I Build Revenue Systems, Not Funnels | AI-Driven Commerce | DTC Growth Architecture
I build revenue systems that move the bottom line. 20 years scaling DTC, SaaS, and eCommerce across Europe, US, and Asia. I specialize in growth architecture for brands beyond $10M ARR through systematic experimentation, retention systems, and omnichannel orchestration that compounds. I build growth systems for physical products (food, beverage, pet care, consumables), revenue architecture for sustainable scale, and omnichannel orchestration (Meta, Google, TikTok) with bidirectional attribution. For subscriptions, I architect retention systems. Reduced streaming platform churn from 25% to 8% with predictive replenishment, habit loops, and lifecycle automation. I integrate AI-driven commerce using my PRIOR FIRE WIN methodology: rapid experimentation cycles, GenAI integration, and Win/Kill decision frameworks delivering 129% ROI. Track record: 168% growth in 6 months for consumables brand, 40% engagement lift + 32% conversion for food platform, led MACH-driven transformations for EU startup portfolio, $2M government contract for AI/AR/VR, 1600% growth through niche targeting + GenAI integration. Best fit for: DTC/eCommerce brands scaling beyond $10M ARR needing sustainable systems, brands stuck at $5-15M with churn problems, subscription businesses needing lifecycle architecture, enterprise teams replacing intuition with experimentation, founders seeking AI-driven commerce with measurable ROI. My approach: Digital Dali Methodology. I melt rigid traditional methods into systematic, transferable frameworks. No funnels, no growth hacks. Just repeatable revenue systems that compound.
Building a team is strategy and execution. I start at the macro level: organisational design, roles, and OKRs so brand, product and marketing move in lockstep. Then I drill to the micro level: hiring profile, onboarding, performance metrics and career ladders. My goal is simple: reduce handoffs, speed decision making and create a repeatable staffing engine that scales with the business. Book a call and I will share a hiring scorecard and a 90-day plan.
Conversion rate optimisation is systematic experiment design, not guesswork. I run rapid hypothesis cycles, backed by analytics and qualitative signal, to improve funnel velocity. Typical work includes funnel heatmaps, prioritized test roadmap, deterministic instrumentation and rollouts that lift conversion with measurable ROI. I deliver tests you can scale, and a CRO playbook your team owns.
To drive online sales, you can use a plethora of tactics, through a diversity of channels. As technology advances, so does marketing specific to eCommerce brands. Social media should certainly be considered in your strategies; that being said, you should always make sure that you’ve got the basics of eCommerce growth on lock. That is the only way you can set yourself up for success & sustainable growth. Book a call with me! I’ll fill you in.
A very powerful tool within the growth process, marketing automation via emails has become indispensable to make your prospects go from looking to shopping, and from shopping to shopping again. If you’ve not yet explored email marketing as a source of revenue for your online business, I can lead the way. Book a call with me to get the hang of it.
You might have noticed, content marketing has taken over our screens. What it tells us is that building a content-based universe around a brand is an extraordinary way of engaging your audience at every step of the funnel. With a content strategy that’s rolling, you could just become the Wikipedia of your specific topic for your niche. Over the years, I have composed some very efficient content formulas I can share with you over a call. Book me now!
I love Ahrefs to conduct keyword research for Google, YouTube, and Amazon. You can also use it Ahrefs to find content that's performing well (in terms of social shares and/or links) on a given topic.
GA is key for eCommerce stores. The insights it provides contains a wealth of information about your site, your visitors and where they came from. Especially when you install a GA4 property which allows automatic tracking for certain types of events (like scroll tracking, video tracking, exit tracking, site search tracking, etc)
Next to Google analytics, you should use Hotjar as your window to understand the customer journey really deeply. You should bring with Hotjar the quantitative data from tools like GA to life and paint a clear picture of what users were experiencing
I actually love SEMRUSH even more then Ahrefs because it's data is more accurate and some features like PPC are missing on Ahrefs. Overall a highly powered MUST have SEO tool for more marketing insights. SEO audit. Competitor analysis and so much more.
