Using GrowthMentor for customer research

If founders and marketers are your target audience, GrowthMentor is a great place to connect with them, talk about their pain points, and learn from them.

Give first

The best way to go about this is to "give first." If you want to understand how that mindset works in practice, here is what give first actually means.

Do not contact a random stranger out of the blue and ask to pick their brains with the end result only benefiting you.

Here is our advice for how to go about this in the best way possible.

1) Build up a reputation

Participate regularly in the community and build up a reputation as a helpful person.

With every piece of advice you give in a thread, people start to recognize your name. That goodwill matters when it comes time to reach out and ask for some of their time.

2) Offer to help with a challenge

On the Community browse you will find filters for Role as well as Challenges.

Let's say you want to speak with founders and one of your skills is PPC. Filter for founders who have listed PPC as a challenge, reach out, and offer to chat about PPC in exchange for some of their time to talk about what you are working on.

3) Offer a feedback swap

The Community filters also include Networking Objectives. Filter for people who are looking for non-biased product feedback, and narrow it further by role if you only want to talk to someone in a certain position.

Again, be sure to give first. Tell them you are happy to take a look at what they are working on in exchange for their time.

4) Post in Slack

We have a #feedback-wanted channel in the GrowthMentor Slack for this exact purpose.

Throw it out there and see if anyone wants to talk about what you are working on. When you post an open request for feedback, be sure to offer how you can help in return. Perhaps you can offer a free trial or something else to sweeten the deal.

Win-win

If you follow these steps and don't come off as a taker, you will get all of the product feedback you could ever dream of in this community.