All mentors

Vivek Rajukumar

Online Marketplaces | Go To Market Strategy | Product Value Proposition | D2C Ecommerce | Zero to One

Luxembourg, Luxembourg (+04:00 UTC) English, Hindi, Malayalamfrom Luxembourg, Luxembourg
Usually responds in 8 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
56 reviews / 67 sessions
Sat
10
Next availability

Vivek was amazing! We had a super productive session where he helped me think strategically about building Momenta's long-term moat. He asked all the right questions to identify key pain points for both users and hosts, and how to translate those into our unique value proposition. His biggest insight: the real long-term moat in a two-sided marketplace is BRAND. He helped me understand that by deeply solving problems on both sides and consistently delivering on our curation promise, we build trust and brand equity that becomes nearly impossible to replicate - even for well-funded competitors. Super clear, strategic, and actionable advice. Highly recommend Vivek for any founder building a marketplace or needing clarity on competitive positioning. Thank you!

Momenta Admin

Vivek has a rare ability: he listens for 2 minutes, then tells you the thing you weren't seeing. I was deep in demand acquisition mode and he calmly dismantled my entire approach in the best way possible. His marketplace pattern recognition is scary fast. Within one question he identified that I was solving the wrong side first, named the exact risk of doing it my way, and laid out the sequencing with concentric circles I could immediately act on. You can feel the Flipkart and Amazon years in how he thinks. I came in with a plan and left with a better one. Thank you!

Leon Freier

Had an incredibly productive meeting with Vivek, where we explored strategies to strengthen our value proposition across three key dimensions. He very quickly understood my business and provided thorough insights on driving deeper adoption of our existing services, identifying untapped opportunities for merchants, and brainstorming innovative new offerings to expand our portfolio. What stood out were the practical examples and data-driven approaches he shared, emphasizing the importance of simplifying operations and leveraging advanced tools like AI and analytics to help merchants navigate these complexities. His ability to distill these challenges into clear, impactful solutions was inspiring, leaving me with a refreshed perspective and actionable ideas to execute.

Louis Camassa

Bio

I am passionate about online marketplaces. I have worked both as a seller as well as on the marketplace side as a policy and decision maker. I understand the inherent tension between the two sides and how to make this relationship work seamlessly. After 6+ years in management consulting, I found my calling in digital commerce and have since worked on 3 missions in the last 10 years: 1) Got Indians hooked to online shopping - Scaled up Flipkart (last valued at $37.5B, acquired by Walmart) as India's most loved online shopping destination. 2) Created online-first go-to-market strategy for an offline fashion retailer - Set up Landmark Group's (offline retailer with 2000+ stores) e-marketplace business across China, India and Indonesia in partnership with Tmall (Alibaba), Myntra and Shopee. 3) Helped sellers on Amazon grow sustainably - I listen to sellers, read between the lines and craft innovative programs and products to help sellers grow with good unit economics.

Expertise

  • Conversion rate optimisation

    I have been a P&L leader responsible for growing different categories profitably and conversion rate optimization has been a key ingredient in my success. I would be your go-to person to help you sharpen your value proposition to optimize conversion rate in the context of an online D2C site or online marketplace business.

  • Go to market strategy

    Built go to market strategy wearing 2 hats - Builder at Flipkart acquiring brands / vendors, Brand marketer at Landmark striking strategic partnerships with e-commerce marketplaces.

  • Idea validation

    Having worn both Seller hat as well as Marketplace platform owner hat, I would be your perfect ally to help you validate your idea for B2C or B2B online marketplaces / platforms.

  • Leadership

    I have been in executive leadership roles for the past 8 years and would be happy to coach you to discover your leadership style to inspire your team and deliver high impact.

  • Pricing strategy

    Having worked with multiple brands on their pricing strategy, I can share the mental models that would enable you to discover the sweet spot in pricing for your product or service online.

  • Product market fit

    I have been a successful intrapreneur and yet also had the fortune to fail and learn from a few new ventures. I can be your dispassionate thought partner to help you assess whether your product has a product market fit.

  • Product marketing

    I have built products working backwards from customer problems and marketed products to drive adoption through a combination of account management and mass marketing. I would be your go-to person for any products that relate to online marketplaces or platforms.