Zapier is something that every marketer should use in order to connect different apps when there's no standard API available. For example, did you know that Typeform can be used as a lead generation tool too when configured with Zapier.
Building a product-led growth strategy can seem complicated, but with the right coaching / mentoring you can easily get started with it. There are lots of playbooks from successful product-led businesses (Slack, Figma,...) out there and I can help you define the right model for you. Hit me up and we'll discuss if product-led growth makes sense for your startup.
In the past year, my excitement for AI, especially generative AI, has grown due to its potential to solve problems for agencies and commerce brands. From my experience, well-implemented AI can boost business and help you work smarter, not harder, but you need experts to lead the way. I'm working with two co-founders on a generative AI solution to enhance customer experience with on-demand realistic media, focusing on agencies and commerce brands.
In eCommerce, I help brands unlock next-level growth by blending AI with proven growth architectures. I automate what can be automated, turn data into action, and build systems that unlock growth
As a Growth Mentor at the RevGenious Community, I guide B2B & Commerce leaders to transform sales into an art form, leveraging AI as a collaborative tool to drive seamless, high-impact outcomes. With expertise as a Growth Strategist, AI Architect, Systems Thinker, API Maestro, and Mentor, I empower leaders to master innovative, efficient sales strategies.
Governance-First Models Why ~70% of AI pilots die before production. The 70% Problem Every enterprise knows the AI graveyard — the shelf of "promising pilots" that died in proof-of-concept, the budget spent on experiments that never shipped. The root cause is always a governance gap. Not a model gap. Not a data gap. A governance gap.
I help founders solve messy growth and tech problems | Fractional CAIO | Advisor
Growth advisor for GenAI startup building virtual photo studio for agencies and commerce brands. Leading growth strategy, content development, and customer experience to reduce production costs and accelerate time-to-market for on-demand realistic media generation.
Bootstrapped DevGap to international scale by identifying underserved niches and integrating GenAI early, using hypothesis-driven expansion rather than VC or mass campaigns. I now advise the board on AI product strategy and cross-border growth architecture. Key outcomes and responsibilities Co-led the launch of DevGap India, delivering 1600% profit growth through niche-market targeting and GenAI integration. Expanded the product portfolio by 50%, launching mobile-first and photo commerce solutions that opened new revenue streams. Delivered 75+ cross-border projects with client retention above 90% by treating every engagement as a testable growth experiment. Owned business development, team building and international expansion across Belgium, the UK and India. Built the Digital Dalí standard for PRIOR FIRE WIN experimentation, turning hypotheses into measurable revenue tests and repeatable playbooks.
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Trusted advisor to startups and scale-ups, leading segment strategy and execution support for digital commerce transformations. Key contributions Led a segment focused on startups and scaleups, advising on MACH architectures, composable commerce and data-driven growth. Designed and delivered digital commerce playbooks, enabling scaleups to implement operational controls and measurable growth loops. Worked across investment and product teams to align digital roadmap, technical architecture and go-to-market priorities.
As Gimber's first Head of Growth and executive team member, I built the full-funnel growth strategy that powered predictable, long-term scale for a mindful consumption brand competing in the premium non-alcoholic beverage category. Drove 166% MRR growth within 6 months while managing a team of 7 FTEs, agencies, and 4 freelancers.
My goal was to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale 🚀 Kazidomi furthermore.
User Growth is a creative pay-per-click and landing page/conversion rate optimization agency. We flex our muscle in search, social, display, and content to increase growth for our clients. With a focus around beautiful, high-converting, user experiences, we allow our clients to hit their goals in record speed.
In my role as the fractional Head of Growth at FOTO.COM in Belgium, I spearheaded the company's rebranding and successfully collaborated with MadKings to implement a comprehensive growth strategy. Leading a diverse team, I orchestrated international expansion efforts across seven countries, resulting in a significant revenue boost within a short timeframe.
Built the world’s first social wine marketplace, scaling to €2M ARR within 2 years through community-led growth Architected the full growth engine — from acquisition to monetization — blending product strategy with data-driven funnels Recruited & led key engineering hires, including talent who later formed DevGap’s founding team
