Triangle SEO Meetup
Co-Founder
Not-for-profit SEO meetup group serving The Triangle area of North Carolina.
Matthew Kay
AI SEO & Search Visibility | Technical SEO for B2B SaaS in Google + AI answers
Raleigh, NC, United States (-05:00 UTC) Englishfrom Raleigh, NC, United States
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
70 reviews / 92 sessions
Mon
12
Next availability
Matt and I connected super quickly and he very readily understood where we were at. H asked really thoughtful questions to help understand nuance of what we've been trying and then was able to give a really strong assessment of our SEO profile and both some actionable near term tips & long term moonshots. Thanks man!
Dan Giovacchini
Matthew is one hell of a mentor! Here's precisely why. First, he did a lot of research prior to our call and even after our call. This is more work than I had put in and it absolutely blew my mind. Secondly, his recommendations and teardown of our company's SEO and competitors' was incredibly on-point. Matthew's passion for SEO and helping others is truly obvious that I was a little shocked it was real. I can confidently say that I now know the mistakes I've made and the potluck of SEO opportunities awaiting us. Thanks for speaking to me Matthew! This is hands down one of the best calls I've had on GM and I've had more than a dozen!
Khushi Lunkad
One of the best sessions I've had. We went to Matthew with a very specific SEO challenge we've been trying to solve. Instead of jumping in immediately with general feedback, he spent significant time asking great questions and going through our GSC data with us (which in itself was a masterclass). He then gave very specific advice on steps to take to diagnose our issue. It's clear Matthew has a ton of experience and has seen it all. He's also incredibly generous, spending an extra 30 minutes helping. I strongly recommend anyone who is pursuing an SEO strategy chat with Matthew. We'll definitely be booking another call.
Max Fram-Schwartz
Bio
I help B2B SaaS marketers and founders show up in Google and AI answers — ChatGPT, Perplexity, AI Overviews — without abandoning technical SEO fundamentals. If AI search visibility, LLM citations, or GEO pressure is eating your organic pipeline, or your technical SEO foundation is shaky, this is the work I do every week at Growth Plays and with agency partners. What you get in a session: clear diagnosis, prioritized fixes, and a plan you can execute. I built the Model Visibility Protocol for AI search visibility, run AI-assisted SEO workflows (including Ahrefs MCP tooling), and co-organize Tech SEO Connect. 5.00 rating · 69 reviews · 91 sessions on GrowthMentor. Book if you want help with: • AI search / LLM visibility strategy • Technical SEO for SaaS • Organic growth systems that compound More: matthewgkay.com
Expertise
Growth marketing
B2B SaaS organic growth systems that compound. I work with B2B SaaS marketers and founders to build compounding organic pipelines, combining technical SEO foundations, content velocity, and search visibility to drive measurable pipeline and ARR impact without burning resources on low-yield tactics.
SEO
AI search & LLM visibility and technical SEO for B2B SaaS. Diagnosing and resolving complex crawlability, indexing, and architecture issues while optimizing for LLM citations, ChatGPT, Perplexity, and AI Overviews. Session takeaways include clear diagnosis, prioritized technical fixes, and an actionable execution plan.
Toolkit
Clearscope
Extensive experience using Clearscope to uncover potential issues with content and to perform competitor research to discover potential growth opportunities.
ActiveCampaign
For larger businesses or for anyone looking at an email marketing system with a tight integration with ecommerce data, ActiveCampaign is great. I have setup, optimized, and created numerous ActiveCampaign accounts over the years. I'm comfortable establishing best practices for accounts on setup, configuring customer lifecycle automated emails, and generally ensuring the compliance and overall success of any ActiveCampaign account.
Ahrefs
Extensive experience using Ahrefs to audit websites to surface potential issues and to perform competitor research to discover potential growth opportunities.
Looker Studio (Google Data Studio)
Getting familiar with how Google Data Studio works can be tricky at first, but once things start to "click" it's easy to see how powerful the tool is and how much is possible with it. Whether it's getting a dashboard created from scratch, perfecting an existing setup, or working through what's possible with Google Data Studio I'm prepared to help with it all.
Google Search Console
Getting the most out of Google Webmaster Tools can be tricky. With an ever changing list of features and updates over the years, I've found it's important to keep up to date down to the day or week in order to stay current. Whether it's pulling certain reports or combining data in certain ways, I'm always prepared to help others get the most out of Google Webmaster Tools so they can make intelligent and informed decisions about their websites.
Mailchimp
I have used Mailchimp for many years and am familiar with Mailchimp account setup, creation of automations and onboarding sequences, best practices for improving deliverability etc.
Semrush
Extensive experience using Semrush to audit websites to surface potential issues and to perform competitor research to discover potential growth opportunities.
Zapier
Capable of building out complex multi step Zaps to automate critical business processes and reduce overhead. Previous Zaps have included: automated document creation and mailing solution to provide course certificates to students, law firm client data processing and cleansing solution, and more.
Industries
Consulting
Growth-minded marketer and leader with a proven track record of driving positive outcomes across digital channels. Pursuing excellence and putting years of experience to work every day in SEO, conversion rate optimization, email marketing, web design, and beyond.
Software
Extensive experience working with B2B and B2C software companies across multiple industries including sales led as well as product led go to market motions and the growth tactics and strategies needed to support these motions.
Legal
Extensive experience working across the entire spectrum of legal marketing having worked with a variety of boutique law firms at the start of my career.
E-Commerce
Having built a few ecommerce stores for myself and clients in both Shopify and WooCommerce I'm familiar with the nuts and bolts boots on the ground foundational work needed to setup an ecommerce store and make it operational along with the strategic work needed to properly implement things like abandoned cart emails, driving email opt ins through exit intent popups, making sure product and category pages are performant in search, and more.
Health Care
Extensive experience advising and executing technical SEO and digital growth strategies for healthcare and pharmaceutical leaders including Merck Pharmaceutical and Field Trip Health.
Experience
Tech SEO Connect
Co-FounderNot-for-profit technical SEO conference and community.
Growth Plays
Technical LeadAt Growth Plays I lead our technical SEO reporting offerings for our roster of venture backed B2B SaaS clients.
Digital Agencies
Compound Growth Marketing
SEOClients: Workable, Yesware, Predictive Index, Spectrum Plastics Group, Simon Says AI, Jahia Solutions, General Indemnity Group, Lola.com
Digital Agencies
Hive Digital
SEOClients: Field Trip Health, Vantage Data Centers, Toyota Material Handling North America, Altium, Merck Pharmaceutical
Digital Agencies