Toolkit

  • Amazon Ads logo

    Amazon Ads

    I work with Amazon as part of the Europe marketplace leadership team. I listen to sellers, read between the lines and build programs and policies to help sellers build sustainable business.

Experience

  • Landmark Group

    Group Head - International Omnichannel Partnerships | Ecommerce Marketplaces | New Market Launches

    Landmark Group is an entrepreneurial retail organization with a strong portfolio of value and mid-market fashion, baby and home brands. I work with the Group Digital Director to help accelerate the digital transformation journey. I build international ecommerce partnerships for our portfolio of brands to expand our presence to exciting growth markets like China, India and South East Asia.

  • Flipkart

    Senior Director - Business Head, TVs | P&L Owner | Strategic Brand Partnerships | New Brand Launches

    On a journey to put a TV in every household in India. Leading transformation of TV from Idiot Box to Smart 4K Theatre Experience! 1) Scaled the TV & Large Appliances category 10X in 2 years 2) Planned and executed multiple new brand launches with precision 3) Built trust with customers through a robust supply chain network, instant installation and intuitive user experience on App and website.

    E-Commerce Platformse-learningRetail

  • Flipkart

    Director - Business Head, TVs | P&L Management | Business Planning | Key Account Management

    On a journey to put a TV in every household in India. Leading transformation of TV from Idiot Box to Smart 4K Theatre Experience!

    E-Commerce Platformse-learningRetail

  • Flipkart

    Director - Growth, TVs & Appliances | Product Management | Customer Experience | Marketing Campaign

    Built an intuitive and seamless shopping experience for TVs & Appliances for Indian consumers 1. Differentiated customer experience across customer touch points 2. Supply chain design to achieve industry best cost per unit, expand reach and deliver next day 3. Activate new demand clusters through service optimization and localized marketing 4. Launch value added services and drive adoption by brands and customers

    E-Commerce Platformse-learningRetail

  • Flipkart

    Category Head - Home Furnishing & Decor | Customer Experience | Seller Acquisition | Merchandising

    Manage category P&L, build category salience and drive sustainable growth 1. Business strategy formulation and execution of annual operating plan 2. Customer engagement and innovation to build salience 3. Evangelize Flipkart platform amongst brands and sellers to scale the marketplace 4. Leverage seller ecosystem to build new seller hubs and leverage untapped market potential 5. Build product and supply chain capabilities to launch new sub-categories 6. People leadership and development

    E-Commerce Platformse-learningRetail

  • Flipkart

    Category Head - Books & Entertainment | P&L Owner | Pricing Strategy | Merchandising | CRM

    Manage category P&L, strategic priorities and drive execution 1. Business model innovation through brand and seller partnerships 2. Product driven differentiation in customer, brand and seller experience 3. Marketing, merchandising and customer engagement 4. Business transactions, revenues and profitability 5. People leadership and development

    E-Commerce Platformse-learningRetail

  • Flipkart

    Head - Business Development, Trade Books | Buying | Key Account Management | Commercial Negotiation

    Lead a rock star team to manage a portfolio of over 500 business partners globally 1.Market development for eBooks 2.New business models and product development support 3.Partner relationship management and joint business planning 4.Build properties to generate differentiated customer experience 5.Marketing partnerships to build brands 6.Process streamlining to reduce operations complexity and variability

    E-Commerce Platformse-learningRetail

  • KPMG US

    Senior Management Consultant | Strategy | Operations | Key Account Management | Solution Sales

    A. 25+ consulting assignments spanning Retail, Auto, Metals, EPC, Chemicals, Airports & Energy B. Business development for clients in Retail C. People management responsibility for 3-5 member consulting teams D. Diverse solution experience - Market Assessment, Strategic Planning, Operations Improvement & Transaction Advisory Key Solution Areas: 1.Customer segmentation, Marketing strategy & Business plan (Retail) 2.Business strategy & Execution plan (Airports, Infrastructure, EPC) 3.Operations improvement through cost & throughput optimization (Power, Transformers) 4.Corporate strategy, Synergy assessment and Business reconfiguration (Chemicals) 5.Technology evolution & Competitiveness assessment (Metals) 6.Commercial due diligence, Negotiation options, Bid strategy (Mining, Ports)

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