B2B Growth & Retention Expert | Sales & Marketing Strategist | Helping Startups Scale
**28 five-star reviews | Growth Mentor for B2B Founders & Teams** I help startups and SMEs at every stage of growth whether you're trying to find product-market fit, launching for the first time, or scaling what's already working. No rigid playbooks. Every founder has a different story, different constraints, and a different definition of success. Some want to build unicorns. Others want a profitable business that doesn't eat their life. I'm here to meet you wherever you are. I've spent years in the trenches across B2B Sales, Customer Success, and Marketing in SaaS, Cybersecurity, AI, Big Data, and Professional Services. Long before AI became everyone's favourite buzzword, I was working with AI and Big Data companies helping them find customers, build sales processes, and grow revenue in a space most people didn't fully understand yet. I know what it's like to sell something complex, technical, and genuinely new. I've helped founders land their first customers and led teams from zero to seven-figure revenues, without endless resources. **How I Can Help:** ✅ GTM & Growth Strategy – Designing or refining your go-to-market for predictable growth, whether you're launching, pivoting, or scaling. ✅ Sales & Customer Acquisition – Fixing your sales process, building conversion-focused buyer journeys, and helping your team close more deals — inbound or outbound. ✅ Enterprise Sales & Account Management – Navigating complex, long-cycle deals and managing strategic accounts without losing your mind. ✅ Selling Across Cultures – With experience in Europe, Latin America, and East Asia, I'll help you adapt your approach for markets that don't play by the same rules. ✅ Product-Led & Hybrid Growth – Whether you're going pure PLG or blending it with a sales motion, I'll help you figure out what actually fits your product and customer. ✅ Customer Success & Retention – CS isn't a support function, it's a growth function. I'll help you build one that drives retention, upgrades, and referrals. ✅ Sales, Marketing & CS Alignment – Getting these teams actually working together so you stop losing deals and customers to internal miscommunication. ✅ Founder & Startup Challenges – The hiring, the stakeholder management, the strategy versus execution tug of war. Let's work through it. ✅ Just Need to Vent? – Long sales cycles, unrealistic expectations, being the only woman in the room, a tech co-founder who doesn't get sales, balancing growth with everything else life throws at you. Come as you are. We'll figure it out. 📞 Ready to move forward? Book a call. Not sure if I'm the right fit? Send me a message — I'm happy to point you in the right direction even if that's not me.
Covering nearly all touchpoints in the customer lifecycle journey, I can effectively address gaps and help define goals. I have experience in enhancing revenue generation and retention in both high-touch and low-touch sales environments, including transformations to product-led growth motions.
I help B2B SaaS companies transform their CS operations into proactive growth engines that maximise retention, upgrades, and referrals. Whether you're wrestling with reducing churn, building scalable onboarding processes, implementing CS tools, or structuring your first CS team - I've been there. I specialise in helping teams lay the right foundations for success, from SMEs to Enterprise accounts.
I help B2B SaaS companies build and optimise GTM strategies that drive predictable growth. Whether you're crafting your first GTM plan or improving your existing approach, I'll help you deeply understand your ideal customers, reach them in the right channels, and turn them into paying customers.
I have been part of remote teams for over a decade. Happy to discuss proven strategies for keeping remote teams engaged, aligned, and high-performing from an employee perspective. Can talk on how to imporve cultural cohesion and timezone management with diverse and distrubuted teams.
I have led teams selling complex enterprise technology through consultative sales involving multiple stakeholders, as well as partner sales in non-tech sectors. I have revised sales cycles and processes in various organisations, developing critical milestones to boost sales. Additionally, I have created buyer personas, aligned the buyer journey with the sales process, and trained sales teams on improving sales conversion.
Go ahead and vent, and we can work out some next steps. Happy to vent on - Start-up life - females in sales / tech / workplace - Long sales cycles and stakeholder management - Managing up (especially CEO' tweaks and daily pivoting) - Having a carear and small kids - Linkedin - General vent
I have used Figma in various companies when collaborating with engineering, UX and designers on new features, onboarding flows, feature enhancements and websites.
I use Miro regularly for visual representations of mind maps, strategy and process flows for work with clients and for my own strategy work and collaborations.
I have used Reddit for some clients to enhance their thought leadership, personal branding and also for market research, such as for buyer personas and product market fit.
I have used SurveyMonkey over a long period with multiple clients for market research and for Customer Success and Retention to gain customer feedback.
I have been a remote worker for over 10 years and have daily interactions with clients and teams on zoom. I can coach on running affective zoom meetings and how to make your voice heard.
I have used mailchimp for company newsletters for many years and also for direct email campaigns for both an existing client base and also for lead generation.
SaaS Alliance was founded with a vision of providing the most comprehensive resources, content, and learning materials for SaaS leaders at every stage of growth. This is why we cover everything from finance and investment to marketing, strategy, customer success, DEI, and much more!
- Collaborate with startup and established organisations to develop and implement data-driven strategies that drive growth, improve customer retention, and optimise revenue generation. - Provide expertise in Sales & Marketing Strategy, Customer Success & Retention, Account Management, and Product Led Growth to help clients achieve their goals. - Successfully worked with clients across multiple industries, including SaaS, Cyber Security, and Content Management sectors.
Lead product-led growth initiatives and customer lifecycle management, significantly improving client engagement and business outcomes.
Global Account Director (Jul 2016 - Jul 2018) * Spearheaded global sales and customer success efforts in Enterprise SaaS, driving engagement, acquisition, and retention of international accounts and partners. * Pioneered strategic initiatives to gain a profound understanding of clients' business goals, challenges, and specific needs, delivering unparalleled value through innovative technological solutions. Country Director Chile & Change Management (Sep 2015 - Feb 2016) * Orchestrated a transformative phase as Country Director in Chile, boosting business through comprehensive account management, sales, and services strategies. * Led change management efforts, steering customers from technology deployment to seamless onboarding of end-users, ensuring a smooth operational transition. Customer Success Manager & Product Specialist (Apr 2012 - Jan 2015) * Played a pivotal role in diverse projects, spanning Customer Success, Branding, Marketing, and Lead Generation, fostering a holistic understanding of the business landscape. * Contributed to the exponential growth of IntelliSense.io from 3 to 16 employees, actively engaging in multifaceted responsibilities encompassing marketing, customer success, business strategy, product/project management, and event management.
Responsible for the commercial area of a small language travel agency through to the launch of its own Spanish School within my first 6 months to four years later Expanish being the most successful school in Buenos Aires and one of the 5 Spanish Schools nominated in the world as Best Spanish Language School. Developed both operational and commercial processes along with Customer Service and Cultural Awareness training.
Coordination of the on the road sales force and also running and being responsible for direct marketing strategy and national marketing campaigns. Special year assignment creating a ‘lean’ office and processes throughout the company.
I worked for a Private Medical Insurer in the UK. Initially, I worked as an administration assistant in the Sales department but quickly rose through the ranks as firstly Broker Liaison Co-ordinator and then to Business Development Manager.
%20copy%20Small.jpeg)