Dimitris Drakatos

Midnite

Organic Growth Lead

January 2026 - present

● Lead organic growth (SEO, GEO/AI search, and ASO) for a UKGC and Irish-licensed sportsbook and casino brand, owning strategy across a regulated, multi-brand environment. ● Drove the two highest-performing months on record for organic acquisition (April and May 2026), with channel net revenue up +31% from March to May. ● Ahead of the brand launch, built eight demand-capture pages to intercept high-intent brand queries that affiliates typically skim, growing their Google clicks per day 15x (8.9 in March to 132.2 in August 2026), each ranking at or near #1 for its term. ● Built a 200+ prompt framework to track visibility in AI answers across ChatGPT and Google AI Overviews, and shipped a spec-compliant llms.txt so the platform surfaces in ChatGPT, Gemini, and Claude. ● Grew ChatGPT citations of our guides by 300% in under a month, and made our "how to choose a betting app" guide the most-cited source in Google AI Overviews for that question. ● Built an LLM-assisted content workflow that scaled output to 240+ casino game pages at human editorial quality, enforcing brand voice and UK (ASA/CAP, UKGC) compliance; updated pages grew clicks per day +40.2% while comparable pages we didn't update fell 41.3%.

Wise

SEO & Content Growth Lead

January 2025 - January 2026

● Managed a 40+ person organic channel (11 direct reports, ~10 hires) spanning SEO and content across 40+ localized markets and millions of indexed pages. ● Expanded the programmatic SEO program, contributing to year-over-year growth in monthly new customers (~9% retail) and monthly new businesses (~30% B2B). ● Led SEO and GEO content at Wise during its run as the #1 brand for AI search visibility across money-transfer fintechs (Semrush, 2026), ahead of PayPal, Remitly, and Payoneer.

Paired

Head of SEO & ASO

September 2022 - December 2024

Owing all-things Search Engine Optimisation & App Store Optimisation at Paired - the #1 app for couples. ● Build the SEO & ASO strategy and team from scratch. ● Manage a team of in-house and external content writers. ● Drive new installs and revenue through organic channels. ● Technical SEO & Off-Page SEO. Milestones: ✓ From 5,000 to 200,000 monthly organic visits in 12 months. ✓ Became a Clearscope case study for achieving more than 1000% organic traffic growth in less than 5 months.

FemTech Lab

FemTech Mentor/Advisor (Pro bono)

May 2022 - September 2024

Helping FemTech startup founders with actionable advice on how to boost their organic performance (SEO & ASO).

Peanut

SEO & ASO Lead

October 2020 - September 2022•peanut-app.io/

Peanut is the no1 social app connecting like-minded women throughout fertility & motherhood. Leading the Search Engine Optimization and App Store Optimization at Peanut I am responsible for: ● Create an implement the SEO strategy » Manage a team of 7 people (in-house & external). » Drive new MAUs through organic channels. » Responsible for all acquisition content. » Technical SEO. » Off-page SEO. ● All things ASO (App Store Optimization) » Improve Peanut's app growth (installs & search visits). » Improve overall app's presence in both Apple Store and Google Play. Milestones: ✓ 0 to 2,500,000 monthly organic visits for the Peanut's blog in 12 months. ✓ 30-40% increase on CVR for the Google Play listings (US & GB).

Revolut

Global SEO & ASO Manager

December 2019 - October 2020•revolut.com

Revolut is a UK unicorn ($33 billion - latest evaluation) fintech company that offers banking services including a prepaid debit card, fee free currency exchange, commission free stock trading, cryptocurrency exchange and peer-to-peer payments. Being Revolut's SEO Manager and ASO Manager I am responsible for: ● Create and Implement the global SEO (Search Engine Optimization) Strategy and for all online properties. ● Create the Content strategy for the acquisition content. ● Drive NAP (New Active People) through organic search. ● International SEO. ● Technical SEO. ● Off-page SEO. ● Perform ASO (App Store Optimization) and improve Revolut's app growth (installs & search visits) and overall presence in both Apple Store and Google Play. Milestones: ✓ 600% increase on non-branded organic traffic in 3 months. ✓ Record number of UK non-branded KWs in top3 and top10 in less than 4 months. ✓ Record number in Play Store search listing visitors CVR (visits to installs).

