Dimitris Drakatos
SEO & Growth Consultant | Win in Search, Get Cited by AI | Organic Growth Lead at Midnite
Bio
SEO and growth consultant helping companies win in organic search and get cited by AI. I currently lead organic growth at Midnite, with previous leadership roles at Wise, Revolut, Peanut and Paired. Track record: scaled organic traffic from zero to 2.5M+ monthly visits, increased app install conversion rates by 30 to 40%, and managed teams of 40+ specialists across global markets. Co-author of two Amazon best-selling SEO books, frequent speaker, judge, and mentor in the growth marketing community.
Expertise
Artificial intelligence
AI search visibility and GEO (Generative Engine Optimization). Search is splitting into two channels: the one you rank in, and the one you get cited in. I help companies get found and cited in ChatGPT, Perplexity, Google AI Overviews and Claude, covering GEO, AEO (Answer Engine Optimization), llms.txt setup, and AI crawler accessibility. If you want to know whether AI can even read your site, let alone cite it, let's talk.
Content marketing
SEO needs content and content needs SEO. Every SEO win I've delivered involved a clear content investment plan alongside it. A solid content plan doesn't just drive organic acquisition, it supports every other channel too. Let me help you build one.
Conversion rate optimisation
Traffic is good, but SEO isn't just about traffic. It's about MQLs, sales, and installs. That's where CRO comes in. If you need help turning traffic into sales or installs, let's chat.
Growth marketing
Growth marketing with a focus on organic. I help companies build compounding, owned-channel growth through SEO, ASO and content, the kind that keeps working long after you stop paying for it. If organic acquisition is your growth lever, from search to app stores, let's talk strategy.
SEO
With over 10 years in SEO, I've scaled organic search for companies including Wise, Revolut, Peanut and Paired. One milestone I'm proud of: taking a site from 300 to 1.4M monthly organic users in 9 months. Let's talk about exponential organic growth
Toolkit
Ahrefs
10 years of experienceMy favourite SEO tool. Can't think of a day without using it during the last 5 years. Being an all-in-one tool from keyword researching, competitor analysis, content ideas, technical SEO and backlinks analysis I'm more than happy to share the best practises in order to use it for success
Google Analytics
17 years of experienceGoogle Analytics is not just for SEO. It's about measuring/monitoring/analyzing all things around your website's traffic. And it's free! :) From basic to complex reports, I can help you understand your audience and improve your strategy.
Google Webmaster Tools
11 years of experiencePaid SEO tools are great. But did you know that Google offers its own tool to help us with SEO and it's completely free? Google Search Console should be the go-to tool for all things SEO. It has a lot of data and more importantly it can help you find and fix any technical errors that may impact your organic performance. I am happy to guide you though this tool.
Industries
FinTech
Formerly at fintech unicorn Revolut, Peanut app (Apple's Best of 2021), & Workable since September 2022 Dimitris has been the Head of SEO & ASO at startup Paired, the #1 app for couples. Dimitris is one of the co-authors of Mastering in-house SEO 2nd edition & In-House SEO Success books, a Reforge alumnus, a speaker at several SEO & ASO conferences like BrightonSEO, APS London, ASO Conference, & Measurefest, a mentor at GrowthMentor, & FemTech Lab and a judge at the Drum Awards for Search 2022.
Human Resources
Formerly at fintech unicorn Revolut, Peanut app (Apple's Best of 2021), & Workable since September 2022 Dimitris has been the Head of SEO & ASO at startup Paired, the #1 app for couples. Dimitris is one of the co-authors of Mastering in-house SEO 2nd edition & In-House SEO Success books, a Reforge alumnus, a speaker at several SEO & ASO conferences like BrightonSEO, APS London, ASO Conference, & Measurefest, a mentor at GrowthMentor, & FemTech Lab and a judge at the Drum Awards for Search 2022.
Mobile Apps
Formerly at fintech unicorn Revolut, Peanut app (Apple's Best of 2021), & Workable since September 2022 Dimitris has been the Head of SEO & ASO at startup Paired, the #1 app for couples. Dimitris is one of the co-authors of Mastering in-house SEO 2nd edition & In-House SEO Success books, a Reforge alumnus, a speaker at several SEO & ASO conferences like BrightonSEO, APS London, ASO Conference, & Measurefest, a mentor at GrowthMentor, & FemTech Lab and a judge at the Drum Awards for Search 2022.