I'm a serial entrepreneur. I live in Israel, I've built a few things, I came up through the founder and startup world rather than the marketing and growth side, and these days I spend a lot of my time helping other founders get from zero to one.

The honest version of how I landed in mentoring is that I didn't set out to do it. I wasn't in the realm of coaching or mentorship at all. I was helping with a startup and I was looking for founders and entrepreneurs to talk to. The mentoring came after, almost by accident, and then it took over.

The way I look at strategy is simple: strategy is a win into the future. It can't be a task, it can't be one specific thing. It's how you solve a problem over time.

There are three parts. First, the diagnosis. Before you solve anything you have to understand the problem to the deepest level, the trends, the landscape, all the angles. Second, the guiding policy. Once you understand the problem, what are the few principles you believe will help you win? Jeff Bezos says customer first. That's a guiding principle. Whatever his strategy is, that principle helps him win. Third is the implementation, the coherent actions, a plan built of many stages that get you to that future win.

So when someone talks to me about strategy and then immediately pulls up tactics, I tell them the two can't coexist that way. A tactic is one move. A strategy is the whole staircase to a win that hasn't happened yet. That's why my first session with anyone is just learning. I'm not chasing their KPIs, I'm watching what they choose to talk about and what they avoid, because that sub-context is where the real bottleneck is. That's the magic of one-on-one over one-to-many: you get to hear what's underneath.

I build alongside the mentoring. The thing I'm working on now is 2slash, a writing productivity tool that came straight out of my own calls, because there are people who know AI and people who don't and don't have time to learn it, so I made them a shortcut.

But here's the thing, and I say this as someone building with AI every day: I don't pretend AI solves everything. It gets you sixty or seventy percent of the way, the zero-to-one block, so you're not staring at a blank page. The last part is yours. You still iterate, you still bring the judgment, you still decide what good looks like.

A mentor call is the part AI can't do. The whole reason someone books a mentor isn't the tactics, they can find those online. It's to change their perspective and tackle the bottleneck they can't see from the inside. A tool gives you answers. A human helps you reframe the question. If you don't have that yet, that's exactly what a place like GrowthMentor is for. Ask a human.

Number one, take it seriously. If you walk in treating the conversation as a real opportunity to grow your mindset, then both of us can actually grow. That's ninety percent of it right there.

What does taking it seriously look like in practice? You give me enough context before the call. You share what you're actually feeling and what your real challenge is. You don't spend the time selling me on how great your tool is. You treat it as: here's my challenge, here's the context, I'm here to learn and get a new perspective.

Don't come with a closed mind and don't come to be told you're right. I'm not there to override you or hand down the one correct answer, because there is no right or wrong, there's only perspective. You have the most data about your own situation. I bring my experience to the table, and what you do with it is yours. If you can hold it that way, you'll get everything out of it.