Workable

Inbound Marketing Specialist

May 2018 - December 2019•workable.com/

Workable is one of the best SaaS recruiting software in the world. As Workable's Inbound Marketing Specialist, I was responsible for the Inbound Marketing (Search Engine Optimization & Conversion Rate Optimization): ● Create and Implement the SEO & Inbound Strategy. ● Drive new MQLs and SQLs. ● Analyze traffic results and internal conversion reports, and make data-driven content recommendations. ● Perform Conversion Rate Optimization aligning content plans with product roadmap, including updating content and calls to action as the product was evolving. ● Technical SEO & Off-Page SEO. Milestones: ✓ Workable is ranking for more than 80,000 keywords in Google's top10 search results. ✓ 10% YoY increase in Organic Traffic. ✓ 40% YoY increase in MQLs. ✓ 100% increase in Featured Snippets in 6 months.

PET CITY SA

Digital Marketing Manager

December 2017 - May 2018

Pet City is the largest pet shop in Greece, having online and offline presence. As the Digital Marketing Manager of Pet City Group I developed and managed the digital strategy for the company. Summarizing my duties, I daily: ● Develop and oversee all digital marketing including SEO/SEM, social media & email campaigns. ● Manager SEO: Create and Implement the SEO Strategy. ● Measure, analyze and report website traffic using Google Analytics. ● Design, build and maintain company's social media presence while raising awareness at the same time. ● Measure and report performance of all digital campaigns. ● Collaborate with advertising and media agencies to increase results. Milestones: ✓ PetCity was ranking as the top result for the most competitive industry keywords (dog food, cat food, dog toys etc.) ✓ 250% revenue increase from the email channel ✓ 300% revenue increase from the social media channel ✓ Launch of the company's blog

NOBACCO

Digital Marketing Specialist | E-shop Administrator

April 2015 - March 2017

Nobacco is the leading electronic cigarettes company in Greece. As their Digital Marketing Specialist and E-commerce admin my responsibilities were to organize and implement NOBACCO's online marketing strategy through all digital channels available and also lead all e-commerce efforts to increase the online sales. More specifically: ● Manage all SEO (On-page SEO, Off-page SEO, Technical SEO) for the main website and e-shop/products (top result for the majority of the most competitive search terms of the industry like e-cigarettes, e-liquids, vaporizers. ● Manage all social media accounts Facebook / Instagram / Twitter / Pinterest ( Schedule frequent posts, share relevant content, engage with fans and followers, answer to customer comments and messages, cover company events). ● Responsible for all email marketing activity (Email open rates were 25% above industry average, with similar CTR). ● Monitor digital analytics for the corporate website and e-shop (using Google Analytics) and Facebook page analytics (Using Facebook Insights). ● Create and send push notifications through the CRM platform to NOBACCO's iOS & Android app users. ● Write and send all company's advertorials to collaborating media in association with Marketing Director, following NOBACCO'S marketing strategy. Milestones: - NOBACCO's facebook page on March 2017 had more than 300% increase in likes and 250% in engagement comparing to the starting period of April 2015. - NOBACCO was in the first page of search engines for the most competitive industry keywords on both Greek and English terms. - Project manager for launching NOBACCO's new website, e-shop and blog (Also responsible for all data entry). - Part of the team launching NOBACCO's iOS and Android App (Responsible for all content shown).

Pronews.gr is one of the biggest portals and news websites in Greece . As an Editor in Chief I was responsible for: ● Publishing new articles and editorials. ● Supervising Editors. ● Monitoring site's traffic, using Google Analytics. ● Managing site's social media.

Digitad is an advertising company that developed the first network of sites in the Greek Region. My main duties as an Affiliate Manager were: ● Being responsible for setting, developing, monitoring & reporting cpc and cpa campaigns. ● Running tests to optimize affiliate sales. ● Writing articles in order to help advertisers having better results. ● Organizing promotional activities. ● Keeping in touch with affiliates. ● Customer development. Affiliate platform used: CAKE (http://getcake.com)

Athenian Brewery

IT Technician

June 2010 - August 2010

Athenian Brewery is the largest brewing and distributing beer company in Greece. Founded in 1963 by a group of Greek entrepreneurs, is a member of HEINEKEN N.V. and it is based in Athens. As a young student, I worked as an IT Technician following a summer internship program of Athenian Brewery. My main duties were: ● Provide technical support to colleagues. ● Troubleshoot any and all software/hardware/network issues that arose.