
University of Barcelona
Lecturer at the Master's Degree in Management in E-commerce and Digital Marketing.
Chief Marketing Officer at Red Points
This was my second GM call with Sergi and if I could give him more than 5 stars I would. He has an incredibly rounded SaaS knowledge base and I left the call inspired, encouraged and ready to make my next decisions. Thanks Sergi :)
I love it when GM's are: 1) really smart 2) really experienced 3) really confident 4) really humble I think Sergi marks these all really well. I met with him 6 months ago and happy to have met with him again. He was direct and efficient to help me define marketing communication and an action plan for launch.
Sergi was an amazing mentor. His comprehensive knowledge of the go-to-market tactical playbooks on both B2C and B2B allowed us to break down my complex budgeting problem into a series of buckets and drill down from there. He's a great listener and brilliant synthesizer!
Chief Marketing Officer at Red Points. 15 years growing B2B Tech companies. Mentees book me for: ☑️ Agentic GTM ☑️ Website audit (UX / CRO) ☑️ Product-Market fit ☑️ Branding & messaging ☑️ Team management ☑️ GTM strategy ☑️ Pricing & packaging ☑️ Market research ☑️ Content strategy ☑️ Affiliate & referral ☑️ Agile Marketing ☑️ PR ☑️ Career advice
I have built and scaled marketing and growth teams from scratch to 10 people, and from 10 to 30. I have tested dozens of structures, models, frameworks, and ceremonies to get where I am today: leading a 30-member marketing team that generates +$5M in ARR pipeline every month.
This is not about having good writing skills –nor speaking, video, or design. This is all about understanding what triggers adoption, conversion, or advocacy, and squeezing it. I have reviewed thousands of copy lines, landing pages, pitch decks, and success stories throughout my career. Let’s go through yours together and see how to make them successful at reaching their goals.
"Let's A/B-test that" is not a valid CRO strategy. Not by itself anyway. Defining what to test and how to prioritize it, that starts looking like one. Very often, just by doing that right I have seen websites multiply the return on ad spent, without changing anything in the ad platforms.
I have led 10+ SaaS web projects and have run 100+ web audits that have made me realize two things: 1. There are some universal UX principles that work every time because they are based on how our eyes read and how our brain works; 2. Nearly everything can and should be tested, including those principles. Let's go through your web assets, wireframes, mockups or ideas together and see what can work best.
Sometimes it takes just a good conversation with someone that has been through the same team management, career projection, culture-shifting, or stakeholder alignment challenges to see things clearer and take better decisions.
Pricing and packaging, and monetization overall are one of the less developed and yet most impactful growth levers there are. Pricing strategy is the new CRO: let's start applying science to it and unveil its potential.
On early stages, Product Management is typically in charge of both building and positioning the product. If you need advice on how to effectively understand your buyer, your client, and your user, and how to craft a compelling value proposition that can be taken to market, let’s talk!
"Features work, why are users not adopting? Launch was great, why did traction go down? Users register, why don’t they convert?" You are not alone. The key is to ask the right questions; answers will drive you to success. Let’s talk and check some of the places where I’ve typically seen smoke (UX, copy, positioning, packaging), to find the burning fires.
I’ve gone all the way from simply crafting media kits and teaching spokespeople on how to pitch to the press, to developing programs that turn journalists, analysts, influencers, partners, and customers into brand ambassadors. Public Relations can be your biggest demand-driver or your Achilles’ heel.
Working in fast-paced environments really accelerates your learning curve also on how to handle conflict, manage different stakeholders, grow a team, and define measurable objectives that take a company to the next level. If I’ve been there, I’m happy to help you get through.

Power user of Claude Code & Cowork integrated with Salesforce, Meta, Make, Framer, Composio, and others to build AI-driven GTM workflows — automating business development, pipeline management, and reporting
I've spent years building and using Google Analytics to get at the metrics that actually matter. I'd be glad to look at your analytics setup and share what's worked — including a few things that took me a while to figure out
Hotjar is an amazing tool for conversion rate optimization (CRO), web user experience (UX), and market research. Let's jump on a call if you want to review the hypothesis you are trying to validate or to analyze specific heatmaps / session recordings.
I have implemented HubSpot and managed it for automation and email marketing campaigns for 5+ years. Are you looking into this tool or trying to make the most out of it? Then I can probably help.
I have leveraged LinkedIn's unmatched segmenting potential to run PPC, ABM, ABS, and market research campaigns for three different B2B technology projects. It can be a very costly traffic acquisition channel, so if you think an external view on your LinkedIn strategy can help, let's talk.
15 years of B2B Tech experience in growth, marketing, product, and customer experience. I've helped take a software company from $7M to $45M in profitable ARR.

Lecturer at the Master's Degree in Management in E-commerce and Digital Marketing.

Product Marketing Director and lead of the Private Sector Initiative, a business unit targeting the non-public online voting market. Full P&L ownership and oversight of Market Research, Product Definition, Branding, Pricing, Sales, and Operations.

Digital Marketing evangelist, advisor during the business’ creation process on Digital Strategy (WPO, SEO, Web Analytics, E-mail Marketing, Media Planning...). Full implementation of Social Media channels, Google Ads & Analytics stack, and Growth Hacking tools (Zapier, Unbounce, Sniply, Flow XO...). Site structure definition and creation of a First-Year Digital Marketing Plan.
Online Channels Manager and Staff Editor. Main tasks: oversee editorial staff and collaborators, execute all products' Digital Strategy and manage website, e-commerce, paid, social media, and email channels.