyst at 25 and the guy who lost everything at 38. I’ve run marathons, led TV crews, and still doubted myself. Imposter syndrome doesn’t mean you’re broken—it means you care. I help high performers stop chasing validation and start building systems that make their wins repeatable. You don’t need to fake confidence. You need clarity, momentum, and proof you earned your seat. Before --- I was terrified to jump

As an executive, founder, and board member, I've scaled teams, set up systems around project management, and skilled up 100s of interns and mid-managers. I do have a strong opinion that you are born a leader, but those who are weak leaders can become strong leaders. It takes practice and self-awareness.

I've hired many consultants and coaches to help me through the years. I've used therapy for both personal and professional reasons. Happy to share my tips with you around anything on this list. 1. The Power of Positive Thinking 2. The Importance of Goal-Setting 3. How to Overcome Obstacles 4. The Importance of Self-Care 5. How to Be More Productive

I don’t just build personal brands—I’ve lived it. Two TV shows. Two podcasts. Five seasons of a trademarked documentary series. And enough digital footprint to land a Wikipedia page without paying a PR firm. I’ve helped clients do the same: stand out, show up, and build authority that actually opens doors. This isn’t fluff. It’s earned visibility, built through smart content, media strategy, and knowing exactly what story the world needs to hear.

I consider remote work one of my superpowers. I've set up my companies so I can travel to S. America or Asia and things continue to grow. Happy to share my tips around any of the following: 1. Hiring 2. Firing 3. Culture

I build RevOps systems that connect the dots between marketing, sales, and customer success. No more guessing what’s working. No more vanity metrics. Just clear pipelines, clean data, and dashboards that tell you exactly where to focus. I don’t just install tools—I make sure your team uses them, and that they drive revenue you can track without squinting.

Outbound strategy from 0 to 100? Let's chat B2B in financial and healthcare Saas, or B2C in travel and leisure, or eCommerce and PPC. Cold calls, cold emailing, go-to-market, build a sales team, I'd love to help.

I shop appsumo like grandma does Coscto. I've played with every CRM, every cold email software, several chatbots, many ESP. I hire when I don't know what to do, or call a mentor on here for help. Tools are my guilty pleasure.

I grew my company from 0 to 50 employees, so I know how frustrating growth can be. I've lost friends, lovers and lots of money since I started the entrepreneurial process. I believe in therapy, but if you can't afford it or are too stubborn, start with me.

I use Ahrefs to position my vlogs, podcasts and blog posts. I can get around and consider it vital for everything I do to position our website. Once I figured it out, it made my life easier, faster and more productive. Less guesswork.

I do 100% of everything inside Asana. I love it for project management, for personal projects, love tying it to my communication tools. Reach out and I will show you how I set it up to manage my podcast.

I find that PR are overrated except if you know how to distribute them and use them for social proof. I'd love share w/ you how I use them to gain more traction.

Did FB ads for the first time last year at a new gig. I matched it with Madgicx.com and hit a ROAS of 80 in my first month! It is easier than it looks, it is us that overcomplicated things. I am not technical, but I can kill the strategy.

I use Salesnavegator, zopto, zoominfo and cold email to gain traction, authority and credibility in the market. I love linkedin strategy because I love networking and helping others. Linkedin is critical for B2B and is what I do today.

Not my favorite, but good for starters. Not for big lists or for sophisticated funnels, fine for beginners. I started on MailChimp and like to start here for anything small that needs to move fast.

Used this as my CRM for my travel company. Simple, easy, obvious ways to use it. Love to talk CRM with anyone. Everyone overcomplicates it, if that sounds like you, call me.

I moved from no CRM to Zoho, then to Salesforce. I can't configure it for you, but I can tell you how I would set it up based on your needs. Simplify simplify please.